1 Poll Results - TIME Mobility Poll, in cooperation with Qualcomm Timing: Quantitative Online Survey: June 29 July 28, 12 Quantitative Phone Survey: July 10 July 25, 12 Audiences: Geographies and Methodology: Wireless mobile technology consumers among the general population in eight countries. Elites in eight countries. A respondent must have high income/wealth, be highly educated, and regularly follow current events. A global quantitative online survey was conducted with 4,700 respondents in 7 countries: The United States,, (PRC),,, (ROK), and the United Kingdom. An identical survey was administered by telephone in South Africa with 300 respondents. General Population Elites n- size MoE* n- size MoE* United States (US) 1,000 +/- 3.10% 100 +/- 9.80% (BR) 500 +/- 4.38% 100 +/- 9.80% (CN) 500 +/- 4.38% 100 +/- 9.80% (IN) 500 +/- 4.38% 100 +/- 9.80% (ID) 500 +/- 4.38% 100 +/- 9.80% South (KO) 500 +/- 4.38% 100 +/- 9.80% South Africa (ZA) 250 +/- 6.% 50 +/ % United Kingdom (UK) 500 +/- 4.38% 100 +/- 9.80% ** 4,250 +/- 1.50% 750 +/- 3.58% All of the results, except where indicated, are shown in percentages. *Margin of error is shown at the 95% confidence level **In this report, All refers to an equally- weighted average of the eight countries surveyed. 1
2 Average, unless otherwise noted Q44. On average, about how many phone calls do you make on your mobile phone in a day? Q45. On average, about how many phone calls do you receive on your mobile phone in a day? Q46. On average, about how many text/sms messages do you send in a day? Q47. On average, about how many text/sms messages do you receive in a day? Q48. On average, about how many e- mails do you send in a day on any of your wireless mobile devices? Q49. On average, about how many e- mails do you receive in a day on any of your wireless mobile devices? Q50. On average, about how web searches do you perform in a day on any of your wireless mobile devices? Q53. On average, about how many times a day do you glance at your wireless mobile device without unlocking it?
3 Q51. Overall, how satisfied are you with the quality of your wireless mobile service? Very satisfied Somewhat satisfied Not very satisfied Not at all satisfied Q52. Do you use standard computing devices (desktops, laptops, all- in- one computers) more often, as often or less often since you purchased your most recent wireless mobile phone or tablet computer? More often Less often As often Q54. In general, how often do you check your wireless mobile phone? Less than every 5 minutes Every 10 minutes Every thirty minutes Once an hour A few times a day Q55. How long is the longest amount of time you think you would go without using your wireless mobile device? One hour Several hours One day One week
4 Q56. Now, please rank order the devices listed below in order of how important each one is to you, personally, with the top being the most important and the bottom being the least important. (% ranking each #1) Smartphone or mobile 51 phone Tablet computer Laptop computer Home PC computer E- book reader MP3 music player Digital camera Q57. If you have a car, how long do you think you will own your current car from the date of purchase until you replace/discard it, in years? Q58. When did you buy your first mobile phone?
5 Q59. Now, how long do you think you will own your current mobile phone from the date of purchase until you replace/discard it? Less than 6 months to 12 months to 18 months months to 2 years years years Longer than 4 years Q60. Which of the following factors will likely make you decide to replace your wireless mobile phone? It is too slow I am interested in always having the latest technology I want to be able to use features that are not available on my current phone I am embarrassed to be seen with my old, outdated phone My current phone drops calls too frequently I simply cannot function within my network of friends if I cannot keep up technologically I simply cannot function professionally if I cannot keep up technologically Other Don t know
6 Q61-79MA How often do you use your wireless mobile device to perform each of the following tasks? (% Few times a week or more often) Browse the internet Take pictures Receive payments Navigate using GPS and mapping software Send and receive messages Play games Listen to music Send and receive SMS/text messages Make and receive phone calls Visit social networks (Facebook/Twitter) Make calls from the car Send and receive SMS/text messages from the car Send and receive s from the car Conduct business Video chat Shop online Read news/sports/ current events Check the weather Search for something on the web
7 Q61-79MB Thinking back five years to 07, how often did you use your wireless mobile device to perform each of the following tasks? (% Few times a week or more often) Browse the internet Take pictures Receive payments Navigate using GPS and mapping software Send and receive messages Play games Listen to music Send and receive SMS/text messages Make and receive phone calls Visit social networks (Facebook/Twitter) Make calls from the car Send and receive SMS/text messages from the car Send and receive s from the car Conduct business Video chat Shop online Read news/sports/ current events Check the weather Search for something on the web Q80 Would you say that your primary wireless mobile device is getting easier or more difficult to use? Easier to use More difficult to use About the same
