Marriott International. Michael Jozaitis Manager, SEO Strategy Marriott Digital Services (MDS)
|
|
|
- Howard Lester
- 8 years ago
- Views:
Transcription
1 Marriott International Michael Jozaitis Manager, SEO Strategy Marriott Digital Services (MDS) 1
2 A Little About Me Agency side for 6 years before going in-house All I ve ever done is search marketing Beyond SEO, background in SEM, Social and Analytics Joined Marriott International so I could focus on one discipline Dual role: hotel SEO & platform enhancement Technical and local SEO are my passions Go easy on me This is my first industry presentation Tomorrow is my birthday 2
3 Marriott Digital Services (MDS) Marriott International s in-house digital services agency Founded in 2008 under the name Emerge Manage SEO for ~800 of Marriott International s 4,000+ hotels Team of ~30 SEO professionals Work in collaboration with Marriott International s Enterprise SEO team Service complete portfolio of hotel brands (except three) The Ritz-Carlton, JW Marriott, Edition, Autograph Collection, Renaissance Marriott, AC Hotels, Courtyard, SpringHill Suites, Fairfield Inn, Residence Inn TownePlace Suites, Marriott Executive Apartments, Marriott Vacation Club 3
4 Marriott Digital Services (MDS) Opt-in, cost recoverable model We do not take a profit Every dollar taken in must be invested back into the program Two teams Account Management: North America, Global and Luxury/Lifestyle Clusters Operations (where I live) Comprehensive SEO program Program goal: drive organic search visits, room nights and revenue for hotels 40+ deliverables 4
5 Scaling Social for SEO at Marriott International 5 5
6 Scaling Social for SEO We all know social is critical to SEO success How do you scale for ~800 hotels? Decisions had to be made: Do we do it all? Do we outsource it? We had that moment Empower on-property hotel staff We create the SEO/social strategy We train hotels for the day-to-day Act faster + deeper domain knowledge Photo Credit: diylol.com 6
7 Scaling Social for SEO We don t: run the day-to-day Manage community Create posts Respond to reviews (part of a larger enterprise initiative) We do: Empower hotel-level marketers Advise on channel strategy Promote best practices Pull through brand strategy Audit & score channels Keep guides up to date social changes fast! Photo Credit: Keep Calm-O-Matic 7
8 Scaling Social for SEO Supported Channels Google+, Facebook, Twitter, Pinterest, Instagram & LinkedIn Each channel has a designated owner Empowered our team, created SMEs Deliverables 1. Audit: 1-10 score of quality 2. Consultation: guidance & recommendations 3. Optimization: how to increase engagement, reach & audience 4. Interaction Guides: comprehensive channel play books 5. Content Calendars: regional and community Photo Credit: omoii.com 8
9 Scaling Social for SEO So, who does what? Audit: Ops. Consultation: Acct. Mgmt. Optimization: Ops. Interaction Guide: Acct. Mgmt. Content Calendar: Acct. Mgmt. Day-to-Day: Hotels Employee Generated Content Wealth of local knowledge Bring the concierge into social Inspires content NYC Marriott Marquis: Instagram JW Marriott Cannes: Facebook 9
10 We Scaled For ~800 Hotels, And Keep Improving Our Deliverables 10 10
11 If You Only Remember 4 Things About Scaling In-House Start with a goal Process is your friend Divide and concur Always be planning (don t be Jack) 11
12 Thank You
13 Appendix: 4 Tips For Scaling In-House 13 13
14 1) Mind The Goal Digital should support a larger marketing goal Social and SEO are excellent examples Determine how to support the goal Align around joint outcomes Think and work cross-functionally Photo Credit: knjiff.com 14
15 2) Embrace Process It s not a dirty word, it s how you get stuff done Without clearly defined processes: You will not deliver consistent work Your team will not be on the same page Dedicate time to planning, testing and piloting a process before rolling it out Photo Credit: jrweston.net A process is how you operationalize a strategy 15
16 3) Divide and Conquer Don t be a Jack Divide up work by skill set and interest Empower team members to own projects Ownership = Subject Matter Expertise (SME) SME = Internal guides and thought leaders Photo Credit: plansofhope.wordpress.com 16
17 4) ABP: Always Be Planning Don t just jump into the water To be successful at scale, plan ahead: Set deliverable dates & expectations Ask, can I repeat this? (800 times?) Build a roadmap and actually follow it Always leave enough room for the new Photo Credit: prettylittlehead.com 17
18 Thank You! Michael Jozaitis 18
Follow us on Twitter: @FairfaxEDA. Tweet about this session: #fceda. www.hodgespart.com
Follow us on Twitter: @FairfaxEDA Tweet about this session: Marketing Communications Strategies and Tactics Content Marketing 101 Agenda What is content marketing? Who uses content marketing and why? How
ABOUT US. we ll help you make a real splash in the world of the internet!
