Physical Education Health and Recreation Program
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1 Physical Education Health and Recreation Program Introduction to Sport Management/PEHR 2070 CRN: Meeting Days and Time: T/R, 9 to 10:15 AM Semester/Year: Spring/2015 Credit Hours: 3.0 credit hours Location: North Instructional Building 205 Instructor: Jason Herbers Address: herbers@dixie.edu Office Phone: Office Hours: T/R, 10:30-11:30 AM Office Location: Burns Arena, Northwest Corner Prerequisites: None Lab and other fees: N/A Course Description from Catalog: This course is designed to provide students with fundamental knowledge and skills related to planning, organizing, directing, budgeting, and marketing sport venues and events. Best practices for sport management will be examined in the context of professional sports; collegiate, intercollegiate, and interscholastic sports; community and youth sports; and special events and festivals. Required Textbook (s) /Recommended Books/other materials: Masteralexis, L.P., Barr, C.A., & Hums, M.A. (Eds.) (2012). Principles and Practices of Sport Management (4th Edition). Jones & Bartlett Publishers: Sudbury, MA. Department Objectives: All PEHR Academic courses have the following learning outcomes: A. To prepare highly skilled professionals to assume positions related to teaching, coaching, health and human performance, and research. B. To prepare students to be critical thinkers and lifelong learners. C. To provide students with an understanding of the different options that exist to obtain a career within the field of Physical Education, Health and Recreation. D. To provide students with knowledge, skills, and competencies that enable job attainment and transcend professional practice. 1
2 Physical Education Health and Recreation Learning Outcomes: All PEHR courses have the following learning outcomes: A. Enhance development of physical, mental, social, and emotional well- being through physical education; B. Be supported to develop personal, lifelong commitment to physical activity for the long range health benefits; C. Develop competencies in athletic activities that will bring greater satisfaction to participation in athletics; D. Demonstrate an understanding of physiology that promotes safety in physical exercise; E. Develop a fitness plan pertinent to the physical activity of the course, as applicable Course Objectives: By the end of the course students will be able to: 1. Identify the basic principles and best practices of sport management; 2. Demonstrate knowledge related to various careers in sport management; 3. demonstrate an understanding of organizational leadership and management; 4. demonstrate knowledge and skills related to sport marketing and promotions; 5. demonstrate an understanding of risk management and sports law; 6. identify important issues and future trends in sport as an industry. GE Objectives: N/A Course Assignments and Assessments: Chapter Quizzes 100 points Exam points Exam points Exam points Sport Event Experience I (Volunteer and Shadow) - 50 points Sport Event Experience II (Volunteer and Shadow) - 50 points Sports Marketing Project (Video, Web, etc. Production) Points Research Abstract Presentation - 50 points Class Participation - 50 points Total Possible Points Instructor policy on late assignments, missed exams/quizzes, and unexcused absences: Late assignments, missed exams, and missed quizzes will be given a grade of zero unless previous arrangements have been made with the instructor. Only valid excuses with accompanying documentation will be considered for make- up work. 2
3 Course Outline Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 Chapter 15 Chapter 16 Chapter 17 Chapter 18 Chapter 19 Chapter 20 Chapter 21 History of Sport Management Assigned Reading Best Practices in Sports Management (NASPE / NASSM) Management Principles Applied to Sport Management Marketing Principles Applied to Sport Management Financial & Economic Principles Applied to Sport Management Legal Principles Applied to Sport Management Ethical Principles Applied to Sport Management High School & Youth Sports Collegiate Sport International Sport Professional Sport Sports Agency Facility Management Event Management Sport Sales Sport Sponsorship Sport Communications Sport Broadcasting The Sporting Goods & Licensed Products Industries Golf & Club Management Recreational Sport Strategies for Career Success 3
4 FINAL EXAM SCHEDULE Grading Scale: A = 95%- 100% B+ = 88-90% C+ = 78-80% D+ = 68-70% A- = 91%- 94 % B = 84-87% C = 74-77% D = 64-67% B- = 81-83% C- = 71-73% D- = 61-63% 4
5 2015 Spring Semester Calendar Mon, Jan 12 Thurs, Jan 15 Fri, Jan 16 Mon, Jan 19 Thurs, Jan 22 Thurs, Jan 22 Tue, Jan 27 Mon, Feb 2 Mon, Feb 2 Mon, Feb 2 Mon, Feb 2 Wed, Feb 4 Fri, Feb 6 Mon, Feb 16 Tues, Feb 17 Mon, Mar 2 Mon, Mar 2 Fri, Mar 6 Mon- Fri Mar 9-13 Mon, Mar 23 Mon- Thurs Mar Wed, Apr 1 Fri, Apr 10 Mon- Thurs, Apr Wed, Apr 29 Thurs, Apr 30 Fri, May 1 Fri- Thurs May 1-7 Fri, May 8 Classes begin Last day for waitlist Last day to add classes online Martin Luther King Jr. Day (no classes) Drop/Audit fee begins ($10 per class) Residency Application deadline $50 Late registration/payment fee Spring 2015 Associate's Degree Graduation Application Deadline Last day for refund Pell Grant Census Last day to drop without a W grade Classes dropped for nonpayment Last day to add/audit classes President's Day (no classes) Spring Block classes start Summer 2015 Bachelor s Degree Graduation Application Deadline Midterm grades due Last day to drop individual classes Spring break (no classes) Fall 2015 class schedule available online Summer Registration Opens (seniors, juniors, sophomores, all students) Fall 2015 Bachelor s Degree Graduation Application Deadline Last day for complete withdrawal Fall Registration Opens (seniors, juniors, sophomores, all students) Last day of classes Reading Day (no classes) Summer 2015 Associate's Degree Graduation Application Deadline Final Exams Commencement 5
