CURRICULUM VITAE. Personal Information. Birth Nationality Brazilian Marital Status Single. Education

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1 1 CURRICULUM VITAE Name Renira Rampazzo Gambarato, PhD Address Alymov Pereulok, Moscow Russia Mobile Website Personal Information Birth Nationality Brazilian Marital Status Single Education Post-doctorate in Film Studies and Semiotics at Concordia University, Canada PhD in Communication and Semiotics at Pontifical Catholic University of São Paulo, Brazil and Kassel University, Germany Master s Degree in Communication and Semiotics at Pontifical Catholic University of São Paulo, Brazil Bachelor of Industrial Design at São Paulo State University, Brazil Work Experience Teaching Assistant Professor, Department of Media - Faculty of Communications, Media and Design at National Research University Higher School of Economics, Moscow, Russia.

2 Visiting Associate Professor at Tallinn University Baltic Film and Media School, Tallinn, Estonia (equivalent to the American Assistant Professor rank) Associate Professor - BA and MA in Crossmedia Production at Tallinn University Baltic Film and Media School, Tallinn, Estonia (equivalent to the American Assistant Professor rank) Assistant Professor - MFA in Design Studies at Virginia Commonwealth University in Qatar, Doha, Qatar Postdoctoral Fellow at Concordia University, Montreal, Canada Docent of Methodological Strategy and Knowledge (Interior Design Graduate Program) at University Centre Senac, Campinas, Brazil Docent of Communication Theory, Semiotics and Product Design (Product Design Undergraduate Program) at Franca University, Franca, Brazil Docent of Product Design (Product Design Undergraduate Program) at Tuiuti University, Curitiba, Brazil Design Designer (Furniture, Identity + Interior) at Roberto Gambarato Architecture Office, Brazil Designer (Furniture, Identity + Interior) at Roberto Gambarato Architecture Office, Brazil Designer (Automotive industry) at Electrocast Industry, Brazil Reviewer for Peer-Reviewed Journals and Books 2015 Digital Journalism (Taylor & Francis) 2015 International Journal of E-Politics (IGI Global) 2014 Book: Promoting Social Change and Democracy through Information Technology (IGI Global) 2014 International Journal of Communication (University of Southern California) 2014 New Review of Hypermedia and Multimedia (Taylor & Francis) 2013 International Journal of Cultural Studies (Sage)

3 3 Research Grants and Honors Postdoctoral Fellowship (Canada) - Canadian Bureau for International Education Doctoral Fellowship (Brazil) - Conselho Nacional de Desenvolvimento Científico e Tecnológico Doctoral Fellowship (Germany) - Conselho Nacional de Desenvolvimento Científico e Tecnológico Masters Fellowship (Brazil) - Fundação de Amparo à Pesquisa do Estado de São Paulo 1998 Award: Best Student of Industrial Design Undergraduate Program at São Paulo State University, Brazil Scientific Initiation Scholarship (Brazil) - Fundação de Amparo à Pesquisa do Estado de São Paulo Scientific Initiation Scholarship (Brazil) - Fundação de Amparo à Pesquisa do Estado de São Paulo International Research Projects Research Member of the international project From the Knowledge of Media to the Mediatization of Knowledge led by the European Humanities University, in Vilnius, Lithuania. External Funding: Open Society Foundations Coordinator of the international research project between National Research University Higher School of Economics, Russia and Federal University of Minas Gerais, Brazil: Russia-Brazil Major Sport Events: Social Commotion in Global Media. Internal and External Funding: HSE, UFMG, Fapemig Coordinator of the international collaboration project between Virginia Commonwealth University in Qatar and Fudan University, China: 2010 World Expo Shanghai. Internal Funding: VCUQatar. Administrative Responsibilities Member of the Hiring Committee to select international candidates for the Department of Media at National Research University Higher

