1 Notice for Request for Media/Advertising Proposal ATLANTA FAIR MARCH 2014 / TURNER FIELD/ ATLANTAFAIR.COM The Fair.. Give it a Whirl! Atlanta Fair 2014 is already thinking Spring! Every Spring over 100,000 families escape the winter blues by taking a pilgrimage filled with sugary treats, screams, and more smiles EVENT HISTORY Since the late 1970 s, the families have celebrated the coming of spring with giant Ferris Wheels overlooking our downtown skyline and giving us all a bird s eye view of Turner Field! A vision of three brothers who relocated to Atlanta and brought their childhood memories to over three generations of in-town kids! Remember, the Fair is not just for Kids! It captures the interest of young adults on a date, college kids looking for a thrill, and older adults remembering their childhoods while sharing a funnel cake with their grandchildren! Event Information Event Location: Turner Field Event Dates: March 2014 (5 weeks prior to Braves opener) Website: Facebook: Atlanta Fair Open daily - Weekdays open at 5pm Saturday open at 12p(noon)/ Sunday 1pm continued on page 2 COOL RIDES. Fun and Fast rides for all ages! From Towering Rides over 100 Ft in the air to our Little Kids land with Dizzy Dragons, Giant Lady Bugs and kid sized Nascar Speedway! EVERYONE IS A WINNER. Who does not love having your sweetheart win you the giant teddy bear? Or for the little ones- the giant duck pond or Kiddie Hi-striker! FAIR FOODS Cotton Candy, Candy Apples, Funnel Cakes, Fried Snickers, Polish Sausages, Giant Corn Dogs-- Do I need to say More? Mom forget cooking; we are eating at the Fair!
2 DEMO MORE THAN FUN... MARKETING OPPORTUNITIES GALORE! MORE THAN 300,000 Cars pass the fair park daily! Hours average time spent at the fair Adults ages 40 and older are more than 50% of attendees! HH Income greater than $75K 42% of fair attendees 10 Universities located within 10 miles of Fair Park Diverse - African American, Latino, & Asian families One of the leading events sponsored by the City of Atlanta Recreational Authority. GROUP INFO ATTEND THE FAIR WITH FRIENDS 47% FAMILY 35% BOTH 35% AVERAGE GROUP SIZE 5 MALE 35% FEMALE 65% MORE THAN KIDS PLAY! THE ATLANTA FAIR IS ONE OF ATLANTA S LONGEST RUNNING OUTDOOR EVENTS! For more than a quarter of a century, the Atlanta Fair continues impress, entertain and provide a SAFE & SECURE downtown event that lasts more than 30 days! Each year, the Fair continues to present something new and different to keep families coming back for more! The Economic Impact of the fair supports local in-town neighborhoods, students, and community businesses. Each year the area comes alive with festivity; providing jobs, opportunity for student scholarships, and rekindling the community s pride. Participating with the fair allows you to include an up-close and personal experiential event with your 2014 marketing campaign. NUMBERS # of Attractions including Rides, Games & Food 100+ # of Weeks of Fun 5 # Funnel Cakes Eaten 10,000
3 Proposal Instructions AROUND THE FAIR 1. Preparation of Proposals & Pitch Meetings Meetings shall be scheduled by phoning FAIR or ing Proposal shall be complete with the following: a) Proposed Ad schedule b) Creative requirements & production costs c) Audited rankings based on W25-49, Adults 18+, Kids 2-11 d) Your company s 2014 marketing goals & planned promotional partnerships. e) 2014 Programming f)proposed third party promotional alliances with your company & concepts g) Please include any necessary paperwork required by your accounting department Unlimited Opportunities for you to partner with the Fair- ATTRACT NEW CLIENTS, PROMOTE NEW PROGRAMS, & HOSPITALITY OPTIONS such as w-9 s & credit apps. 2. Submission of Proposals Proposals deliver to 2402 Mt Vernon Road Dunwoody Ga to- Subject: Media Proposal Fax Awards Media/Advertising partners shall be selected on basis of : a) Cost per thousand/cpp- Paid schedule efficiency b) Promotional support in addition to cash schedules c)matching Fair s marketing goals & concepts OUR CUSTOMERS ARE YOUR CUSTOMERS! FACE TO FACE OPPORTUNITIES PLUS MORE CROSS-PROMOTIONAL PLANS! d) Community & 3rd party advertiser alliances 4. Invoices & Payment Bill to Atlanta Fair 2402 Mt Vernon Road Dunwoody GA All invoices must be delivered to Fair Office with posting information no later than March 15th, All invoices are paid in full by March 30, Termination of Contract- Proposal does not guarantee contracting. Contract maybe terminated if promotional elements are not guaranteed or fail to be executed by media company. 3RD PARTY ADVERTISERS: WHO ARE THEY? Grocery Churches Local Food Mfg. Healthcare Fast Food Insurance Auto/Gas Retailers Utilities Beverage Home Services Banks Military Recruit Hotels Transportation services We had a lot to say, but we wanted it to be a two-way conversation, says John Palange, community marketing manager at Stonyfield. The more people that we could get to try our yogurt, the better, but it had to be a give and take. Stonyfield s Mobile Tour Digs in for a Deeper Consumer Connection- EventMarketer Tea brand Lipton- Eric Fuller, director at Brisk, told Buzz. Our struggle is always, how do you get the physical community and the social community engaged so that neither feels left out? Brisk Uses Star Wars Tour to Drive Download of App- EventMarketer Phone/Internet suppliers Diversity Programs Latino & African American Programs for University Students
