How To Learn To Be A Successful Businessperson

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1 School of Business Bachelor s Degree Program Master s Degree Program International Modules October 2012 Program Contact: Professor Dr. Georg Hauer Dean of the Study Programs School of Business georg.hauer@hft-stuttgart.de Professor Dr. Kristina Weichelt Director International Affairs School of Business kristina.weichelt@hft-stuttgart.de General Contact: Hochschule für Technik Stuttgart Stuttgart University of Applied Sciences School of Business Schellingstraße 24 D Stuttgart info.bwl@hft-stuttgart.de

2 Internationalization - Facts 1. Internationalization Facts Stuttgart University of Applied Sciences More than 70 partner universities from around the world About 180 incoming international students each year International Students Office, responsible for advising and guiding incoming international students throughout their stay In 2010, more than 210 students of our university decided to study or intern abroad. 30 % of them belong to the HFT School of Business. School of Stuttgart University of Applied Sciences Study Programs with a distinct international focus, e.g. by: o Various International Modules offered as part of the curriculum o Intensive Foreign Language education, mandatory for each student: First Foreign Language: English Second Foreign Language: Spanish or Chinese o Courses that are exclusively focusing on cultural and regional issues, including political and economic peculiarities of particular regions o Opportunity to complete the compulsory internship abroad o Partner universities around the globe Special 4-year Program B.A. in Business Administration Emerging Markets / Languages, entailing 1 regular academic year of studies abroad -2-

3 International Modules Incoming Students 2. International Modules for Incoming Students As part of our Master s Degree (M.A.) in General Management and the Bachelor s Degree (B.A.) in Business Administration we are able to offer the following modules for our international exchange students. The teaching language and the language of the examination for most modules is English or bilingual English/German with an English examination. In case of just German as teaching language there will be support material in English and the examination for the international students will be in English. All of these modules are part of the regular Bachelor and Master program and will be offered as joint classes for national and international students. Because of our 6 and 4 semester system in Bachelor and Master (according to the German regulations) we also offer selected Master Courses for Senior Bachelor students. All exchange students will be able to complete one academic semester or one academic year in the Bachelor Program and one semester in the Master Program. Additionally, there are summer schools offered by our university. All Study Programs have been accredited by FIBAA (Foundation for International Business Administration Accreditation). The QM-System has been certified by TÜV according to DIN EN ISO

4 International Modules Incoming Students Overview Hochschule für Technik Stuttgart Stuttgart University of Applied Sciences Overview International Modules Bachelor Master Spring Term 86 CP 55 CP Fall Term 86 CP 58 CP Thesis / Dissertation 12 CP 21 CP up to 30 CPs depending on duration Academic Year 104 CP 93 CP Summer School 8 CP in July German Language Classes 10 CP 10 CP School of 22-4-

5 International Modules Incoming Students International Modules Contents: English and Bilingual Classes Module Language Level Credit Term Points Doing Business in Europe Bilingual German / English Master 3 Fall Management Accounting Bilingual German / English Master 4 Fall Strategic Management Concepts Bilingual German / English Master 4 Spring Intercultural Business Skills English Master 2 Spring / Summer Cultural Conditions English Master 2 Spring / Summer Leadership Bilingual Fall / Master 4 German / English Summer Internship Bilingual / English Master or Fall and 12 Senior Bachelor Spring Internship seminar Bilingual / English Master or Fall and 6 Senior Bachelor Spring Practical University Bilingual / English Master or Fall and 4 Senior Bachelor Spring Colloquium to Practical Master or Fall and Bilingual / English 2 University Senior Bachelor Spring Thesis / Dissertation English Master or Senior Fall and Bachelor Spring ebusiness / Application of New Bilingual Master or Senior Fall and 2 Media German / English Bachelor Spring Business-Software (SAP) Bilingual Master or Senior Fall and 2 German / English Bachelor Spring Managing Team Meetings English Master or Senior Fall and 3 Bachelor Spring -5-

