Wykłady w językach obcych (alfabetycznie według tytułów)

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1 Wykłady w językach obcych (alfabetycznie według tytułów) Title: ACCOUNTING. THE LANGUAGE OF BUSINESS ECTS credits: 4 Lecture hours: 30 Study period: Spring/8 Medium Examination: Written test and oral examination Prerequisites: Theory of accounting, Financial Accounting, Management Accounting, The basic terminology of the accounting in context the EU regulations Course content: Accounting as a system for creating information. Accounting information is user-oriented. Accounting as the basis for business decisions. Inflationthe greatest challenge to accounting. Corporations (operations, earning per share, dividends, bonds payable, leases, investments in corporate securities). Cost-volume-profit analysis. Course Methodology: Lectures with discussions, individual consultations, faculty library Didactic Course Purpose: The lecture is addressed to students who know the basic theory of accounting and may use knowledge from the other economic subjects. The didactic aim of the lecture is to provide students the possibility to use in practical situations in different firms knowledge from the accountancy (means from: financial accounting, management accounting, controlling, budgeting costing, financial analysis). Contact person: Maria Niewiadoma Ph.D., phone: , building Z, room 520, maria.niewiadoma@manager.ae.wroc.pl Literature: Gallhofer S., Haslam J.: Accounting And Emancipation. Routledge Studies in Accounting, Routledledge London and New York 2003 Majewska E., Niewiadoma M.: Accounting. From the Accounting Operation to the Financial Statement, Wyd. University of Economics, Wrocław 2003 Meig W.B., Meigs R.F.W: Accounting. The Basis for Business Decisions, Mc Graw-Hill Book Company New York 1987 Niewiadoma M.: English-Polish Dictionary for Managers, Wyd. FRRwP, W-wa 1997 Niewiadoma M.: Vademecum for Economists, Wyd. Ekspert, Wrocław 1996 Faculty: 1

2 AGRICULTURAL TRANSITION IN THE EU NEW MEMBER COUNTRIES (WITH EMPHASIS ON POLISH EXPERIENCES) ECTS credits: 2 Lecture hours: 15 Study period: Winter semester Intermediate / Advanced Examination: Written examination Prerequisites: Course content: Contact person: Literature: Faculty: Completed microeconomics or macroeconomics course Historical background. Organisational structures, property rights, economic environment of New Member Countries (NMCs) agriculture in late 80. The role of government in agriculture in developed market economies. Agriculture adjustment to market economy main constrains in the first decade of transition. The role of government in agriculture in transition economies. The EU preaccession assistance for NBCs agriculture reconstructure. Main economic problems of NBCs agricultural development in the first years of EU membership. Dr Bożena Baborska bozena.baborska@ae.wroc.pl ECC: The CAP and Enlargement. European Economy. Reports and Studies No.2, 1997 (selected papers). OECD: Agricultural Policies, Markets and Trade in Transition Economies. OECD, Paris 1996 (selected chapters).european Commission DG VI selected documents (internet) 2

3 A MARKETING STRATEGY SIMULATION: MARKSTRAT ECTS credits: 4 Lecture hours: 20 class hrs. Number of participants: Study period: winter specialisation Examination: written presentation of a team work during the game Prerequisites: participants should have completed courses of marketing and marketing management Course content: Introduction The MARKSTRAT simulation was developed by J.C. Larréché from the European Institute of Business Administration (INSEAD) and H. Gatignon from the Wharton School, University of Pennsylvania. It is now widely used in business schools around the world as part of their graduate or executive development programs. Also a number of companies have organized MARKSTRAT seminars for their executives. The simulation has been especially designed for learning, practicing and testing marketing strategy concepts. Its main features are: long term perspective, an emphasis on strategic concepts such as competitive analysis, market segmentation, product portfolio, product positioning and repositioning, the availability of wide range of marketing information, including the set of fifteen marketing research studies, and a dynamic environment, reflected by different product and market life cycles, the creation of a new market, inflation, price controls and other variables. Given the complexity of strategic decisions in marketing, this simulation offers a unique learning experience which cannot be gained by traditional, static educational techniques. Schedule Session 1 Presentation of MARKSTRAT Organization of teams Distribution of the starting situations (Company Reports for period )) Session 2 Group work: decisions for period 1 Lecture / discussion: Operating a MARKSTRAT firm Session 3 Group work: decisions for period 2 Lecture / discussion: Segmentation and positioning strategies Session 4 Group work: decisions for period 3 Session 5 Group work: decisions for period 4 Lecture / discussion: The marketing strategy process Session 6 Group work: decisions for period 5 Session 7 Group work: decisions for period 6 Session 8 Group work: decisions for period 7 3

4 Contact person: Literature: Faculty: Session 9 Group work: decisions for period 8 Session 10 Group work: decisions for period 9 Session 11 Group work: decisions for period 10 Session 12 Group work: analysis of the past performance of the team over the simulated periods and preparation of the group presentation Session 13 The final meeting Presentation of general results Group presentations MARKSTRAT summary and conclusions dr Jarosław Woźniczka; jaroslaw.wozniczka@ae.wroc.pl Instytut Marketingu MARKSTRAT Student s Manual 4

5 ANALYSIS OF FINANCIAL INSTRUMENTS ECTS credits: 4 Lecture hours: 30 Study period: summer mainstream level at Finance and Banking major Examination: written exam Prerequisites: Capital markets, Statistics Course content: The objective of the course is to provide the methodology for the analysis and valuation of financial instruments: debt instruments (bills and bonds), stocks and derivative instruments. Course content: Valuation of debt instruments, Yield To Maturity Risk in the debt instruments, duration Empirical examples of the valuation of debt instruments The approaches in stock analysis, fundamental analysis Valuation of stocks Review of derivative instruments and its applications Option valuation Black-Scholes-Merton and binomial approach Option strategies Analysis and valuation of futures and forwards Analysis and valuation of swaps Strategies on derivatives markets: speculation, hedging, arbitrage Empirical examples of the analysis of derivative instruments Contact person: Literature: Faculty: Prof. dr hab. Krzysztof Jajuga, krzysztof.jajuga@ae.wroc.pl Paweł Rokita contact with the instructor 5

