Ms. NUKHET HARMANCIOGLU Assistant Professor of Marketing Office: Koc University, College of Administrative Sciences and Economics CASE 225A Phone:

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1 Ms. NUKHET HARMANCIOGLU Office: Koc University, College of Administrative Sciences and Economics CASE 225A Phone: Education : Michigan State University, Eli Broad College of Business, East Lansing, MI Marketing and Supply Chain Management Department (PhD) Marketing Major and International Business Minor : Bosphorus University, Faculty of Economics & Administrative Sciences, Istanbul, Turkey Department of Management, Master of Business Administration (MBA); with honors : Middle East Technical University, School of Architecture, Ankara, TURKEY Department of City and Regional Planning; with honors Fellowships, Honors and Awards Visiting Scholarship, UC Berkeley Haas Business School Marketing Department, 2014 (sponsor: Professor Miguel Villas-Boas) Koc University President s Recognition for Teaching, Spring 2014 Marie Curie Program International Reintegration Grant ( ), 2010 Visiting Scholarship, University of Southern California, Marshall School of Business, 2008 (sponsor: Professor Gerard Tellis) WINNER of Product Development & Management Association Research Proposal Competition ($5000) Bilkent University Prof. Dr. Orhan Karacadağ Award for Junior Faculty Scientific Achievement ($4345) INTERNATIONAL COMMERCE INSTITUTE - UNILEVER Research Grant ( 6000) Institute for the Study of Business Markets (ISBM) Research Support ($3150) WINNER of 2005 Product Development & Management Association Dissertation Proposal Competition ($2500) Academy of Marketing Science Jane Fenyo BEST STUDENT RESEARCH AWARD, 2006 FINALIST for the 2006 Academy of Marketing Science Mary Kay Doctoral Dissertation Competition FINALIST for the 2005 ISBM Doctoral Dissertation Award Competition FINALIST for the AMA Technology and Innovation Special Interest Group 2005 Best Dissertation Award BEST STUDENT PAPER AWARD at MBAA International US AIB Midwest Chapter, 2006 AMA-Sheth Doctoral Consortium Fellow, University of Connecticut, 2005 Dissertation Completion Fellowship ($2000): Michigan State University Graduate School, 2005 Research Interests Intermediate marketing metrics and social media marketing, Innovation, clusters and emerging markets, Financial outcomes of marketing and innovation-related decisions. 1

2 Published or Forthcoming Research [173 ISI, 418 Google Scholar citations] 1. Baker, William, Amir Grinstein and Nukhet Harmancioglu (2015), Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms? Journal of Product Innovation Management (DOI: /jpim.12263) 2. Stanko, Michael A., Francisco-Jose Molina-Castillo and Nukhet Harmancioglu (2015), It Won t Fit! For Innovative Products, Sometimes that s for the Best, Journal of Product Innovation Management, 32 (1): Blanchard, Simon, Wayne S. DeSarbo, Wayne S., Selin Atalay and Nukhet Harmancioglu (2012), Identifying consumer heterogeneity in unobserved categories, Marketing Letters, 23 (1): [1 ISI, 2 GS citations] 4. Calantone, Roger, Nukhet Harmancioglu and Cornelia Droge (2010), Inconclusive innovation returns : A meta-analysis of research on innovation in new product development, Journal of Product Innovation Management, 27 (7): [20 ISI, 40 GS citations] 5. Harmancioglu, Nukhet, Amir Grinstein, Amir and Arieh Goldman (2010), Innovation and performance outcomes of market information collection efforts: The role of top management team involvement, International Journal of Research in Marketing, 27 (1): [9 ISI, 20 GS citations] *** Also published in Harmancioglu Nukhet, Grinstein Amir, and Goldman Arieh (2011), Should Top Management Get Involved in Market Information Collection Efforts? GfK Marketing Intelligence Review, November issue. 6. Harmancioglu, Nukhet, Cornelia Droge, and Roger Calantone (2009), Strategic fit to resources versus NPD execution proficiencies: What are their roles in determining success?, Journal of Academy of Marketing Science, 37 (3): [12 ISI, 17 GS citations] 7. Harmancioglu, Nukhet, R. Zachary Finney and Mathew Joseph (2009), Impulse buying of new products: An empirical analysis, Journal of Product and Brand Management, 18 (1): [5 ABI, 23 GS citations] 8. Griffith, David. A, Nukhet Harmancioglu and Cornelia Droge (2009), Governance decisions for the offshore outsourcing of new product development in technology intensive markets, Journal of World Business, 44 (3): [11 ISI, 38 GS citations] 9. Harmancioglu, Nukhet (2009), Portfolio of controls in outsourcing relationships for global new product development, Industrial Marketing Management, 38 (4): [8 ISI, 13 GS citations] 10. McNally, Regina, Roger Calantone, Serdar Durmusoglu, and Nukhet Harmancioglu (2009), Exploring the role of managers dispositions in new product portfolio management, Industrial Marketing Management, 38 (1): [13 ISI, 28 GS citations] 11. Harmancioglu, Nukhet, Cornelia Droge, and Roger Calantone (2009), Theoretical lenses and domain definitions in innovation research, European Journal of Marketing, 43 (1/2): [12 ISI, 29 GS citations] 12. Durmusoglu Serdar, Regina McNally, Roger Calantone and Nukhet Harmancioglu (2008), How elephants learn the new dance when headquarters changes the music: Three case studies on innovation strategy change, Journal of Product Innovation Management, 25 (4): [4 ISI, 9 GS citations] 13. Hult, G. Tomas, David J. Ketchen, Jr., David A. Griffith, Carol A. Finnegan, Tracy Lee Gonzalez-Padron, Nukhet Harmancioglu, Ying Huang, M. Berk Talay, S. Tamer Cavusgil (2008), An assessment of cross-cultural data equivalence in international business research, Journal of International Business Studies, 39 (6): [39 ISI, 83 GS citations] 2