6 International Modules Incoming Students Further International Modules Contents: German Classes with Bilingual Support and English Exams Module Language Level Credit Term Points Procurement and Logistics Exam in English Senior Bachelor 5 Fall and Spring Quality and Production Fall and Exam in English Senior Bachelor 5 Management Spring Capital Markets and Financial Fall and Exam in English Senior Bachelor 5 Institutions Spring Human Resources Management Exam in English Senior Bachelor 5 Fall and Spring Marketing and Sales Exam in English Senior Bachelor 5 Fall and Spring Business Management and Fall and Exam in English Senior Bachelor 5 Management Accounting Spring Investments, Financing and Risk Management for SMEs Exam in English Senior Bachelor 5 Fall and Spring Please find detailed descriptions of the above modules on pages

7 International Modules Incoming Students Contents: Foreign Language Classes Business Focus Module CEFR * Level Credit Points Term Business English Presentations Fall and B2 & B2+ Senior Bachelor 2 each Levels 2 and 3 Spring Business English Level 4 C1 Master or Senior Bachelor Business English Level 5 C1 Master or Senior Bachelor Spanish for Economists Level 1 A1 Spanish for Economists Level 2 A1 Spanish for Economists Level 3 A2 Spanish for Economists Level 4 B1 Spanish for Economists Level 5 B2 Chinese for Economists Level 1 A1 Chinese for Economists Level 2 A1 Chinese for Economists Level 3 A2 Master or Senior Bachelor Master or Senior Bachelor Master or Senior Bachelor Master or Senior Bachelor Master or Senior Bachelor Master or Senior Bachelor Master or Senior Bachelor Master or Senior Bachelor 3 Fall 3 Spring 2 Fall and Spring 2 Fall and Spring 2 Fall and Spring 3 Fall 3 Spring 2 Fall 2 Spring 2 Fall and Spring * CEFR = Common European Framework of Reference for Languages -7-

8 International Modules Incoming Students German Language Modules Contents: German Language Modules Module Type Level Credit Term Points Beginners Basic German / Basis- Fall and 4 weeks, Intensive A1 3 Deutsch A1 Spring Beginners Basic German / Basis- Fall and 4 weeks, Intensive A2 3 Deutsch A2 Spring Beginners Basic German / Basis- Fall and weekly A2 2 Deutsch A2 Spring Intermediate German / Deutsch B1 weekly B1 2 Fall and Spring Further Details see Offerings of HFT International Office -8-

9 Module: 9001 Business Environment 1011 Doing Business in Europe ECTS-CPs 3 Module Responsibility: Lecturers: Prof. Dr. Georg Hauer Prof. Dr. Georg Hauer Module Targets: Students will learn the concepts of foreign trade, paying particular attention to the situation in the European Union. know how to apply strategic and operational management techniques to a multinational business environment. acquire base knowledge about the essential tasks of a company s management, which is operating in the European market. familiarise themselves with the instruments of foreign trade policy and learn to apply them according to the regulations of the EU and the principles of free trade. study the principles of economic and monetary policy. develop the ability to analyse and evaluate the interconnectedness of international financial markets. Module Contents: 1011 Doing Business in Europe Weekly Hours SWS: 2 Independent Study 60 h Conditions: Duration of Study Module: Course Attribution: 1 Semester 1. Semester Master (Fall Term) 2010 Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart - 9 -

10 Course Information Module 9001 Business Environment International Modules - Descriptions (Module 9001) Conditions for Admission: Course Classification: Semester: Teaching and Learning Methods: Evaluation Methods: Course Language: 1011 Doing Business in Europe Mandatory Subject 1. Semester (Fall Term) Case Study Seminar Paper Bilingual English / German ECTS-CP 3 Weekly Hours / SWS: 2 Independent Study: Didactical Tools: Contents: Literature: 60 h Script, Case Studies, Project Work 1) International Business Changes 2) International Trade and Foreign Direct Investments 3) Conditions and Forces Overview 3.1. Sociocultural / socioeconomic / political Forces / 3.2. Legal Forces 3.3 Financial Forces 3.4. Labor Forces 4) Doing Business in an European Multinational Environment Case Study Hospitality Business 5) Business Simulation Cesim On Service Ball, Donald / McCulloch, Wendell H. / Minor Michael S, International Business: The Challenge of Global Competition with Other: The Challenge of Global Competition, 11ed., New York McGraw Hill Higher Education 2007 Business Simulation Cesim OnService Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