6 ANALYSIS OF FINANCIAL TIME SERIES ECTS credits: 4 Lecture hours: 30 Study period: winter or summer specialized at Finance and Banking major and Econometrics major Examination: project Prerequisites: Econometrics, Statistics Course content: The objective of the course is to provide the methodology for the analysis of financial time series (stock prices, exchange rates, interest rates). The methods are tailored for high-frequency data. Course content: Basic types of financial time series Basic concepts of stochastic processes Models of stationary time series processes - ARMA type models Models of non-stationary stochastic processes - ARIMA and ARFIMA type models Models for volatility ARCH and GARCH family Stochastic volatility models Regression models for non-integrated time series GARCH-M, VAR, Granger causality Regression models for integrated time series - cointegration Models in continuous time (GBM, Ornstein-Uhlenbeck, jump-diffusion process) Univariate distributions on financial markets (stable, hyperbolic, etc.) Multivariate distributions on financial markets (elliptically symmetric distributions) Volatility estimation, dependence estimation Contact person: Prof. dr hab. Krzysztof Jajuga, krzysztof.jajuga@ae.wroc.pl dr Krzysztof Piontek kpiontek@credit.ae.wroc.pl dr Daniel Papla daniel.papla@ae.wroc.pl Literature: contact with the instructor Faculty: 6

7 BRAND MANAGEMENT (DECISION MAKING AND CASE ANALYSIS) ECTS credits: 4 Lecture hours: 30 Study period: winter specialisation Examination: Student s grade in the course will be an average of three grades: 1. Scores of solving at least two cases individually (two written reports + in class presentations). 2. Score of one mini project (mini project written report + in class presentation). 3. Score of the test. Prerequisites: Students taking this course should already know marketing management methods and problems. Course content: Brand management (decision making and case analysis) involves the study of the Brand Manager Activities in Creation and Maintaining the Strong Brand. The approach of the course is that brand managers have to: 1. Understand the Brand Image Concept and Brand Image Information. 2. Understand financial aspects of their Brand Decisions. Course prerequisites: Student s grade in the course will be an average of three grades: 1. Scores of solving at least two cases individually (two written reports + in class presentations). 2. Score of one mini project (mini project written report + in class presentation). 3. Score of the test. Comprehensive case: SCOPE COURSE PLAN Brand and Brand Equity 1. Strong and Weak Brands. 2. Sources of Brand Equity. 3. Effects of Brand Equity. Measuring brand Equity 1. Qualitative Research Techniques. 2. Quantitative Research Techniques. 3. Brand Equity Measurement System (Brand Audit and Brand Tracking). 4. Brand Investments. Commercial Research of Brand Equity 1. Advanced Tracking Program (Millward Brown) 2. Brand Dynamics (Millward Brown) 3. Brand Image Master 4. Synectics Introducing New Brands. 1. Choosing Brand Elements to Build Brand Equity. 2. Choosing Target Market and Positioning for New Brand. 3. Advertising New Brands. 4. Financial Aspects of Introducing New Brand. Cases: Harley Davidson and Honda, Levi s Dockers. Brand Extensions 1. Brand-Product Matrix. 2. Brand Hierarchy. 3. Designing a Branding Strategy. 4. Brand Extension or New Brand Introduction? 7

8 Contact person: Literature: Faculty: Case: Nivea Reinforcing Brands 1. Sources of Brand Weakness. 2. Revitalizing Brands. 3. Adjustments to the Brand Portfolio. Ryszard Kłeczek (PhD), 1. K.L. Keller: Strategic Brand Management. Building, Measuring and Managing Brand Equity. Prentice Hall R.A. Kerin, R.A. Peterson: Strategic Marketing Problems. Prentice Hall

9 BUSINESS NEGOTIATIONS ECTS credits: 4 Lecture hours: Exercise 30 Number of participants: Study period: winter (7) specialisation (IV) Examination: Approval without scoring Prerequisites: no specific requirements Course content: During the course there are two groups of issues exercised and discussed. First group is about interpersonal communication. The issues provided in the first part contain training of verbal and non-verbal communication skills and intensive discussion about many aspects of effective communication (for example: interpretation of gestures, voice and information form interlocutors).. Rules of correct constructions of word messages are discussed in detail The second thematic block of the course is dedicated to strategy and techniques of business negotiations. Practical workshops are focused on strategies and techniques, presented styles of negotiations etc. Issues of trust, creativity and flexibility are in the main area of interest. Harvard model of negotiations is a cornerstone of all discussions upon practical cases of negotiations. Methodology: Interpersonal communication workshops with video. Business negotiations practical workshops on cases, exercises based on negotiation cases, joined with comments and discussion on behaviour during negotiations, practical and theoretical aspects of negotiations, Purpose of the course: Knowledge: theory of interpersonal communication and negotiations Skills: improving of communication and negotiation skills using English language Contact person: dr Adela Barabasz; phone: , building Z, room adela.barabasz@ae.wroc.pl dr Arkadiusz Wierzbic; phone , building Z, room arkadiusz.wierzbic@ae.wroc.pl Literature: Faculty: English versions of literature below and other titles: Fisher R., Ury W., Dochodząc do tak. Negocjowanie bez poddawania się, Warszawa 1990 Nęcki Z., Negocjacje w biznesie, Kraków 1991 Ury W., Odchodząc od nie. Negocjowanie od konfrontacji do kooperacji, Warszawa