3 14. Droge, Cornelia, Roger Calantone and Nukhet Harmancioglu (2008), New product success: Is it really controllable by managers in high turbulent environments?, Journal of Product Innovation Management, 25 (3): [34 ISI, 87 GS citations] 15. Harmancioglu, Nukhet, Regina McNally, Roger Calantone, and Serdar Durmusoglu (2007), Your NPD is only as good as your process: An exploratory analysis of NPD process design and implementation, R&D Management, 37 (5): [10 ISI, 29 GS citations] Published or Forthcoming Research in National Journals 16. Harmancioglu, Nukhet (2012), İnovasyon Süreci: Yeni Ürün Geliştirmede İnovasyon Literatürünün Teorik Meta Analizi, Girişimcilik ve Inovasyon Yönetimi Dergisi, 1(1): Harmancioglu, Nukhet & Sibel Demirel (2011), Tüketicilerin Ürün İnovasyonlarını Değerlendirme Süreçleri: Tipoloji ve Önermeler, Tüketici ve Tüketim Araştırmaları Dergisi, 3(1): Conference Proceedings and Presentations 1. Harmancioglu, Nukhet, Gerard Tellis, and Koen Pauwels, Silicon Envy: How Global IT Clusters Compete with or Stimulate Each Other Across Developed and Emerging Markets, 2013 Informs Marketing Science Conference, Istanbul. 2. Harmancioglu, Nukhet and Gerard Tellis, A Dynamic Analysis of Innovation Productivity of Global IT Clusters, 2010 Informs Marketing Science Conference, Cologne, Germany, 72 & 2010 Marketing Dynamics Conference, Istanbul, Turkey, Baker William, Amir Grinstein and Nukhet Harmancioglu, External Social Capital: A Lower Risk Alternative to High Risk Innovation Strategies, th European Marketing Academy Conference (EMAC) Proceedings, Nantes, France. 4. Harmancioglu, Nukhet, Roger Calantone and Cornelia Droge, Fit Dimensions and Positional Advantages: Are These Relationships Direct or Mediated by NPD Proficiency? Product Development Management Association Innovation Connection 2007 Research Forum, Orlando, FL (Abstract in the 31st Annual International Conference Proceedings, ). 5. Grinstein, Amir and Nukhet Harmancioglu, The Impact of Strategic and Tactical Market Information, 2007 AMA Summer Educators Conference: Enhancing Knowledge Development in Marketing, Washington, DC, Eds. Jakki Mohr & Robert Fisher, 18, McNally, Regina, Serdar S. Durmusoglu, Roger Calantone and Nukhet Harmancioglu, Exploring the Role of Managers' Dispositions in New Product Portfolio Management, 2007 AMA Winter Educators Conference: Marketing Theory & Applications, San Diego, CA, Eds. Andrea L. Dixon and Karen A Machleit, 18, Harmancioglu, Nukhet, Portfolio of Controls in Global Outsourcing Relationships, 2006 Midwest AIB Conference Proceedings (Best Student Paper Award), Chicago, IL, Harmancioglu, Nukhet and Nejat Capar, Modularity and Control in Global Component Outsourcing Relationships, th AIB Conference Proceedings, Quebec City, Quebec, Eds. Yves Doz and Tunga Kiyak, Harmancioglu, Nukhet, Roger Calantone, and Cornelia Droge, Product Innovation in New Product Alliances: When is the Impact of Alliance Composition Higher? 2005 Informs Marketing Science Conference, Atlanta, GA. 10. Harmancioglu, Nukhet, Understanding Innovation: A Meta-Analysis of Past Research on Innovation in New Product Development, 2004 Midwest Marketing Camp, East Lansing, MI. 11. Harmancioglu, Nukhet, The Impact of Degree of Similarity in Organizational Culture on Product Innovativeness in New Product Alliances: A Resource-Based and Social Network Theory Perspective, th Academy of International Business (AIB) Conference Proceedings, Stockholm, Sweden, Eds. Nakiye Boyacigiller and Tunga Kiyak,