11 Module: 9002 Management Fundamentals ECTS-CPs 8 Module Responsibility: Lecturers: Prof. Dr. Georg Hauer Dr. Kai Holschuh, MBA Indiana University, USA Prof. Dr. Georg Hauer Prof. Dr. Kristina Weichelt Module Targets: Students will be enabled to solve operational decision-issues (investment, personnel, strategy decisions). know how to apply strategic and operational management techniques. acquire knowledge about the essential tasks necessary for managing and controlling of a company. have gained knowledge of procedures and the application of a competitor analysis. Module Contents: 2021 Strategic Management Concepts Semester Hours SWS: 4 Independent Study: 180 h Conditions: Duration of Study Module: Course Attribution: 2 Semesters 1./2. Semester (Fall/Spring Term) 2010 Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

12 Course Information Module 9002: (Module 9002) Conditions for Admission: Course Classification: International Modules - Descriptions 2021 Strategic Management Concepts Mandatory Subject ECTS-CP 4 Semester: Teaching and Learning Methods: Evaluation Methods: Course Language: 2. Semester (Spring Term) Seminar Talk, Presentation, International Business Simulation cesim Global Challenge Bilingual English / German Weekly Hours SWS: 2 Independent Study: Didactical Tools: 90 h Literature, Script 1. The Nature of Strategic Management 2. The Business Vision and Mission 3. The External and Internal Assessment 4. Strategy Analysis and Choice Contents: 5. Strategy Implementation 6. Strategy Evaluation, Review and Control 7. Case study Handheld Mobile Company - Mobilé Inc Business Simulation cesim Global Challenge 8. International Strategic Management Literature: Ball, Donald / McCulloch, Wendell H. / Minor Michael S, International Business: The Challenge of Global Competition with Other: The Challenge of Global Competition, 11ed., New York McGraw Hill Higher Education 2007 David, Fred, Strategic Management: Concepts & Cases 12ed., New York, Pearson Education Hitt, Michael / Ireland R. Duane / Hoskisson, Robert E., The Management of Strategy, Concepts and Cases, 8ed., Stamford, Cengage Steinmann, Horst / Schreyögg, Georg, Management, 6. ed, Berlin Welge, Martin K. / Al-Laham, Andreas, Strategisches Management. Grundlagen - Prozess Implementierung, 5. ed, Berlin 2008 Business Simulation cesim Global Challenge case study Mobilé Inc Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

13 Module: 9008 International Business 2083 Intercultural Business Skills 2084 Cultural Conditions ECTS-CPs 4 Module Responsibility: Lecturers: Prof. Dr. Daniela Lohaus Prof. Dr. Patrick S. Chen Tatung University, Taiwan Prof. Dr. Daniela Lohaus Module Targets: Students will expand the vocabulary of their chosen language based upon their current language skills. Further training will improve their oral and comprehension competences as well as deepen their grammar skills. know methods of conflict management and their practical application. have familiarised themselves with cultural conditions and traditions of other economic regions. know which cultural peculiarities have to be taken into account with regard to business relations and negotiations. Module Contents: 2083 Intercultural Business Skills 2084 Cultural Conditions Weekly Hours SWS: 4 Independent Study: 60 h Conditions: Duration of Study Module: Course Attribution: 2 Semesters Semester (Spring Term / Summer School) 2010 Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

