MASTER OF ARTS IN CORPORATE COMMUNICATION

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1 MASTER OF ARTS IN CORPORATE COMMUNICATION

2 MASTER OF ARTS IN CORPORATE COMMUNICATION This unique, intensive professional graduate program focuses on developing strategic and management capabilities in current and future organizational leaders.

3 Housed in Baruch College s Weissman School of Arts and Sciences, this program is designed to develop the knowledge, skills and acumen essential for today s business communicators through course work blending theory and leading practices. It is the premier graduate program of its kind. OUR APPROACH The MA in Corporate Communication experience promises intellectual challenge and offers the opportunity for professional growth, promoting a network of colleagues that continues well beyond graduation. The program offers an immersion in the corporate communication profession, its concerns and challenges, available career paths, and areas of expertise. Our research center Corporate Communication International (CCI) is internationally recognized for thought leadership and research. OUR STUDENTS Representing a wide variety of backgrounds, both local and international, and at various levels in their careers, our students bring a depth of experience to the program that greatly benefits their peers. OUR LEADERSHIP What sets us apart from other corporate communication programs is that classes are taught by tenure-track faculty who are nationally and internationally renowned. Our Advisory Board members are recognized leaders in the corporate communication profession. LOCATION Baruch College offers a unique venue for graduate study the largest business campus in the United States. And of course, New York City is the undisputed center for global corporate headquarters. CONVENIENCE The program offers classes in the evenings, allowing students to hold full-time jobs, and can be completed in three semesters. A full- or parttime schedule is available. The program was a key factor in helping me grow my career. The insights gained helped me become a more valuable team member, and laid a foundation that helped me evolve from a follower to a respected thought partner. Mike Mathis 09 SENIOR DESIGNER, E-COMMERCE AT JPMORGAN CHASE

4 The program in Corporate Communication at Baruch has a highly flexible structure that allowed me to comfortably pursue a demanding, full-time career while taking classes and completing study in the evenings. Jenna Gable-Bowles 09 GLOBAL COMMUNICATIONS AND WORKFORCE ENABLEMENT, IBM FAST FACTS PROGRAM REQUIREMENTS 36 Credits; 6 Required Courses; 6 Elective Courses Each course = 3 credit hours Typically completed in 2 years full-time FLEXIBILITY Attend full-time or part-time based on your availability COURSES Core classes offered during spring and fall semesters; selected classes during summer and winter breaks ENROLLMENT students at any given time Class size limited to 28 students ADMISSION REQUIREMENTS Minimum undergraduate GPA of 3.0 is required for admission Program relies on strict academic criteria to determine students admitted

5 CURRICULUM The program is designed to prepare both aspiring and practicing corporate communication professionals to plan, implement, and assess corporate communication strategies in business and industry. Required Courses (18 Credits) COM 9510 COM 9620 COM 9635 COM 9640 Legal and Ethical Issues in Corporate Communication Corporate Communication Research Methods in Corporate Communication Qualitative Research Methods in Corporate Communication CHOOSE ONE OF THE FOLLOWING: COM 9139 Communication Strategy COM 9505 Media Analysis for Corporate Communication COM 9656 International Business Communication CHOOSE ONE OF THE FOLLOWING: COM 9991 MA Thesis in Corporate Communication COM 9992 MA Capstone Project in Corporate Communication Electives (18 credits) These include Communication and Information Technology, Reputation Management, and Corporate Culture and Sustainability I am a senior professional with an extensive background, but the program pushed me to develop new ways of thinking and approaching challenges. Classes and assignments resonated directly with what I was engaged in at work, demonstrating the practical application in a real corporate communications setting. Jayne Wallace 08 DIRECTOR, CORPORATE COMMUNICATIONS, SPRINT

