DTC Perspectives Announces Finalists for Multicultural Health Marketing Awards Awards ceremony grows with expanding industry

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1 Press Release Contact: John Woodbridge DTC Perspectives, Inc. P: x Ponce De Leon Ave. STE 4 Atlanta, GA September 10, 2014 FOR IMMEDIATE RELEASE DTC Perspectives Announces Finalists for Multicultural Health Marketing Awards Awards ceremony grows with expanding industry ATLANTA The rapidly growing industry of multicultural health communications celebrates best- in- class advertising creative at the third annual Multicultural Health National (MCH) conference. Presented by DTC Perspectives, the MCH National will take place on Oct in Atlanta where Gold, Silver, and Bronze winners for 16 advertising awards categories will be announced during a ceremony on Oct. 16. The Multicultural Health Marketing Awards bring together the healthcare and advertising industries to honor those making communications and care more culturally relevant, says Bob Ehrlich, CEO, DTC Perspectives. Congratulations to the finalists for their great work, which was chosen from a diverse panel of ads in various categories across a number of media channels. Award submissions from pharmaceutical and OTC companies, medical device manufacturers, hospitals, NGOs, and advertising agencies were narrowed to over 140 finalists spanning across 16 categories. Finalists were chosen based on submissions and research of the DTC Perspectives editorial staff. And the finalists are - more-

2 Multicultural Health Marketing Award Finalists (listed alphabetically) Best African American Health Campaign Campaign/Program Company Agency AIDS Centers for Disease (In- house) Control and Prevention Alzheimer's Disease Alzheimer's Association Olson AME CHC Special Edition of Health Monitor Network, Diabetes Health Monitor AME Church Health Commission Ask for the Test (DC HIV DC Department of Health testing awareness campaign) Atripla Bristol- Myers Squibb, Gilead Greater Than AIDS Kaiser Family Foundation Empowered Campaign Novolog Novo Nordisk Rubber Revolution DC DC Department of Health condom use and education campaign St. Jude Children's Research St. Jude Children's Hospital Research Hospital Victoza Novo Nordisk In- house Octane Public Relations & Advertising H4B, Havas Worldwide In- house Cult Health Octane Public Relations & Advertising Grey Healthcare Campaign/Program 1 in 4 Hepatitis B Awareness Campaign Aetna Voices of Health Best Asian Health Campaign Company Agency Gilead NeON Advertising Aetna CDC Know Hepatitis B Centers for Disease Campaign Control and Prevention L.A. Care Health Plan: L.A. L.A. Care Health Plan Care Covered (Covered California) LIFESPAN Game UnitedHealthcare Lutheran HealthCare Cares for Lutheran HealthCare the Chinese Community Prolia Community Events Amgen Pettus Creative, Global News Group IW Group,Inc. Maricich Healthcare Communications AAAZA (In- house) Ten Health

3 Best Multicultural Digital Campaign Campaign/Program Company Agency DayQuil/NyQuil P&G Publicis NY Centers for Disease HIV Control and Prevention (In- house) Humana Humana (In- house), Motion Point Isentress Merck Prime Access LIFESPAN Game UnitedHealthcare AAAZA OrthoNOW Orthopaedic OrthoNOW Orthopaedic Latin2Latin Marketing + Urgent Care Center Urgent Care Center Communications, LLC Boehringer Ingelheim, Sabado Gigante/Ritmo Dieta Univision Republica St. Jude Children's Research St. Jude Children's Hospital Research Hospital The Health Dangers of California Department of Secondhand Smoke Public Health Acento Advertising UnitedHealthcare UnitedHealthcare AAAZA Best Disease Education/Advocacy Campaign Campaign/Program Company Agency 1 in 4 Hepatitis B Awareness Gilead NeON Advertising Campaign Alzheimer's Gallery Alzheimer's Association, Grupo Gallegos California Southland Chapter Arthritis Health Monitor TV Health Monitor Network (In- house) Spanish- Language Segments Ask for the Test (DC HIV DC Department of Health Octane Public Relations & testing awareness campaign) Advertising California Tobacco Control California Department of Acento Advertising Program, Hispanic Campaign Public Health Greater Than AIDS Kaiser Family Foundation (In- house) Empowered Campaign LIFESPAN Game UnitedHealthcare AAAZA One Million Strong Fight Colorectal Cancer Devin James Group Por tu Familia / Feria de American Diabetes (In- house by National Office Salud Association s High Risk of American Diabetes Programs and Health Association s High Risk Disparities Department Programs and Health Disparities Department) Sabado Gigante/Ritmo Dieta Boehringer Ingelheim, Republica Univision