14 Course Information Module 9008: (Module 9008) Conditions for Admission: Course Classification: International Modules - Descriptions 2083 Intercultural Business Skills Elective Subject ECTS-CP 2 Semester: Teaching and Learning Methods: Evaluation Methods: Course Language: 2. Semester (Spring Term) Lecture, Group Work, Case Studies, Role Plays, Presentations Presentation English Weekly Hours SWS: 2 Independent Study: Didactical Tools: Contents: Literature: 30 h Script, Current Literature Guildham, M. Communicating across cultures at work, 2005 Hecht-El Minshawi & Beringhausen, Interkulturelle Kompetenz. Studien zu interkulturellem Management Kompetenz und Diversity, IKO-Verlag, 2007 Hoffmann, H., Schoper, Y., Fitzsimons, C., Internationales Projektmanagement. Interkulturelle Zusammenarbeit in der Praxis 2004 Hofstede, G., Lokales Denken, globales Handeln. Interkulturelle Zusammenarbeit und globales Management, 2006 Hofstede, Gert u.a., Exploring cultures: Excercies, Stories, and synthetic cultures, Nicholas Brealey Publishing Magala, S., Cross-cultural competence: Theory, tool-kits and application. Taylor & Francis 2005 Trompenaars, F., Hampden-Turner, Managing people across cultures, Wiley & Sons, Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

15 Module: 9005 Finance and Controlling ECTS-CPs 8 Module Responsibility: Lecturers: Prof. Dr. Georg Hauer Prof. Dr. Georg Hauer Prof. Dr. Tobias Popovic Module Targets: Students will: Learn about different instruments of operative and strategic Controlling and are able to work with it independently in a practical context Are able to analyze practical situations with methods of corporate management, to evaluate them and to work out alternative solutions Learn about different methods of financial business and investment theories including risk management Are able to transfer and to use innovative concepts of financing as well investment assessment to a operationally situation Are able to create and to use operational systems of risk management Module Contents: 1051 Controlling and Managerial Accounting 2052 Corporate Finance Weekly Hours SWS: 4 Indepentent Study: 198 h Conditions: Duration of Study Module: Course Attribution: 2 Semesters, 1. Study Year 1. and. 2. Semester Master (winter/fall) 2010 Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

16 Course Information Module 9005 Finance and Controlling International Modules - Descriptions (zu Modul 9005) Conditions for Admission: Course Classification: Semester: Teaching and Leraning Methods: Evaltuation Methods: Course Language: 1051 Controlling and Managerial Accounting Mandatory Subject 1. Semester (winter term) Lecture with Case Studies, Group Work, Project Work Presentation Bilingual German / English ECTS-CP 4 Weekly Hours SWS: 2 Independent Study: Didactical Tools: Contents: Literature: 99 h Script, Case Studies, Project Work 1. The Changing Role of Managerial Accounting in a Dynamic Business Environment 2. Basic Cost Management Concepts and Accounting 3. Activity-Based Costing 4. Budgeting, Activity-Based Budgeting and e-budgeting 5. Performance Measurement and the Balanced Scorecard 6. Management Accounting and Management 7. Strategic Perspective Hilton, Ronald W., Managerial Accounting Creating Value in a Dynamic Business Environment, 9ed, McGraw-Hill, New York Atkinson, Anthony A. / Kaplan Robert S. / Matsumura, Ella Mae / Young, S. Mark, Management Accounting, 5ed, Prentice Hall, New York Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