Company Profile ABOUT US REACH 2.0 is the total solution provider for internet marketing services that leverages a wide range of Social Media platforms, custom applications and internet solutions to drive
B B Q. Campaigns That Drive Action ~ Newsletters & Announcements featuring Email and Social Engagement
2014 Halfmoon Yoga B B Q Campaigns That Drive Action ~ Newsletters & Announcements featuring Email and Social Engagement Anissa Starnes Director, National Organizations astarnes@constantcontact.com facebook.com/anissactct
DIGITAL PR REPORT 2015
DIGITAL PR REPORT 2015 #PRCADIGITAL Lisa Elliott MPRCA Board Director and Partner, Lansons @lisaelliott82 METHODOLOGY YouGov partnered with PRCA to survey 280 agency and in-house PR professionals Across
SEMINARS & WORKSHOPS 2015
SEMINARS & WORKSHOPS 2015 SEMINARS 3 HOURS Social Media Level 1 Must Haves, Should Haves & Wants Social Media Level 2 Bump It Up! Strategies for Success Cost Effective Marketing 82 No or Low Cost Ways
Social Media Marketing - A strategic Perspective
DIGITAL MARKETING SERVICES WWW.NIFIT.COM 2015 WHO WE ARE NIFTIT is an international development and design agency with a global outreach that encompasses New York, Seattle, London, Paris, Jakarta and Ho
The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate
SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop
Social Media Management Checklist
Social Media Management Checklist Facebook Find and like 3-4 pages Comment on 2 pages a day Minimum 1 post a day related to your brand Include a Call To Action when posting Ensure images have the correct
Position description. Digital Communications Specialist. About Redkite. Primary purpose
Position description Digital Communications Specialist About Redkite Redkite is a leading national charity which provides essential support to children, teenagers and young adults (up to 24 years), and
Next Generation Wealth Management solutions for Insurance and Financial Professionals
Next Generation Wealth Management solutions for Insurance and Financial Professionals We can change the way we manage our client s wealth by providing them with powerful information about their portfolios
Campaigns That Compel Action: Newsletters & Announcements Learn How to Drive More Business with The Power of Email Marketing.
Campaigns That Compel Action: Newsletters & Announcements Learn How to Drive More Business with The Power of Email Marketing. 2014 Javed S. Khan Accredited Authorized Local Expert, Constant Contact javed@empression.ca
MATH. Social MEASUREMENT. Measure, track and analyze social media performance and business results. Social Business Textbook
MATH Social MEASUREMENT Measure, track and analyze social media performance and business results Social Business Textbook Spredfast Social Business Textbook 1 Chapter IV Math IV MATH [Social MEasurement]
Social Media and Content Marketing.
Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?
Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness
Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1
EXPERTISE. Creative Design and Production Website Design, Franchisee micro-sites, Copywriting
AT A GLANCE Who We Are We are the franchise growth specialists. We have a deep understanding of what works in Franchising today, based on our success in Franchise recruiting, marketing and operations with
Event Marketing 101 for Not for Profits
WHITEPAPER MARCH 2015 Event Marketing 101 for Not for Profits 8 tips to help you reach your event goals Presented by Pro Bono Australia and Eventbrite CONTENTS Introduction... 2 Tip 1: Drive Brand Awareness...