4 4 School of Economics, Moscow, Russia Member of the Crossmedia Production Curriculum Council at Tallinn University Baltic Film and Media School Member of the Committee to select candidates for the BA in Crossmedia Production at Tallinn University Baltic Film and Media School Member of the board of Tallinn University Baltic Film and Media School MA in Crossmedia Production Member of the board of Tallinn University Institute of Informatics MA in Interactive Media and Knowledge Environments Member of the Committee to select candidates for the MA in Crossmedia Production at Tallinn University Baltic Film and Media School Member of the Faculty Research Grant Committee at Virginia Commonwealth University in Qatar Recent Participation in Conferences/Workshops 2015 Presenter - 65 th ICA Annual Conference, San Juan, Puerto Rico 2015 Invited Speaker - From the Knowledge of Media to the Medialization of Knowledge Seminar, Vilnius, Lithuania 2015 Presenter - ICA Regional Conference, Lodz, Poland 2015 Presenter - Producers and Audiences International Conference, Lund, Sweden 2015 Invited Lecturer - National Research University Higher School of Economics Winter School, Volkovo, Russia 2014 Presenter - IV International Congress of Online Journalism, Porto, Portugal together with Dr. Geane Alzamora and Lorena Tarcia 2014 Invited Speaker - MASHUP Digital Marketing Conference, Kuwait 2014 Invited Lecturer - Transmedia Storytelling Analysis Workshop/November, Tallinn University Baltic Film and Media School, Tallinn, Estonia 2014 Presenter/Organizer - What is Transmedia Storytelling, Transmedia Week, National Research University Higher School of Economics, Moscow, Russia 2014 Invited Lecturer - Transmedia Storytelling Analysis Workshop/October, Tallinn University Baltic Film and Media School, Tallinn, Estonia

5 Presenter/Organizer - Seminar Russia-Brazil Major Sport Events: Social Commotion in Global Media, National Research University Higher School of Economics, Moscow, Russia together with Dr. Geane Alzamora and Lorena Tarcia 2014 Presenter - 12th World Congress of Semiotics, Sofia, Bulgaria together with Dr. Geane Alzamora 2014 Presenter - XV April International Academic Conference on Economic and Social Development, Moscow, Russia 2014 Presenter - Producers and Audiences International Conference, Lund, Sweden 2014 Presenter - International Scientific and Practical Conference News Literacy and the Problems of Contemporary Media Literacy Education, Moscow, Russia 2014 Invited Lecturer - National Research University Higher School of Economics Winter School, Pokrovsckoe, Russia 2013 Invited Speaker - Tallinn University Summer School: Management of Digital Content Industries, Tallinn, Estonia 2013 Participant - Serious Games Conference, Tallinn, Estonia 2012 Invited Speaker - International Media Conference 2012: Screen after Screen, Tallinn, Estonia 2012 Presenter - International Conference New Media: Changing Media Landscapes, Saint Petersburg, Russia 2012 Presenter - London Film and Media Conference 2012, London, UK 2012 Invited Speaker - International Crossmedia Seminar New trends (a)cross media, Tallinn, Estonia 2012 Presenter - International Conference on Communication, Media, Technology and Design, Istanbul, Turkey 2012 Participant - Winter School of Culture Studies and Arts, Tallinn, Estonia 2011 Participant - First Motion Lab, Viinistu, Estonia 2011 Participant - Tartu Summer School of Semiotics, Palmse, Estonia 2010 Visitor - Expo Shanghai 2010, Shanghai, China 2010 Participant - ARTECH 2010, Guimarães, Portugal