10 DATABASES ECTS credits: 2 Lecture hours: 15 Study period: spring (6) specialisation ( III) Examination: Report prepared by students confirming performed DBA tasks and multiple choice question single answer test. Prerequisites: Information Systems Design, Computer Networks Course content: Basic concepts of databases. Database infrastructure. Query languages overview. SQL universal access language to modern databases. Query and transaction processing. Advances topics of databases: distributed databases, post-relational databases. Universal DBMS server and future trends in databases. Course Methodology: Lectures are performed with the use of multimedia presentation (copies are available at the departmental servers). The basic platform is Oracle 9i/10g servers with the whole functionality. Didactic Course Purpose: knowledge: Db concepts and environment. Database systems in multipurpose applications abilities: DB designer and user Contact person: Mieczysław Owoc Ph.D., phone: , building Z, room mieczyslaw.owoc@ae.wroc.pl Leszek Maciaszek Ph. D., phone: , building Z, room. 602 Literature: 1. Greene J.: Oracle 9i Server. Oracle Press Date C.J., Darwen H.: A Guide to the SQL Standard. Addison-Wesley, Kroenke D.M.: Database Processing. Fundamentals Design and Implementation. Prentice-Hall, Englewood Cliffs, 2002 Faculty: 10

11 DATA WAREHOUSES ECTS credits: 2 Lecture hours: 15 Study period: winter (5) specialisation (III) Examination: Report prepared by students confirming their knowledge in creation of data warehouse Prerequisites: Information Systems Design Course content: Basic concepts of data warehouses technology. Architecture and requirements of data warehouse systems. Location of warehouse within information system. Typical operations on data warehouse. Database design for warehouse in OLAP systems: star and snow slide schemas, fact tables, dictionaries. Data aggregation. Steps in warehouse creation. Multidimentional databases and OLAP mechanisms. Model of multidimentional databases. Access to databases and project tools: DSS Architect, DSS Agent, DSS Executive. New trends for future: DSS Web, DSS Telecaster. Course Methodology: Lectures are performed with the use of multimedia presentation (copies are available at the departmental servers). The basic platform is Oracle 9i/10g servers with the whole functionality. Didactic Course Purpose: knowledge: Data warehouse concepts. Functionality of modern DW and access to data through access tools used by different users. abilities: DW designing Contact person: Małgorzata Nycz Ph.D., phone: , building Z, room malgorzata.nycz@ae.wroc.pl Barbara Smok Ph. D., phone: , building Z, room barbara.smok@ae.wroc.pl Literature: Greene J.: Oracle 9i Server. Oracle Press 2002 Kroenke D.M.: Database Processing. Fundamentals Design and Implementation. Prentice-Hall, Englewood Cliffs, 2002 Letnar M.: ORACLE System zarządzania bazą danych. Podręcznik użytkownika. Akademicka Oficyna Wydawnicza EXIT, Warszawa 2001 Simon A. R., Schaffer L. S.: Hurtownie danych i systemy informacji gospodarczej: zastosowania w handlu elektronicznym. Oficyna Ekonomiczna, Kraków 2002 Wąsikowska B.: Hurtownia danych a pozyskiwanie informacji dla biznesu. [w:] Studia Informatica nr 14. Zeszyty Naukowe nr 293. Wyd. Uniwersytetu Szczecińskiego, Szczecin 2001, s Poe V., Klauer P., Brobst S., Tworzenie hurtowni danych. WNT Warszawa 2000 Faculty: 11

12 ECONOMICS OF INFORMATION ECTS credits: 2 Lecture hours: 15 Study period: summer specialization Examination: Students are graded on attendance, activity, and short oral examination (optional). Prerequisites: Basic Macroeconomics, Basic Microeconomics, Introduction to Information Systems Course content: Theory of information, sources of information, acquiring, processing and dissemination of information, information management, reengineering information processes, influencing behavior with the proper use of information Course methodology: Interactive lectures with the use of multimedia presentations, handouts available, practical cases, thematic discussions, Internet exercises Didactic purpose: Gaining knowledge in the area of the proper use of information in management. Contact person: Dr inż. Jacek Unold, phone: , Z 610, jacek.unold@ae.wroc.pl Literature: Oleński J. (2000): Elements of the Economics of Information (in Polish). Warsaw University. Hammer M., Champy J. (2001): Reengineering the Corporation: A Manifesto for Business Revolution. Harper Business, New York. Cialdini R. (2001): Influence: Science and Practice. yn and Bacon, London. Faculty inter-faculty at AE. Title: ECONOMIC SOCIOLOGY ECTS credits: 2 Lecture hours: 15 Study period Winter Intermediate Examination: Examination papers Prerequisites: One year of education in economics Course content: The course consists of series of lectures presenting social aspects of economic activity, focused on the main trends of contemporary capitalism. Post-industrial society, consumer culture and consumerism, organizational culture, corporate management and information society, are among the basic topics of the course. Contact person: Dr Wiesław Wątroba wieslaw.watroba@ae.wroc.pl Literature: Contact the lecturer for information Faculty: 12

13 ETHICAL AND SOCIAL RESPONSIBILIES OF BUSINESS ECTS credits: 2 Lecture hours: 10 Study period: winter basic Examination: Form of the class work Prerequisites: none Course content: Course objectives and Purpose: Ethical and Social Responsibilities of Business introduces students to ethical theories and how they relate to controversies inherent in business situations, and the methods of problem analysis for ethical issues. A stakeholder approach will be utilized to study business ethics. Students will analyze the responsibilities and obligations of business to the stakeholders. At the conclusion of the course, students should be able to demonstrate the following: the ability to analyze situations and apply the appropriate ethical standards to the solution of business problems and dilemmas, an awareness of the role of values in organization, a heightened sensivity to the personal and organizational behavioral issues that affect ethical decisions, justify actions / decisions taken in response to business situations with ethical ramifications, an understanding of the ethical / social responsibilities and obligations of business to its stakeholders. Contact person: Literature: Faculty: Prof. dr hab. Bożena Klimczak Office: building B room 203 Office Hours: W 12-14,00 Phone: Text: R.T. De George, Business Ethics, Prentice Hall, Eglewood Chiffs, 1995 Individual Work: Case study and analysis of that case in from of discussing the arguments of various ethical theories. Readings: T.L.Beauchamp, Case studies in Business, Society and Ethics, Prentice Hall, New Jersey T.L. Beauchamp, N.E.Bowie, Ethical Theory and Business, Prentice Hall, New Jersey

