The RAI Application and Content Management System for itv A brief overview

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1 The RAI Application and Content Management System for itv A brief overview Alberto Messina Multimedia meets Radio and TV EBU Seminar Geneva 23 & 24 March 2006

2 Contents RAI s current experience and roadmap Requirements, problems, open issues The analysis and design process Reference architecture Current situation Conclusions

3 Our starting points: Why/Where/How Why CMS is needed in itv? Obvious answer: interactive applications are made of digital contents: images, texts, html, multimedia Digital contents must be acquired, managed, and accessed at the proper time in order to ensure an efficient production process for interactive applications Where to install and run the CMS? Inside the production facility, to ensure an easier integration with existing systems How to realise all this? By an initial requirement and business analysis Integration of in-house or new Content Management Services, through the use of customised off-the-shelf products

4 Requirements Acquiring content items from external Content Providers through third party gateways Flexible workflow management orientated to task-specific editorial teams Long term and mid term planning of interactive applications From the main editorial conceptualisation, through the development of the editorial versions, down to the physical objects (i.e. the Java application delivered to the STB) Guidance and control over the application development process Integration with existing scheduling systems Integration with existing DVB playout systems

5 Integration Architecture Schedulatore Scheduling system DATI CONFIGURATION di CONFIGURAZIONE DATA CONTENUTI CONTENT ITEMS RIFERIMENTI A/V REFERENCES A/V APPLICAZIONI MHP APPLICATIONS MHP DESCRIZIONI METADATA PARAMETRI/CONTENUTI PARAMETERS CMS AMS Product Sistema Management di Predisposizione System Sistema DTT Publication di Pubblicazione System DTT Carousel Parametri di trasmissione Transmission Parameters Base Directory application tree ACMS Attivazione Service activation servizi Descrizione Service directory Verifica Service servizi Control Contenuti Back-end servizi Registrazione Registration applicazioni Di Content Back End Items Back End (Return canale di Channel) ritorno Set top box

6 Some issues and problems Business analysis issues The new scenario leads to an evolution of the traditional concept of television product Management of the Interactivity track in the production and archiving process A thorough cross-organisation business analysis was needed to identify the business entities and the core processes Product selection issues Their evaluation is made difficult by the fact that Off-the-shelf CMS are typically web-oriented, but the itv brings some new requirements therein Integration issues Different technologies, distribution issues, bring some middleware analysis in addition, which incides on the total cost of the project The development business model (i.e. body rental vs. turnkey) has revealed a crucial point for success

7 Current situation Application Management System The core data model has been developed Access and management interfaces are in the test phase Content Management System Web Service-based access to contents A pilot application based on the new framework has been developed and integrated with the existing publication infrastructure

8 Conclusions Design must start from business analysis Selection of off-the-shelf products must follow the requirement analysis Integration problems shouldn t be underestimated in the project planning Development model is crucial

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