6 6 Undergraduate Supervisions Concluded 2014 Ozere, Ieva. The Potential of Participatory Culture in the Development of Civic Engagement: The Case of Hollow Interactive Documentary. Tallinn University, Estonia Nadalini, Sara Anna. The Implications of Multiplatform Media Production in Government Policy Changes. Tallinn University, Estonia 2013 Kutti, Rauno. Driving Growth through Social Media Content Marking Regarding Estonian Mobile Telecommunications Companies: TELE2, EMT, and Elisa.Tallinn University Baltic Film and Media School, Estonia Derjabin, Lev. The Metamorphosis of Sexuality in Music Videos since the 1980's. Tallinn University Baltic Film and Media School, Estonia Faleiros, Ângela Matioli. Embalando sensações Lhotse D O Boticário. Franca University, Brazil 2002 Oliveira, Raphael Fantacini. Barman case utensílios para bar. Franca University, Brazil 2002 Resende, Joarg Martins (2002). William Morris e os primórdios do design. Franca University, Brazil 2002 Santos, Marcos Vinícius de Oliveira. Arquiteto das cores. Franca University, Brazil 2002 Salgado, Marcelo Gomes. Marcel Breuer precursor do modernismo. Franca University, Brazil Graduate Supervisions Concluded 2015 Dabagyan, Lilith. Transmedia Storytelling in the Realm of Education: The Case of Robot Heart Stories. National Research University Higher School of Economics, Russia Medvedev, Sergey A. Transmediality of The Voice Russia. National Research University Higher School of Economics, Russia Nani, Alessandro. Crossmedia Practices for Enhancement of Civic Engagement. MA in Crossmedia Production. Tallinn University Baltic Film and Media School, Estonia.

7 Kaminska-Napora, Barbara. Apothecary Melchior Transmedia Project Mobile Application Content Creation. MA in Crossmedia Production. Tallinn University Baltic Film and Media School, Estonia Sarv, Hannes. Apothecary Melchior Transmedia Project Mobile Application Development. MA in Crossmedia Production. Tallinn University Baltic Film and Media School, Estonia Mäe, Dagmar. Nullpunkt Transmedia Experience Production Development. MA in Crossmedia Production. Tallinn University Baltic Film and Media School, Estonia Vassar, Tõnis. Nullpunkt Transmedia Experience Storytelling and Creative Development. MA in Crossmedia Production. Tallinn University Baltic Film and Media School, Estonia. Language Skills Portuguese Native language English Spoken and written, Toefl Test German Spoken and written, Level B2 French Spoken and written Russian Beginner, Level A2 List of Courses Taught Graduate Courses Course: Transmedia Storytelling Institution: National Research University Higher School of Economics, Russia Program: MA in Media Production in Creative Industries, Media Management, and Multimedia Journalism This is a course both lecture based and practical oriented commited to: a) introduce the theories of transmedia phenomena; b) analyze transmedia narratives examples; and c) concretely create a transmedia extension connected to an analyzed project. Course: Multimedia Production Institution: National Research University Higher School of Economics, Russia

8 8 Program: MA in Media Production and Creative Industries This is a practical oriented course focusing on pragmatic aspects of transmedia content development. The course is structured as a collaborative environment to create transmedia stories. Under the supervision of the course instructor, students work in groups throughout the module to plan a whole transmedia project and present it at the end. In order to reach this goal, the course is organized to offer the students lectures and practical work sessions related to the following main topics: Creative process, audience experience, and structure of transmedia project. Course: Transmedia Storytelling I Institution: Tallinn University Baltic Film and Media School, Estonia Program: MA in Crossmedia Production This lecture based course is structured as an introduction of the theories of transmedia phenomena and in-depth analysis of transmedia narratives examples. The course is organized in five units to offer an overview of the current terminology and main concepts involved in transmedia phenomena; to introduce the basic tools and aspects available to contemporary storytellers; to link transmedia storytelling to issues of audience engagement in the process; to critically examine case studies of transmedia extensions; to consider key moments in the evolution of transmedia entertainment, and also to discuss the future directions of transmedia storytelling. Course: Transmedia Storytelling II Institution: Tallinn University Baltic Film and Media School, Estonia Program: MA in Crossmedia Production This is a practical oriented course focusing on pragmatic aspects of transmedia content development. The course is structured as a collaborative environment to create transmedia stories. Under the supervision of the course lecturer and guest lectures, students work in groups throughout the semester to develop a transmedia narrative that utilizes at least three different media platforms or types. At the end, each group should present the first outlines of a transmedia project. Course: Advanced Design Seminar: Design Criticism Institution: Virginia Commonwealth University in Qatar, Qatar Program: MFA in Design Studies