4 Research in Progress 1. Harmancioglu, Nukhet, Gerry Tellis, and Koen Pauwels, Silicon Envy: How Global IT Clusters Compete with or Stimulate Each Other Across Developed and Emerging Markets 2. Harmancioglu, Nukhet, Maria Sääksjärvi and Cornelia Droge, After Accounting For Contingencies, Does Modularity Really Pay Off In An Emerging Market Context? 3. Harmancioglu, Nukhet, Stefan Wuyts and Peren Ozturan, Modularity and the Coordination of Sourcing Relationships in Innovation Projects: A Moderated Mediation Study (Received ISBM Support) 4. Harmancioglu, Nukhet and David Griffith, Market Returns to Innovation Sourcing Decisions: Short and Long-Term Implications 5. Erguncu, Selin, Nukhet Harmancioglu and Shuba Srinivasan, Decomposing Competition Effects On Mindset Metrics: Marketing Responsiveness and Sales Conversion (Received Marketing Science Institute Research Grant) 6. Erzurumlu, İsmail, Nukhet Harmancioglu and Sundar Bharadwaj, Product Discontinuation and Firm Market Value 7. Sengupta, Sanjit, Stanley F. Slater, Jakki J. Mohr, and Nukhet Harmancioglu, Antecedents and Consequences of Organizational Level Radical Innovation Capability 8. Acur, Nuran, Nukhet Harmancioglu and Mehmet Ali Soytas, Do Institutions Enhance Or Constrain Entrepreneurship and Innovation During Crisis? An Emerging Economies Analysis 9. Harmancioglu, Nukhet, Fang Wu & Ismail Erzurumlu, New Product Alliance Performance: The Curvilinear Effects of Embeddedness and Redundancy 10. Samiee, Saeed, Maria Sääksjärvi, Nukhet Harmancioglu and Erik Jan Hultink, Performance Consequences of Intentional Cannibalization and Radical Innovations in Chinese and Western Enterprises 11. Erguncu, Selin and Nukhet Harmancioglu, Exposure Versus Engagement: How Social Media Drives e-wom and Sales (Grantee of the 4Ps Data Offered by the Wharton Customer Analytics Initiative) 12. Harmancioglu, Nukhet, Maria Sääksjärvi and Erik Jan Hultink, Organizing for Higher Innovation, Speed and Efficiency: The Moderating Role of Top Management Supervision (Received PDMA Research Competition Award and International Commerce Institute/Unilever Research Grant) Invited Colloquia San Francisco State University, CA (February 2015) Santa Clara University, CA (November 2014) Vrije University, Amsterdam, the Netherlands (May 2013) Aston Business School, UK (June 2009) Delft University, the Netherlands (May 2008) Koc University, Turkey (March 2008) Northeastern University, USA (December 2006) Bilkent University, Turkey (December 2005) University of Cincinnati, USA; Lehigh University, USA (October, 2005) McMaster University, Canada (September 2005) Koc University, Turkey; Sabanci University, Turkey (August 2005) 4