4 Best Multicultural DTC Campaign Campaign/Program Company Agency Atripla Bristol- Myers Squibb, H4B, Havas Worldwide Gilead Dermagraft Organogenesis, Inc. Elevated, GA EXFORGE Hispanic Novartis Prime Access Campaign "Under Control" Gardasil - Ambos Merck Publicis Kaplan Thaler My HIV Hangup ViiV Healthcare Havas Invokana Janssen Pharmaceuticals Hill Holiday ISENTRESS "My Tomorrows" Merck Prime Access Branded DTC Print Campaign Levemir FlexPen - My Way Novo Nordisk Cult Health Novolog Novo Nordisk Cult Health Victoza Novo Nordisk Grey Healthcare Best Hispanic Health Campaign Campaign/Program Company Agency 2013 Campaign: Besito: Valeant Consumer XL Alliance How a Little Kiss Rekindled Healthcare the Love for Caladryl Among Latina Moms in the U.S. Alzheimer's Gallery Alzheimer's Association, Grupo Gallegos California Southland Chapter EXFORGE Hispanic Novartis Prime Access Campaign "Under Control" L.A. Care Health Plan: L.A. L.A. Care Health Plan Maricich Healthcare Care Covered (Covered Communications California) OrthoNOW Orthopaedic OrthoNOW Orthopaedic Latin2Latin Marketing + Urgent Care Center Urgent Care Center Communications, LLC Por tu Familia / Feria de American Diabetes (In- house by National Salud Association s High Risk Office of American Programs and Health Diabetes Association s Disparities Department High Risk Programs and Health Disparities Department) Sabado Gigante/Ritmo Boehringer Ingelheim, Republica Dieta Univision St. Jude Children's Research St. Jude Children's Hospital Research Hospital

5 Step by Step Diabetes Zyrtec VNA Health Care McNeil Consumer Healthcare Resolution Creative JWT, SCPF Best Multicultural Hospital/Healthcare Facility Campaign Campaign/Program Company Agency Cancer Treatment Centers of Cancer Treatment Centers TargetCom, Havas Edge America of America Lutheran HealthCare Cares Lutheran HealthCare (In- house) for the Chinese Community MetroHealth Transformation MetroHealth Frederick Swanston OrthoNOW Orthopaedic OrthoNOW Orthopaedic Latin2Latin Marketing + Urgent Care Center Urgent Care Center Communications, LLC Save Her From Prostate Rex, UNC Healthcare ND&P Neathawk Cancer Dubuque & Packett St. Jude Children's Research St. Jude Children's Hospital Research Hospital UPMC- University of UPMC Garrison Hughes Pittsburgh Medical Center Wake Forest Baptist Medical Wake Forest Baptist Quantum Communications Center Medical Center Yale- New Haven Hospital Yale- New Haven Hospital CAPS Best Multicultural Health Insurance Campaign Campaign/Program Company Agency Aetna Voices of Health Aetna Pettus Creative, Global News Group Get Covered Illinois Governor's Office, State of Elemento L2 Illinois Health Insurance U.S. Centers for Medicare (In- house) Marketplace & Medicaid Services Healthcare.gov U.S. Centers for Medicare (In- house) & Medicaid Services Humana Humana (In- house) Motion Point L.A. Care Health Plan: L.A. L.A. Care Health Plan Maricich Healthcare Care Covered (Covered Communications California) Thrive Kaiser Permanente Lowe Campbell Ewald UnitedHealthcare UnitedHealthcare AAAZA