9 9 This semester course is a seminar to debate the professional and conceptual aspects of interdisciplinary design practice. The major topics are contemporary design thinking, evaluation of design effectiveness, environmental design, sustainability and theory in critical studies. Course: Interdisciplinary Design Seminar Institution: Virginia Commonwealth University in Qatar, Qatar Program: MFA in Design Studies This semester course is a seminar to examine the theories related to the contemporary designer s role in the technological, psychological, cultural and aesthetic environment. The seminar includes exploration of historical and contemporary art, architecture and design theories. Course: Design Research Methodologies Institution: Virginia Commonwealth University in Qatar, Qatar Program: MFA in Design Studies This semester course is a studio based examination of design research methods with emphasis placed on linking knowledge, comprehension, and application of historic and emerging methods of experimentation in design. The course structure is divided in two parts: the first one is focused on theoretical concepts and the second one is more practical, which includes a visual final project. Course: Materials and Methods Studio Institution: Virginia Commonwealth University in Qatar, Qatar Program: MFA in Design Studies It is a studio course that develops skills in the use of materials, methods and technologies relevant to a broad range of activities pertaining to design. Emphasis on: video, photo, wood and jewelry under the supervision of the course lecturer and guest lectures. Course: Design Studio One Institution: Virginia Commonwealth University in Qatar, Qatar Program: MFA in Design Studies

10 10 This summer course is studio based and incorporated the collaboration project between Virginia Commonwealth University in Qatar and Fudan University in China. The course culminated with a field study trip to Shanghai, China, including the visit to Expo Shanghai Course: Methodological Strategy and Knowledge Institution: University Centre Senac, Brazil Program: Interior Design Graduate Program This is a theoretical course for the Interior Design Graduate Program. It introduces students to an array of aesthetical discourses and its play in design research, in the production of knowledge in design. The course focuses also on the creative process and surrounding concepts to make students aware of the process and improve their attitude towards innovation. Undergraduate Courses Course: Introduction to Crossmedia Environments Institution: Tallinn University Baltic Film and Media School, Estonia Program: BA in Crossmedia Production This lecture based course is a solid overview of crossmedia communication, one that builds from a general introduction to a specific examination of the media and genres of crossmedia to a discussion of the concepts involved in designing and developing crossmedia communication. Course: Crossmedia Production I Institution: Tallinn University Baltic Film and Media School, Estonia Program: BA in Crossmedia Production This is a practical oriented course aiming to familiarize students with methods and processes of development of crossmedia content and to provide tools for the development of crossmedia content for different media platforms. Under the supervision of the course lecturer, students work in groups throughout the semester to practice the process of developing creative content for different media platforms. Course: Drawing Studio Institution: Virginia Commonwealth University in Qatar, Qatar

11 11 Program: Art Foundation Program This is a semester course required for first year students in Fine Art and Design. Drawing: From pencil to perspective, from India ink to marker. An intensive drawing studio providing an in-depth investigation of line, perspective, figure, gesture, space, light & shadow, etc. Course: Communication Theory and Semiotics Institution: Franca University, Brazil Program: Product Design Undergraduate Program This is an annual course for the Bachelor of Product Design degree program. It introduces students to an array of international theories of mass communication and Semiotics. Besides the notions of mass communication, a panorama of Semiotics is provided and the main focus is Peircean Semiotics and its fundamental concepts. Course: Product Design II Institution: Tuiuti University, Brazil Program: Product Design Undergraduate Program The course objective is to give the student basic knowledge of strategies, terminology and methods utilized in product planning / product renewal and product development. The course should also provide basic understanding of the design process, in the form of procedures, methods and techniques utilized in systematic design work. Course taught for second-year students. Course: Product Design III Institution: Tuiuti University, Brazil Program: Product Design Undergraduate Program The goal is to give the student more complex knowledge and methods utilized in product planning / product renewal and product development. Course taught for thirdyear students. Course: Product Design IV Institution: Franca University, Brazil Program: Product Design Undergraduate Program