Why you need social media for your business
Why you need social media for your business by About Mapplinks Mapplinks Digital Pvt Ltd is a full service digital agency currently based in Bangalore. We have served clients from over 20+ industries,
Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013
Welcome to Whitehat Proposal: Aston Rowe Created: 10 th July2013 An Introduction To Whitehat Whitehat: Specialists in Analytics Based Marketing Over 30 years experience in technology and marketing in London
2016 CANADIAN SOCIAL MEDIA MONITOR. Simplified Understanding
2016 CANADIAN SOCIAL MEDIA MONITOR Simplified Understanding May 2016 Canadian Social Media Monitor 2016 Background Insights West s Canadian Social Media Monitor highlights for Canadian marketers key trends
Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications
Boutique marketing services List of services To stay competitive in today s market you need a website that will work for your business to keep your audience informed and connected to your message. Manu
**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
Online Donor Acquisition and Retention Course
Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What
CAPTIVATE DIGITAL CAPABILITY STATEMENT
CAPTIVATE DIGITAL CAPABILITY STATEMENT 2016 Table of Contents 4Digital Services Branding 4 Web Design 5 Search Engine Optimisation (SEO) 6 Copywriting 8 Print 10 Photography 12 3Overview 2 Captivate Digital
Concur Travel Service Guide E-Receipts
10/26/2012 Concur Travel Service Guide E-Receipts Overview... 2 Benefits... 2 How It Works... 3 E-receipts Coverage... 4 Setup... 5 TMC and Company Implementation... 5 Line Item E-receipt Parsing... 19
THE BUSY GIRL S GUIDE TO Social Media
THE BUSY GIRL S GUIDE TO Social Media 4 Steps to Create a Schedule & Take Back your Time Jennifer Kennedy (TeachGoodStuff.com) Jennifer Kennedy Page 1 of 8 ONE. Lay the Foundation. // GOALS: What are your
Social Media Overview
Social Media Overview Social Media Team Caroline Michaud Chicago @carolinemichaud Vice President, Corporate Communications & Public Relations Megan Breehl Chicago @megbreehl Coordinator, Public Relations
UC Small Farm Program Agritourism Webinar Series. Social Media Kristin York - Instructor June 2, 2016
UC Small Farm Program Agritourism Webinar Series Social Media Kristin York - Instructor June 2, 2016 2 3 Where to Start 4 Source: Pew Research Center Website Yelp and TripAdvisor Facebook Youtube and Google
CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE GERMANY JUNE 2015
CREATIVE SHIFT: GERMAN CREATIVES ARE GOING MOBILE Methodology Online survey among 308 German creative professionals Data collected April 22 to April 28, 2015 by Edelman Berland Margin of error at the 95%
SOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social
2016 Seminar Catalog
2016 Seminar Catalog A GUIDE TO IMPACTFUL WORKSHOPS DESIGNED TO GROW YOUR BUSINESS Dear speaker/educational coordinator I'm a Constant Contact Authorized Local Expert in the Jacksonville area. In collaboration
What You Need to Know Before Distributing Your Infographic
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
SOCIAL MEDIA MARKETING & MORE
TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background
GUIDE Wealth Management. 9 Social Media Guidelines for Wealth Management Firms
GUIDE Wealth Management 9 Social Media Guidelines for Wealth Management Firms Wealth Management 9 Social Media Guidelines for Wealth Management Firms Wealth management firms that embrace social media can
About the blog. Hi, I m Sofie
About the blog Hi, I m Sofie I ve worked in journalism and marketing for four years before quitting my job to explore my home country Belgium and beyond. During my travels I focus on the things that make
Target Marketing 102 What s Next?
Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007
+ Agenda. Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development. ! Introduction. !
+ Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development + Agenda! Introduction! Function and Form! Content Tips! Platform Dos and Don ts! Twitter! Facebook!