14 FINANCIAL MANAGEMENT ECTS credits: 7 Lecture hours: 60 Study period: 5, 6 full year specialization (III) Examination: test Prerequisites: basic accounting, financial mathematics Course content: The lecture combines theory and practical applications. An understanding of finance theory is absolutely essential if one is to develop and implement effective financial strategies. Therefore, lectures begin with basic concepts, including background on the economic and financial environment, financial statement analysis, risk analysis, and the valuation process. With this background one can understand how specific techniques and decision rules can be used to help maximise the value of the enterprise. Lectures will cover following subjects: 1 Basic Concepts in Finance Objective and Scope of Finance. Agency Problems. Capital Market and Portfolio Theories. Analysis of Financial Statements. 2 Capital Budgeting Decisions under Certainty The Capital Budgeting Process. Cash Flows Analysis. Capital Budgeting without Capital Constraints: NPV, IRR, Payback, and Accounting Rate of Return. Capital Budgeting Under Capital Rationing: Profitability Index, Mathematical Programming. 3 Capital Budgeting Decisions under Uncertainty Risk-Adjusted NPV Model: Risk-Adjusted Discount Rate and Certainty Equivalent Approaches. Risk Analysis Techniques: Sensitivity Analysis, Simulation, and Decision Trees. Impact of Inflation. Dependence of Cash Flows over Time. Correlation among Investment Projects. Agency Problem. 4 Sources of Financing Short to Medium-Term Debt Financing. Long-Term Debt Financing. Equity Capital. Quasi-Equity Capital. Agency Problem of External Financing. 5 Cost of Capital Weighted Average Cost of Capital. Marginal Cost of Capital. Application of the CAPM. 6 Capital Structure Decisions Financial Leverage and Financial Risk. Capital Structure Theories: Traditional Approaches and The Modigliani-Miller Theorem. Impact of Market Imperfections: Taxes and Agency Problem. Optimal Capital Structure. 7 Dividend Policies Dividend Decisions and Shareholder Wealth. Modigliani-Miller Irrelevance Argument. Taxes, Clientele Effects, and Announcement Effects. Factors Affecting Dividend Policies. Types Of Dividend Policies. 8 Overview of Working Capital Management Liquidity. Managing Cash, Marketable Securities Portfolio, Accounts Receivables, and Inventory. 9 Management of Cash and Marketable Securities 14

15 Contact person: Literature: Faculty: The purpose of Cash Management. Cash Management Techniques: Cash Inflows and Outflows. Determining Daily Cash Balance. Management of the Marketable Securities Portfolio. Methods: transparencies, PowerPoint presentations, cases. Goal: Financial management course is designed to help maximise the value of the firm. Value is determined, in the long run, by results as revealed in financial statements. Therefore, students will learn how to current decisions affect future financial statements and how effects of particular financial decisions are transmitted to various parts of the firm. dr Tomasz Słoński, tel , Ross, S.A., Westerfield, R.W. and Jordan, B.D., Fundamentals of Corporate Finance, Irving Mc-Graw-Hill. Supplementary reading E.Brigham, L.Gapenski: Financial Management:. The Dryden Press, Chicago R. Breadly, S. Myers Principles of Financial Management (5th Edition), McGraw-Hill,1996 S. Lumby: Investment appraisal and financing decisions, Chapman & Hall, A. Damodaran: Corporate Finance. Theory and practice John Wiley and Sons, Inc Cases J. Sulock, J. Dunkelberg: Cases in Financial Management John Wiley and Sons, Inc,

16 FINANCIAL MARKETS AND INSTRUMENTS ECTS credits: 4 Lecture hours: 30 Study period: winter or summer specialized at Finance and Banking major Examination: written exam Prerequisites: Basic finance Course content: The objective of the course is to give the students thorough review of financial instruments, ways how the financial market is functioning and the review of the participants of the financial market. Course content: Financial instruments definition and classification Financial market and the economy Money market instruments Bonds Stocks Derivative instruments: classification Options Futures and forwards Swaps Types of markets of financial instruments Market participants Polish financial market overview of instruments and regulations EU financial instruments overview of instruments and regulations World financial market Contact person: Prof. dr prof. Krzysztof Jajuga, krzysztof.jajuga@ae.wroc.pl Agnieszka Wojtasiak, Literature: contact with the instructor Faculty: 16

17 FINANCIAL RISK MANAGEMENT ECTS credits: 4 Lecture hours: 30 Study period: winter or summer specialized at Finance and Banking major Examination: written exam Prerequisites: Capital markets, Statistics Course content: The objective of the course is to provide the methodology for the analysis, measurement and management of financial risk. Course content: Main types of financial risk: market risk, credit risk, operational risk Measurement of market risk: volatility measures, sensitivity measures, downside risk measures Measurement of credit risk Value at Risk for market and credit risk Asset and Liability Management Applications of derivative instruments in risk management Management of particular types of financial risk: interest rate risk, exchange rate risk, stock price risk Credit risk management traditional methods and credit derivatives Insurance risk management Enterprise wide risk management Examples of financial catastrophes (Barings, Enron, etc.) Regulations in risk management. Contact person: Literature: Faculty: Prof. dr prof. Krzysztof Jajuga, krzysztof.jajuga@ae.wroc.pl dr Katarzyna Kuziak, katarzyna.kuziak@ae.wroc.pl contact with the instructor 17