12 12 This is an annual course aimed to supervise students during their bachelor s final project. Course taught for fourth-year students. List of Publications (descending chronological order) Books and Book Chapters 1. Gambarato, Renira R. and Nani, Alessandro (forthcoming). The Ethics of Transmedia Storytelling: Blurring Boundaries and C.S. Peirce. In Maras, Steven (ed.). Ethics in Screenwriting: New Perspectives. Melbourne: Palgrave Macmillan. 2. Gambarato, Renira R. and Medvedev, Sergei (forthcoming). Grassroots Political Campaign in Russia: Alexei Navalny and Transmedia Strategies for Democratic Development. In Svensson, Jakob and Kumar, Vikas (eds.). Promoting Social Change and Democracy through Information Technology. Hershey, PA: IGI Global. 3. Gambarato, Renira R.; Alzamora, Geane and Malaguti, Simone (eds.) (2008). Kulturdialoge Brasilien-Deutschland - Design, Film, Literatur, Medien. Berlin: Verlag Walter Frey. 4. Gambarato, Renira R. (2008). Ikonische Zeichen des Designs vom Bauhaus zum Karneval. In Gambarato, Renira R.; Alzamora, Geane and Malaguti, Simone (Eds.) Kulturdialoge Brasilien-Deutschland Design, Film, Literatur, Medien. Berlin: Verlag Walter Frey, Gambarato, Renira R. and Malaguti, Simone (2008). Objekte des Begehrens von Wim Wenders. In Gambarato, Renira R.; Alzamora, Geane and Malaguti, Simone (Eds.) Kulturdialoge Brasilien-Deutschland Design, Film, Literatur, Medien. Berlin: Verlag Walter Frey, Peer-reviewed Journal Articles 1. Gambarato, Renira R., Alzamora, Geane, and Tarcia, Lorena (in review). Russian News Coverage of 2014 Sochi Winter Olympic Games: A Transmedia Analysis. In International Journal of Communication.

13 13 2. Gambarato, Renira R. (in review). Grozny Nine Cities: Documentary Photography and Transmediality in Dialogue. In Convergence: The International Journal of Research into New Media Technologies. 3. Gambarato, Renira R. (in review). The Sochi Project: Slow Journalism within Transmedia Space. In Digital Journalism. 4. Gambarato, Renira R. and Lapina-Kratasyuk, Ekaterina (forthcoming). Transmedia Storytelling Panorama in the Russian Media Landscape. In Russian Journal of Communication. 5. Komesu, Fabiana; Gambarato, Renira and Tenani, Luciani (forthcoming). Processo de textualização verbo-visual: análise de princípios de diagramação e seus efeitos de sentido em práticas letradas acadêmicas. In Linguagem e Ensino. 6. Gambarato, Renira R. and Medvedev, Sergei (2015). Fish Fight: Transmedia Storytelling Strategies for Food Policy Change. In International Journal of E- Politics, vol. 6(3), Alzamora, Geane and Gambarato, Renira R. (2014). Peircean Semiotics and Transmediatic Dynamics: Communicational Potentiality of the Model of Semiosis. In Ocula Occhio Semiotico sui Media/Semiotic Eye on Media, n.15, Gambarato, Renira R. (2014). Transmedia Storytelling in Analysis: The Case of Final Punishment. In Journal of Print and Media Technology Research, vol. 3, n.2, Gambarato, Renira R. (2013). Peircean Semiotics in the Context of Design Praxis: Abduction and Perception in Dialogue. In Sign Systems Studies, 41(4), Gambarato, Renira R. (2013). Transmedia Project Design: Theoretical and Analytical Considerations. In Baltic Screen Media Review, n.1, Gambarato, Renira R. and Komesu, Fabiana (2013). Letramentos acadêmicos no ensino superior: aspectos verbo-visuais no processo de textualização em contexto semipresencial. In Linguagem & Ensino, v.16, n.1, jan/jul, Gambarato, Renira R. and Alzamora, Geane (2012). Transmedia Storytelling Initiatives in Brazilian Media. In Medien Journal Zeitschrift für Kommunikationskultur: Kommunikationsraum BRIC, year 36, n. 4/2012,