SOCIAL MEDIA MARKETING STRATEGY: RENOVATIONS
SOCIAL MEDIA MARKETING STRATEGY: RENOVATIONS Social media is one of the best and most cost-effective ways to spread the word that your hotel has been renovated and has new modern facilities and amenities.
www.openmindsresources.com online positioning social media marketing & management
www.openmindsresources.com online positioning social media marketing & management WHO ARE WE? Founded in August 2009 with a collaborative vision to serve the demands of today s technological evolution,
Creating a Social Media Strategy
Creating a Social Media Strategy SCMD 150 Courseware Social Media Strategy Template To create a social media strategy is to bridge the gap between where you currently are in social media and where you
Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040
Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with
How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the
Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led
Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion
Job Posting Manager, Digital and Online - HQ
Job Posting Manager, Digital and Online - HQ Closing Date: June 24, 2016 Organization: Department/Division: Work location: Authorized to Work in: Right To Play International Marketing and Communications
Reputation Management, Essential to Your Brand Identity. Mark Preston DigMe, NYC 2015
Reputation Management, Essential to Your Brand Identity Mark Preston DigMe, NYC 2015 World s largest travel site World s best travel planning resource In 45 Countries & 28 Languages Mission Help travelers
Grow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
Utilizing Social Media Effectively. Basic Techniques to Promote Your Business Online
Utilizing Social Media Effectively Basic Techniques to Promote Your Business Online The Importance of having an Online Presence Technological advances have changed the way people communicate. Businesses
Delta Privilege and Hilton HHonors Rank Highest in a Tie in Overall Customer Satisfaction with Hotel Loyalty/Rewards Programs
J.D. Power Reports: Hotel Loyalty and Reward Program Features and Benefits Prove Key to Member Satisfaction Regardless of the Number of Hotel Brand Locations Delta Privilege and Hilton HHonors Rank Highest
CHIPPERFIELD MEDIA LLC. P.O. BOX 2469 SAUSALITO, CA. 94966 415.448.7290. hello@chipperfieldmedia.com
CHIPPERFIELD MEDIA LLC. P.O. BOX 2469 SAUSALITO, CA. 94966 415.448.7290 hello@chipperfieldmedia.com WWW.CHIPPERFIELDMEDIA.COM Contents Company Story & Mission CEO, Charlotte Chipperfield Services Overview
Management Summary 3. Role within the organization 4. For what purposes do you use social media? 5. What social channels does the company use?
1 Index Subject Page Management Summary 3 Role within the organization 4 For what purposes do you use social media? 5 What social channels does the company use? 5 Does your organization use a blog? 6 How
brand Control Your social MEDIA protect your understand how to maximise roi Social Media Internet
83% of uk franchise professionals said they re using social media but could do better especially with monetising Franchise Intelligence, 2015 (*Franchise Intelligence webinar poll responses by franchise
executive summary a day in the lifecycle digital marketing services
Digital Marketing executive summary Provis Media Group is a full-service interactive agency that provides the strategic, technical and creative expertise to successfully navigate today s complex digital
6 Social Media Tips for Property Management Companies
6 Social Media Tips for Property Management Companies Social Media Social networks offer a wealth of promotional opportunities, but it s up to you to harness them. Want to improve communication, increase
ENVIRONICS COMMUNICATIONS WHITEPAPER
ENVIRONICS COMMUNICATIONS WHITEPAPER Creating an Employee Centric Internal Communications Model April 2013 "The only irreplaceable capital an organization possesses is the knowledge and ability of its
Online Marketing Strategies
Online Marketing Strategies SHOOT2SELL PHOTOGRAPHY D/FW: 214.272.3200 SA / AUSTIN: 210.200.8984 CONTACT@SHOOT2SELL.NET WWW.SHOOT2SELL.NET Essentials Mobile-Friendly Website Professional Design Professional
Social Media Management
Social Media Management Stand out from the crowd from just 250.00 per month How can social media increase sales? Provide One-to-One Contact Social media can help create relationships between customers
Social Media 101. The Basics of Social Media
Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need
Non-Profit Social Media Marketing Predictions for 2015 01 TRENDS, TOOLS & TACTICS 7 NON-PROFIT SOCIAL MEDIA PREDICTIONS
Non-Profit Social Media Marketing Predictions for 2015 01 TRENDS, TOOLS & TACTICS 7 NON-PROFIT SOCIAL MEDIA PREDICTIONS FOR 2015 Non-Profit Social Media Marketing Predictions for 2015 1 Non-Profit Social
BASIC WEBSITE BUILD $400 OUR PROCESS
BASIC WEBSITE BUILD $400 Partner with our talented, in-house designers to customize and build your website on the Twenty Over Ten platform. BASIC WEBSITE BUILD INCLUDES: An initial consultation to establish
Marketing. Fire Up Your. Work with WDL s expert team for three months and discover how developing your digital marketing will benefit your business.