8 Q81 The best way to improve my mobile wireless device would be to? Make it sturdier Give it a longer battery life Give it a bigger screen Make it smaller is size Sell it for a lower price Improve the voice recognition technology Other None of these Q82. Do you think being constantly connected by technology is mostly Helpful A burden Don t know Q83. How has wireless mobile technology changed how you work? Decisions are made more quickly Travel isn t needed as frequently I am on the phone fewer hours of the day I work remotely more often I have less time to think I am able to manage more work My work takes up more hours of the day I have fewer personal relationships with clients and/or coworkers
9 It is easier for me to be away from the office I am better about meeting family obligations because I can be away from the office and stay connected Other Don t know/ Nothing has changed Q84. How has wireless mobile technology changed how you live your life? I stay in closer contact with my friends I stay in closer contact with my family I am better informed about the news and current events I spend too much time looking at my mobile device and not observing the world around me I haven t looked at a paper map in years I am able to keep better track of my children during the day I have cut back on human interaction My wireless mobile device is the first thing I look at in the morning and the last thing I see before bed I am more aware of what my family and friends are doing but I communicate with them less It is easier to be away from my family Other
10 Don t know/ Nothing has changed Q85-106MA. How well do each of these statements describe you? (1=does not describe, 10=describes exactly) (Showing % Top Three 8,9,10) I need to have the latest technology Mobile technology has made me more productive Mobile technology has made me more efficient I like how mobile technology connects me to the people in my life I fear that society places too much emphasis on technology I don't sleep as well as I used to because I am connected to technology all the time I work more hours each week than I'm expected to because of mobile technology I am often frustrated by the complexity of technology I have been embarrassed in meetings/public places when I have forgotten to silence my phone I feel guilty if I don't promptly respond to work- related messages outside of normal work hours I find it difficult to fully devote my attention to leisure activities
11 when I have my mobile device with me I check my phone during every meal, regardless of who I'm dining with I screen almost all my calls, and tend to reply to many voic s via text or I communicate with some friends or family chiefly through Facebook and Twitter direct messages I feel more comfortable texting a romantic partner than calling If the choice is up to me, I prefer to communicate by text/sms message, including with people I don t know very well I normally lock my wireless mobile device and use a passcode to unlock it I ask for directions a lot less often now that I have GPS I often can t get my spouse/partner s attention because he/she is using a wireless mobile device My spouse/partner spends too much time using his/her wireless mobile device My spouse/partner normally brings his/her wireless mobile device to bed I worry about the safety of people using wireless mobile devices while driving their cars
12 Q107. When you are asleep at night, where do you usually keep your wireless mobile device? In a different room from where I sleep In my bedroom, but not in a place where I can reach it Next to my bed, in a place where I can easily reach it In the car Other/Varies Q108. If you had to choose between leaving the house in the morning with your wireless mobile device or your lunch, which one would you choose? Wireless mobile device Lunch Q109. If you had to choose between leaving the house in the morning with your wireless mobile device or your wallet, which one would you choose? Wireless mobile device Wallet
13 Q110. If you had to choose between leaving the house in the morning with your wireless mobile device or your keys, which one would you choose? Wireless mobile device Keys Q111. Which of the following best describe the feeling of leaving the house and realizing that you have forgotten to bring your wireless mobile device? Relieved Disoriented Nervous Anxious Other Q112. What is the longest amount of time that you would let pass and still turn back to your home if you realized you had forgotten you wireless mobile device? 1 minute minutes minutes minutes Longer than minutes I wouldn t turn back
14 Q113-1MA. Please look at the statements below and indicate how often you use your mobile wireless device while also doing other tasks. (% Almost always or Sometimes) Driving in the car Riding public transportation Watching TV Watching a movie in a movie theater Using a laptop or desktop computer At a restaurant At a party Interacting with my children Q MA. Have you ever? (% Yes ) Asked someone out on a date via text/sms message? Sent a text/sms message on a first date? Flirted with someone via text/sms message? Sent a suggestive picture to a loved one or partner via text/sms message? Sent a text/sms message to coordinate/ commit adultery?
