2011/2012 SAE INSTITUTE COURSE INFORMATION & APPLICATION FORM

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1 2011/2012 SAE INSTITUTE COURSE INFORMATION & APPLICATION FORM

2 INTRODUCTION Welcome I founded SAE Institute to provide world-class education and training in the audio engineering and creative media sectors. It s great you ve chosen to consider SAE Institute and the information provided here will assist you to see the quality of our practical industry relevant courses. I also invite you to take a tour of our fantastic facilities and meet our experienced staff to find out for yourself why SAE is truly leading in these fields. SAE MacBook Pro Deal! All students enrolled full-time in diploma or degree course will be presented with a customised MacBook Pro machine. Dr. Tom Misner President and Founder The SAE MacBook Pro systems are bundled with software to meet the needs of their respective fields of study, for more information please contact SAE. About SAE Institute SAE Institute was founded in 1976 by Dr Tom Misner, in Sydney. The Institute operates over fifty campuses internationally where it delivers hands-on practical courses in the areas of audio engineering, filmmaking, animation, and creative arts. The Australian Government Department of Education, Employment and Workplace Relations has approved SAE Institute as a Higher Education Provider. The New South Wales Department of Education accredits its higher education courses and has granted SAE registration as a Higher Education Institute at its Sydney and Byron Bay campuses, and the Vocational Education and Training Board (VETAB) in New South Wales accredits its vocational courses. SAE also enjoys a strong collaborative relationship with Middlesex University, England;many of SAE s international campuses are Middlesex University validated degree centres where SAE delivers Bachelor of Arts (Honours) degrees in Recording Arts, Film Making, Digital and Multimedia Arts. SAE maintains academic partnerships with many leading higher education institutes including Southern Cross University (Australia), Middlesex University (England), Southern Institute of Technology (New Zealand), Columbia College (USA) and Qantm College (Australia), which is also part of the SAE Group. SAE is a quality assured academic institution, with a strong tradition of innovation and expertise, and a proven track-record across the world. CONTENTS Page 4 Overview *Conditions apply. HIGHER EDUCATION COURSES Page 5 Audio Bachelor of Audio Page 7 Film Bachelor of Film Page 9 Interactive Bachelor of Interactive Page 11 Applied Multimedia Bachelor of Applied Multimedia Page 13 Before you apply Page 14 Enrolment process Vision SAE Institute aims to maintain and extend its role as the world s leading educator in creative media technology. Mission SAE provides specialized vocational and higher education courses to effectively prepare professionals for creative audio and media technology careers. Our courses focus on the needs of students and industry, our staff use the latest knowledge and expertise, and our campuses utilise state-of-the-art equipment, studios and facilities to further enhance student learning. Our graduates are leaders of development and innovation in global media and entertainment industries. SAE supports free intellectual enquiry and encourages and supports a culture of creative research and development that will flow through to the industry and the community raising awareness, sensitivity, achievement levels and productivity. Page 2 SAE Institute Dubai - Course Information Call visit Page 3

3 OVERVIEW AUDIO PRODUCTION - HIGHER EDUCATION AUDIO PRODUCTION Foundation 1st Year Bachelor of Audio FILM PRODUCTION Foundation 1st Year Bachelor of Film Foundation courses are currently offered at SAE Dubai campus and at many international campuses. The aim of the course is to prepare students for the 1st Year of the Bachelor degree. OVERVIEW Audio - Course Structure 1st Year Bachelor of Audio COURSE INFO Qualification Bachelor of Audio Duration 24 months full-time Audio 2nd Year Bachelor of Audio These courses provide students with the practical skills necessary to work in the entertainment and music industries. Students learn the technical and creative aspects of the recording process by working on complex projects in various professional studio environments. The courses cover all aspects of audio production, studio recording and live sound techniques, mixing, mastering, MIDI and modern music creation, music business, studio acoustics and the application of current technology to the music production process. Students can also go on to gain expertise in music and business management, marketing, communications, and knowledge of the contemporary infotainment industry. International Graduate College* Honours & Masters Programs Film 2nd Year Bachelor of Film These courses are designed to provide students with experience in all facets of digital filmmaking and production; they foster creative confidence and artistic independence in a hands-on learning environment. The courses cover the technical and creative components of filmmaking including: concept development, screen writing, camera operation, production management, directing, editing and sound design. Students create their own projects to develop skills as directors, producers and editors with the aim to become proficient filmmakers. Students can also go on to gain expertise in digital film production, business management, marketing, communications and knowledge of the contemporary infotainment industry. Higher Education courses are currently offered in Dubai, Sydney, Melbourne, Byron Bay and Perth campuses. * The International Graduate College courses are offered and delivered by our international partner the SAE International Graduate College (IGC). These courses are available to SAE graduates through distance learning. For more information visit: Trimester 1 BCM100: Communications and Computer Technologies Trimester 2 BAP110: Applied Music Theory Trimester 3 BAP140: Music Styles 1 Trimester 4 BCM200: Research and Project Models BAP100: Principles of Sound and Sound BAP120: Signal Processing & Aural Perception BAP150: MIDI and Electronic Music BAP180: Introduction to Audio Technology BAP130: Digital Audio BAP160: Studio 2nd Year Bachelor of Audio BAP200: Acoustics and Live Sound BCM210: Audio Post BCM110: Introduction to Digital Imaging BCM130: Web Technologies BAP170: Creative Project 1 BAP210: The Role of Producers Entry Requirements Completion of year 12 high school certificate (HSC) or its equivalent; or Foundation course; or Mature age over 21 years; IELTS overall band score 6.0 or equivalent. Start Dates 2011: 3 July November : 11 March July November 2012 Tuition Fees Bachelor of Audio 2010/2011 indicative* course fee for 24 units of study: Domestic / International student: AED 120,000 