Finland s legendary running brand spring / summer workbook

Transcription

1 Finland s legendary running brand 2011 spring / summer workbook

2 Moving forward since 1916 A History of Finnovation Our first product innovations were javelins and discuses: they taught us firsthand the principles of forward momentum. We applied these principles to footwear with the first removable spike and our patented fulcrum technology. Our engineering makes running what it should be: efficient, balanced, forward. BORN IN 1916 Karhu begins down the path of forward momentum. The first product innovations include javelins and discuses s Karhu javelins flew the furthest at the 1920 Antwerp Olympics, earning the Finns all four top places. The Flying Finns also took five gold medals on the track wearing Karhu spikes s Karhu dominates the 1952 Helsinki Olympics s The Flying Finns dominate the Boston Marathon, wearing the Karhu Champion. Over one million sold worldwide s Karhu, in collaboration with The University of Jyväskylä, develops our Fulcrum technology: the launch pad for a runner s forward momentum s The University of Jyväskylä tests the new evolution of Fulcrum technology. The results prove Karhu provides a measurable difference The Karhu Strong fulcrum_ride wins Runner s World Best Debut Award and the Karhu Fast fulcrum_ride wins Women's Running Best Form Award Karhu Forward fulcrum_ride wins Women's Running Performance/Racing Award. B E S T FO R Magazine FO R M AWARD WINNER Tapio Rautavaara Pentti Kahma Raimo Vilén 03

3 Move forward Less vertical oscillation Efficient forward momentum Our patented fulcrum technology, independently tested and proven, collaborates with the foot to convert your body s natural energy into forward momentum. Test results showed significant benefits for Karhu running footwear versus the competition. Independently tested University of Jyväskylä Neuromuscular Research Center Biology of Physical Activity Department * KARHU COMpetitiON Neutral vertical oscillation 11.6% more forward stability vertical oscillation 3.3% more forward racer vertical oscillation 3.9% more forward up to 11.6% less vertical oscillation 05

4 More balanced Naturally centered, accelerated transition More efficient Lower pronation angle and velocity KARHU COMpetitiON KARHU COMpetitiON Neutral side-to-side heel pressure 10.8% more balanced stability side-to-side heel pressure 50.5% more balanced racer side-to-side heel pressure 16.8% more balanced Neutral pronation velocity 9.1% more efficient stability pronation velocity 28.8% more efficient racer pronation velocity 24.4% more efficient Neutral midfoot transition speed 21% faster stability midfoot transition speed 3.3% faster racer midfoot transition speed 12.5% faster Up to 50% less side-to-side heel pressure. Up to 21% faster midfoot transition. Pronation velocity reduced by up to 29%. Max. pronation angle reduced by up to 25%. Neutral max. pronation angle 25% more efficient stability max. pronation angle 16.4% more efficient racer max. pronation angle 17.9% more efficient 07

5 The fulcrum evolution Engineered, tested and proven to help runners Move Forward Rear fulcrum Available in: 4Stable 4Steady 4Forward 4Fluid 4Racer These fulcrums have a lower durometer (are more soft) and a shorter loading zone given the fulcrum point is positioned more rearward. A training runner or one with more heel strike reaches full load bearing earlier and therefore requires the fulcrum point more rearward to help them move through the shoe into toe off. The rear fulcrum is engineered for a runner seeking comfort over response while gaining the benefits of stride balance, stride efficiency and lower vertical oscillation. Full load bearing zone Mid fulcrum new for 2011 Available in: 4Strong 4Fast These fulcrums have been lengthened and stiffened (higher durometer). The engineering for a performance runner seeks to move the runner s center of pressure more quickly through the shoe and into toe off. The fulcrum point is placed behind the 5th metatarsal head which is the point of full load bearing for a runner with a higher cadence or mid-foot strike. The mid fulcrum creates superior response while gaining the benefits of stride balance, stride efficiency and lower vertical oscillation. Full load bearing zone 1st Metatarsal Head 5th Metatarsal Head 1st Metatarsal Head 5th Metatarsal Head 09

