Mobility and cloud transform access and delivery of apps, desktops and data

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1 Mobility and cloud transform access and delivery of apps, desktops and data Unified app stores and delivery of all apps (Windows, web, SaaS and mobile) and data to any device, anywhere.

2 2 The cloud transforms enterprise computing The rise of cloud computing is the culmination of an evolutionary process over the past two decades, from tightly controlled enterprise architectures to increasingly flexible and open user environments. In the early days of the PC era (1990s), users were constrained to specific locations and were provided standard, Windows - based devices. IT controlled where and how users could do their work, and users were generally fine with the arrangement since Internet usage was uncommon outside the office. The explosive rise and adoption of the Internet in the early 2000s accelerated remote workforce capabilities, allowing people to work from home and hotels on laptops. Still, IT retained total control over users devices and whether they were allowed remote access. This period also saw the introduction of new specialized tools for user provisioning, single sign-on, secure remote access and identity management. By the mid-2000s, broad business trends such as globalization and outsourcing placed new demands on IT. Developed with employees in mind not third-party workers the systems and methods used in the previous decade were poorly suited for supporting a more diverse workforce. The need to use multiple, siloed directories, IT infrastructure, identity management and security processes for different types of workers (contractors, outsourcing providers, partners, etc.), slowed even basic tasks such as user on-boarding and off-boarding. Remote access grew in importance as organizations sought to connect dispersed resources in a unified virtual and global enterprise. This highly complex IT environment also led to increasing support costs and a deteriorating user experience due to major differences in both performance and how apps were used as workers roamed from their standard location to either corporate branch offices or remote locations such as hotels and customer sites. These issues have grown exponentially in recent years, as web apps, mobile apps and Software-as-a-Service (SaaS) have redefined enterprise applications as seen clearly in recent estimates by IDC and Gartner about the relative growth rates of various app types 1 : CIO focus is shifting to SaaS and mobile apps SaaS and mobile app market size increases 200% ($27B to $80B) by Data sourced from the following: August 2011, IDC #229759, Volume: 1 Mobile Enterprise Software: Market Analysis; 1 July 2010/ID

3 3 At the same time, technological breakthroughs in wireless connectivity and mobile devices have shattered traditional assumptions about endpoint computing. Many users especially members of the newest generation of workers arrive at the enterprise already accustomed to meeting their own personal technology needs, from mobile devices to self-provisioned apps. From their perspective, the rigidity and top-down nature of traditional IT strategies seem arbitrary and artificial. Why shouldn t people be allowed to use the same kinds of consumer technology, including laptops, smartphones and tablets, at work as well as at home a practice called consumerization? Why shouldn t they be able to access all their business apps from any device, as they can with consumer cloud services? The promise of mobility and cloud computing in the enterprise Indeed, these users have a point. The business benefits of worker mobility and cloud computing can be dramatic, including: Business agility. The ability to work anywhere using any device increases business agility and provides support for workshifting (the movement of tasks, processes and entire operations to more optimal places, organizations and devices). By delivering apps more easily across a complex and diverse set of endpoints, initiatives from enabling a mobile workforce to outsourcing to mergers and acquisitions can be completed more quickly. A unified service broker provides rapid on-boarding and off-boarding of new types of apps (web, SaaS, mobile, etc.) and new devices as business requirements change. Workforce productivity. A consistent experience across devices and locations including apps as well as data stored in the cloud allows users to get their work done in the most efficient way possible. In fact, a recent Citrix survey found that 64 percent of users work with three or more devices on an average day. 2 User choice and satisfaction. The shift to a device-independent computing architecture frees users from having to rely on standardized endpoints and allows them to choose the best device for any given task or location. These can include IT-provisioned devices as well as those purchased by users themselves, which can be allowed into the enterprise under a bring-your-own program. A new approach for IT: the unified service broker To unlock the full business benefits of mobility and cloud computing, IT needs to move beyond the constraints of systems and practices developed for the PC era and embrace new ways to manage applications and users. A typical use case would be employees who request access from any device they might have from any location. The employees expect simple, consistent experience and service levels, yet IT must maintain certain levels of security and compliance based on the user, the location, and so forth. 2 Citrix User Survey, How Will You Work in 2011, January 2011.

4 4 In other cases, systems and processes designed for internal, full-time employees will not be adequate to support non-employees (contractors, partners, suppliers, etc). The heterogeneity of computing environments will continue to explode as new user types, mobile devices, cloud apps and cloud-based IT services flow into the enterprise outside standard IT processes. Even as individual departments and users buy cloud-based services and mobile devices without engaging IT, they will still expect IT to support these assets after they have been procured. It s time to rethink the concept of control. IT needs a way to holistically secure and manage delivery of all apps to all device and user types. Authentication, authorization, encryption, data loss prevention and app usage must support the mobility and flexibility that are so vital to today s users. These capabilities are critical to protecting intellectual property and complying with regulations. Without unifying these services across all users, apps and devices, IT will end up with many silos that make it harder to secure and protect apps and data. Unified service brokers integrate and unify critical existing (but siloed) capabilities such as enterprise app stores, identity and access management, secure remote access and content controllers for different types of apps and data. The diagram below is a general example of the overall concept: By giving IT a single point to aggregate, control and deliver all apps to any device, anywhere, a unified service broker enables the organization to: Rapidly on-board people, devices and locations. Increase business agility by quickly and easily supporting the delivery of new cloud and mobile apps to new mobile devices and on-boarding new users with instant, automated provisioning. Eliminate inflexible and inefficient siloed app management solutions. Manage with unified processes and automated workflows across all apps, devices and users. Deliver new apps on demand. Provide simple, automated user self-service, which enables IT to easily and quickly deliver new apps to authorized users. With a unified service broker users can select which apps they want, and the apps seamlessly follow users across all of their devices.