Trimester 5 Foundation ANIMATION 1st Year Bachelor of Interactive Foundation MULTIMEDIA 1st Year Bachelor of Applied Multimedia Foundation courses are currently offered at SAE Dubai campus and at many international campuses. The aim of the course is to prepare students for the 1st Year of the Bachelor degree. BAP220: Music Styles 2 Trimester 6 BAP250: Mastering and Media Preparation BCM220: Business and Legal Studies BCM230: Marketing and Promotions BAP230: Advanced Audio Post BAP260: Creative Project 2 (Double Unit) BAP240: Advanced Studio Available at Dubai * Fees are indicative in that unit fees are charged according to the year the unit of study is commenced and are subject to annual adjustment. The total course fee quoted is based on the 2010 unit fees. * Installment plans available 2nd Year Bachelor of Interactive In these courses students acquire comprehensive skills in computer-generated 3D graphics and animation using the industry s most widely used 3D software packages. SAE provides an understanding of the systems and equipment used for creating animation and the practical experience in production techniques and design concepts. Students can also go onto gain expertise in digital animation production and business management, marketing and communications, and knowledge of the contemporary infotainment industry. International Graduate College* Honours & Masters Programs Multimedia 2nd Year Bachelor of Applied Multimedia Students will be taught industry-standard software and the fundamental skills associated with production of multimedia projects. This includes page layout and design skills, authoring application programs, interactive media design, web site creation techniques, conceptualisation and development of multimedia projects, implementation of design and development of the final product. Students can also go on to gain expertise in multimedia production and business management, marketing and communications, knowledge of the contemporary infotainment industry, advanced media authoring concepts and dynamic video and animation. Higher Education courses are currently offered in Dubai, Sydney, Brisbane, Melbourne, Perth and other campuses. Key SAE colleges worldwide, offer diplomas and degrees in the specialised disciplines of games programming, animation, multimedia, graphic design and digital film making. AUDIO PRODUCTION UNITS TRIMESTER 1 - First Year Point of completion for Bachelor of Audio BCM100: Communications and Computer Technologies A foundation unit in digital communications theory, computing and society, preparing students for the creative media industry. Hands-on experience with computers, digital research and principles of critical analysis and reporting styles are explored. BCM110: Introduction to Digital Imaging This unit introduces two dimensional (2D) digital image manipulation in the context of contemporary culture, media industries and the arts. Practical skills in graphic design are studied and the integration of digital images into musical works across the spectrum of creative media including CD, DVD, web and print media are applied. BAP180: Introduction to Audio Technology Students are introduced to the fundamentals of recording and mixdown of music in a small recording studio environment. Theories of audio recording technologies are taught combined with practical music and vocals compilation using a digital audio workstation (DAW) to produce a basic recorded work. Studio roles and processes of the recording studio, recording console signal flow diagrams and the application of different microphone types in a variety of common studio settings are studied. BAP100: Principles of Sound and Sound The unit introduces fundamental principles of audio technologies used for sound recording and reproduction. The science of sound is examined, including the basic physical, mathematical principles and electronic concepts and theories that relate to the propagation sound in the recording process and human auditory perception. TRIMESTER 2 - First Year BCM130: Web Technologies Students are provided with a range of skills and theoretical knowledge fundamental to publishing for the Web. Page 4 SAE Institute Dubai - Course Information Call visit Page 5

4 AUDIO PRODUCTION - HIGHER EDUCATION FILM PRODUCTION - HIGHER EDUCATION This includes tracing a history of digital technologies, principles of human-computer interaction, design concepts and information architecture, online communities and resources for the creative media industry. BAP110: Applied Music Theory Contemporary music language is examined in relation to song structure, arrangement, music composition and basic score reading skills. Students learn appreciation of the elements of music, through directed listening and through the application of music fundamentals to a creative project. BAP120: Signal Processing and Aural Perception The unit examines common signal processing techniques that are commonly applied using hardware and digital emulations. Deconstructing a variety of musical performances, analysing the various kinds of processing used to within a mix, students are encouraged to explore creative uses of these technologies when recording or mixing a musical performance. BAP130: Digital Audio Theories of digital audio in audio production are explored. Students learn the practical preparation of a digital audio workstation (DAW) for recording and mixdown of a multi-tracked musical performance. Professional practice with respect to the management of performers and the media created during the recording session and basic editing and processing techniques is demonstrated. TRIMESTER 3 - First Year BAP140: Music Styles 1 Musical styles and movements from the late Renaissance period to circa 1900, and key technological developments shaping the music industry are studies. Key styles, genres and leading figures expanding the music art form as a means of expression are explored. The unit examines social, cultural, and political forces that have influenced music and the music industry. BAP150: MIDI and Electronic Music The art and craft of electronic music production (EMP) using a digital audio workstation is the focus of this unit. The history of sound synthesis and its influence on the popular musical landscape is analysed and the contribution of synthesized instruments/sounds to different musical genres is considered. BAP160: Studio This unit builds on foundation recording studio production skills to an intermediate level. Students learn professional project management of the audio environment, and to handle the psychological pressure of a recording session in a competent manner. A variety of recording and mixdown techniques are considered in order to improve thinking and practical skills for studio recording sessions. BAP170: Creative Project 1 This unit is the culmination of Year 1 audio production studies in the