6 STUDENT LIFE & RESOURCES Students enrolled in the MA in Corporate Communication program enjoy a vibrant social and professional calendar throughout the academic year. Several organizations and centers offer students enriching opportunities for networking and professional development. CORPORATE COMMUNICATION INTERNATIONAL (CCI) A world-class, research-driven educational center in corporate communication, CCI serves as a bridge between theory and practice, bringing practicing professionals, scholars and students together to share information and ideas. Membership benefits for MA in Corporate Communication students include access to an extensive online research database, as well as reduced rates to CCI s conferences and events. Our CCI board members include: Thomas L. Buckmaster, VP, Corporate Communications & President, Hometown Solutions, Honeywell International Inc.; Robert DeFillippo, Chief Communications Officer - Global Communications, Prudential Financial, Inc.; Catherine J. Mathis, SVP, Standard & Poor s For a full list, visit corporatecomm.org/advisors BARUCH CORPORATE COMMUNICATION GRADUATE STUDENT ASSOCIATION (BCCGSA) A student-run club that enables students to get to know one another in informal settings, BCCGSA also brings in guest speakers chosen to advance and accelerate students professional development. EXECUTIVES ON CAMPUS (EOC) Executives on Campus (EOC) is a comprehensive mentoring program in which experienced executives from a wide range of companies and industries mentor students to help in advancing and developing their careers. The EOC program also includes Career Hours and communication exercises, get-togethers, lectures, and panels. CAREER SERVICES Students and alumni of our program benefit from the services of our Graduate Career Services including, individual career counseling, resume reviews, career events, and job/internship information. Through Corporate Communication International (CCI), students have unique opportunities to attend forums, discussions and other events that are great for networking and learning things that you wouldn t necessarily get in class. Lauren Wolman 13 ASSISTANT, EVENT COMMUNICATIONS, NATIONAL HOCKEY LEAGUE (NHL)

7 I loved the program because the curriculum was closely based on practical applications of real world communications, problems, and ideas. The instructors are industry professionals with riveting lectures, career advice and solutions to today s communication crises. Enza Kitongo 12 DIABETES SPECIALTY PROFESSIONAL, SANOFI US ALUMNI Our alumni work in various fields, ranging from fashion and entertainment to investment banking, and hold career titles that include: VP/Investor Relations and Communications Social Strategist Account Executive Public Affairs Administrator Director of Corporate Communications Director of Online Marketing Communications Specialist Senior Design Manager Creative Group Head A sampling of employers include: IBM TD Ameritrade JPMorgan Chase The National Hockey League Razorfish GmbH Digitas Health Sony USA Sony Japan New York City Department of Consumer Affairs United Nations Virgin Mobile NYU Langone Medical Center

8 Teaching students in this program is a deeply satisfying and invigorating experience for the simple reason that theoretical ideas, corporate case studies, and real-world examples are dynamically flowing from the first to the last week of class. The program attracts students of the highest caliber, stays relevant without pandering to the next big idea, and strives for quality every step of the way. Alison Griffiths PROFESSOR Corporate Representation in Film, TV, Advertising, & New Media

9 FACULTY Our program boasts a distinguished faculty, combining PhD-level professors from a range of communication disciplines and academically credentialed corporate communication professionals with diverse business experience. Program Leadership Michael B. Goodman, Ph.D., Director, MA in Corporate Communication & CCI - Corporate Communication International Full-Time Faculty Jana O Keefe Bazzoni, Communication Strategy, Internship in Corporate Communication William Boddy, Media Analysis for Corporate Communication Sarah Bishop, Gender, Race, and Ethnicity; Qualitative Research Methods Eric Gander, Legal and Ethical Issues, Theories of Persuasion Elisabeth Gareis, International Business Communication Michael B. Goodman, Corporate Communication, Corporate Culture and Sustainability, Investor Relations, Multinational Corporate Communication and Culture Allison Hahn, Quantitative Research Methods; Ethnography Jason Harsin, Communication and Information Technology Peter Horowitz, Communication Strategy, Reputation Management, Internship in Corporate Communication Caryn Medved, Work-Life Communication, Qualitative Research Methods in Corporate Communication Rebecca Merkin, Intercultural Communication Elizabeth Minei, Organizational Communication; Qualitative Research Methods Alison Griffiths, Corporate Representation in Film, TV, Advertising, & New Media Adjunct Faculty Lou Capozzi, Integrated Marketing Communication, Business Issues for Corporate Communication Allison Clair, Healthcare Communication and Public Relations Stephen Dishart, Employee Communication, Counseling the Corporation Steven Field, Ethical Decision Making Peter Hirsch, Crisis Communication, Communication and Information Technology Nick Scalzo, Quantitative Research Methods in Corporate Communication Donald Singletary, Corporate Media Relations Shelley Spector, History of Influence, Media and Public Attitudes