6 A fulcrum for The 2011 product range: An award winning collection for all types of runners every runner PERFORMANCE TRAINING RACE STABILITY Stability fulcrums engineered for the range of overpronating runners. Engineered with rigid moderator plates for torsional balance. EVA hardness of the fulcrum component and midsole component adjusted by model for precision engineering. Strong 2 For the performance runner who seeks stability with a lightweight and responsive ride. The latest evolution fulcrum focused to provide ultimate forward efficiency 77C durometer. The upper midsole durometer, set at a target of 53, provides a lightweight, responsive ride. Stable For the training runner who seeks strong stability with just the right amount of cushioning. Fulcrum engineered with a hytrel plate and key hole cutout for lightweight, durable stability 70C durometer. The upper midsole durometer, set at a target of 57, provides a more balanced ride. Steady For the training runner with a significant strike force, who seeks stability and greater comfort. Fulcrum engineered with a TPU plate and more midfoot volume for torsional stability and comfort 62C durometer. The upper midsole durometer, set at a target of 57, provides maximum stability and comfort. Fulcrum Rings Use this chart in conjunction with your fulcrum ring. The colored arrows correspond to the fulcrum components. The arrows also appear on each product page for easy reference. neutral Neutral fulcrums with lightweight, lowprofile design. Ensures efficiency and optimizes forward momentum for runners who seek an efficient, responsive ride. EVA hardness of the fulcrum component and midsole component adjusted by model for precision engineering. Fast 2 For the race training focused runner seeking a highly responsive running experience to achieve a PBR. The latest evolution fulcrum focused to provide ultimate forward efficiency 77C durometer. The upper midsole durometer, set at a target of 53, provides a responsive ride. Forward For the efficient runner seeking a responsive and efficient ride. Fulcrum engineered with a cupped midfoot for maximum balance and performance 70C durometer. The upper midsole durometer, set at a target of 57, provides a responsive ride. Fluid For the less efficient neutral runner seeking maximum comfort. Fulcrum engineered with a cupped midfoot for maximum balance and performance 62C durometer. The upper midsole durometer, set at a target of 57, ensures more comfort for higher force heel strike. Racer For the runner seeking speed and response, with minimal support and a great feel for the road. The lightest, but hardest lowest profile fulcrum, engineered for maximum momentum 77C durometer. The upper midsole durometer, set at a target of 53, provides a highly responsive ride. 11

7 Strong 2 Stability Performance Strong 2 fulcrum_ride Engineered with our latest evolution of the stability fulcrum designed for maximum forward propulsion. Premolded heel counter and EVA lasting board for lightweight fit and comfort. Dual mesh upper for breathability and support exactly where needed. Combination of blown rubber and carbon rubber forefoot for best traction and performance. MENS F Poison Apple/Black Target Runner For the performance runner who seeks stability with a lightweight and responsive ride. BODY TYPE Heavyweight STRIDE EFFICIENCY Training/Fitness Lightweight Performance WOMENS F Voltage Orange/Haze MENS SIZES US: 8-13, 14 UK: 7-12, 13 eu: , 48 WOMENS SIZES US: 6-11 UK: eu:

8 Stable Stable fulcrum_ride Our Award winning stability fulcrum is a consistent performer. New upper and supportive mud guard for superior support and breathability. Engineered with a hytrel plate for torsional support and key hole cutout for lightweight performance. Stability Training MENS F Light Carbon/Fire Target Runner For the training runner who seeks strong stability with just the right amount of cushioning. BODY TYPE Heavyweight STRIDE EFFICIENCY Training/Fitness Lightweight Performance WOMENS F Light Carbon/Purple Crush MENS SIZES US: 8-13, 14 UK: 7-12, 13 eu: , 48 WOMENS SIZES US: 6-11 UK: eu:

9 Steady Steady fulcrum_ride Updated upper and fit with a synthetic mud guard for support. Engineered with a TPU moderator plate and a midsole/outsole that provides more volume under the midfoot for torsional stability and comfort. Stability Training MENS F Micro Gray/Poison Apple Target Runner For the training runner with a significant strike force, who seeks stability and greater comfort. BODY TYPE Heavyweight STRIDE EFFICIENCY Lightweight WOMENS F Platinum/Voltage Orange Training/Fitness Performance MENS SIZES US: 8-13, 14 UK: 7-12, 13 eu: , 48 WOMENS SIZES US: 6-11 UK: eu:

10 The Racer Neutral Race The Racer fulcrum_ride Dual mesh upper for lightweight breathability, combined with closed mesh over the midfoot for support where needed. The Racer introduces our lightest, but hardest, lowest profile fulcrum, along with a non-woven/tpr forefoot outsole with strategic lateral pods of compression rubber for lightweight durability. Target Runner For the runner seeking speed and response, with minimal support and a great feel for the road. BODY TYPE Heavyweight STRIDE EFFICIENCY Lightweight MENS/WOMens F100040/F Poison Apple/Black Training/Fitness Performance MENS SIZES US: 8-13, 14 UK: 7-12, 13 eu: , 48 WOMENS SIZES US: 6-11 UK: eu:

