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1 MAIN SPONSORS MAIN SPONSORS SESSION SPONSORS SESSION SPONSORS SPONSORS NETWORKING SPONSOR GOLD SPONSORS GOLD SPONSORS BEAUTY AND PERSONAL CARE SPONSOR CONCEPT SPONSOR TECHNOLOGY SPONSOR SUPPORTED BY RETAIL S NEWSPAPER MEDIA SPONSORS MAGAZINE SPONSOR VISUAL COMMUNICATION SPONSOR SECTOREL PRESS SPONSORS To participate in the conference and for sponsorship opportunities: Soysal Sales Department T. (0212) E.

2 Once more, we are all together for the VI. Shopping Centers Conference. Our annual conference, in its sixth year, will bring the sector together and create value for shopping centers, the retailers and our business partners. Hulusi Belgü AYD Chairman VI. Shopping Centers Conference, with its inspiring content and unlimited networking and cooperation opportunities, will strongly underline the impact of the shopping center sector on our country and its economy. As the AYD management working for sustainable success, we wish that the VI. Shopping Centers Conference, prepared with Soysal s cooperation, will be beneficial for our association and the whole sector.

3 VI. Shopping Centers Conference Programme Registration and refreshments Opening speeches Hulusi Belgü-AYD Chairman, Multi Development Turkey, CEO Ozan Balaban-Emaar Turkey, CEO Ali Babacan, Deputy Prime Minister of the Republic of Turkey Break Vital issues of shopping centers in the new era Moderator: Hakan Kodal-Krea Gayrimenkul, Chairman, AYD Advisory Board Member Nuri Şapkacı-Deputy General Manager, AYD Vice Chairman Özcan Tahincioğlu-Tahincioğlu Holding, Chairman, AYD Advisory Board Member A unique perspective on Turkey s current dynamics Ertuğrul Özkök-Hürriyet Columnist, World Editors Forum Board Member Coffee break How does your shopping center sound? Julian Treasure-The Sound Agency Founder and Chairman, Sound and Communication Expert, Author Lunch Luncheon Sponsor: PRONET Shopping Centers Service Success Awards Debate - Our issues Moderator: Aydın Yurdum-AVM MFI Partners, Chairman, AYD Board Member Tahsin Özlenir-Özlenir Giyim, Chairman, TMD Chairman Coşkun Bayraktar-Via Properties, Chairman, AYD Vice Chairman Session Sponsor: GREYDER Coffee break Management and marketing myopia Freek Vermeulen-London Business School Associate Professor, Author Session Sponsor: ECE TÜRKİYE Mall makeovers: Define, envisage, design, deliver Geoff Morrison-Concept i, Founder, CEO TAMPF special network hour Networking Sponsor: JLL Conference moderator Ümit Türüdü Şen, Emaar Turkey, Assistant General Manager, Sales and Marketing

4 Main themes of the VI. Shopping Centers Conference With its new content and format, this year s conference is designed to give our attendees maximum benefit with regards to sectoral vision. To develop our businesses, we will reach knowledge, we will find inspiration and we will discuss. Turkey and the world: Where are we heading? Management myopia: What can we learn from the behavior of dolphins and movie distributors? Clashing opinions: Shopping centers, retailers and suppliers get in a heated debate. Success and failure stories: Lessons to be learned from Turkey and the world. Making a difference: Injecting new experiences into old spaces? Keeping pace: The future of the sector, new and creative practices. Invisible design: Finding the right sound for shopping centers. Sectoral issues: Openings, common area charges, many shopping centers and few brands, etc.

5 Management and marketing myopia Freek Vermeulen is the authority that has exposed myths in management and marketing. In a compelling speech, he explains how, based on research and case studies, many unchallenged practices and techniques are really ineffective for our businesses. Freek Vermeulen London Business School Associate Professor, Author Freek Vermeulen has advised companies like BP, Fiat Group, IBM, KPMG, Lufthansa, Sara Lee and Vodafone. He has won many awards in addition to the Excellence in Teaching Award. Vermeulen s book, Business Exposed: The Naked Truth About What Really Goes on in the World of Business has been much acclaimed by critics. SESSION SPONSOR

6 Moderator Aydın Yurdum AVM MFI Partners Chairman AYD Board Member Tahsin Özlenir Özlenir Giyim Chairman TMD Chairman Coşkun Bayraktar Via Properties Chairman AYD Vice Chairman Debate - Our issues A first in the 6 th Shopping Centers Conference. We will have a heated discussion about the common issues between retailers and shopping centers. Our aim is to give a platform to all opinions in a candid debate and open a pathway for solutions to subjects like common area charges, number of shopping centers and lack of retail brands. Aydın Yurdum will lead this exciting, dynamic discussion. SESSION SPONSOR

7 How does your shopping center sound? The Master of Sound shows businesses how to find the correct sound for their shopping centers, stores and offices. Treasure says sound design is one of the most important tools to increase sales and customer satisfation, and shares some of his work and positive results in shopping centers and other spaces. Julian Treasure The Sound Agency Founder and Chairman, Sound and Communication Expert, Author Treasure has consulted many companies, among which are Harrods, Capital Shopping Centers, Sonae Sierra, Nokia, Marks & Spencer, Jumeirah and Waldorf Astoria. He is also the author of How to Use Sound in Your Business.

8 Moderator Hakan Kodal Krea Gayrimenkul Chairman AYD Advisory Board Member Özcan Tahincioğlu Tahincioğlu Holding A.Ş. Chairman AYD Advisory Board Member Nuri Şapkacı ECE Türkiye Deputy General Manager AYD Vice Chairman Vital issues of shopping centers in the new era How will the new turbulent times affect shopping centers? New legislations and shopping centers Is it correct to open a shopping center before all stores are ready for the opening? Are shopping centers starting to look alike? How will they differentiate? Is it necessary to have this much security? Benchmark indicators that lead the way? How will the sector solve the human resources problem? In this session, the shopping center sector will focus on its own problems and their solutions. This will be a guiding session, moderated by Hakan Kodal, where the audience will participate in the discussion along with the prominent speakers from the sector, to contribute to the development of the sector.

9 Mall makeovers: Define, envisage, design, deliver Geoff Morrison, who is creating award winning projects from Concept i s Bangkok, Shanghai and İstanbul offices, explores the world of shopping mall renovation - how established malls stay fresh, relevant and successful in today s dynamic retail world. Geoff Morrison Concept i Founder, CEO Makeover destiny: Confronting the telentless cycle of renovation. Defining the vision: What must be renovated at what cost? Timing and competitors: When is the right moment to renovate? Staying fresh: How to inject new experiences into old spaces? Rebranding: How to inspire new customer perceptions? Implementation: Managing the chaos of construction. In this session Morrison will introduce the key considerations in mall renovation design, drawing on his experience in Turkey and around the world.

10 A unique perspective on Turkey s current dynamics Ertuğrul Özkök, who follows local and global events with a unique perspective, will evaluate the economy, society, developments and the near future. Ertuğrul Özkök Hürriyet Columnist TOBB University of Economics and Technology, Member of the Board of Trustees World Editors Forum, Member of Board Author Özkök has been following the ups and downs of Turkey for the last 20 years from the helm of Hürriyet as the chief editor. He will explain how we are going to find the peace, the wealth, the modernity, the happy future we are all hoping for. Ertuğrul Özkök was named one of the 100 most influential and respected media figures in the world by the World Economic Forum. He will be with us at the 6 th Shopping Centers Conference with his extraordinary personality, deep knowledge, candid comments and inspring anecdotes.

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