realisation of a creative audio project as a means of artistic expression. The project requires students to plan, manage and complete a creative work within a specialised area of audio production, demonstrating technical and creative abilities, with a written report documenting process, TRIMESTER 4 - Second Year BCM200: Research and Project Models A unit focused on creative project development in the creative media industry. The combines theoretical and practical approaches to the production process. Students are introduced to research and writing strategies for documenting creative media practice. BCM210: Audio Post Students are introduced to key elements of sound in audio post production. A history of sound for motion picture and television is studied, reviewing a variety of audio post technologies past and present and techniques and methods used by engineers and sound designers. BAP200: Acoustics and Live Sound Understanding of acoustics, with emphasis on sound behaviour in enclosed spaces and small live venues is studied in this unit. Acoustic issues, the designs and construction techniques used in modern recording studios, budget considerations relating to common studio designs are examined. A comprehensive understanding of sound reinforcement techniques are developed, in theory and in practice. BAP210: The Role of Producers This unit explores the various roles of the music/record producer and examines the work and practice of a selection of successful artists who have made major contributions in and through their specialised fields. A historical overview of milestone record productions are discussed and analysed. Students critically reflect on these to develop strategies for self-development as producers. TRIMESTER 5 - Second Year BCM220: Business and Legal Studies The unit establishes fundamental principles of business planning and matters regarding intellectual property and law for creative media practitioners. The unit navigates principles of copyright and intellectual property law for cultural producers. BAP220: Music Styles 2 This unit builds on BAP140: Music Styles 1 and focuses on key technological developments shaping the music industry. Key styles, genres and leading figures expanding the music art form as a means of expression are explored. The unit examines social, cultural, and political forces that have influenced music and the music industry. BAP230: Advanced Audio Post This unit builds on BAP210 in advanced audio and sound design techniques utilised in post production and creative solutions in the application of sound effects, automated dialogue replacement, Foley techniques and advanced mixing techniques in the creation of soundscapes for moving image (stereo and multi-channel). BAP240: Advanced Studio This unit builds on BAP160 recording studio production skills to an advanced level. Students learn professional project management of the audio environment, and to handle the psychological pressure of a recording session in a competent manner. A variety of recording and mixdown techniques are considered in order to improve thinking and practical skills for studio recording sessions. The psychology of studio craft are examined from multiple perspectives. TRIMESTER 6 - Second Year BCM230: Marketing and Promotions Students are exposed to the fundamental principles of marketing, promotions and publicity. A variety of marketing strategies are examined, including an outline of the historical developments in media based advertising. Students are encouraged to think critically about the role of advertising in society. BAP250: Mastering and Media Preparation Examines a range of tools and practices used in compilation and mastering of media for platforms: CD, DVD and the Internet. An historical perspective to media management, technical and aesthetic influences from vinyl to digital media and final audio masters for delivery systems such as radio. Students apply these techniques to a portfolio (master) of their recordings. BAP260: Creative Project 2 This double unit is the culmination of the degree program, enabling students to demonstrate the full range of their technical, creative and academic skills and abilities. It provides an opportunity to undertake a large-scale creative project that displays the depth and breadth of their work. The project may involve the development and testing of a media product or the exploration of a particular production method or approach, which may take the form of a style analysis. The practical work will include an appropriate analytical critique and production logbook development. OVERVIEW Trimester 1 BCM100: Communications & Computer Technologies Trimester 2 BFP180: Introduction to Audio Technology Trimester 3 BFP140: Film Studies 1 Trimester 4 BCM200: Research and Project Models Trimester 5 BFP220: Film Studies 2 Trimester 6 BFP250: Television Commercial (TVC) FILM PRODUCTION UNITS TRIMESTER 1 - First Year Film - Course Structure BCM100: Communications & Computer Technologies A foundation unit in digital communications theory, computing and society, preparing students for the creative media industry. Hands-on experience with computers, digital research & principles of critical analysis and reporting styles are explored. BCM110: Introduction to Digital Imaging This unit introduces two dimensional (2D) digital image manipulation in the context of contemporary culture, media industries and the arts. Practical skills in graphic design are studied and the integration of digital images into musical works across the spectrum of 1st Year Bachelor of Film BFP100: Introduction to Film BFP150: Motion Graphics BFP120: Visual Effects (VFX) BFP110: Introduction to Film Post BFP130: Music Video BFP160: Adaptations 2nd Year Bachelor of Film BCM210: Audio Post BCM220: Business and Legal Studies BCM230: Marketing and Promotions BFP200: Documentary BFP230: Advanced Film Post BFP260 Creative Project 2 (Double Unit) Point of completion for Bachelor of Film BCM110: Introduction to Digital Imaging BCM130: Web Technologies BFP170: Creative Project 1 BFP210: The Role of Producers & Directors BFP240: Television creative media including CD, DVD, web and print media are applied. BFP100: Introduction to Film This unit introduces the key elements of film & television, the roles of production crew, basic camera work, composition & framing, mise-en scene, montage, basic lighting, storytelling, film genre, film styles and basic editing techniques. Students examine non-verbal communication in silent cinema. BFP110: Introduction to Film Post Theoretical and practical implications of the editing process in the production of a digital film are examined. Digital editing techniques, history & aesthetics are explored. Montage as communication of narrative is analysed and applied to a practical project. COURSE INFO Qualification Bachelor of Film Duration 24 months full-time Entry