Migrating to IP Telephony

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1 Migrating to IP Telephony Implementation pitfalls and challenges Gerard K M Lim Why use IP Telephony (VoIP)? VoIP allows consumers and businesses to do : Call routing from branch location to headquarters (HQ) and vice versa for better call handling Customer service calls can now be consolidated and centralised to a single location (e.g. HQ) Consolidation of phone calls from all offices to a single location for better management and to achieve volume-based efficiency in call rates Hop-Off calling allows users long distance calls to be first carried to the appropriate local office via the corporate IP network and then switched to the local PSTN for completion, making it a local call Communicate easily and support readily mobile and remote users at lowest cost Call volumes between offices are large 1

2 When to use VoIP? Expansion of Business Number of offices Increase in staff Increase Business Partners Increase in Operational Cost (call charges, lines rental, roaming charges, maintenance cost..) SOLUTION? VoIP services Benefits of using VoIP Zero intra-office call charges Eliminate IDD long distance cost Leverage on existing IT network and spending Simplify network management reduce cost improve top-line Increase efficiencies Improve productivity Maximise capital investment already made in phone system Better utilisation of existing IT resources and bandwidth 2

roaming charges, maintenance cost..) SOLUTION?

3 Difference between VoIP and discounted call FEATURES Call rates Worldwide accessibility Portability & Mobility Leveraging on existing network Hidden Local Charges Fix Phone Line needed VoIP Absolutely FREE* YES YES YES NO NO Normal Discounted Call Service Provider Discounted rates only NO NO YES Yes, per min local charges approx. RM0.08/min YES Cool Features availability 2 in 1 Functions (Free calls plus discounted calls) *Adapter to Adapter YES YES NO NO 1) Huge Savings 8 Reasons why GENME VoIP Call for free! Any location worldwide 2) Quality and reliable voice network As clear as your normal office phone 3) Easy to setup and user friendly Takes only a few minutes 4) Leverage on existing PABX and key phones Maximise current investment on phone infrastructure 3

08/min YES Cool Features availability 2 in 1 Functions (Free calls plus discounted calls) *Adapter to Adapter YES YES NO NO 1) Huge Savings 8 Reasons why GENME VoIP Call for free!

4 8 Reasons why GENME VoIP 5) Take your number wherever you go Bring your phone adapter overseas and save money making calls 6) Competitive Call Rates to fix and mobile phones Save money making long distance (IDD and STD) calls 7) Easy to Upgrade to new features Hassle free upgrade, all done by web-based. 8) Enhance Cool features Cool features that will further benefits the users The 4Ps methodology for IP Telephony Process Physical Product People 4

calls 7) Easy to Upgrade to new features Hassle free upgrade, all done by web-based.

5 Considerations before implementation What are business goals? Identify stake holders Change management considerations Risk factors Problem escalation process Geographical coverage Number of users Features required Network assessment Budget Desired Return on Investment (RoI) The 4Ps methodology for IP Telephony Process Physical Product People 5

escalation process Geographical coverage Number of users Features required Network

6 Technical considerations before implementation Local Area Network (LAN) traffic Network routing No of hops Network latency Packet loss Network congestion Insufficient bandwidth (bandwidth allocation) Security Firewall and ALG (application layer gateway) Connecting using VoIP IP-to-IP calls (unlimited non toll calls) User A or D User B User A or D User C User A or D User E Mobile user with local dial-up to Internet User F User C or D or E User F User A or B IP-to-PSTN calls (discounted call) User A or D User G User B or C User G Mobile user with local dial-up to Internet User F User G 6

(unlimited non toll calls) User A or D User B User A or D User C User A or D User E Mobile user with local dial-up to Internet User F User C or D

7 Don t throw out your existing PABX Connecting PAP2 to CO trunk line of PABX Dial 8 to make VoIP and dial 9 for TM line Connecting SPA3000 to CO trunk line of PABX and TM line to FXO Dial like normal How auto dialers (for discounted calls) co-exist with ATAs How to improve quality Type of Service (TOS) Network priority given to voice Congestion at the departmental switches Congestion at the backhaul Use special network routers that identifies, prioritize and encrypt 7

calls) co-exist with ATAs How to improve quality Type of Service (TOS) Network priority given to voice Congestion at

8 The 4Ps methodology for IP Telephony Process Physical Product People Degrees of Implementation Evolutionary vs Revolutionary Hybrid (does not have to be all-or-nothing) Leverage existing PABX and/or keyphone Fully IP setup IP-PABX with IP-phones Mobile users with mobility extensions Softphone users Dual radio phones with Voice over Wi-Fi (VoWi-Fi) 8

all-or-nothing) Leverage existing PABX and/or keyphone Fully IP setup IP-PABX with

9 VoIP using ATA, IP Phones, soft phone IP phone Softphone ATA (phone adapter) Wi-Fi IP phone (Nokia E series) Cool Features of GENME VoIP Call Waiting Accept an incoming call while talking to another caller. Call Forwarding Forward incoming calls to any phone number (handphone or fixed line) of your choice. Configure this ONLINE. Quick & easy. Call Hunting Automatically transfer the caller to next available VoIP number. 3-Way Calling Add a third person into your conversation. It s like a mini conference. 9

Call Forwarding Forward incoming calls to any phone number (handphone or fixed line) of your choice. Configure this ONLINE.

