1 JACKIE O & CO. INC ATLANTA, GA MARKETING PUBLIC RELATIONS MEDIA TRAINING - EVENT PROMOTION Jackieo.co Jackie O & Co, Inc
2 JACKIE O. ASARE CEO & PRESIDENT Jackie O & Co. is a boutique public relations, marketing, and event coordination firm based in Atlanta, GA with over a decade of publicity/new media experience. As a publicist/creative consultant/ communications professional, Jackie has executed full national editorial campaigns targeting print, internet, radio, and television media for small business owners, non-profit firms, musical artists, and record labels. In addition to a traditional publicity/marketing services, as a new media consultant, Jackie O & Co. identifies and creates new media solutions to increase clients internet presence including establishing and maintaining social network platforms. Our firm also offers branding solutions to ensure that a consistent message is communicated in all press/marketing materials. The service includes editing and creating press kits and selection of creative personnel (stylists, photographers, graphic artists, and web designers), and electronic blasts to key media contacts. Jackie O & Co. has representing artist in almost every genre of urban music including R&B/Soul music: Teddy Pendergrass, Omar, 112,Daron Jones of 112; hip-hop (Guru, B.G., Black Rob, Cormega, Lii Jon, Proof, Naughty By Nature, Swing, Stimuli, Prodigy of Mobb Deep, Xzibit, Infamous Mobb, Project Pat, Big Pun, Tha Liks, Lil Zane, Sauce Money, The Next Friday Soundtrack), world music/reggae (Selasi, T.O.K., Gokh-Bi System, Ex-Centric Sound System, Buju Banton), and producers - Tony "CD" Kelly, and Dame Grease. We ve coordinated The Red Carpet for and handled event PR for several events including: Teddy Pendergrass Teddy 25 Celebrity Gala, social media and press coverage for the launch of Madonna s Material Girl fashion line at Macy s, 4th of July Macy s Firework spectacular ft. Justin Beiber, Hip-Hop Weekly Magazine launch party, Mocha Moon (cosmetic accessories), and The Chic Boutique Tour. Prior events include BMI Urban Awards and showcases, the historic Million More March in Washington DC, ASCAP s America SCORES Songwriting Workshops, National Black Arts Festival, Entertainers 4 Education Alliance Stay In School Concerts, Meeting The Fatherhood Challenge Symposium, LIFEbeat s Reggaeton Explosion benefit concert, and You Rock My Soul benefit concerts for GMHC (Gay Men s Health Crisis). Jackie O. Asare was also part of the publicity team for The Historic Million Man March.
3 PROFESSIONAL EXPERIENCE/CAREER OVERVIEW Publicity/Marketing Related Positions JACKIE O & CO. President/Publicist New York, NY (March 2001-Present) LOUD RECORDS, Director of Media Relations New York, NY (February 2000-March 2001) PRIORITY RECORDS Manager of Media Relations New York, NY (November 1999-February 2000) COLUMBIA RECORDS Exec. Assistant New York, NY (May 1995-November 1999) WRKS-FM RADIO Programming/Promotions Departments New York, New York (Summer Internship) WBLS-FM RADIO Promotion Department New York, New York (Summer Internship) Non-Profit/Small Business Projects Mocha Moon beauty accessory launch. Chic Boutique Tour Macy s Madonna Material Girl launch Macy s 4 th of July Firework Spectacular with Justin Beiber Macy s Back To School Cool Nickelodeon concert. The National Education Association publicity for I Love My Child global outreach campaign. Jimmie Hatz Condoms launch for African- American owned condom company. Shakoor s Sweet Tooth Restaurant Event Promotion & Media Coordination ASCAP America Scores Songwriting Workshops (Atlanta, GA 2009) Chic Boutique Tour Shopping Soiree National Black Arts Festival (Atlanta 2009) DeVyne Intervention - DeVyne Stephens Christmas Extravaganza (Red Carpet coverage) Hip-Hop Weekly Launch party (NYC 2007) AllStar Vegas parties for P. Diddy, Young Jeezy, Ice T & Coco, and Too $hort (Las Vegas, NV 2008) Teddy 25 - Teddy Pendergrass Alliance Celebrity Benefit Gala (Philadelphia, 2008) BMI Urban Showcase (Atlanta, GA 2008) BMI Urban Awards (Miami, FL 2007) Entertainers 4 Education Alliance Concert (NYC, 2006) Meeting The Fatherhood Challenge Symposium for Joseph Media Group (NYC, 2007) GMHC AIDS Benefit concert at Carnegie Hall (NYC, 2007) LIFEbeat. Reggaeton Explosion benefit concert 2006 (NYC, 2006) The Historic Million More March 2007 (NYC)