11 Fast 2 Fast 2 fulcrum_ride Moves to the head of our neutral class. An overachiever with our latest evolution of fulcrum technology based on dynamic biomechanical testing. Premolded heel for a great fit combined with a blown rubber/carbon rubber outsole for best performance. Neutral Performance MENS F Hybrid Green/Neon Target Runner For the race training focused runner seeking a highly responsive running experience to achieve a PBR. BODY TYPE Heavyweight STRIDE EFFICIENCY Lightweight WOMENS F Fuel Orange/Deep Yellow Training/Fitness Performance MENS SIZES US: 8-13, 14 UK: 7-12, 13 eu: , 48 WOMENS SIZES US: 6-11 UK: eu:

12 Forward Forward fulcrum_ride Improved upper with a new fit. Breathable air mesh on the award winning midsole/ outsole. The Forward is engineered with a cupped midfoot for maximum balance and performance. Blown rubber forefoot outsole for lightweight comfort. Neutral Performance MENS F Fire/Black Target Runner For the efficient runner seeking a responsive and efficient ride. BODY TYPE Heavyweight STRIDE EFFICIENCY Lightweight WOMENS F Twilight Blue/Haze Training/Fitness Performance MENS SIZES US: 8-13, 14 UK: 7-12, 13 eu: , 48 WOMENS SIZES US: 6-11 UK: eu:

13 Fluid Fluid fulcrum_ride All new upper and carbon rubber outsole engineered with our award winning fulcrum. New fit and breathable air mesh upper with a synthetic mud guard for support. The Fluid ensures more comfort for higher force foot strike. Neutral Training MENS F Haze/Poison Apple Target Runner For the less efficient neutral runner seeking maximum comfort. BODY TYPE Heavyweight STRIDE EFFICIENCY Lightweight WOMENS F Haze/Voltage Orange Training/Fitness Performance MENS SIZES US: 8-13, 14 UK: 7-12, 13 eu: , 48 WOMENS SIZES US: 6-11 UK: eu:

14 Finnish Limited Collection The Finnish Limited Collection Northern Finland, or Lapland, is often referred to by Finns as a place of strange magic. Our 2011 Finnish Collection is a inspired by the native apparel of Lapland. It s our way of paying tribute to Karhu and Finland, a brand and nation with running at its core. UNISEX SIZES US: 5-13, 14 UK: 4-12, 13 eu: 37-47, 48 Strong 2 Ride UNISEX F Lapland Blue/Deep Red * Finland Fast 2 Ride UNISEX F Lapland Blue/Deep Red 27

15 Demand creation From America's top running communities to the birthplace of Karhu Run with the Finns. For nearly a century, Karhu has brought forward momentum to Finnish Olympians and runners alike, through innovative footwear and sporting equipment. As part of our continued pride of heritage, we offer runners the opportunity to explore our homeland, run with the Finns at the Helsinki Marathon and Move and Groove with runners at 13.1 Marathon events. Win a free trip to Finland! Complete our brand training at 3point5.com and automatically be entered to win. Finnish National Track & Field Team 29

16 Wall Flag Name Weight (M US 9/W US 7) EVA Target Durometer Fulcrum Target Durometer Outsole Height Midsole Heights Retail support STABILITY Stable fulcrum_ride 11.7 oz / 10.3 oz 332 g / 292 g 57 Shore C 70 Shore C 4 mm mm Strong 2 fulcrum_ride 10.7 oz / 9.6 oz 303 g / 272 g 53 Shore C 77 Shore C 4.5 mm mm Move Forward with great sell through Steady fulcrum_ride 11.5 oz / 10.2 oz 326 g / 289 g 57 Shore C 62 Shore C 4 mm mm Shelf Talkers Wall Header Posters Shoe Shelf Racer fulcrum_ride 7.5 oz / 213 g (mens) 53 Shore C 77 Shore C 4/2.5 mm 21-7 mm neutral Fast 2 fulcrum_ride Forward fulcrum_ride 10 oz / 8.1 oz 283 g / 230 g 10.5 oz / 8.5 oz 298 g / 241 g 53 Shore C 77 Shore C 4.5 mm mm 57 Shore C 70 Shore C 5 mm mm Industry newsletters POP Box Fluid fulcrum_ride 10.7 oz / 8.9 oz 303 g / 252 g 57 Shore C 62 Shore C 5 mm mm Helsinki Marathon Sweepstakes Win a free trip to Finland! Ask a Sales Clerk for details. Sizing Chart US Men US Women UK EU MM *This book is intended for internal use only, not for reproduction purposes.

17 Moving Forward Since Karhu Copyright Karhu is a registered trademark of Karhu Holding BV. Karhu North America, LLC, 200 Cummings Center 273-D Beverly, MA