Project Brief. ClearPeople Ltd All rights reserved.

Transcription

1 A Kentico case study Get Me Everywhere is the UK s leading online listings distributor. It is a platform that pushes NAP (name, address and phone number) data across a vast network of partners to provide a local presence on the internet in search listings. Get Me Everywhere has long standing, strategic partnerships which enables the distribution of business listings consistently, simply and quickly from a single portal. It is a service that simplifies the process of generating quality citations across a wide distribution of partner sites. When the citations come from well indexed directories, websites and local or national newspaper listings they can dramatically increase the rankings of a business, and therefore its visibility, by providing a level of certainty and validation to the search engines. In the UK there has never been a company that has a large enough partner network to reach the volume of key influential partners or provide a fully automated service - until Get Me Everywhere.

2 Project Brief With so many places online to list your business, it was important that the website cut through this confusion and offered a simple and intuitive guide to local SEO and the Get Me Everywhere service. As a leading provider of online listings in the UK, Get Me Everywhere required a website and a brand which reflected their premium service. The whole brand architecture needed to be improved and the overall vision for the website was for a clean and modern user interface with a definitive look and feel to engage the target audience and give them a positive online experience. As a brochureware site, its purpose was to inform businesses of the services Get Me Everywhere can provide as well as educating them on the importance of local SEO. With so many places online to list your business, it was important that the website cut through this confusion and offered a simple and intuitive guide to local SEO and the Get Me Everywhere service. In this respect, the website also acts as a sales tool, giving the Get Me Everywhere business development team much needed support in enabling them to sell in the benefits of the Get Me Everywhere service. 2

3 Solution Owing to ClearPeople s extensive experience in brand communications and digital design, Get Me Everywhere selected them to carry their vision forward. ClearPeople worked with Get Me Everywhere to first create mood boards which captured the essence of their brand. A fresh and clean approach was adopted in order to reflect the simplicity of the service, supporting the notion of breaking through the perceived confusion in the SEO field. This approach was transferred through to the template design of the website. The professional yet friendly look and feel encourages the audience to click through the site, with clear calls to action and a bold accent colour scheme. The website was built in the Kentico 8 content management system. The platform was chosen as a cost effective best of breed CMS which provides sophisticated out of the box features with the flexibility to customise and easy integration with existing back-end systems. With an intuitive and user-friendly approach to content editing, the solution also enables easy management of ongoing costs should the site need to develop over time and provides great potential for additional functionality in the future, like e-commerce. 3

4 Outcomes I am pleased with the website as it fully addressed the brief and now showcases our Get Me Everywhere product. Jane Byrne, Head of Marketing Data, Thomson Local The very nature of local SEO and online listings can be confusing. The brand new website presents the Get Me Everywhere service to its potential customers in a bright, fresh and intuitive fashion, successfully informing and educating its audience about local SEO and citation management. Offering online collateral to sell Get Me Everywhere s services, the Business to Business site allows content editors to easily make updates. 4

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