Requirements Completion of year 12 high school certificate (HSC) or its equivalent; or Foundation course; or Mature age over 21 years; IELTS overall band score 6.0 or equivalent. Start Dates 2011: 3 July November : 11 March July November 2012 Tuition Fees Bachelor of Film 2010/2011 indicative* course fee for 24 units of study: Domestic / International student: AED 120,000 Available at Dubai * Fees are indicative in that unit fees are charged according to the year the unit of study is commenced and are subject to annual adjustment. The total course fee quoted is based on the 2010 unit fees. * Installment plans available TRIMESTER 2 - First Year BFP150: Motion Graphics Motion graphics as communication in the creative media industries & art form/craft. A history of motion graphics within film production & practical lectures are applied to creative project based outcomesin the realisation of a motion graphics production. BFP160: Adaptations This unit explores the reinterpretation of visual art, literature, and music in the film form. The author/producer/director matrix is examined in relation to film adaptations, examining key elements of character development and story. Students learn to adapt works for the screen. Facets of Page 6 SAE Institute Dubai - Course Information Call visit Page 7

5 FILM PRODUCTION - HIGHER EDUCATION ANIMATION - (HIGHER EDUCATION) story, script,camera, sound, understanding of editing and post-production techniques are examined in the creation of an adapted work. BFP180: Introduction to Audio Technology Students are introduced to the fundamentals of recording & mixdown of music in a small recording studio environment. Theories of audio recording technologies are taught combined with practical music and vocals complilation using a digital audio workstation (DAW) to produce a basic recorded work. Studio roles & processes of the recording studio, recording console signal flow diagrams and the application of different microphones types in a variety of common studio settings are studied. BCM130: Web Technologies Students are provided with a range of skills and theoretical knowledge fundamental to publishing for the Web. This includes tracing a history of digital technologies, principles of human-computer interaction, design concepts & information architecture, online communities & resources for the creative media industry. TRIMESTER 3 - First Year BFP140: Film Studies 1 A semiotics of cinema, the social, cultural, & political forces that have shaped the global film industry, charting the journey of film history from early cinema (ca to 1945) to contemporary technologies. Key styles, genres and leading figures shaping film as a new language of expression and artform are examined. BFP120: Visual Effects (VFX) Students are introduced to the practical techniques of digital visual effects focusing on compositing within the film and television industry. Digital effects as a visual film language, animation techniques, and integration of live action footage are applied to analyse exisiting film and media creative work and to the production of creative work. BFP130: Music Video Music videos and clips are examined, studying cinematic techniques that include computer generated images (CGI), animation and various types of common visual effects (VFX) as a means of communication and artistic expression within the music video art form. Students apply this knowledge to a practical project visualising rhythm, genre & style to create a marketing image for a musical group. BFP170: Creative Project 1 This unit is the culmination of Year 1 film production studies in the realisation of a creative film project as a means of artistic expression. The project requires students to plan, manage and complete a creative work within a specialised area of film production, demonstrating technical & creative abilities, with a written report. TRIMESTER 4 - Second Year BFP200: Documentary This unit examines documentary as an expressive film langauage. Analysis of documentary styles, pioneering films & filmmakers in the medium and investigative research strategies for uncovering stories,common production and post production techniques used to tell the story are explored. BFP210: The Role of Producers & Directors This unit explores at an advanced level all facets of film and television production from concept to creation particularly funding, above the line and below the line, research, marketing, analysis, budgeting and scheduling, team management and building, distribution and the markets. Furthermore the various roles and functions of producers and directors are examined by studying a selection of successful people who have made major contributions in and through their specialized fields. From these role models students are encouraged to think critically about their own strengths and weaknesses and to develop strategies for self-development. BCM200: Research and Project Models A unit focused on creative project development in the creative media industry. The combines theoretical and practical approaches to the production process. Students are introduced to research and writing strategies for documenting creative media practice. BCM210: Audio Post Students are introduced to key elements of sound in audio post production. An historical map of developments in the area of sound for motion picture & television is surveyed. Students review audio technologies past and present used by engineers and sound designers to gain insight into the approaches and the affect of the sound design in motion picture. TRIMESTER 5 - Second Year BFP220: Film Studies 2 This unit builds on BFP140: Film Studies 1 to an advanced level. A semiotics of cinema, the social, cultural, & political forces that have shaped the global film industry, charting the journey of film history from early cinema (ca to 1945) to contemporary technologies. Key styles, genres and leading figures shaping film as a new language of expression and artform are examined. BCM220: Business and Legal Studies The unit establishes fundamental principles of business planning and matters regarding intellectual property & law for creative media practitioners. The unit navigates principles of copyright & intellectual property law for cultural producers. BFP230: Advanced Film Post This unit builds on BFP100 to an advanced level. Theoretical and practical implications of the editing process in the production of a digital film are examined. Digital editing techniques, history & aesthetics are explored. Montage as communication of narrative is analysed and applied to a practical project. BFP240: Television Pre-production; production; and post production. phases in film and television production are analysed, including the roles of writer, producer and director. Collaborative teamwork project development & realisation, production management, budgeting, scheduling, and