5 5 Protect and manage intellectual property (IP). Manage IP via advanced policy controls and encrypted data delivery for endpoints. Unified service brokers consider the total context of access requests evaluating device profiles, locations, networks and other administrator-configured parameters before granting appropriate access and security levels for each individual access scenario. Regain control. Improve governance and compliance efforts by ensuring auditability and reporting with a single management infrastructure that tracks and controls which users have access to which apps. Unified service brokers allow IT to easily provision and de-provision user accounts and apps as needed. Reduce costs. Save money on provisioning, licensing and utilization with a unified dashboard that monitors app response time, SLA compliance and license usage levels. Unified service brokers provide various reports that allow IT to hold third-party vendors accountable for agreed-upon SLAs and reconcile license purchases to support proven peak usage. Citrix CloudGateway: unified app store and delivery of all apps and data to any device Citrix has long been committed to creating a world where people can work anywhere, on any device, in any way that their work requires. As cloud computing and user mobility transform enterprise computing, Citrix is taking the lead in helping IT reduce complexity and make the full benefits of these powerful trends more easily accessible for users and the business alike. Citrix CloudGateway is the industry s first unified service broker that aggregates, controls and delivers Windows, web and SaaS apps to any device, anywhere. Designed explicitly for today s more-complex application environments, CloudGateway provides a single point of access and single sign-on for users, and a single point of control, provisioning and de-provisioning for IT regardless of user, application, device or app delivery mechanism. For workers, CloudGateway provides intuitive, self-service access to all their business apps on any device, leveraging the consistent high-definition experience of Citrix Receiver. Available in native versions for a broad range of devices, including mobile platforms, Citrix Receiver leverages the built-in capabilities of the user s device as well as the power of the Citrix infrastructure to deliver the best possible user experience. For IT, CloudGateway provides a comprehensive single point of aggregation and control to deliver apps to all devices, with a unified set of processes for provisioning and de-provisioning users, apps and devices; managing licenses; and ensuring SLA compliance. Scenario-based controls enable IT to set and enforce fine-grained policies about the appropriate access levels and delivery mechanisms for specific worker contexts, taking into account such factors as the type of device being used for access, whether it is a trusted device and whether the worker is inside or outside the corporate network. IT can protect enterprise apps and data

6 6 through identity provisioning for authorized users, automatic account de-provisioning for departed workers and remote wipe for content stored on lost devices. Conclusion As we transition from the PC era to the cloud era, cloud and mobility are taking center stage. Yet every enterprise has and will continue to have a heterogeneous mix of apps in its application portfolio a mix of Windows, web, SaaS and mobile apps. Windows apps and desktops will continue to be delivered to users with a myriad of client devices including an increasing number of non-windows devices. Cloud and mobility have reinforced the inevitability of heterogeneity in IT heterogeneity of apps, devices, users and delivery centers (private or public clouds). Facing a heterogeneous IT environment, enterprises need a unified service broker to aggregate, control and deliver all apps and data to any user on any device. IT can deliver new levels of mobility, flexibility, productivity and agility for businesses with CloudGateway (the industry s first unified service broker) and Citrix Receiver which together simplify the delivery of all apps and data to all devices within a single holistic solution. By providing a convenient and seamless experience for users and unified controls for IT, CloudGateway and Citrix Receiver enable enterprises to embrace the exploding heterogeneity of devices and apps while harnessing the benefits of mobility and cloud computing.

7 7 Corporate Headquarters Fort Lauderdale, FL, USA Silicon Valley Headquarters Santa Clara, CA, USA EMEA Headquarters Schaffhausen, Switzerland India Development Center Bangalore, India Online Division Headquarters Santa Barbara, CA, USA Pacific Headquarters Hong Kong, China Latin America Headquarters Coral Gables, FL, USA UK Development Center Chalfont, United Kingdom About Citrix Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of virtual computing solutions that help companies deliver IT as an on-demand service. Founded in 1989, Citrix combines virtualization, networking and cloud computing technologies into a full portfolio of products that enable virtual workstyles for users and virtual datacenters for IT. More than 230,000 organizations worldwide rely on Citrix to help them build simpler and more cost-effective IT environments. Citrix partners with over 10,000 companies in more than 100 countries. Annual revenue in 2010 was $1.87 billion Citrix Systems, Inc. All rights reserved. Citrix, CloudGateway and Citrix Receiver are trademarks or registered trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the United States Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners. 0112/PDF

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