18 FOUNDATIONS OF ENVIRONMENTAL ECONOMICS ECTS credits: 4 Lecture hours: 30 Study period: Spring Intermediate Examination: Written test and oral examination Prerequisites: Completed courses in micro- and macroeconomics Course content: Ecological conditions and constraints of economic growth: a retrospect (classical, neoclassical and Keynesian economics, sustainable development approach and others) General description and main components of contemporary (neoclassical) environmental economics Theory of external effects and theory of public goods as foundations of contemporary environmental economics Internalization of environmental externalities (Pigou tax and Coase theorem) and its static and dynamic aspects Comparative analysis of ecological efficacy and economic effectiveness of various instruments of direct and indirect (economic) regulation in environmental protection Main principles and types of environmental protection policy in a market economy- theoretical aspects Economic theory of natural resources (resource classification, optimization of renewable and exhaustible resources use, legal and economic instruments in the natural resource management) Contact person: Prof. Dr hab. Bogusław Fiedor, boguslaw.fiedor@ae.wroc.pl Literature: S.E.Goodstein, Economics and the Environment (second edition), Prentice Hall, Upper Saddle River N.J., 1999 Żylicz T., Costing Nature in a Transition Economy, Edward Elgar Publishing Ltd, Cheltenham, UK, Northhampton, MA, USA, 2000 Anderson Magnus, Change and Continuity in Poland s Environmental Policy, Kluver Academic Publishers, Dordrecht, The Netherlands, 1999 Fiedor B., Privatizing the Polish Economy: Benefits and Dangers to the Natural Environment (in:) Environmental Protection in Transition, Clark J. and Cole D.H. eds., Ashgate Publishing Ltd, Aldershot, England, Brookfield VR, USA, 1998 Fiedor B., Global Economic Issues, International Trade and Sustainable Development (in:) Competition, Environment and Trade in the Globalized Economy, Dickheuer G. and Fiedor B. eds., Peter Lang Europäischer Verlag der Wissenschaften, Frankfurt am Main, 2002 Managing the Environment The Role of Economic Instruments, OECD, Paris, Faculty: 18

19 GLOBALIZATION AND EUROPEAN INTEGRATION ECTS credits: 2 Lecture hours: 15 Study period Spring Advanced Examination: Examination papers Prerequisites: Two years of education in economics Course content: Dr Wiesław Wątroba wieslaw.watroba@ae.wroc.pl Contact person: The course examines the social aspects of globalization and integration processes. Influence of social postmodernism on post-industrial society, globalization, post-modern consumption, influence of media on global society, weakening role of nation states and social policy, consumer ethnocentrism, social restratification, these are the main topics of the course. Literature: Contact the lecturer for information Faculty: 19

20 HISTORY OF ECONOMIC THOUGHT ECTS credits: 4 Lecture hours: 30 Study period: Spring Intermediate Examination: Written test and oral examination Prerequisites: Completed courses in micro- and macroeconomics Course content: Methodological issues in the history of economic thought Brief characteristics of ancient and medieval economic thought Mercantilism and physiocratism Origins and development of classical political economy, with special attention paid to A. Smith and D. Ricardo s theories of value, distribution and economic growth (development). Utopian socialism concepts and the Marxian economics Origins of modern economic thought: main foundations and concepts of psychological, Lozano and neoclassical school as making up the marginalist revolution in the history of economics. Historical school and institutionalism as a critique of the mainstream economics General characteristics of contemporary economic theory, with special attention paid to theoretical controversies between broadly understood neoclassical and Keynesian economics Main contemporary production and distribution theories (neoclassical and post Keynesian) Contemporary growth and development theories Neoinstitutionalism, neoclassical theory of institutions New political Economy Main methodological controversies in modern economics (in particular, methodological individualism of neoclassical economics vs. new approaches to microeconomic rationalism) Contact person: Literature: Faculty: Prof. Dr hab. Bogusław Fiedor, boguslaw.fiedor@ae.wroc.pl Contact the lecturer for information 20

21 HUMAN RESOURCES MANAGEMENT (HRM) ECTS credits: 4 Lecture hours: 30 Study period: winter basic (2-nd or 3-rd or 4-th or 5-th year) Examination: written test exam Class attendance and participation is expected and will contribute to a student s final grade in the course. Prerequisites: completed course on General Management Course content: General outline The scope, evolution and significance of HRM The environmental context of HRM Strategic approach to HRM: models and components Personnel planning Staffing the organization: recruitment, selection, placement Directing people: motivating, communicating, leading Employee compensation & pay systems Training & development Performance appraisal Employee termination Personnel function control International aspects of HRM Multiculturalism and intercultural communication Managing international teams and workforce diversity Legal, social and ethical responsibility covered in HRM policy Course methodology: Class sessions will include lectures, class interactive discussions, case studies and individual and group in-class assignments. Course objectives: Knowledge & skills Understanding the importance of HRM to organizational success. Identifying factors of external and internal environment influencing on HRM. Acquiring an ability to think strategically in creating and tackling personnel issues. Understanding the planning and controlling needs to succeed in achieving goals of personnel function. Acquiring an ability to apply the various staffing methods. Being able to critique the various recruitment and selection forms and techniques, consequently the benefits and drawbacks of each. Determining the cost and effects of employees turnover. Gaining knowledge required to direct, motivate communicate with people. Comprehending how to compensate employees and form pay systems. Outlining employee evaluation, training and development. Perceiving the importance of labor relations, social responsibility, legal and ethical issues to HRM and an organization. Being able to involve international aspects in HRM. Recognizing knowledge and skills needed to communicate interculturally. Contact person: dr Marzena Stor; phone ; building Z, Office Room No marzena.stor@ae.wroc.pl Literature: Required prime texts: Deresky, H.: International Management. Managing Across Borders and Cultures. Prentice Hall, Upper Saddle River. New Jersey,

