Backup and Archiving Convergence Trends

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1 Research Report Abstract: Backup and Archiving Convergence Trends By Jason Buffington, Senior Analyst and Bill Lundell, Senior Research Analyst With Jennifer Gahm, Senior Project Manager April 2014

2 Introduction Research Report: Backup and Archiving Convergence Trends In a perfect world, people would understand that backups and archives are complementary data protection mechanisms, in much the same way that snapshots are complementary to backups and that disk, tape, and cloud each have unique characteristics that are not easily replaced by the other media types. ESG covered this thesis in blogs such as: Introducing the Data Protection Spectrum Every Data Protection Architecture should be Hybrid In theory, one could say that IT is in its third wave of understanding and differentiating between backups and archives: 1. At first, the IT community mislabeled every long-term backup as an archive, particularly when distinguishing between disk-based backups (which tend to retain data for less time) and tape-based backups (which often store data longer). A backup copy of data based on a point in time is still and will always be a backup, not a content-driven approach to the preservation or migration of data based on characteristics of the data itself, which is an archive. 2. Later, the IT community realized that archives and backups were genuinely different and ran them as completely isolated processes, often with separate software solutions using separate strategies/policies to store data in separate protection silos that were managed by separate people. 3. But today, a growing number of people are beginning to realize that while archives and backups are different, they are complementary with both having a reasonable place of consideration within one s overall data protection strategy. Research Objectives ESG surveyed 353 North American IT professionals representing midmarket (100 to 999 employees) and enterpriseclass (1,000 employees or more) organizations to find out about their organizations current usage of technologies and processes for storing at least some of their information on a long-term basis (i.e., at least three years). All respondents were personally familiar with the processes and technologies their organizations used to store/retain electronic information such as documents, database records, messages, etc. for long-term retention and reference, and all respondents had purchasing influence for these products and services. For the purposes of this survey, ESG defined information archiving as the long-term retention and management of digital assets that have been purposefully retained to satisfy regulatory compliance, corporate governance, litigation support, records management, or data management requirements. For the purposes of this survey, archiving is synonymous with the technologies and processes associated with the long-term retention of information. The survey was designed to answer the following questions: Which motivations, internally and externally, are affecting organizations archival strategies and tool selections? What are organizations preferences toward separating or merging archive capabilities with backup strategies and tools, including current and anticipated usage scenarios? What is the current and future usage for disk, tape, and cloud media in support of archiving?

3 Research Methodology To gather data for this report, ESG conducted a comprehensive online survey of IT professionals from private- and public-sector organizations in North America (United States and Canada) between December 3, 2013 and December 7, To qualify for this survey, respondents were required to be IT professionals familiar with or responsible for the processes and technologies currently used within their organization to store/retain electronic information. All respondents were provided an incentive to complete the survey in the form of cash awards and cash equivalents. After filtering out unqualified respondents, removing duplicate responses, and screening the remaining completed responses (on a number of criteria) for data integrity, we were left with a final total sample of 353 IT professionals. Please see the Respondent Demographics section of this report for more information on these respondents. Note: Totals in figures and tables throughout this report may not add up to 100% due to rounding.

4 Research Report: Backup and Archiving Convergence Trends Respondent Demographics The data presented in this report is based on a survey of 353 qualified respondents. Figures detail the demographics of the respondent base, including individual respondents familiarity with the processes and technologies their organizations use to store/retain electronic information, as well as respondent organizations total number of employees, primary industry, and annual revenue. Respondents by Familiarity with Electronic Information Retention Processes and Technologies Respondents familiarity with the processes and technologies their organizations use to store/retain electronic information for long-term reference is shown in Figure 1. Figure 1. Survey Respondents, by Familiarity with Electronic Information Retention Processes and Technologies To what extent do you have day-to-day knowledge of or familiarity with the processes and technologies your organization uses to store/retain electronic information i.e., storing information such as documents, database records, messages, etc. for long-term retention and reference? (Percent of respondents, N=353) I have a good level of knowledge/familiarity, 16% I have a high level of knowledge/familiarity, 84% Respondents by Purchasing Responsibility for Long-term Retention Storage Products/Services Respondents role in the purchasing process for long-term storage products and services is shown in Figure 2. Figure 2. Survey Respondents, by Purchasing Responsibility for Long-term Storage Technology Please describe your role in your organization s purchasing process for long-term information storage products and services. (Percent of respondents, N=353) I influence purchasing decisions, 16% I make purchasing decisions, 84%

5 Research Report: Backup and Archiving Convergence Trends Respondents by Primary Area of Technology Responsibility Respondents current primary area of technology responsibility is shown in Figure 3. Figure 3. Survey Respondents, by Technology Responsibility Which of the following would you consider to be your primary area of technology responsibility? (Percent of respondents, N=353) Servers, 5% Records management, 1% Storage/SAN, 9% General IT, 13% IT operations, 45% Data protection (e.g., backup/recovery, archiving, replication, etc.), 13% IT architecture/planning, 14% Respondents by Number of Employees The number of employees in respondents organizations is shown in Figure 4. Figure 4. Survey Respondents, by Number of Employees How many total employees does your organization have worldwide? (Percent of respondents, N=353) 10,000 to 19,999, 6% 20,000 or more, 7% 100 to 249, 6% 250 to 499, 5,000 to 9,999, 7% 500 to 999, 19% 2,500 to 4,999, 23% 1,000 to 2,499, 21%