4 Jackie O & Co. Jackieo.co MUSICAL CLIENTS R&B/Soul music Charlie Vox of Random Ax Of Charlie Teddy Pendergrass 112 Omar Xavier Hip-Hop Black Rob, Cormega, Naughty By Nature, Guru, Lil Jon, Prodigy, B.G., Cormega, Proof, Swing, Stimuli, Xzibit, Three 6 Mafia, Project Pat, Big Pun and more World music/reggae: Selasi, T.O.K., Gokh-Bi System, Ex-Centric Sound System, Buju Banton and more Columbia Records Assisted in media campaigns for Columbia Records Urban Acts including Destiny s Child, Wyclef Jean, Lauryn Hill, Kenny Lattimore, Maxwell, Mariah Carey, Will Smith and Lord Tariq & Peter Gunz, to name a few. FILM/TV/RADIO CLIENTS Selasi - Bravo TV s Kandi Factory JLM PUBLIC RELATIONS When employed by JLM PR, a boutique agency located in NY, Jackie O. Asare working under the highly respected music industry PR guru, Jody Miller, Jackie O has been instrumental in assisting in successful campaigns for JLM PR Clients: Russell Simmons, BMI, SESAC New York Music Awards, The Songwriters Hall of Fame Gala, and The Historic Million More March to name a few. Such work garnered significant national press attention in The New York Times, Village Voice, the cover of JET Magazine, Wall Street Journal, E! Entertainment, El Diario, The Associated Press and More. EDUCATION: HOWARD UNIVERSITY Bachelor Degree, May 1991 Major: Broadcast Communications Minor: Business Administration DiQuon Actress Maid In America Heather Alicia Simms Actress Broadway Ma Rainey s Black Bottom HBO Documentary Gang War II Back In The Hood.
5 For more information on JACKIE O & CO services below, please contact us via at visit our website jackieo.co or call JACKIE O & CO. BRINGS YOUR VISION INTO VIEW WITH THE FOLLOWING SERVICES: Ø Public Relations Campaign Design & Implementation Ø Media Training Ø Product/Artist Imaging & Development Ø Branding Consultation Ø Web/Media Campaign Design Ø Promotions Campaign Ø Independent Record Label Project Management Ø Etiquette Training and Image Refinement Ø Event Design & Coordination Our company offers a standard rate for publicity services; however, these packages can be customized to meet the specific needs of each unique client. Packages include the basic elements essential to creating direction, and structure to the promotion of your company, artists, or product. Marketing/Publicity Plans Marketing Plans serve as a road map and help identify and analyze your core audience. Who are you trying to reach with your publicity/marketing campaign? Which tools will be needed? Which media outlets should be contacted to maximize your image/product? The key to a great marketing/publicity campaign is to identify the nuances of the market and the media outlets who can best reach your core audience. What is your customer most responsive to? If you are not a client, our company charges a nominal fee for media/publicity plans. The cost for creating the marketing/pr plan will be credited to your account once a contract is signed. While it s our job to predict trends within your industry, we charge a fee for our creative ideas. Promotional Materials should communicate the overall marketing direction of your campaign. Our experienced staffs of graphic/web designers are available to provide artistic direction, which is in alignment with the marketing plan. Allow Jackie O & Co to create the corporate identity necessary to catapult your brand towards the next plateau.
6 MEDIA TRAINING Andy Warhol once said, "In the future, everyone will be famous for 15 minutes." Those famous fifteen minutes can make you a STAR that is, if you re prepared and have the right interview tactics to tell your story in a way that the media will use it and share it. Through our media training/coaching services, we can do the following: Through mock interviews, help you create compelling angles to promote your product or service. There s always a story within a story. Let s discover yours. Prepare you for key questions that reporter will ask and the messaging that you will need to sell yourself. Don t get lost in the interview. Keep connected to intention. Tell your story in sound-bites of 10-seconds, or less (if need be) when a reporter, interviewer or decision maker asks you questions about yourself and your movie, book, product, business, service, music, company, website, seminar or creation? Offer ways to help you avoid being media road kill, anticipate areas of weakness, conflict, and controversy. Our mock interview will assess your strengths and weaknesses and suggest ways to field controversial questions. Prepare you with tactics to keep the big reveal under wrap. It s never off the record so if it s confidential information that you re not prepared to release, we ll help prepare you with tactics to keep mum while creating new followers and fans. Offer insight on how to build your brand, stay true to that brand, and successfully communicate yourself to the media and fans. Learn through networking opportunities how to create real relationships and turn media contacts into followers. How well do you connect? How to tell your story succinctly in a way that compelling and riveting? Avoid verbal roadblocks Uhhhh, Ummmm, You Know What I m Saying, It s Like - and actually say what you mean. How do you come across in interviews? What are you projecting? Be cognizant of gesturing and facial expressions. The media is not just listening to what you say but how you say it. Learn how to talk in sound bites so even when edited, your thoughts will be complete.
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