22 Faculty: Dessler, G. : Human Resource Management. Upper Saddle River. Prentice Hall. New Jersey, Listwan T. (ed) : Zarządzanie Kadrami. Wydawnictwo C.H.Beck. Warszawa, Further reading Rue, L.W., Byars, L.L.: Management. Skills and Application. Irwin. Chicago, Sanyal, R.N. : International Management. A Strategic Perspective. Prentice Hall, Upper Saddle River. New Jersey,

23 INSURANCE ECTS credits: 4 Lecture hours: 30 Study period: summer (VI) specialized level at Finance and Banking major Examination: written exam Prerequisites: Elements of law, An introduction to finance Course content: introduction to insurance - risk and insurance, general nature of insurance history of insurance insurance classification national insurance market regulatory framework, institutions, functioning (with pension funds and health insurance) commercial insurance types of insurance cover, description of life and non-life insurance commercial insurance general framework and commercial insurance companies operations insurance contract legal aspects of insurance insurance contract documentation, general components commercial insurance market institutions, intermediaries and other professional bodies, supervision, UE insurance market Contact person: ILONA KWIECIEŃ, phone: , room 708 building Z ilonakw@k.pl Literature: Rejda G. (1995): Principles of risk management and insurance, HarperCollins College Publishers, NY Ronka-Chmielowiec W. (2002): Ubezpieczenia. Rynek i Ryzyko., PWE, Warszawa Kowalewski E.(2002): Umowa ubezpieczenia, OW Branta, Toruń Sangowski T. (1999): Vademecum ubezpieczeń gospodarczych, SAGA PRINTING, Poznań Monkiewicz J. (2000): Podstawy ubezpieczeń tom I - mechanizmy i funkcje, Poltext, Warszawa Faculty: specialized level at Finance and Banking major 23

24 INSURANCE MATHEMATICS AND STATISTIC ECTS credits: 4 Lecture hours: 30 Study period: summer specialized level at Finance and Banking major Examination: written exam Prerequisites: Financial mathematics, basis of statistics Course content: The modeling risk in insurance The individual risk model in non-life insurance Collective risk models in non-life insurance Premium principles in non-life insurance Elements of the ruin theory Utility theory in insurance Credibility theory in insurance The model risk in life insurance Life tables Elementary life insurance types Life annuities Net-premiums in life insurance Net-premium reserves in life insurance Multiple life insurance Reinsurance Contact person: PATRYCJA KOWALCZYK-LIZAK, phone: , room 708 building Z ; patrycja@credit.ae.wroc.pl Literature: Bowers N.L., Gerber H.U., Hickman J.C., Jones D.A., Nesbitt C.J. (1997), Actuarial Mathematics, society of actuaries, Itasca, Illinois, Buhlmann H. (1970), Mathematical methods in risk theory, Gerber H.U. (1990), Life Insurance Mathematics, Springer Verlag, Swiss Association of Actuaries, Kaas R., Goovaerts m., Dhaene J., Denuit M. (2001), Modern Actuarial risk Theory, Kluwer Academic Publishers, Boston, Dorbrecht, London, Panjer H.H., Willmot G.E. (1992), Insurance Risk Models, Schaumburg Society of Actuaries, Straub E. (1998), Non-life Insurance Mathematics, Springer Verlag, Berlin. Faculty: specialized level at Finance and Banking major 24

25 INTERNATIONALIZATION OF NET ECONOMY ECTS credits: 2 Lecture hours: 15 Study period: 3-rd or 4-th or 5-th year, summer semester Master studies Examination: on mark Prerequisites: Microeconomics, Macroeconomics Course content: The purpose of the lecture is presentation problems of net economy`s functioning on all three-dimensional (spatial) levels, it means from enterprise and city for multinational corporations and global economy. There are identified sources of new relations` creation in spatial economic development on background of modern trends and processes occuring in world economy (for example globalization). Then it is performed characteristic of directions, scale and structure of transformations caused by horizontal net connections. Contact person: Dr Katarzyna Miszczak, phone: , lens@credit.ae.wroc.pl Literature: 1. Toffler A.H.: Budowa Nowej Cywilizacji - Polityka Trzeciej Fali, Poznań, Wyd. Zysk i Ska, Kelly K.: Nowe reguły nowej gospodarki, Warszawa, Wyd. WIG-Press, 2001 Faculty: 3. Andersson Å.E., Batten D.F., Johansson B., Nijkamp P.:.Advances in Spatial Theory and Dynamics. Studies in Regional Science and Urban Economics nr 20, Wyd. Elsevier Science Publishers B.V. North-Holland-Amsterdam Domański R., Marciniak A.: Sieciowe koncepcje gospodarki miast i regionów, Warszawa, Wyd. Komitet Przestrzennego Zagospodarowania Kraju PAN, Studia Tom CXIII, Brown L.M.: Diffusion dynamics. A review and revision of the quantitative theory of the spatial diffusion of innovation. Lund Studies in Geography, Ser. B. Human Geography, vol. 29, C. W. K. Gleerup, Lund Kukliński A.: Gospodarka oparta na wiedzy. Wyzwanie dla Polski XXI wieku, Warszawa, Wyd. Komitet Badań Naukowych, Domański R., Gospodarka przestrzenna, Warszawa, Wyd. PWN, Matusiak K. B., Stawasz E.: Przedsiębiorczość i transfer technologii polska perspektywa, Żyrardów, Wyd. Łódzkie, Castells M.: The Information Age. Economy, Society and Culture The rise of network society. T. 2. Blackwell Publishers, Oxford Hingel A.J.: A New Model of European Development. Innovation. Technological Development and Network-led Integration. W: Science - Technology - Economy. Red. A. Kukliński Science and Government Series, Vol. 3, State Committee for Scientific Research, Warsaw Schumpeter J.A.: Business Cycles. New York Breault R.: Global Networking of Regional Optics Clusters. The International Society for Optical Engineering Denver, Kolorado Zuskovitch E., Justman M.: Networks, sustainable differentiation and economic development. W: Network in action. Communication, economics and human knowledge. Red. D. Batten, J. Casti, R. Thord. Wyd. Springer-Verlag, Berlin