6 Best LGBT Health Campaign Campaign/Program Company Agency AIDS Centers for Disease (In- house) Control and Prevention Ask for the Test (DC HIV DC Department of Health Octane Public Relations & testing awareness campaign) Advertising Atripla Bristol- Myers Squibb, H4B, Havas Worldwide Gilead HIV Centers for Disease (In- house) Control and Prevention My HIV Hangup ViiV Healthcare Havas Isentress Merck Prime Access Rubber Revolution DC DC Department of Health Octane Public Relations & condom use and education Advertising campaign Best Multicultural OTC Campaign Campaign/Program Company Agency 2013 Campaign: Besito: Valeant Consumer XL Alliance How a Little Kiss Rekindled Healthcare the Love for Caladryl Among Latina Moms in the U.S. Always Infinity P&G Leo Burnett Chicago Claritin Merck Consumer Care MGSCOMM Colgate Colgate Palmolive Uniworld Group Crest P&G Conill, Publicis Kaplan Thaler, and Univision DayQuil/NyQuil P&G Publicis NY Johnson & Johnson My Best Johnson & Johnson Universal McCann/J3 and Me Campaign Spots for One Solution Listerine Whitening and Zyrtec Palmer's Cocoa Butter E.T. Browne Drug Co., Inc. Coyne Public Relations, Formula Manhattan Marketing Ensemble PediaSure Abbott Laboratories Publicic Kaplan Thaler Zyrtec McNeil Consumer JWT, SCPF Healthcare

7 Best Multicultural Out- of- Home Campaign Campaign/Program Company Agency Adventist Health White Adventist Health Sensis Memorial Medical Center Medicare Advantage Open Enrollment Alzheimer's Gallery Alzheimer's Association, Grupo Gallegos California Southland Chapter Arthritis Health Monitor TV Health Monitor Network (In- house) Spanish- Language Segments Choose to Live American Diabetes (In- house by National Association s High Risk Office of American Diabetes Programs and Health Association s High Risk Disparities Department Programs and Health Disparities Department) Cuida Tu Diabetes, Cuida Tu Merck GCI Health Corazón DVD: Multiple Myeloma in Millennium: The Takeda Snow Companies the African American Oncology Company Community L.A. Care Health Plan: L.A. L.A. Care Health Plan Maricich Healthcare Care Covered (Covered Communications California) One Million Strong Fight Colorectal Cancer Devin James Group OrthoNOW Orthopaedic OrthoNOW Orthopaedic Latin2Latin Marketing + Urgent Care Center Urgent Care Center Communications, LLC Por tu Familia / Feria de American Diabetes (In- house by National Salud Association s High Risk Office of American Diabetes Programs and Health Association s High Risk Disparities Department Programs and Health Disparities Department)

8 Best Multicultural Point of Care Campaign Campaign/Program Company Agency 1 in 4 Hepatitis B Awareness Gilead NeON Advertising Campaign Arthritis Health Monitor TV Health Monitor Network (In- house) Spanish- Language Segments Ask for the Test (DC HIV DC Department of Health Octane Public Relations & testing awareness campaign) Advertising Sabado Gigante/Ritmo Dieta Boehringer Ingelheim, Republica Univision Services for the LGBT Lutheran HealthCare (In- house) Community Step by Step Diabetes VNA Health Care Resolution Creative Best Multicultural Print Campaign Campaign/Program Company Agency Always Infinity P&G Leo Burnett Chicago Ask for the Test (DC HIV DC Department of Health Octane Public Relations & testing awareness campaign) Advertising Atripla Bristol- Myers Squibb, Gilead H4B, Havas Worldwide Colgate Colgate Palmolive Uniworld Group EXFORGE Hispanic Novartis Prime Access Campaign "Under Control" Get Covered Illinois Governor's Office, State of Elemento L2 Illinois ISENTRESS "My Tomorrows" Merck Prime Access Branded DTC Print Campaign Lutheran HealthCare Cares Lutheran HealthCare (In- house) for the Chinese Community St. Jude Children's Research St. Jude Children's Hospital Research Hospital Zyrtec McNeil Consumer JWT, SCPF Healthcare