the post-production path are examined through to delivery, marketing and analysis of the overall process. TRIMESTER 6 - Second Year BCM230: Marketing and Promotions Students are exposed to the fundamental principles of marketing, promotions and publicity. A variety of marketing strategies are examined, including an outline of the historical developments in media based advertising. Students are encouraged to think critically about the role of advertising in society. BFP250: Television Commercial (TVC) This unit explores the television commercial (TVC) as means of communication to effectivley communicate products and/or services to an audience. Critical phases of pre-production; production; and post-production are critically examined in relation to the key aspects of TVC production, including various approaches that the director may take. BFP260 Creative Project 2 (Double Unit) This double unit is the culmination of the degree program, enabling students to demonstrate the full range of their technical, creative & academic skills and abilities. It provides an opportunity to undertake a large-scale creative project that displays the depth & breadth of their work. The project may involve the development & testing of a media product or the exploration of a particular production method or approach, which may take the form of a style analysis. The practical work will include an appropriate analytical critique and production logbook development. OVERVIEW Trimester 1 DES1102: Communication Design Trimester 2 INT1201: Narrative and Character Development Trimester 3 INT2202: Scripting and Storyboarding Trimester 4 NEM2201: Managing New Media Projects Trimester 5 Trimester 6 INTERACTIVE ANIMATION UNITS TRIMESTER 1 - First Year Interactive - Course Structure DES1101 Principles of Design A foundation course in the application of design principles and elements that is fundamental to all design activities. Students will enhance their knowledge and skills to effectively apply these principles and elements as well as critically evaluate their design processes. DES1102 Communication Design This course introduces the key elements of communication that facilitate effective communication on a personal and professional basis. Students will examine communication theories and apply these practically for effective communication particularly within 1st Year Bachelor of Interactive MED1101: Digital Audio & Video DES1104: Design for Interactive Entertaiment DES2202: Game Level Design IEP3301: Interactive Entertaiment Project (Design & Pre-) IEP3302: Interactive Entertaiment Projec () MED1104: Fundamentals of Drawing MED1102: Principles of 2D ANI2201: Advanced 2D 2nd Year Bachelor of Interactive NEM2204: New Media Business Compilance ANI2203: Interactive NEM3302: The Business of New Media NEM3305: New Media Intenship Point of completion for Bachelor of Interactive DES1101: Principles of Design MED1103: Principles of 3D Modelling ANI2202: Advanced 3D ANI2204: Modeling Digital Environments ANI3306: Advanced Character the multimedia and interactive environments. MED1101- Digital Audio and Video In this course, the theoretical and practical implications of the use of digital video and audio are examined. Students will be provided with a range of skills and theoretical knowledge necessary for the production of digital video and audio. MED Fundamentals of Drawing Students are introduced to the concepts and methodologies of drawing using a variety of media and concentrating on drawing from life, character design and construction. COURSE INFO Qualification Bachelor of Interactive Duration 24 months full-time Entry Requirements Completion of year 12 high school certificate (HSC) or its equivalent; or Foundation course; or Mature age over 21 years; IELTS overall band score 6.0 or equivalent. Start Dates 2011: 3 July November : 11 March July November 2012 Tuition Fees Bachelor of Interactive 2010/2011 indicative* course fee for 24 units of study: Domestic / International student: AED 120,000 Available at Dubai * Fees are indicative in that unit fees are charged according to the year the unit of study is commenced and are subject to annual adjustment. The total course fee quoted is based on the 2010 unit fees. * Installment plans available TRIMESTER 2 - First Year INT Narrative & Character Development A course focused on the development of character and narrative flow for films and games. Students will study how narrative is structured in many media and explore the basic principles of character development and the strategies to implement characters into an entertaiment narrative. DES Design for Interactive Entertainment Students are introduced to key theories, concepts, and methodologies in design for interactive entertainment. They will critically analyse and evaluate a range of games and digital entertainment artifacts Page 8 SAE Institute Dubai - Course Information Call visit Page 9

6 ANIMATION - HIGHER EDUCATION MULTIMEDIA - (HIGHER EDUCATION) to develop an understanding of how to design interactive applications that are engaging, entertaining and targeted. MED Principles of 2D This is an introductory course in 2D animation. Students will study the historical context of 2D animation, its current applications, animation principles, and styles and methods of animation - with emphasis on 2D digital animation. MED Principles of 3D Modelling MED 1103 is an introductory course in 3D modelling. In this course, students will be exposed to a wide range of tools used in 3D modelling and will develop skills in the construction and manipulation of 3D models. TRIMESTER 3 - First Year INT Scripting & Storyboarding This course will introduce students to the concepts and practices of developing and actualising scripts and storyboards for projects in many media. The use of scripts, storyboards and animatics for different purposes and outcomes will also be examined and applied. DES2202: Game Level Design Students are introduced to key theories, concepts, and methodologies of designing effective levels for a variety of different game types. Students examine the processes and issues involved. Students will undertake and report on research they have done, as well as produce examples of level design. ANI2201: Advanced 2D This course builds on MED1102: Principles of 2D and focuses on the development of advanced 2D animation skills. Students will develop character animation techniques, use sound to enhance animation, and develop knowledge and skills in character drawing, depicting weight and motion, keyframe animation, in betweening, and lip-synching. ANI2202: Advanced 3D his course builds on MED1103: Principles of 3D Modelling and focuses on the design of 3D character set-ups, the fundamentals of lighting, lip-synching and composition and advances the traditional animation principles as applied to 3D animation. TRIMESTER 4 - Second Year NEM