6 Respondents by Industry Research Report: Backup and Archiving Convergence Trends Respondents were asked to identify their organizations primary industry. In total, ESG received completed, qualified respondents from individuals in 19 distinct vertical industries, plus an Other category. Respondents were then grouped into the broader categories shown in Figure 5. Figure 5. Survey Respondents, by Industry What is your organization s primary industry? (Percent of respondents, N=353) Government (Federal/National, State/Province/Local), 3% Other, 22% Communications & Media, 6% Business Services (accounting, consulting, legal, etc.), 8% Respondents by Annual Revenue Health Care, Manufacturing, 23% Financial (banking, securities, insurance), 17% Retail/Wholesale, 11% Respondent organizations annual revenue is shown in Figure 6. Figure 6. Survey Respondents, by Annual Revenue What is your organization s approximate total annual revenue ($US)? (Percent of respondents, N=353) 18% 16% 14% 12% 8% 6% 4% 2% 0% 7% 13% Less than $50 million $100 $50 million to $ million to million $ million 18% 18% $500 million to $ million $1 billion to $4.999 billion 17% $5 billion to $9.999 billion 9% $10 billion to $ billion 7% $20 billion or more 2% Not applicable (e.g., public sector, non-profit)

7 Research Report: Backup and Archiving Convergence Trends Respondents by Amount of Storage Capacity Deployed for Production Data Respondent organizations total amount of storage capacity deployed to store production data is shown in Figure 7. Figure 7. Survey Respondents, by Amount of Storage Capacity Deployed to Store Production Data To the best of your knowledge, what is the total amount of storage capacity your organization has deployed to store its production data? (Percent of respondents, N=353) 35% 30% 29% 25% 15% 5% 2% 5% 6% 12% 12% 4% 0% 10 TB or less 11 TB to TB to 50 TB TB 51 TB to 100 TB 101 TB to 250 TB 251 TB to 500 TB 500 TB to 999 TB 1 PB to 5 PB More than 5 PB Respondents by Annual Data Growth Rate of Storage Capacity for Production Data The annual growth rate for the amount of storage capacity deployed to support respondent organizations production data is shown in Figure 8. Figure 8. Survey Respondents, by Annual Growth Rate of Storage Capacity for Production Data At approximately what rate do you believe the storage capacity deployed to support your organization s production data is growing? (Percent of respondents, N=353) 25% 17% 15% 5% 6% 9% 12% 7% 5% 3% 2% 0% 1% to 11% to 21% to 30% 31% to 40% 41% to 50% 51% to 60% 61% to 70% 71% to 80% 81% to 90% 91% to 100% More than 100%

8 Research Report: Backup and Archiving Convergence Trends Contents List of Figures... 3 Executive Summary... 4 Report Conclusions... 4 Introduction... 5 Research Objectives... 5 Research Findings... 6 Data Archiving Trends... 6 Media Choices and Performance Expectations for Archival Storage Conclusion Research Methodology Respondent Demographics Respondents by Familiarity with Electronic Information Retention Processes and Technologies Respondents by Purchasing Responsibility for Long-term Retention Storage Products/Services Respondents by Primary Area of Technology Responsibility Respondents by Number of Employees Respondents by Industry Respondents by Annual Revenue Respondents by Amount of Storage Capacity Deployed for Production Data Respondents by Annual Data Growth Rate of Storage Capacity for Production Data... 24

9 Research Report: Backup and Archiving Convergence Trends List of Figures Figure 1. Organizations Typical Processes for Storing Information on a Long-term Basis... 6 Figure 2. Reasons for Moving Data off of Primary Storage... 7 Figure 3. Methods for Storage Footprint Optimization... 7 Figure 4. Reasons for Storing Information for Long-term Retention and Reference... 8 Figure 5. Benefits Realized as a Result of Storing Information on a Long-term Basis... 9 Figure 6. Primary Method of Storing Information on a Long-term Basis Figure 7. Integration of Archive and Backup Software Figure 8. Reasons Organizations Are Not Utilizing a Purpose-built Archiving Software Application Figure 9. Maximum Length of Time for which Data Organizations Retain Data, by Data Type Figure 10. Types of Data Specifically Requested for a Legal Proceeding or Regulatory Inquiry Figure 11. Challenges Experienced as a Result of Storing Data on a Long-term Basis Figure 12. Storage Media Types Used for Backup, Archive, and BC/DR Figure 13. Frequency of Data Moves from Production to Secondary/Tertiary Systems Figure 14. Typical Frequency for Retrieving Archived Information from Long-term Storage Figure 15. Typical Requirement for Retrieval Time for Information Stored in Archive Systems Figure 16. Amount of Information IT Retrieves During a Typical Retrieval Exercise Figure 17. Average Age of Information that IT Is Asked to Retrieve Figure 18. Forward-looking Strategy in Regard to Tape Technology Figure 19. Survey Respondents, by Familiarity with Electronic Information Retention Processes and Technologies Figure 20. Survey Respondents, by Purchasing Responsibility for Long-term Storage Technology Figure 21. Survey Respondents, by Technology Responsibility Figure 22. Survey Respondents, by Number of Employees Figure 23. Survey Respondents, by Industry Figure 24. Survey Respondents, by Annual Revenue Figure 25. Survey Respondents, by Amount of Storage Capacity Deployed to Store Production Data Figure 26. Survey Respondents, by Annual Growth Rate of Storage Capacity for Production Data All trademark names are property of their respective companies. Information contained in this publication has been obtained by sources The Enterprise Strategy Group (ESG) considers to be reliable but is not warranted by ESG. This publication may contain opinions of ESG, which are subject to change from time to time. This publication is copyrighted by The Enterprise Strategy Group, Inc. Any reproduction or redistribution of this publication, in whole or in part, whether in hard-copy format, electronically, or otherwise to persons not authorized to receive it, without the express consent of The Enterprise Strategy Group, Inc., is in violation of U.S. copyright law and will be subject to an action for civil damages and, if applicable, criminal prosecution. Should you have any questions, please contact ESG Client Relations at

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