26 ECTS credits: 4 Lecture hours: 30 Study period: Location: Examination: Language: Prerequisites: Course content: Contact person: Literature: Faculty: INTERNATIONAL DETERMINANTS OF SPATIAL ECONOMY Summer term Master s studies Wrocław The conditon of gaining final grade is the written work prepared in groups (2 3 students) and its presentation during the lecture. English Macroeconomic, microeconomic The aim of this lecture is to acquaint students with contemporary problems of spatial economy. The subject of the lecture is connected with experiences of shaping the spatial economy so far and the directions of its development in the future in choosen national economies, especially in European space. This considerations are conducted both on the theory ground, as well as usuing practical examples. Ph. D. Małgorzata Pięta Kanurska mpieta@credit.ae.wroc.pl 1. Bűnz H., Kukliński A., Globalization. Experiences and Prospects, The Friedrich Ebert Foundation, Warsaw Gorzelak G., Ehrlich E., Faltan L., Illner M., Central Europe in Transition Towards EU Membership, Regional Studies Association, Polish Section, Warsaw Castells M., The Rise of the Network Society, Blackwell Publ., Cambridge, Massachusetts, Myrdal G., Economic Theory and Under Developed Regions. Duckworth, London Sassen S., The global city. New York, London, Tokio. Wyd. Princeton University Press, Princeton New Yersey

27 Title of seminar: INTERNATIONAL ECONOMICS ECTS credits: 2 Seminar hours: 10 Study period: spring Intermediate Examination: Research paper Seminar content: Contact person: Literature: Faculty: There are many economic relationships between countries all over the world. National consumers, producers and governments are therefore affected by external events. As a result, it is important for those who study economics to understand how an open economy functions and how is affected by its own and other countries policies. The seminar contains three areas: The World Economy concept, structure and entities, Competitiveness in the World Economy, Foreign Direct Investments (FDI) in the World Economy. Tomasz Szeląg tszelag@box43.gnet.pl Caves R., Frankel J., Jones R.: World Trade and Payments: an Introduction. Adison-Wesley Longman, International Trade Statistics Geneva: World Trade Organization 2001, Krugman P., Obstfeld M.: International Economics. Theory and Policy. Harper Collins College Publishers, Melo J., Panagaryja A.: New Demensions in Regional Integration. New York: Cambridge University Press 1993, Salvatore D.: International Economics. New York: John Wiley & Sons, 7 th ed. 2001, Salvatore D.: Theory and Problems of International Economics. New York: 4 th ed., McGraw Hill 1996, Trade and Development Report. Geneva: UNCTAD 1999, World Competitiveness Yearbook Lausanne: International Institute for Management Development 2001 and World Investment Report Promoting Linkages. New York-Geneva: UNCTAD

28 INTERNATIONAL FINANCIAL MANAGEMENT ECTS credits: 4 Lecture hours: 30 Study period: winter or summer specialized at Finance and Banking major Examination: written exam Prerequisites: Capital markets, Corporate finance Course content: The objective of the course of the course is to give students the overview of the problems and the solutions in the area of the firm functioning on the international market, particularly with respect to international investing and financing. Course content: Multinational company International monetary environment Foreign exchange rates, foreign exchange markets, foreign exchange instruments Foreign exchange risk: transaction risk, operation risk, accounting risk International portfolio theory Advanced foreign exchange risk management Advanced exchange rate risk management and interest rate management Multinational capital budgeting Adjusting for risk in foreign investments Global cost of capital and financial structure International acquisitions and valuation Contact person: Prof. dr hab. Krzysztof Jajuga, krzysztof.jajuga@ae.wroc.pl Literature: contact with the instructor Faculty: 28

29 INTERNATIONAL TRANSPORT AND FORWARDING ECTS credits: 2 Lecture hours: 15 Study period: summer medium Examination: Written or oral (depends on the number of students) Prerequisites: Good knowledge about the processes taking place in the world economy (globalisation, changing of the supply/sales/production strategy/policy by companies) Course content: 1. Transport as a service and its growing importance in economy 2. Defining the: national, international and cross-trade transport 3. Growing importance of road transport, marginalisation of rail transport (railways) 4. Transport documents TIR CMR CIM SMGS AWB/HAWB Bill of Lading B/L Sea Waybill Combi-transport FIATA Multimodal Transport Bill of Lading 5. New transport technologies Bimodal transport Bi/tri-system locomotives 25,25 and 28-metres long road trains 6. Situation on the European and Polish market of transport companies Concentration Outsourcing and reasons why these processes have been of a greater importance for last years Contact person: Dr Jarosław Brach; jaroslaw.brach@ae.wroc.pl Literature: contact with the instructor Faculty 29

30 MANAGEMENT INFORMATION SYSTEMS ECTS credits: 4 Lecture hours: 30 Study period: winter (5) medium (II-V) Examination: Students are graded on attendance, activity, and short oral examination (optional). Prerequisites: Basic Computer Science, Introduction to Management Course content: Setting the scene of MIS, hardware fundamentals and trends, business software, business information systems, communication and networks, systems integration-information systems at work, introduction to systems development, strategic IS management, managing the IS functions, e- business, Web commerce development, personal productivity with IS. Course methodology: Interactive lectures with the use of multimedia presentations, handouts available, practical cases, thematic discussions, Internet exercises. Didactic purpose: Gaining knowledge in the areas of: the proper use of developed information technology in business and management, the structure and functions of modern MIS, business applications of information systems. Contact person: Dr inż. Jacek Unold, phone: , Z jacek.unold@ae.wroc.pl Literature: Benson S., Standing C. (2001): Information Systems: A Business Approach. John Wiley & Sons Australia Ltd. 2. Unold J. (2001): Marketing information systems (in Polish). AE Wrocław Faculty: inter-faculty at AE. 30