Managing New Media Projects Examines a range of theories, concepts and methodologies for the effective project management of large-scale New Media projects. Students will be exposed to a range of industry standard tools available for the planning, tracking and overall management of such projects. NEM New Media Business Compliance With increasing global and local competition, new media businesses are required to meet various and complex standards of compliance. This course will inform students in the strategic areas of legal compliance and quality compliance. This course gives students the skills needed to: Understand the wide range of legal issues affecting the New Media industry including information security, copyright, intellectual property and application development. Critically review and evaluate New Media projects to ensure a quality product and a quality process. Testing and the implementation of standards will be addressed as well as quality assurance models ANI2203: Interactive This course explores the creation of interactive animation for games and simulations. It examines user expectations and humancomputer interaction, looking at the most effective methods of creating animation event base. ANI2204: Modelling Digital Environments his course introduces students to the concepts and practices used in creating digital environments for use in computer games and film and television. Students will create complete animated interior/exterior set walkthrough using animation techniques and define relationship between characters and their environment. TRIMESTER 5 - Second Year IEP3301: Interactive Entertainment Project Design & Pre- Require Students to complete the design of a client-driven project in the field of entertainment. Incorporating the key elements of their field of study. Students are to maintain a record of their work and produce report on and presentation of their design activities. ANI3306: Advanced Character This course builds on ANI2201: Advanced 2D, and ANI2202: Advanced 3D, and INT1201: Narrative and Character Development, and emphasizes acting as a tool of studying and creating animated performances. Theories on character personality, expression, emotional responses, empathy, motivation and non-verbal acting will be studied through classroom exercises and the examination of classic animated and live action films, and then applied to an animated character. Further exploration of the twelve principles of animation will also be demonstrated and discussed. The underlying psychology and physiology of emotional responses will be explored in depth. NEM3302: The Business of New Media Ensures students gain an understanding of the concepts that underlie successful business and marketing strategies, with particular emphasis placed on professional practice and the financial and logistical requirements for establishing a small business in the new media industry. TRIMESTER 6 - Second Year IEP3302: Interactive Project Requires students to complete the production of a client-driven entertainment project, incorporating the key elements from their field of study. Students are to maintain a record of their work and produce a report and presentation of their production outcomes. NEM3305: New Media Internship Enables students to examine and analyse first-hand the business methodologies, communication models, production workflows and design strategies used specifically in the New Media industry. Students will also gain an understanding of the concepts that underlie successful business and marketing strategies, with a particular emphasis placed on professional practice.. OVERVIEW Trimester 1 DES1102: Communication Design Trimester 2 INT1201: Narrative and Character Development Trimester 3 INT2202: Scripting and Storyboarding Trimester 4 NEM2201: Managing New Media Projects Trimester 5 Trimester 6 Applied Multimedia - Course Structure AMM3303: Multimedia Project (Design & Pre-) AMM3304: Multimedia Project () 1st Year Bachelor of Applied Multimedia MED1101: Digital Audio & Video DES1103: Interface Design MED1103: Principles of 3D Modelling DEV1101: Multimedia Development I MED1102: Principles of 2D DES2201: Interaction Design 2nd Year Bachelor of Applied Multimedia NEM2204: New Media Business Compilance AMM2204: Digital Marketing NEM3302: The Business of New Media NEM3305: New Media Intenship Point of completion for Bachelor of Applied Multimedia APPLIED MULTIMEDIA UNITS TRIMESTER 1 - First Year DES1101 Principles of Design A foundation course in the application of design principles and elements that is fundamental to all design activities. Students will enhance their knowledge and skills to effectively apply these principles and elements as well as critically evaluate their design processes. DES1102 Communication Design This course introduces the key elements of communication that facilitate effective communication on a personal and professional basis. Students will examine communication theories and apply these practically for effective communication particularly within DES1101: Principles of Design DEV1201: Multimedia Development II DEV2202: Multimedia Development III DEV2301: Multimedia Development IV DEV3302: Database Application the multimedia and interactive environments. MED1101- Digital Audio and Video this course, the theoretical and practical implications of the use of digital video and audio are examined. Students will be provided with a range of skills and theoretical knowledge necessary for the production of digital video and audio. DEV101 - Multimedia Development I In this course, students are introduced to authoring fundamentals. Students will study the core elements of authoring multimedia and the factors that effect multimedia product development. Topics include working with timelines, creating reusable objects, working to constraints of media and creating a variety of output formats. COURSE INFO Qualification Bachelor of Applied Multimedia Duration 24 months full-time Entry Requirements Completion of year 12 high school certificate (HSC) or its equivalent; or Foundation course; or Mature age over 21 years; IELTS overall band score 6.0 or equivalent. Start Dates 2011: 3 July November : 11 March July November 2012 Tuition Fees Bachelor of Applied Multimedia 2010/2011 indicative* course fee for 24 units of study: Domestic / International student: AED 120,000 Available at Dubai * Fees are indicative in that unit fees are charged according to the year the unit of study is commenced and are subject to annual adjustment. The total course fee quoted is based on the 2010 unit fees. * Installment plans available TRIMESTER 2 - First Year INT Narrative & Character Development A course focused on the development of character and narrative flow for films and games. Students will study how narrative is structured in many media and explore the basic principles of character development and the strategies to implement characters into an entertaiment narrative. DES1103 Interface Design Students are introduced to key theories, concepts and methodologies in user interface design. They will critically analyse, evaluate and develop a range of multimedia interfaces to develop an understanding of how to design interfaces that are Page 10 SAE Institute Dubai - Course Information Call visit Page 11