14 Gambarato, Renira R. (2012). Signs, Systems and Complexity of Transmedia Storytelling. In Communication Studies/Estudos em Comunicação, n.12, Gambarato, Renira R. (2011). Desired Objects of Denys Arcand. In Revista Rumores, year 5, n Gambarato, Renira R. (2010). Ícones do design da Bauhaus ao produto final. In Estudos Semióticos, v.6, n Gambarato, Renira R. (2010). Methodology for Film Analysis: The Role of Objects in Films. In Revista Fronteiras, v. 12, n.2, Gambarato, Renira R. (2009). Objects in Film: Analyzing Signs. In Contemporânea Revista de Comunicação e Cultura, v. 7, n Gambarato, Renira R. (2009). Talking Objects of Denys Arcand. In Revista Lumina, v. 3, n Gambarato, Renira R. (2009). Talking Objects Methodology for Film Analysis. In Verso e Reverso Revista da Comunicação, year XXIII, 2009/3, n Gambarato, Renira R. and Malaguti, Simone (2006). Objects of Desire: Methodology for Film Analysis in the Sense of Peircean Semiotics and Intermedial Studies. In Kodikas/Code: Ars Semeiotica, v. 29, n. 1-3, Gambarato, Renira R. (2005). Signo, significação, representação: um percurso semiótico. In Contemporânea Revista de Comunicação e Cultura, v. 01, n.04, Gambarato, Renira R. (2005). Signo, significação, representação. In Communicare, v. 05, Gambarato, Renira R. and Malaguti, Simone (2005). Objetos do desejo de Wim Wenders. In Revista Digital Art&, year III, n Gambarato, Renira R. (2005). O desenho do processo: diagrama tridimensional representativo da lógica recursiva da filosofia de Peirce. In Cognitio-Estudos: Revista Eletrônica de Filosofia, v. 02, n. 02, Gambarato, Renira R. (2004). Extudo do pós-tudo. In Revista Textos de la Cibersociedad, n Gambarato, Renira R. (2004). Para um bom entendedor, um ícone basta. In Revista Prosa, v. 04,

15 Gambarato, Renira R. and Malaguti, Simone (2004). Objetos do desejo: metodologia de análise fílmica à luz da semiótica peirceana e estudos intermediais. In Revista Lumina, v.7, n.1/2, Other Peer-reviewed Publications 1. Gambarato, Renira R. (2012). Peircean Semiotics and Innovation in Design. In Gumus, Agah (Ed.). International Conference on Communication, Media, Technology and Design. Conference Proceedings. Istanbul, Gambarato, Renira R. and Malaguti, Simone (2005). Objetos do desejo de Walter Salles: Brasilidade em foco. In II Congresso Internacional - Brasil, identidade e alteridade. Anais Associação Brasileira de Estudos Semióticos. São Paulo: ABES, n. 2, vol Gambarato, Renira R. (2005). Aventuras de diagrama no país dos signos. In Machado, Fátima; Chiachiri, Roberto and Zangari, Wellington (Eds.). 8a. Jornada do Centro de Estudos Peirceanos. São Paulo: COS-PUC, Gambarato, Renira R. (2002). O desenho do processo: diagrama tridimensional acerca da filosofia de Peirce. In Machado, Fátima; Bacha, Maria L. and Zangari, Wellington (Eds.). 5 a. Jornada do Centro de Estudos Peircianos & First Advanced Seminar on Peirce s Philosophy and Semiotics. São Paulo: COS-PUC, Academic Writings 1. Gambarato, Renira R. (2005). DESIGN informação: morfologias da linguagem. PhD Dissertation. Pontifical Catholic University of São Paulo. São Paulo, Brazil. 2. Gambarato, Renira R. (2002). O desenho do processo: comunicação e semiótica em design. Master Thesis. Pontifical Catholic University of São Paulo. São Paulo, Brazil.

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