15 Q MA. Please look at the list of mobile features below and indicate how much of an effect, if at all, they have had on you and the way you live your life. (1 is Very significant effect, 9 is No effect, % Top 3: 1,2,3) Built- in cameras GPS navigation capabilities Hands- free headsets and other devices Mobile games Mobile internet access Mobile access to social networking sites Text/SMS messages Mobile applications (often called apps ) Location- based advertising
16 Q137, 138, 140 were asked only of parents Q137. What is the youngest age that you think a person should be able to own his or her own wireless mobile phone? Q138. What is the youngest age that you think a person should be able to own his or her own wireless mobile device that does NOT have the capability to make calls? Q140 [Asked if children had a wireless phone] At what age did they get their first wireless mobile phone? Q139. Do your children have their own wireless mobile phones Yes No
17 Q142. Why does your child or children not have their own wireless mobile phone? Please select all that apply Not old enough yet A child doesn t need a mobile phone Too expensive I do not think it is appropriate for a child to have his or her own phone Other None of these Q143. Which of the following statements come closer to your view? I think it is good for children to be learning about technology from a young age Technology is a distraction from studies and other responsibilities Q144. How much do you agree with the following statement: My wireless mobile device makes me a better parent. Strongly agree Somewhat agree Somewhat disagree Strongly disagree
18 Q145. How do you feel about children in [COUNTRY] today being so frequently connected to wireless mobile devices and other technologies? Time spent using technology means less face- to- face time with family I think that technology provides new and unique ways for children to learn Wireless mobile technology allows my children to stay connected with extended family in other places I think wireless mobile technology is generally a positive thing for children if it enables me to keep closer track of where they are I worry that it will hurt their ability to perform in a workplace I worry about online bullying and harassment from other children Other None of these
19 Q MA. How important of a role does wireless mobile technology play in each of the following [COUNTRY] industries? (% Very or somewhat important) Learning and education Public Safety (Police, fire, ambulance/first responders) Energy production and distribution Healthcare Military and defense Transportation Manufacturing Agriculture (including fishing) Retail Government services Environmental protection Entrepreneurship and small business development Q MA. Please look at the statements below and indicate whether or not you agree with each. Wireless mobile technology has (% Completely or somewhat agree) Improved life in my country in general Strengthened the economy in my country Made day to day life in my country safer Improved the public education system or other education options in my country Given citizens a
20 greater voice in my country Become a source of friction with family or friends Has come at times between me and my spouse Has distracted my children when I was ready to play with them Has distracted me when my children were ready to play with me Made the government more accountable to the people Made it a lot easier to navigate a new city or town Made me feel safe and secure knowing that I can easily get help if I need it Made it easier for me to access information important to maintain my health and the health of my family Made it easier for me to seek out and find healthcare facilities Given me access to financial services information including bank locations Allowed me to find where I can sell my goods for the best price Broadened my professional opportunities Helped achieve a better balance between work and family Allowed me to search for the lowest available price for
21 something I want to buy Allowed me to search for the highest available price for something I want to sell Given me access to a larger group of potential customers Allowed me to follow up with my customers to get their opinions about my business Q180. In general, has wireless mobile technology made [COUNTRY] a more or less efficient place to do business? Much more efficient More efficient Less efficient Much less efficient Don t know Q182-6MA. How important do you think each of the following wireless mobile technology advancements would be (% Extremely or somewhat important) ## ECONOMY ## Wireless mobile technology can enable farmers and fisherman in rural areas to coordinate with markets to search for the best possible price for their goods ## ECONOMY ## Access to financial services is a serious challenge for many parts of the world. Wireless mobile technologies have allowed businesses and entrepreneurs to access these services without the
22 need to visit a physical bank ## ECONOMY ## Wireless mobile technology offers businesses online tools like inventory planning, and gives individuals the opportunity to improve financial literacy and management planning through accessing a vast range of online information and services ## ECONOMY ## Wireless mobile technologies have greatly streamlined the way businesses handle transactions by allowing a merchant to accept payment and move funds, entirely from a mobile device ## ECONOMY ## Broadband technologies encourage home- based entrepreneurship by increasing the range of possible livelihoods and offering opportunities both to sell goods in regional and global marketplaces and to participate in outsourced services like website coding and data entry ## PUBLIC SAFETY ## GPS- enabled location technologies have the potential to quickly and efficiently help locate missing children ## PUBLIC SAFETY ## Wireless mobile technologies now enable firefighters to download building plans in real time while searching for missing people in burning structures ## PUBLIC SAFETY ## Sensors embedded in wireless mobile devices can be programmed to detect the presence of hazardous materials, turning people into early warning systems for potential terrorist attacks ## PUBLIC SAFETY ## Real- time traffic information, transmitted wirelessly to first- responders, reduce travel time and speed up response rates during emergencies ## PUBLIC SAFETY ##
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