5 Professional Experience Aug Feb 2015: University of Califonia Berkeley, Haas Business School, Berkeley, CA Visiting Scholar July now: Koç University, College of Administrative Sciences & Economics, Istanbul Aug Jan 2009: University of Southern California, Marshall School of Management, CA Visiting Scholar Sep Aug 2008: Bilkent University, Faculty of Business Administration, Ankara, Turkey July June 2007: Suffolk University, Sawyer School of Management, Boston, MA Aug Jun 2006: Michigan State University, Eli Broad College of Business, East Lansing, MI Graduate Assistant Oct 2000 to Apr 2001: EGS Securities, Istanbul Human Resources; assisting recruiting, dismissal and performance measuring activities (during the crisis period) Oct Jun 2002: Bosphorus University, Management & Administrative Sciences Dept, Istanbul Research Assistant, GMAT course teacher Feb May 1999: The Scientific & Technological Research Council of Turkey (TÜBITAK) Research Assistant PhD Student Supervision Peren Ozturan (currently Assistant Professor at VU Amsterdam, served as her Thesis Committee Member) İsmail Erzurumlu (currently 2 nd Year PhD Student), serving as his PhD Supervisor Tuba Yilmaz (currently 3 rd Year PhD Student), serving as her Thesis Committee Member Executive Training Henkel Marketing and Sales Departments (June 2013) Yapı Kredi Bank Marketing and Sales Departments and Branch Managers (June 2014) Teaching Experience Feb : Koç University, College of Administrative Sciences and Economics, Istanbul MKTG201 Marketing Management Student Evaluations: 2.13; 2.14 (Spr 09), 2.53 (Spr 13), 2.18 (Spr 2014) MKTG402 Marketing Strategy Student Evaluations: 1.97 (Spr 10), 2.30 (Fall 10), 1.44 (Spr 13), 2.94 (Spr 14) MKTG523 Strategic Marketing Student Evaluations: 2.09 (Spr 10), 2.71 (Spr 11), 2.29 (Spr 12) MKTG902 Marketing Management II Student Evaluations: 2.75 (Spr 2010), 2.06 (Spr 11), 0.66 (Spr 12), 1.22 (Spr 13) [Student Evaluation Scale: -3.00=very poor, 0.00=average, 3.00= excellent] Sept June 2008: Bilkent University, Faculty of Business Administration, Ankara, TURKEY MAN336 Marketing Management (Fall 07; Spr 08) Student Evaluations: 4.63, 4.69, 4.5, 4.25, 4.81, 5, 5, 4.56 [Student Evaluation Scale: 1.00=very poor, 3.00=average, 5.00= excellent] 5

6 July June 2007: Suffolk University, Sawyer School of Management, Boston, MA MSC319 Marketing Research (Fall 2006; Spr 07) Student Evaluations: 4.62, 4.00, 4.15, 4.08, 4.15, 4.62, 4.85, 4.62 MSC550 Marketing Tools and Analytics (Fall 2006; Spr 07) Student Evaluations: 4.18, 3.73, 3.81, 3.95, 3.64, 4.55, 4.59, 4.10 [Student Evaluation Scale: 1.00=very poor, 3.00=average, 5.00= excellent] Aug June 2006: Michigan State University, Eli Broad College of Business, East Lansing, MI MSC317 Quantitative Business Research Methods (Fall 02, Summer 04) Student Evaluations: 1.72, 1.75, 1.48 MSC302 Consumer and Organizational Buying Behavior (Summer 03, 04 & 05) Student Evaluations: 1.90, 1.19 [Student Evaluation Scale: 1.00=far above average, 3.00=average, 5.00= far below average] Membership in Professional Associations American Marketing Association INFORMS Society for Marketing Science European Marketing Academy (Computer) Skills Statistical Softwares (STATA,SPSS, EQS, PLS, MPLUS, EViews) Vensim Simulation Software, IBM Workbench, QSR NVivo Service Activities Academic Organizer, Marketing Department Seminar Series ( ) Academic Advisor, Marketing Club ( ) Academic Organizer and Presenter, the Koc-Sabanci-Ozyegin Marketing Camp (Fall 2012): Silicon Envy: A Dynamic Analysis of Global IT Clusters Academic Organizer, Kyoto University-Koc University International Symposium on Innovative and Sustainable Development (Fall 2011) Co-Chair, 2009 Product Development and Management Association International Conference Academic Research Forum, Anaheim, CA Co-chair, Interorganizational Marketing Research Camp, Istanbul, June 30-July 2, 2009 Ad hoc reviewer for: o Journal of Marketing, o Marketing Science, o Journal of International Business Studies, o Journal of Product Innovation Management, o Journal of International Marketing, o European Journal of Marketing, o Journal of Management Studies. Discussant, American Marketing Association 2007 Summer Educators Conference Reviewer, American Marketing Association 2006 and 2007 Summer, and 2010 Winter Educators' Conference, International Marketing Review Special Issue: Conceptualizing Culture: Implications for International Marketing, 2007 Conference on Historical Analysis and Research in Marketing (CHARM), Journal of Product Innovation Management Special Issue: Effective Global Product Innovation & Launch, Consortium for International Marketing Research 2006 Annual Meeting 6

7 References Professor Gerard Tellis, Neely Chair in American Enterprise and Professor of Marketing Director of the Center for Global Innovation Marshall School of Business, University of Southern California Los Angeles, CA Phone: , Cornelia Droge, Professor of Marketing The Eli Broad College of Business, Michigan State University Phone: , David A. Griffith, Department Chair and Professor of Marketing College of Business and Economics, Lehigh University Phone: , S. Tamer Cavusgil, Fuller E. Callaway Professorial Chair Executive Director at Center for International Business Education and Research Mack Robinson College of Business, Georgia State University Atlanta, Georgia Erik Jan Hultink, Professor of New Product Marketing Delft University of Technology Phone: , 7

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