31 MARKETING INFORMATION SYSTEMS ECTS credits: 4 Lecture hours: 30 Study period: spring (6) Medium (II-V) Examination: Students are graded on attendance, activity, and short oral examination (optional). Prerequisites: Basic Computer Science, Introduction to Marketing. Course content: Technological premises of the information revolution, recent trends in marketing, the birth of e-marketing, the concepts of Marketing Information Systems (MkIS), MkIS subsystems and processes, chosen problems with successful implementation, the development of IS supporting modern marketing management, database marketing, cybermarketing, information technology in the modern marketing mix, marketing research as a basic category of marketing information processes, information processes of the customer, influencing customer perception, practical cases of MkIS. Course methodology: Interactive lectures with the use of multimedia presentations, handouts available, practical cases, thematic discussions, Internet exercises. Didactic purpose: Gaining knowledge in the areas of: the proper use of developed information technology in marketing, the structure and functions of modern MkIS, basic management of marketing and customer processes. Contact person: Dr inż. Jacek Unold, phone: , Z jacek.unold@ae.wroc.pl Literature: 1. Unold J. (2001): Marketing information systems (in Polish). AE Wrocław Turban E. King D., Lee J., Warkentin M., Chung H.M. (2001): Electronic Commerce: A Managerial Perspective. Prentice Hall Faculty: inter-faculty at AE 31

32 MARKETING MANAGEMENT (DECISION MAKING AND CASE ANALYSIS) ECTS credits: 4 Lecture hours: 30 Study period: winter specialisation Location: Examination: Language: Prerequisites: Course content: Wrocław Student s grade in the course will be an average of three grades: 1. Scores of solving at least two cases individually (two written reports + in class presentations). 2. Score of one mini project (mini project written report + in class presentation). 3. Score of the test. English Students taking this course should already know principles of marketing. Marketing management (decision making and case analysis) involves the study of the four managerial problems: 1. Understanding customer behavior. 2. Target market selection and positioning. 3. Controlling of the profitability of carried activities. 4. Functional coordination in servicing of target markets. The approach of the course is that marketing managers have to: 1. Solve both strategic and tactical problems. 2. Understand financial aspects of their decisions. PLAN OF THE COURSE Marketing Decision Making and Case Analysis. Preparing a Written Case Analysis. 1. Defining the Problem. 2. Enumerating the Decision Factors. 3. Considering the Relevant Information. 4. Identifying the Best alternative. 5. Developing a Plan for Implementing the Chosen Alternative. Financial Aspects of Marketing Management. 1. Using Current Financial Measures in Marketing Management. 3. Sensitivity Analysis in Marketing Decision Making. 4. Long term (financial) perspective in marketing management. 5. Activity based costing in marketing decision analysis. 6. Controlling in Marketing. 7. Marketing Decision making and Financial Planning. Exercises and Cases: Studio Recordings Inc., ATP, Century Office Systems, Classic Pen. Understanding of Customer Behavior 1. Delineating Information Requirements for Marketing Decision Making. 2. Deciding the Types of Analysis and Data Interpretation. 3. Developing Actionable Strategies Basing on Right Information. Cases: MacTec ControlAB, Soft and Silky Shaving Gel. Opportunity Analysis and Market Targeting. 1. Opportunity Analysis and Product-Market Management 2. Portfolio Analysis in Marketing Decision Making. 3. Image Information and Financial Information in Brand Management. Cases: Sorzal Distributors, Jones Blair Company, Atlas Electronics. Marketing Strategy Reformulation. The Control Process. 1. Strategic Market Change and Strategic Control. 32

33 2. Operational Marketing Control. Case: Mason Institute of Art And History Comprehensive Marketing Programs. 1. Marketing Program Fit and Interaction. 2. Implementation of Marketing Program. 3. Marketing Organization. Cases: Titan Contact person: Ryszard Kłeczek (PhD) Literature: 1. R.A. Kerin, R.A. Peterson: Strategic Marketing Problems. Prentice Hall R. Kaplan, A.A. Atkinson: Advanced Management Accounting. Prentice Hall, Faculty: 33

34 MICROECONOMICS ECTS credits: 1) Full year course (60 hrs of lectures + 40 hrs of classes) - 8 2) Proposal for one semester for foreign visitors*: course without classes: 30 hrs of lectures (1/2 of all topics) - 3, 60 hrs of lectures (full basic course) - 6 Lecture hours: 30 in winter semester and 30 in spring semester. (possible additional 30 hrs in winter or/and 30 hrs in spring semester for foreigners, as above ) Study period: 1) Polish students full academic year 2) One semester foreign visitors one semester (proposal for winter and spring semester as well) Basic Location: Wroclaw Examination: Written examination. For Polish full course participants compulsory participation in classes (40 hrs in a year, optionally in English or in Polish) and semestral classes evaluation Prerequisites: None; the course is addressed to beginners. Course The full year course (lectures and compulsory classes) is an alternative for content: the course Mikroekonomia, which is compulsory for first year students of Wrocław University of Economics, Faculty of National Economy (Wydział Gospodarki Narodowej). It starts with an introduction to economics as a science, brief characteristics of its main fields: micro- and macroeconomics as well as with a fair review of the the major findings of contemporary microeconomics. Contents in brief: General view of the price system: demand, supply and price. Elasticity of demand and supply. Market equilibrium. Government intervention in markets: reasons and effects. Household consumption decisions: marginal utility approach and indifference curve approach. A firm: production and costs. Elements of perfect competition theory. Elements of imperfect competition theories.overview of modern microeconomic theories of a firm and market structures. Market failures and market imperfections. Contact Dr Bożena Baborska person: Literature: Faculty: bozena.baborska@ae.wroc.pl 1) Samuelson P.A., Nordhaus W.D.: Economics, McGraw-Hill 1985, part 1,4, 5 and 6 chapters ) Begg D., Fischer S., Dornbusch R.: Economics, part (vol.) 1, McGraw- Hill