10 Advisory Board Nicholas J. Ashooh, Senior Director, Corporate & Executive Communication, APCO Worldwide Christopher Atkins, Managing Director, US Public Relations and Internal Communications, PwC Jana O Keefe Bazzoni, Chair, Department of Communication Studies, Baruch College Cynthia Bell,* Former VP, UBS Roger Bolton, President, Arthur W. Page Society Norm Brust,* (Retired) VP, Corporate Communications, Contel Corporation (now part of Verizon) Matthew Cherry,* Director, Investor Relations & Communications, Brookfield Office Properties Kristen Coco, Public Affairs & Media Relations, United Nations Global Compact Steve Cody, Managing Partner, Peppercomm Strategic Communications Linda Dunbar, Director, Corporate Media Relations & External Communications, Wiley Steven Field, M.D., Clinical Ethics Consultant, NYU Langone Hospital Christina M. Genest, Associate Director CCI - Corporate Communication International at Baruch College/CUNY Mansura Ghaffar,* Manager, Corporate Communication, Digitas Health Rachel Lyn Honig, Principal, Shankman Honig Domenica Karbid,* President & COO, Loriet Sports Annie Keller,* Account Executive, Access Communications Wendy Kouba, Executive Director, Strategy Realization Office, Merck Global Vaccines & Sterile Manufacturing Christina Latouf,* ** Vice President of Marketing, Communications and Public Affairs, Baruch College/CUNY James E. Murphy, Chairman and CEO, Murphy & Co. Ralph Piscitelli,* Director, Office of Communications, The Conference Board Craig Rothenberg, VP, Corporate Communication, Johnson & Johnson Patricia Scott, Ph.D., President and CEO, Uhmms Shelley Spector, President, Spector and Associates Art Stevens, Managing Partner, StevensGouldPincus, LLC Marc S. Strachan, VP, Multicultural Marketing, Diageo Loretta Ucelli, VP, Peter G. Peterson Foundation Jayne Wallace,* Director, Corporate Communication, Sprint Prepaid/Virgin Mobile Erica Yakobzon,* Consultant; Formerly Business Communications Coordinator, National Hockey League * Baruch Graduate ** Baruch Liaison This program manages to pull together students with such diverse backgrounds and experiences that even informal conversations in class resulted in lessons learned and thoughtful takeaways. I have no doubt that the decision to be a part of this program was the right one! Elizabeth Leath 10 ASSISTANT COMMISSIONER FOR ADMINISTRATION, NYC DEPARTMENT OF CONSUMER AFFAIRS

11 ADMISSIONS ALL APPLICANTS TO THE BARUCH COLLEGE MA IN CORPORATE COMMUNICATION PROGRAM MUST SUBMIT THE FOLLOWING: Completed online application Official academic transcripts Current resume GRE 3 or GMAT test scores letters of recommendation Personal Essay Application TOEFL fee (non-refundable) for international students For more information about the program, admissions, and tuition and fees, visit: baruch.cuny.edu/corporate-communication

12 ABOUT BARUCH COLLEGE Baruch College is ranked among the region s and nation s top colleges by U.S. News & World Report, Forbes, Princeton Review, and others. Baruch is within easy reach of Wall Street, midtown, and the global headquarters of major companies and non-profit and cultural organizations, giving students unparalleled internship, career, and networking opportunities. The College s more than 17,000 students, who speak more than 110 languages and trace their heritage to over 160 countries, have been repeatedly named one of the most ethnically diverse student bodies in the United States. BARUCH COLLEGE DEPARTMENT OF COMMUNICATION STUDIES One Bernard Baruch Way, Box B New York, NY