6 Dmail: You are required to frequently check your Dmail account. Important class and university information will be sent to your Dmail account, including DSU bills, financial aid/scholarship notices, notices of canceled classes, reminders of important dates and events, and other information critical to your success in this class and at DSU. If you don't know your how to access your Dmail account, go to Error! Hyperlink reference not valid. and select Dmail from the left column. To locate your Dmail username and password, go to and click on Login to student services in the upper right- hand corner. You will be held responsible for information sent to your Dmail account, so please check it often. University approved absences: Dixie State University Policy explains in detail what needs to happen if you anticipate being absent from class because of a university- sponsored activity (athletic events, club activities, field trips for other classes, etc). Please read this information and follow the instructions carefully! The policy can be found at: Disability Accommodations: If you suspect or are aware that you have a disability that may affect your success in this course, you are strongly encouraged to contact the Disability Resource Center (DRC) located in the northeast corner of the North Plaza building. The disability will be evaluated and eligible students will receive assistance in obtaining reasonable accommodations. Phone: (435) Classroom expectations: It is the responsibility of an instructor to manage the classroom environment to ensure a good learning climate for all students. This means that you must refrain from actions such as physical violence, verbal abuse, or harassment; intoxication or illegal drug use; use of profanity; disrespecting others when expressing their own viewpoints; talking while the instructor or another student is talking; and constant questions or interruptions that interfere with classroom presentation. An instructor may ask you to stop the inappropriate behavior, meet with you after class to discuss the problem, or involve the Dean of Students, the department chair, or campus police if necessary. Students can be removed temporarily or permanently from a course for disrupting the learning environment. Academic integrity: In order to ensure that the highest standards of academic conduct are promoted and supported at the University, students must adhere to generally accepted standards of academic honesty, including but not limited to, refraining from cheating, plagiarizing, falsification, misrepresentation, and/or inappropriately colluding or collaborating. The University shall consistently hold students accountable for instances of academic dishonesty and apply appropriate consequences. For more information, see the Student Academic Misconduct section of DSU policy at 6
7 Campus resources: Several campus resources are available to help you succeed. Check out the links for each one to get more information. If you need help understanding the content of your courses, go to the Tutoring Center located on the 4th floor of the Holland Centennial Commons in Room 431. You can visit them online at If you need help writing papers, essays, etc go to the Writing Center on the fourth floor of the Holland Centennial Commons in room 421. You can also visit them online at If you need to use a computer to do schoolwork on campus, go to the Smith Computer Center or the Holland Centennial Commons on the second, mezzanine, or third floors. If you are assigned to take a test in the Testing Center, go to the North Plaza. You can get information on their website at The Library has all kinds of information and resources. Visit the Dixie State University Library on the 2 nd, and 3 rd floors of the Holland Centennial Commons, or go to the library website at 7
8 SPRING CLASS SCHEDULE Date January 13 January 15 January 20 January 22 January 27 January 29 February 3 February 5 February 10 February 12 February 17 February 19 February 24 February 26 March 3 March 5 March 9-13 March 17 March 19 March 24 March 26 March 31 April 2 April 7 April 9 April 14 April 16 April 21 April 23 April 28 May 5 Activity Start of Class Class Introduction Assigned Reading/Chapter 1 Discussion Chapter 2 Discussion Chapter 3 Discussion Chapter 4 Discussion Chapter 5 Discussion Chapter 6 Discussion Chapter 7 Discussion Chapter 8 Discussion EXAM 1 (Chapters 1 to 8) Chapter 9 Discussion Chapter 10 & 11 Discussion Chapter 12 Discussion LEARNING EXPERIENCE Chapter 13 Discussion Chapter 14 Discussion SPRING BREAK NO CLASS Chapter 15 Discussion Chapter 16 Discussion EXAM 2 (Chapters 9 to 16) Research Abstract Presentations Research Abstract Presentations Research Abstract Presentations Chapter 17 Discussion Chapter 18 Discussion Chapter 19 & 20 Discussion Sports Marketing Project Presentations Sports Marketing Project Presentations Sports Marketing Project Presentations Chapter 21 Discussion/Final Exam Review FINAL EXAM 8:00 AM, NORMAL CLASSROOM 8
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