Fire Up Your Marketing Work with WDL s expert team for three months and discover how developing your digital marketing will benefit your business. www.websitedesign.co.uk hello@websitedesign.co.uk 01206
Digital Marketing. Strategies focused on Increasing The Reach & Visibility of Your Business
Digital Marketing Strategies focused on Increasing The Reach & Visibility of Your Business We Make Marketers Happy. Sydney Digital helped lift enquiries for new BMW vehicles by 35% Year on Year for BMW
We are a DIGITAL EXPERIENCE AGENCY
We are a DIGITAL EXPERIENCE AGENCY WHO WE ARE DICE LONDON IS A DIGITAL EXPERIENCE AGENCY We work with businesses in all sectors but with a particular speciality in the real money gaming industry. We offer
SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing
SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You
M U R M U R C R E AT I V E. C O M
Mary Nichols Account Director Mary Breslin Nichols @KarmicMarketing @murmurcreative Social Media TAKES AN INVESTMENT OF YOUR TIME OVER A SUSTAINED PERIOD IN ORDER TO ACHIEVE RESULTS. Why allocate time
8. Online Surveys that Work to Grow Your Business... 9 9. Events and Registration... 10
2015 Seminar Catalog Contents 1. Build Your Marketing Toolkit... 2 2. Campaigns That Drives Action: Newsletters and Announcements... 3 3. Getting Started with Constant Contact Email Marketing... 4 4. Social
How Free Newspapers Can Monetize Social Media
How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com
Professional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
Social media Content Coordinator (online marketing manager)
Social media Content Coordinator (online marketing manager) We serve private, non profits and governmental agencies. We are seeking to grow our digital media department as well as the company s digital
Search Engine Optimisation Managed Service
Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your
MARKET SEGMENTATION TARGETING POSITIONING
MARKET SEGMENTATION TARGETING POSITIONING Ch. 8 KOTLER, BOWEN, AND MAKENS. MARKETING FOR HOSPITALITY AND TOURISM. 6E. PEARSON HIGHER EDUCATION. 2014 MARKET SEGMENTATION Dividing a market into distinct
January/February 2015. 2015-2016 Foresight Report
w w w.di.net V o l u m e 21 N u mber 1 2015-2016 Foresight Report 58 How SEO Can Help Your Firm Grow There s something about the phrase Search Engine Optimization that causes eyes to glaze over and makes
When To Outsource Your Marketing
When To Outsource Your Marketing 1 Introduction Questions around business-process-outsourcing is an ever present issue for owners and senior executives. The rapidly changing pace of market conditions and
The ultimate guide to your most successful Q4 yet
The ultimate guide to your most successful Q4 yet CONTENTS 01 Introduction 02 Strategy/Planning 03 Email 04 Social Media 05 Digital Tactics 06 Paid Search 07 Creative Consideration/Messaging 08 Backend
The. to visual marketing. Presented By
The to visual marketing Presented By CONTENTS Introduction The Effectiveness of Visuals For Content For Insights Visual Marketing s Big Challenges Lack of Time or Resources Expensive to Create Timeliness
GUIDE Social Media Strategy Guide. How to build your strategy from start to finish
GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for
CHICAGO AMA SPONSORSHIP & MEDIA KIT. Chicago Chapter, American Marketing Association A NAYLOR partner. Naylor offerings: Website Advertising
CHICAGO AMA SPONSORSHIP & MEDIA KIT Chicago Chapter, American Marketing Association A NAYLOR partner Naylor /Email Naylor /Email Reach Your Target Audience with the Achieving results in today s segmented
Keefo s Design wants to be an integral partner in your success!
Get you or your business on the web and let Keefo s Design help you to create an effective and competitive face to the public to get you and your business online! Below is a menu of our website design
THANK YOU FOR YOUR COMMITMENT TO FUNDRAISE FOR WORLD BICYCLE RELIEF.
FUNDRAISING TOOLKIT THANK YOU FOR YOUR COMMITMENT TO FUNDRAISE FOR WORLD BICYCLE RELIEF. We are here to make sure your fundraising journey is rewarding and impactful for both you and the people we serve.