9 Best Multicultural Radio Campaign Campaign/Program Company Agency Ask for the Test (DC HIV DC Department of Health Octane Public Relations & testing awareness campaign) Advertising CDC Know Hepatitis B Centers for Disease IW Group,Inc. Campaign Control and Prevention Get Covered Illinois, The Governor's Office, State of Elemento L2 Official Health Marketplace Illinois (ACA Implementation in Illinois) Greater Than AIDS Kaiser Family Foundation (In- house) Empowered Campaign L.A. Care Health Plan: L.A. L.A. Care Health Plan Maricich Healthcare Care Covered (Covered Communications California) Rubber Revolution DC DC Department of Health Octane Public Relations & condom use and education Advertising campaign Best Multicultural TV Campaign Campaign/Program Company Agency 2013 Campaign: Besito: Valeant Consumer XL Alliance How a Little Kiss Rekindled Healthcare the Love for Caladryl Among Latina Moms in the U.S. AIDS Centers for Disease (In- house) Control and Prevention California Tobacco Control California Department of Acento Advertising Program, Hispanic Campaign Public Health Cancer Treatment Centers of Cancer Treatment Centers otargetcom, f Havas Edge America America EXFORGE Hispanic Novartis Prime Access Campaign "Under Control" Invokana Janssen Pharmaceuticals Hill Holiday L.A. Care Health Plan: L.A. L.A. Care Health Plan Maricich Healthcare Care Covered (Covered Communications California) Levemir FlexPen - My Way Novo Nordisk Cult Health OrthoNOW Orthopaedic OrthoNOW Orthopaedic Latin2Latin Marketing + Urgent Care Center Urgent Care Center Communications, LLC St. Jude Children's Research St. Jude Children's Hospital Research Hospital

10 Best Multicultural Website Campaign/Program Company Agency 1 in 4 Hepatitis B Awareness Gilead NeON Advertising Campaign Aetna Voices of Health Aetna Pettus Creative, Global News Group Colgate Colgate Palmolive Uniworld Group Cornerstones4Care Spanish Novo Nordisk HyperPointe Website Crest P&G Conill El Camino Hospital El Camino Hospital Krames StayWell Get Covered Illinois, The Governor's Office, State of Elemento L2 Official Health Marketplace Illinois (ACA Implementation in Illinois) My HIV Hangup ViiV Healthcare Havas Humana Humana (In- house), Motion Point Isentress Merck Prime Access Congratulations and best of luck to all of the finalists. All Gold, Silver and Bronze winners will be announced at the Multicultural Health Marketing National Awards Ceremony on Oct. 16. Be there in person to salute the winners or receive recognition for a job well done. Agencies indicated above were based off of the best research from our staff and attempts to contact the people behind the campaign. If an agency or manufacturer is listed incorrectly, please contact DTC Perspectives for an immediate correction. ### About the Multicultural Health National The MCH National conference is an opportunity for marketers, healthcare providers, media companies, government officials, policy makers and representatives from health companies to network and learn about industry trends, best practices and emerging policy. The conference features world- class speakers and panels comprised of multicultural marketers, medical, and government experts. Register for the Multicultural Health Marketing National conference or contact the DTC Perspectives office at For more info on the awards, or to learn how to submit your campaign for next year s awards, contact Scott Ehrlich at x101 or Scott(at)dtcperspectives(dot)com.

11 About DTC Perspectives DTC Perspectives Inc. is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives, Inc. provides both Rx and consumer health marketers with analyses and information in their respective fields through our publications, including DTC Perspectives Magazine, DTC in Focus, and several leading conferences including the flagship event, the DTC National Conference. Please visit for more information.