READING THE SPIRIT OF THE TIME

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1 KOÇ HOLDİNG ANNUAL REPORT 2013 READING THE SPIRIT OF THE TIME

2 CORPORATE VALUES The corporate values set by our founder Vehbi Koç will continue to inspire our group in the future, just as they have in the past. The customer is the focus of everything we do. To be the best is our ultimate goal. Our most important asset is our people. Creation of wealth for continuous development is our key objective. Honesty, integrity and superior business ethics are the foundations of our behavior. Vehbİ Koç Founder

3 KOÇ GROUP Koç Holdİng: Turkey s leading investment holding company Koç Holdİng is Turkey s leading investment holding company and the Koç Group is Turkey s largest industrial and services group in terms of revenues, exports, taxes, share in Borsa İstanbul S market capitalization and employment generation. KOÇ GROUP and global player Koç Group focuses on sustainable and profitable growth with consistent leadership positions in Turkey as well as in the region with the intention of being an important player worldwide. Creating value for its stakeholders for 88 years Becoming ever stronger over the past 88 years despite economic volatility in Turkey, Koç Holdİng s central objective is to create value for its stakeholders. 1

4 OUR STRATEGY Be active in those sectors where we can create differentiatıon and have a competitive advantage Minimize sector and geographic risks through a diversified portfolio structure Execution Power We combine our strong management philosophy and international partnerships with our superior competitive advantages to pursue long-term strategies. Risk Management Our robust balance sheet and diversified portfolio structure minimize sectoral and geographical risks. We are focused on efficiency and sustainable profitability. SECTORS SHARE IN COMBINED SALES SHARE IN COMBINED OPERATING PROFIT ENERGY Refinery Fuel Distribution LPG Distribution Power Generation Natural Gas Other 53% 7% AUTOMOTIVE Automotive Passenger Cars Commercial Vehicles Farm Tractors Defense Industry CONSUMER DURABLES White Goods & Consumer Electronics Air Conditioner FINANCE Banking Leasing B-Type Investment Trust Real Estate Investment Trust Factoring Brokerage Asset Management Consumer Finance 20% 10% 11% 25% 17% 49% OTHER LINES OF BUSINESS Food Production Food Product Distribution DIY Retailing Tourism Marina Operations IT Ship & Yacht Construction 6% 2% (1) Publicly traded companies. (2) Private sector asset size. (3) Credit card balances. (4) Tomato paste, tomato products, ketchup, premium pasta and pasteurized milk.

5 Make the most out of our brand strengths and technological competence Sustainable Growth With the highest R&D expenditures in Turkey, we combine innovation with an extensive product range and enhance our competitiveness by offering our customers outstanding service quality. COMPANIES / INTERNATIONAL PARTNERSHIPS Derive maximum benefits from economies of scale by being the market leader or a close second in every business we operate ship We are leaders in sectors with high growth potential and low penetration levels with the strong brands we have created. MARKET POSITION MAIN COMPETITIVE ADVANTAGES We lead in sectors with high growth potential We control the largest distribution network and the most extensive customer database in Turkey Our powerful brands command strong recognition Tüpraş (1) Sole & Opet 2 nd - 19% Aygaz (1) - 29% AES Entek / AES Corporation Aygaz Doğal Gaz Akpa, Demir Export Ford Otosan (1) / Ford Motor Co. - 25% Tofaş (1) / Fiat Auto S.p.A. - 17% - 47% TürkTraktör (1) / Case New Holland 49% Otokar (1) Arçelik (1) Arçelik LG Klima / LG Electronics Yapı Kredi Bankası (1) / UniCredit 4 th(2), (3) - 21% Yapı Kredi Leasing (1) - 15% Yapı Kredi Yatırım Ortaklığı (1) 2 nd Yapı Kredi Koray (1) Yapı Kredi Faktoring - 17% Yapı Kredi Yatırım Menkul Değerler 3 rd Yapı Kredi Portföy Yönetimi 2 nd KoçFinans We provide the highest quality service before, during and after sales We stand as a symbol of trust and achievement We have leading positions in global markets and strong international partnerships Tat Gıda (1) / Kagome, Sumitomo (4) Düzey Koçtaş / B&Q Setur, Divan, Mares (1) Setur Marinaları Koç Sistem, Bilkom RMK Marine

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