2013 Interactive Marketing Strategy
1 Interactive & Digital Marketing Start and facilitate conversations and interaction in the digital realm Enhance and support public relations and media efforts Broadcast value-added use for great content
BEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less.
2013 COMMUNITY EXCELLENCE AWARDS Category Worksheet BEST PRACTICES, Social Media Name of Local Government: City of Surrey Project Summary Paragraph Please provide a summary of your project, program or
Social Media Creating an Approach That Will Bring You More Business
2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications
ongo Job Title: Digital Marketing Officer Department: PR & Marketing Team: Digital Services Team Grade: 7
ongo Job Title: Digital Marketing Officer Department: PR & Marketing Team: Digital Services Team Grade: 7 Overall Purpose of Job Your job is to be the digital expert within our PR & Marketing team, driving
HEALTHCARE MARKETING TRENDS 800.258.0702 IMPLEMENTING DISRUPTIVE TRENDS TO YOUR MEDICAL PRACTICE. HealthCareMarketingGroup.com
2016 HEALTHCARE MARKETING TRENDS IMPLEMENTING DISRUPTIVE TRENDS TO YOUR MEDICAL PRACTICE To continue to thrive in the competitive marketplace, you need to employ every tool at your command. Your current
Conquering the Content King and Distribution Queen: Information Strategy and Management in Today s Digital World. #estokq
Conquering the Content King and Distribution Queen: Information Strategy and Management in Today s Digital World Paul Bencivengo Marketing and Communications Director Visit Bucks County Emily Forsha Content
Fundamental Flaws In Online Marketing Strategies. Paul Mattimoe President & CEO Perspective Group
Fundamental Flaws In Online Marketing Strategies Paul Mattimoe President & CEO Perspective Group 5 AREAS FOR ONLINE MARKETING SUCCESS 1. Committing To A Clear Strategy 2. Ensuring Your Website Doesn t
Search Engine Optimisation Managed Service
SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition
Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media
Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction
Bigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
Written by: Francois Muscat, Digital Marketing Expert
Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending
Social media has changed the world as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by
Data from 28 responses
Data from 28 responses of organizations with a documented strategy consider their organization to be 60%effective at content marketing. of organizations with a verbal strategy consider their organization
Digital Agency Guide DIGITAL AGENCY
Digital Agency Guide DIGITAL AGENCY Digital Agency: The Who? Through our industry leading Do It With Me solution, Vendasta s Digital Agency collaborate with your clients on a level everyone is comfortable
The Social Media Plan
The Social Media Plan 1. Objectives 1. objective #1 2. objective #2 3. objective #3 2. Target Market 1. Location 2. Lifestyle 3. Key Message(s) 1. key message #1 2. key message #2 4. Goals 1. goal #1 2.
Anetwork Digital Media Agency
Media Kit Who we are Anetwork is a Digital Media Agency redefining the way marketing works, by having a single minded focus on results. With more than ٢ billion impressions, we are also the largest CPC
Marketing... are you up to speed?
Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a
SUNRISE SENIOR LIVING
SUNRISE SENIOR LIVING BUILDS AUTHORITY & LEADS WITH BRAFTON WEB & SOCIAL CONTENT HIGHLIGHTS Assisted living core traffic up 34.48% within 6 months New site visits up 15.43% year-over-year 100% lift in
Findability Consulting Services
Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral
Getting better SEO and AdWords results with Google+
Getting better SEO and AdWords results with Google+ Today s agenda 8.30 9.00 Setting your objectives Presenter Stephen Bavister Managing Director LexisClick 9.00 9.10 Worksheet 1 9.10 9.15 Break 9.15 9.45
WE MAKE DIGITAL MEDIA WORK FOR YOUR BUSINES
Digital Jungle Media Rate Card 2016 WE MAKE DIGITAL MEDIA WORK FOR YOUR BUSINES Whether we like it or not: digital media isn t going anywhere any time soon. It s a digital world out there, and with hyper-connectivity
The Rival Results Index (RRI)
The Rival Results Index (RRI) Retail: High-end Department Stores Q1 2015 What is the Rival Results Index? The RRI is a comprehensive analysis, scoring and ranking of a group of organizations in a specific