17 Course Information Module 9008: (Module 9008) Conditions for Admission: Course Classification: International Modules - Descriptions 2084 Cultural Conditions Elective Subject ECTS-CP 2 Semester: Teaching and Learning Methods: Evaluation Methods: Course Language: 2. Semester (Spring Term) Lecture, Group Work, Case Studies, Role Plays, Presentations Presentation English Weekly Hours SWS: 2 Independent Study: Didactical Tools: Contents: Literature: 30 h Script, Current Literature Beringhausen & Kuenzer, Wirtschaft als interkulturelle Herausforderung, IKO-Verlag, 2007 Guildham, M. Communicating across cultures at work, 2005 Hoffmann, H., Schoper, Y., Fitzsimons, C., Internationales Projektmanagement. Interkulturelle Zusammenarbeit in der Praxis 2004 Hofstede, G., Lokales Denken, globales Handeln. Interkulturelle Zusammenarbeit und globales Management, 2006 Magala, S., Cross-cultural competence: Theory, tool-kits and application. Taylor & Francis 2005 Thomas, Alexander, Psychologie interkulturellen Handelns, Hogrefe 2003 Trompenaars, Hampden-Turner, Riding the waves of 2010 Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

18 Module: 9009 Leadership and Change 3093 Leadership ECTS-CPs 4 Module Responsibility: Lecturers: Prof. Dr. Daniela Lohaus Prof. Dr. Daniela Lohaus Prof. Dr. Sabine Rein Module Targets: Students will have expanded their knowledge and skills of their chosen language. They will be able to engage in active conversation (Spanish) and business negotiations (English). have familiarised themselves with the role of the executive power. They will know their roles and have tested implementations and impacts of different behaviours. know methods of planning, initiating and managing change processes according to application areas and potential consequences. Module Contents: 3093 Leadership Weekly Hours SWS: 2 Independent Study: 90 h Conditions: Duration of Study Module: Course Attribution: 1 Semester 3. Semester (Fall Term) 2010 Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

19 Course Information Module 9009: (Module 9009) Conditions for Admission: Course Classification: International Modules - Descriptions 3093 Leadership Mandatory Subject ECTS-CP 4 Semester: Teaching and Learning Methods: Evaluation Methods: Course Language: 3. Semester (Fall Term) Lecture, Group Work, Case Studies, Role Plays, Presentations Presentation Bilingual German / English Weekly Hours SWS: 2 Independent Study: Didactical Tools: Contents: Literature: 90 h Script, Current Literature Bennis, W., Nanus, B., Leaders: The strategies for taking charge, 2nd ed., NY: Harper Row Daft, R. L., The leadership experience, Cengage 2007 Dubrin, A., Leadership - Research findings, practice and skills, Cengage 2010 Northouse, P., Leadership Theory and Pracitce, Sage Publications Rosenstiel, L. v., Motivation im Betrieb, Rosenberger Rosenstiel, L. v., Regnet, E. & Domsch, M. (Hrsg.). Führung von Mitarbeitern. Handbuch für erfolgreiches Personalmanagement. Stuttgart: Schäffer-Poeschel 2003 Yukl, G. A. Leadership in Organizations. Englewood Cliffs: Prentice Hall Aktuelle Zeitschriften wie Personal, Zeitschrift für Arbeits- und Organisationspsychologie, Zeitschrift Führung + Organisation, Zeitschrift für Personalforschung, Wirtschaftspsychologie 2010 Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

20 Module: 8100 International Internship ECTS-CPs 18 Module Responsibility: Lecturers: Director of Trainee Office Director of Trainee Office and theme-oriented specialist lecturers Module Targets: Students will have gained understanding of international business management and organisational contexts. have learned the tasks, contents and meanings of various business functions. have accomplished tasks that sufficiently comply with business study contents. Professional practice has to support scientific study in order to allow for easier entry into an international career as a business economist. The internship will include three phases: 1. Introduction to the operating structures and processes of the chosen company. 2. Assistance in various departments of the company. 3. Acceptance of responsibility for project work. Module Contents: 3101 Internship Seminar 3102 Practical Phase in the Management Sector Weekly Hours SWS: 4 Independent Studies: 360 h Conditions: Duration of Study Module: Course Attribution: 1 Semester 3. Semester (Fall Term) 2010 Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