4 Atlanta Fair Marketing Goals New Entrance- New Community Plaza & more themed activities! The success of the Fair relies heavily on Community Involvement! Not only from our friends and families, but also from organized associations, community programs, and local businesses both national corporate entities and local small business owners. Our fair marketers can assist you in creating a program that is easy to execute and meets the needs of your clients! Custom programs for for each client enable us to insure meeting everyone s expectations! Whether they are short on staffing, looking for a sampling opportunity, or need to collect leads for regional salespersons; we can create the program for them! In partnerships, the Fair finds success with programs that transform fair assets into valueenhancing, consumer-focused innovations that build communities. (1) FIND THE EMOTION- ACTIVATE Look at your consumers as people not demographics, immerse your brand into fair! (2) BUILD SERVICE INTO EVERY PROGRAM Education and bettering today s Youth for Tomorrow builds trust, at the fair we add a little thrill and sugar! (3) CREATE GREAT CONTENT- DON T JUST BANNER IT! Even if you are short on staffing, we can create a program for you! Recruit a youth group to be your ambassador while building new customers in ATL! (4) MAKE IT PARTICIPATORY People come to the Fair for Fun- A little creativity and any brand can be apart of the Action! Voting, Crowdsourcing, games, & easy entertainment options. (5) WEAVE IN YOUR BRAND Take advantage of all of our assets, social media, cross-promotional opportunities, creative artwork, onsite, and pre-event promotions. (6) BE RELEVANT- BE FAST Today s customers are looking for how it affects them, utilize community ties and show them your most recent ideas! (7) MEASURE WHAT MATTERS-NOT WHAT IS EASY TO COUNT Looking only at attendance numbers, and media equivalencies will distract you from real values such as increased market share, new markets, client retention, and employee productivity. (8) BALANCE YOUR MARKETING MIX Choose the role of this program, enlist other images and currently running programs to insure not to confuse the consumer of your purpose. Partnerships / Programs Assets Available Tickets for Hospitality Integrated Signage Opportunities Education Programs & Entertainment Branded Ticketing options Concrete Graphics Mobile Vehicle/Commercial Promotional Space Product Sales opportunities Custom Activities, Consumer Discount programs, & Contests Branded Midway Games & Rides Employee & Customer Loyalty Programs Media Marketing Goals Flight Dates Mid/Late Feb- April 6; Opens xyz, Promotional/ Activity driven flights, Now through April xyz, and Don t Miss It. Demo/Lifestyle Targets: African American Latino In-Town HH with Kids Gay & Lesbian Families Active Lifestyle Fair-goer must be exposed to advertising 7 or more times for effectiveness. Media Mix shall include: Outdoor-Billboards, Bus Shelters, Bus Kings Broadcast (Radio/Tv/Cable) Online/Digital/ Social Media Collateral materials Budget allocation will be determined after review of all proposals. Proposed Budget-$35,000.00
5 Make it a Working Meeting... PROVIDE YOUR GOALS - AND WE CAN PROVIDE FAIR IDEAS! This is not just a sales meeting, feel comfortable inviting your marketingbrand director, community service organizer, Human Resources manager, program director, public relations/communications agency so that we can together understand your 2014 goals and the best possible avenue to integrate your brand at the Fair. Utilize this page to list your goals and company s needs at the fair. It is also a great opportunity to jot down potential 3rd party advertisers. Engage your entire Sales Team in this proposal, allow them to submit possible clients interested in participating at the Fair! ATLANTA FAIR Jee Biz Marketing/Peachtree Rides 2402 Mt Vernon Road suite 200 Dunwoody Ga Contact: Becky Guthrie-Ward Asst. Nicole Mincey (FAIR) Meeting Information: Date: Time: Directions From GA400 Exit 5B- Sandy Springs towards Dunwoody on to Perimeter Center West/Abernathy Road Turn Left onto Mt Vernon (3.4 miles) Turn Left into Williamsburg at Dunwoody Shopping Center. Building 2402 is located behind Bank of America. Jee Biz Marketing Entrance Door is facing Mt Vernon Office located on 2nd floor. #200 Peachtree Rides entrance is 1st level-suite 200 facing BOA
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