7 MULTIMEDIA - HIGHER EDUCATION BEFORE YOU APPLY interactive, engaging and appropriate for specified target groups. MED Principles of 2D This is an introductory course in 2D animation. Students will study the historical context of 2D animation, its current applications, animation principles, and styles and methods of animation - with emphasis on 2D digital animation. DEV Multimedia Development II In this course, students are introduced to programming fundamentals. Students will study the core elements of programming, the factors that effect application development and basic problem solving strategies. Topics include, syntax, variable declarations, data types, control structures and modular design. TRIMESTER 3 - First Year INT Scripting & Storyboarding This course will introduce students to the concepts and practices of developing and actualising scripts and storyboards for projects in many media. The use of scripts, storyboards and animatics for different purposes and outcomes will also be examined and applied. MED1103: Principles of 3D Modelling MED 1103 is an introductory course in 3D modelling. In this course, students will be exposed to a wide range of tools used in 3D modelling, and will develop skills in the construction and manipulation of 3D models. DES Interaction Design Focuses the student s design studies on the theories, strategies and constructs that inform the effectiveness of human-computer interaction. Includes the design, development and evaluation of different interactions within the context of applied multimedia environments. DEV Multimedia Development III Multimedia Development III introduces students to advanced multimedia development theories, techniques, and practices that will examine scripting languages used in contemporary authoring environments for high-level interactivity and media control. Emerging delivery technologies will also be examined. TRIMESTER 4 - Second Year NEM Managing New Media Projects Examines a range of theories, concepts and methodologies for the effective project management of large-scale New Media projects. Students will be exposed to a range of industry standard tools available for the planning, tracking and overall management of such projects. NEM New Media Business Compliance With increasing global and local competition, new media businesses are required to meet various and complex standards of compliance. This course will inform students in the strategic areas of legal compliance and quality compliance. This course gives students the skills needed to: Understand the wide range of legal issues affecting the New Media industry including information security, copyright, intellectual property and application development. Critically review and evaluate New Media projects to ensure a quality product and a quality process. Testing and the implementation of standards will be addressed as well as quality assurance models AMM Digital Marketing Students are exposed to the concepts and key theories of advertising, e-marketing & merchandising. The students will study the principles of marketing to enhance their ability to successfully promote a product or service. DEV Multimedia Development IV This course focuses on the problems and issues involved in developing web-based applications. The problems of state, persistence of variables, and management via caching, and security issues are discussed and solutions examined for effective deployment. TRIMESTER 5 - Second Year AMM Multimedia Project Design & Pre-production Requires students to complete the design of a client-driven project in the field of multimedia incorporating the key elements of their field of study. Students are to maintain a record of their work and produce a report on, and presentation of, their design activities. DEV Database Applications This course provides students with an understanding of database technology and provides the skills to design, implement and use databases for use on the World Wide Web. Fundamental database issues, such as database management, administration and security issues are examined. NEM3302: The Business of New Media Ensures students gain an understanding of the concepts that underlie successful business and marketing strategies, with particular emphasis placed on professional practice and the financial and logistical requirements for establishing a small business in the new media industry. TRIMESTER 6 - Second Year AMM Multimedia Project Requires students to complete the production of a client-driven multimedia project, incorporating the key elements from their field of study. Students are to maintain a record of their work and produce a report and presentation of their production outcomes. NEM3305: New Media Internship Enables students to examine and analyse first-hand the business methodologies, communication models, production workflows and design strategies used specifically in the New Media industry. Students will also gain an understanding of the concepts that underlie successful business and marketing strategies, with a particular emphasis placed on professional practice.. The Application Form Application forms are available at the reception desk, at SAE Institute Dubai. How to Apply Carefully read all documents before submitting any forms. Contact SAE administration to gain assistance in completing forms or to have any questions answered. Complete all the required sections throughout the application form. Print clearly in block letters, using a black or blue pen. Print an X in the appropriate boxes. Attach all required documentation. Retain a copy of your records and send the original via post or to the SAE campus that you are applying to. Admission Agreement Applicants who have filled the entry requirements, will receive a letter offering them a place in the course along with an Admission Agreement that outlines the obligations of both SAE and the student. To accept this offer and secure a place in the course, the applicant must read, agree and sign the Admission Agreement, retain a copy for their records and post back the original to the SAE Institute they wish to attend. Closing Dates for Applications Applications will be assessed for eligibility up until two weeks before the advertised commencement date of that course. Places in the course are capped and filled on a date-received priority. The earlier the application is made, the more likely the applicant is to receive a place in the course. If the student is not able to commence the course