21 Module 8100: (Module 8100) Conditions for Admission: Course Classification: 4030 Internship Seminar Mandatory Subject ECTS-CP 6 Semester: Teaching and Learning Methods: Evaluation Methods: Course Language: Seminar, Group Work, Use of Business Collaboration Tools Presentation 15 min English Weekly Hours SWS: 4 Independent Studies: Didactical Tools: Contents: Literature: 120 h Script application strategies, design of application documents, preparation for the interview aspects of the labour law and social insurance regulations related to internships technical preparation of virtual meetings presentation and discussion of expert or professional problems in areas of multidisciplinary practice involvement of employees with regard to social, organisational and legal aspects implementation of acquired knowledge and skills and reflection of study contents 2010 Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

22 Course Information Module 8100: (Module 8100) Conditions for Admission: Teaching and Learning Methods: Evaluation Methods: Course Language: Weekly Hours SWS: 34010Practical Phase in the Management Sector Practical Cooperation ECTS-CP 12 Independent Studies: 360 h Didactical Tools: Contents: Literature: Script during their practical semester students should develop as many practical skills of business management functions of a company or business institution as possible knowledge of the economic and organisational relationships of a company learning through observation, active involvement and literature study apply project management techniques 2010 Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

23 Module: 8130 Business Tools and Softskills ECTS-CPs 7 Module Responsibility: Lecturers: Module Targets: Prof. Dr. Georg Hauer Dipl.Kfm. Jens Schütte Prof. Dr. Georg Hauer Students will familiarize themselves with the functions and possibilities of ERP, CRM and other e- business solutions. assess the potential of business solutions and will be able to suggest meaningful concepts for professional actions. know the specific characteristics of ERP, CRM and e-business systems. have become familiar with the application of the basic functions of ERP, CRM and e- business systems. be able to apply e-business systems and new media for the optimisation of internal and external business processes. Module Contents: 6131 Business Software 6132 ebusiness / Application of New Media 5133 Managing Team Meetings Weekly Hours / SWS: 6 Independent Study: 80 h Conditions: Duration of Study Module: Semester: 1 Semester 6. Semester (Fall/Spring Term) 2010 Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

24 (Module 8130) Module Responsibility: Lecturer: Module Targets: Students will 6131 Business Software Prof. Dr. Georg Hauer Dipl.Kfm. Jens Schütte ECTS-CP 2 know the basic vocabulary of ERP / CRM and e-business software. familiarise themselves with the functions and capabilities of ERP, CRM and other e-business solutions. assess the potential of existing business systems in order to outline meaningful solutions. know the specific architecture of ERP, CRM and e-business systems. have learned the basic application functions of ERP, CRM and e-business systems. Module Contents: Business software supports entrepreneurial tasks such as accounting, customer management, production planning, controlling and the processing of orders. It is set up across departments and the underlying databases contain the enterprise s relevant financial, customer, and product data. During the course various concrete ERP, CRM and e-business systems will be presented and applied. The focus of the observations will be on the supported business processes (especially on the areas accounting / controlling (ERP) i.e. marketing / sales (CRM). A special challenge for modern business software is the integration of functions and tasks for internal and external handling of business processes. This increasingly requires the integration of systems across corporate boundaries. By using current case studies - the practical significance and relevance of different application fields will be taught. Used software systems are e.g. SAP International Demonstration and Education System (IDES - Case Studies - modules (FI, CO, HR, PP, MM, SD) Conditions for Admission: Teaching and Learning Methods: Conditions for Examination: Evaluation Method: Weekly Hours / SWS: 2 Independent Study: Didactical Tools: Semester: None Lecture None Graded Seminar Paper 30 h Literature, Case Studies, Group Work, PC-Lab 6. Semester (Fall/Spring Term) 2010 Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

