Action Innovation Connection. Enhance Your Program Through the National Information Prevention Network (NPIN) Contract

Transcription

1 Action Innovation Connection Enhance Your Program Through the National Information Prevention Network (NPIN) Contract

2 Who We Are The McKing Team McKing Consulting, FHI 360 and Forum One is equipped to help the CDC National Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention (NCHHSTP) increase reach and impact using the National Prevention Information Network (NPIN) contract. We have the expertise to expand the reach of your programs, help your programs go digital and mobile, partner for impact and inspire action. Our Mission We want to help CDC lead the way in reducing the burden of HIV, hepatitis, STD and TB in the United States. Reaching new communities and conquering communication and behavioral challenges in the digital age is the McKing Team s mission. Our Goals We are here to listen to you and your stakeholders to make NPIN s communications, digital media and mobile application ecosystem a resounding success and the go-to-place to learn, connect and get prevention done right. We are ready to foster increased and effective information exchange and bolster CDC s public health leadership and strategic alliances so messaging and resources reach the right audiences and partners better, faster, wherever they are. We can unite technical savvy, strong user experience and open source software to unlock your program s potential through multiple digital channels wherever audiences engage.

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4 Use NPIN to Help Your Program Communication and Education Support Our experienced team of health communicators, social marketing specialists and evaluators can work with NCHHSTP programs to develop and execute innovative Communications and Outreach (C&O) plans. The McKing Team can help build upon NCHHSTP s successes and lessons learned to boost reach, accessibility, usage, and prevention outcomes by supporting, enhancing and/ or developing: marketing and newsletter outreach Partner engagement events and meetings (from pre-meeting to onsite and post-meeting services and products) Stakeholder and emergency response C&O campaigns, including social media to accelerate the dissemination of NCHHSTP resources nationally Special campaigns and national observances through communications coordination, promotion and post-event evaluation Product message development and testing to adhere to CDC s Clear Communication Index and to improve content tailored to key audiences Digital media audits and evaluations Monitor activities to ensure the right mix of Web, social and other digital media tactics are gaining traction and inciting action among NCHHSTP s focal audiences Materials for web-based training and technical assistance (TTA) through on-demand webcasts, in-person chats, conference presentation libraries, e-learning modules, and custom mini-packages of web-based TTA to better leverage CDC and partner digital media content Methodologies and initiatives to collect and disseminate grantee and partner materials via NPIN Systematic environmental scans of new digital media technologies and promising practices to promote HIV, hepatitis and TB prevention messages

5 Use NPIN to Help Your Program Information and Communication Technology Support Our experienced team of digital media and mobile app designers, Drupal, and user experience experts can work with NCHHSTP programs to enhance and build NPIN-associated web microsites, online communities, special databases and cutting-edge digital media technologies by supporting, enhancing and/or developing: Spanish language support Webcasting and online training capabilities Special digital media products to strengthen NPIN s networked, hypermedia presence (from widgets to maps, data visualization tools, short messaging services, and new mobile applications) User-centered, responsive solutions using our agile digital media design approach and through custom Drupal web content management systems Reach and awareness of CDC resources through strategic content syndication, RESTful APIs, text messaging, and Drupal Commons workspaces Special databases and interactive infographics for more timely and usable delivery of NCHHSTP resources, whether about CDC guidelines and data, partner agencies, funding opportunities or campaign materials and events Analytics to discover new insights about user types, habits and methods for Web-based media consumption by analyzing relevant digital media data streams IT security by investigating ad delivering best practices in government cybersecurity standards and continuous security monitoring support when needed

6 McKing Consulting Corporation McKing is a full-service small business that has 13 years of experience supporting public health programs, with deep knowledge of state and local health contexts and federal priorities, in advancing health system performance, capacity and agility. We have managed over 200 prime task orders, including a 149-task order, $125 million IDIQ for which we provide communications and information technology support across CDC. We are known for our consistent leadership, nimble and lean management approach, and reliable roster of experts with prior CDC experience in prevention and surveillance programs, training and health education, evaluation, partnership-building, user experience and web design, and digital media communications. We can help you better synergize your prevention and digital media goals to boost your spheres of engagement for maximum health impact on the continuum of care. FHI 360 FHI 360 is a human development and health promotion organization, dedicated to improving lives in lasting ways by advancing integrated, locally-driven solutions. We continue to be a pioneer in HIV prevention, care, treatment and research, with a long track record of engaging directly with communities hit the hardest. We offer a unique combination of social and behavioral communication expertise, ranging from strategic digital media planning and execution to highly segmented social marketing, stakeholder outreach, partnership network coordination, and packaged training to promote healthy behaviors, especially among at-risk groups.

7 Forum One Forum One is a digital agency providing internet and mobile media strategy, user experience, online community and collaboration, and highly innovative and responsive design and website development solutions for influential organizations solving the world s toughest problems. We are a recognized global leader in Drupal internet solutions that increase workflow efficiencies, collaboration and accessibility. Our public health successes include easy-touse, mobile-ready Drupal websites and databases that are mobile-ready and have efficient content management systems that promote healthy newborns, traumatic brain injury recovery, as well as interactive infographics, data visualization and mapping tools on health outcomes and factors in counties across the country. Health is complex and multidimensional. We can help you better understand what people need to stay healthy and help you generate the communications, partnerships and evidence to address their health challenges.

8 Contact Us Keith Aikens VP, McKing Consulting Corporation Phone: Web: Chamblee Tucker Road Building 10, Suite 100 Atlanta, Georgia 30341