on the scheduled commencement date, they may postpone commencement by contacting SAE Administration. Essential Supporting Documents All applications must include verified copies of the following documents, in English: Final transcripts of any secondary or tertiary studies indicating the units/subjects attempted and proof of completion. Photographic identification, including current contact information. (eg. Passport, Drivers Licence, Proof of Age Card). English Language test results if applicable. Please do not send original documents as they will not be returned. Correctly Verified Documents All applications must include verified copies of the following documents, in English: Final transcripts of any secondary or tertiary studies indicating the units/subjects attempted and proof of completion. Photographic identification, including current contact information (eg. Passport, Driving License, Proof of Age Card). English Language test results (if applicable). Please do not send original documents as they will not be returned. Correctly Verified Documents Copies of official documents included in the application must be in English and verified as being a true and accurate copy of the original. The records department of the institute that originally issued the document(s), or anyone currently employed as a professional person can verify copies. The person verifying the documents must write This is a true copy of the original document sighted by me and should sign and print the following details: name; address; daytime phone number; profession or occupation; organisation and registration number (where applicable); and the date verified. Student Selection Procedures SAE endeavours to provide an environment where access to courses and financial support is not limited on the basis of age, gender or sexual or political orientation, marital status, nationality or ethnic background, religion or physical or intellectual disability. Entry Requirements and Acceptance Entry requirements are detailed in the course information sections throughout this prospectus. Admission to a program may be denied or cancelled if the applicant has not demonstrated sufficient proficiency in previous studies or if the statements made by an applicant in their own enrolment/admission forms or documents are shown to be false. Acceptance of a place in the course, by signing and submitting the Admission Agreement to SAE Administration, shall be taken to constitute acceptance of all published regulations, policies and procedures pertaining to SAE programs. SAE policies and procedures are online at Laptop Condition It is a condition of all new commencing enrolments in higher education courses, at SAE Institute Dubai, from 2008 onwards, that students have access to a specified laptop (normally high-end Macintosh) computer and software, throughout the duration of their studies. SAE offers special laptop deals to new students at significantly discounted rates please contact SAE for details. Conditions apply and the offer may vary from course to course and intake to intake. Where a student chooses to acquire a laptop from a supplier other than SAE then the laptop and software specifications must be approved by the Course Coordinator or Campus Manager on the basis that it must meet the course requirements. English Language Proficiency Applicants must be proficient in writing, reading, and speaking English. Where the applicant s first language is not English they must meet English Language proficiency requirements to be admitted into a course. How to Pay Fees Up Front Payments or Payment Plans Applicants may elect to pay fees upfront or via an agreed payment plan using one of the following methods: Cheque, payable to SAE Institute Visa, Mastercard, or Debit card cards are accepted with 2% additional interest charge. Electronic Transfer to the SAE Institute account (Do not directly deposit fees as the payment receipt will not identify the applicant/student as the person who made the payment); Account Name: SAE Institute Account Number: Bank Name: Emirates Bank Branch: Marina Mall Branch, Dubai - U.A.E SWIFT CODE: EBIL AE AD Important: *Please identify all Electronic Transfers by the student s name and always keep the payment receipt. Policies and Procedures A comprehensive list of policies and procedures are available online at www. sae-dubai.com/policy Continuous Improvement SAE Institute adopts a process of continuous improvement; therefore all courses, resources, equipment, and units of study are subject to change. SAE reserves the right to vary the units of study offered in any trimester. Campus Contact The Admissions Coordinator, located at SAE campus, is available to provide tours of the campus and personally assist applicants with their questions and SAE application processes. Page 12 SAE Institute Dubai - Course Information Call visit Page 13

8 SAE ENROLMENT PROCESS Step 1 The completed and signed application form is completed and ed or posted to the relevant SAE campus, along with all supporting documentation. Application Step 2 SAE Institute will assess the application to check that all entry requirements, and where applicable course pre-requisites, are met. Any credit (RPL or Advanced Standing) requests will also be processed. Assessment Step 3 You will receive one of two Letters of Offer: 1. an un-conditional Letter of Offer means that you have met all entry requirements; 2. a conditional Letter of Offer means that there are entry requirements that are yet to be satisfied. The applicant will be asked to submit further documents/evidence to support their application. Letter of Offer Step 4 An Admission Agreement will be included with the Letter of Offer. Signing this document confirms that the Applicant agrees that all information on the Letter of Offer is correct and that they are accepting the offer and have read and understood SAE Institute s Policies and Procedures. Admission Agreement & Offer Acceptance Step 5 Fees due are listed on the Letter of Offer. SAE Institute will process the applicant s nominated payment option. Payment Step 6 Once payment has been processed the applicant will receive a Confirmation of Enrolment Letter confirming that they have fulfilled admission requirements and are now a commencing student with SAE. Confirmation of Enrolment Step 7 Some campuses run a short Admission process a few days before the campus commencement date. Information regarding Admission will be sent if you are required to attend. Orientation is compulsory and occurs at all SAE campuses during the commencement week. A schedule of Orientation activities will be provided. Admission & Orientation SAE Institute Dubai Knowledge Village Building 16, Floor 2 PO Box: Dubai, United Arab Emirates phone: SAE (723) fax: e mail: Page 14 SAE Institute Dubai - Course Information

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