25 Module: Business Software Literature: Dittmar, Michael, mysap Financials, München, Maassen, Andre / Schoenen, Markus / Werr, Ina, Grundkurs SAP R/3, 3. Aufl., München Schubert, Petra / Wölfe, Ralf / Dettling, Walter (Hrsg.), E-Businiess mit betriebswirtschaftlicher Standardsoftware: Case Studies zur Realisierung von E-Business-Projekten durch den Einsatz betriebswirtschaftlicher Standardsoftware, München, Wien, Siegbert, Rudolph / Gensler, Roland, Buchführung mit datev, Heppenheim, Vetter, Michael, MySAP Einführung, München Wölfe, Ralf / Schubert, Petra, Integrierte Geschäftsprozesse mit Business Software Praxislösungen im Detail. Case Studies - Konzepte Modellierung, München, Wien Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

26 Module: Business Software Course Overview V1: Overview Business Software ERP, CRM and e-business V2: SAP IDES integrated model company V3: Module Production Planning (PP) theory / case study V4: Module Controlling (CO) theory / case study V5: Module Sales (SD) theory / case study V6: Module Logistics (MM) and Integration theory / case study V7: Module Financial Accounting (FI) theory / case study V8: Module Human Resources Management (HR) contents and theory V9: V10, V11, V12, V13 Case Studies group-colloquia V9: Case Studies PP V10: Case Studies CO V11: Case Studies SD V12: Case Studies Logistics (MM) V13: Case Studies Integration SD-MM-PP-FI-CO V14: Further Prospects 2010 Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

27 (Module 8130) Module Responsibility: Lecturer: Module Targets: Students will 6132 ebusiness/application of New Media Prof. Dr. Georg Hauer Javier Salas (CEO iveins GmbH) / Prof. Dr. Georg Hauer ECTS-CP 2 know the basic vocabulary of the electronic and mobile business. familiarise themselves with the functions and capabilities of Business Collaboration tools, content management systems and other ebusiness tools e.g. Web 2.0 applications. assess the potential of electronic and mobile business processes and tools in order to outline meaningful solutions. know the specific IT security issues of e- and mobile business solutions. Module Contents: The Students will get an overview of the different aspects of electronic and mobile business processes and the required Information Technology to implement these processes. Based on the ebusiness-process Framework different Case studies will demonstrate solutions such as: Business Collaboration Systems / Groupware / Workflow Content Management Systems E-Learning Web 2.0 Applications IT security Afterwards the students will get the opportunity to work on their own project which includes working on case studies, analysing them and preparing a solution. The different solutions will be presented and tested in a workshop at the end of the term. Conditions for Admission: Teaching and Learning Methods: Conditions for Examination: Evaluation Method: Weekly Hours / SWS: 2 Independent Study: Didactical Tools: Semester: None Lecture, Project None Graded Project Presentation 30 h Literature, Case Studies, Group Work, PC-Lab 6. Semester (Fall/Spring Term) 2010 Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart

28 Module: ebusiness/application of New Media Literature: Bundesamt für Sicherheit in der Informationstechnik (Hrsg.), IT-Grundschutz-Handbuch, (Stand November 2004, Abruf ). Eckert, Claudia, IT-Sicherheit Konzepte, Verfahren, Protokolle, 3. Aufl, München, Wien Gadatsch, Andreas / Mayer, Elmar, Masterkurs IT-Controlling. Grundlagen und Strategischer Stellenwert - IT-Kosten- und Leistungsrechnung in der Praxi, 2. Aufl. Wiesbaden, 2005 Meier, Andreas / Stromer, Henrik, ebusiness & ecommerce Management der digitalen Wertschöpfungskette, Berlin Nix, Markus, Web Content Management CMS verstehen und auswählen, Frankfurt Silberberger, Holger, Collaborative Business und Web Services. Ein Managementleitfaden in Zeiten technologischen Wandels, Berlin Turowski, Klaus / Pousttchi, Key, Mobile Commerce. Grundlagen und Techniken, Berlin Wölfe, Ralf / Schubert, Petra, Integrierte Geschäftsprozesse mit Business Software Praxislösungen im Detail. Fallstudien - Konzepte Modellierung, München, Wien 2005 Additional Internet Research required Hochschule für Technik Stuttgart Studiengänge Betriebswirtschaft Stuttgart