10 Cool Features of GENME VoIP Voic as Sends you an attaching the voice mail in wav format Online Account Management Access your account 24/7. Real time up-to-date information every time you login. Check call activity, edit user and billing information and subscribe to new services. Pin Code Access Know who s making outgoing calls by assigning a pin to each user. It s easier to track and manage as you get a listing of all users activity Low IDD Call Rates Start saving money on calls to fix and mobile phones. We offer low IDD call rates for over 220 countries around the world. The 4Ps methodology for IP Telephony Process Physical Product People 10

Pin Code Access Know who s making outgoing calls by assigning a pin to each user.

11 Consider people for successful project Executive program sponsor or organizational stakeholder Project team leader Technology experts Security specialists Support Finance Project management Individual site leader represent needs of that location and user community Communicate, Communicate, Communicate Educating end users Take away the mystery, magic and uncertainty Manage users expectations Team work together to plan (80% preparation, 20% installation) project deliverables, address solution capabilities, define hardware, software, network, and security requirements, assign 3 rd party implementation services, identify the project critical path and milestones and outline the migration strategy Support Team 11

uncertainty Manage users expectations Team work together to plan (80% preparation, 20% installation) project deliverables, address solution capabilities, define hardware,

12 Who is GENME? GENME is a solution provider....of VoIP systems and services to carriers, service providers and enterprises GENME s value proposition GENME is a company focused on designing, developing and deploying a complete VoIP solution for carriers, service providers and enterprises who wants to offer/use VoIP while leveraging on their existing infrastructure. 12

value proposition GENME is a company focused on designing, developing and deploying a

13 The Business of GENME Many service providers and enterprises want a turn key solution to offer/use VoIP. However, cost and turnaround time is a major consideration. GENME offers complete outsourcing of VoIP application services and technology to enterprises and service providers. GENME has a turn key hosted Softswitch application combined with other value added applications to complete the VoIP end user solution. Our package includes: SIP Registration Module Routing Module including to PSTN gateway Customer Authentication Module End User Web Interface Module End User Billing Module Administration Module for access and control GENME will host servers with GENME Softswitch and Billing application. GENME s Total Solution R&D capability & innovative Voice Services Best in class technology from Malaysia, Sing, HK, UK and USA Devices Phone Adapter & IP phones (SIP compatible) Provide Consultancy, Setup, Hosting, Support, Management & Maintenance SoftSwitch SIP phone features call waiting, DND 3-way calling, CLIP phone virtual # & real # Etc Sms2call Real time e-billing Voice mail (to ) Conferencing Bridge Find-Me & Follow-Me Pre & post paid billing Call Forwarding Web2call Real-time fax Low cost call rates to over 200 destinations around the world Voice Gateway Low rates to 200+ countries Gateway Hubs in : Malaysia Singapore Hong Kong USA USA China UK Malaysia Voice Gateway Indonesia Australia HK Singapore 13

GENME has a turn key hosted Softswitch application combined with other value added applications to complete the VoIP end user solution.

14 VoIP: in summary Convergence of voice and data on single network. No call charges for intra office calls. Free calls. Effortless call transfer and handling intra offices. Serve customers more efficiently and immediately. Discounted IDD rates for calls to fix line & mobile. Increase efficiency and productivity. Lower cost of operations and maintenance. Uses and leverage on existing data networks. Can use existing PBX and Key phones. Independent of data access methods. Can be wired or wireless, fixed or mobile. Participate in conference calls using conference bridge Communicate easily and support readily mobile and remote users at lowest cost using softphone and latest Dual Radio mobile phones Thank You For further information or enquiries, kindly contact GENME Services Sdn Bhd 303, Block A, Level 3, Kelana Business Centre, 97, Jalan SS7/2, Kelana Jaya, Petaling Jaya, 47301, Selangor, Malaysia Tel: Fax: Gerard K M Lim Tel: gerard@genme.com 14

Uses and leverage on existing data networks. Can use existing PBX and Key phones. Independent of data access methods. Can be wired or wireless, fixed or mobile.

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