09/04/2015. ProStrategy Coleman April Results Driven Web Services Connecting you with new clients

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1 Results Driven Web Services Connecting you with new clients Schedule Introduction & Our Approach Understanding your market & business objectives Prioritising your key markets & key message ProStrategy Colman- Understanding your requirements Define design & functionality required ProStrategy Coleman April 2015 Set out action plan Approach Combining key skills for web success Our Approach Devise an overall web strategy -create a solid long term approach that will drive success on the web Research & Planning Project Management Research current performance, keyword research, workshop, competitors, other Research players. keyword research, workshop, competitors, Overall Define web overall strategy web and strategy define and design specify & dev design requirements & development requirements Highly skilled team Combining focused strategy, innovative, creative web design & results driven activities to increase your revenue Design & Development Design/Usability - keyword research, structure, navigation Development - Search engine optimisation Measurement and Tracking Testing Launch - Web Marketing Plan & on-going support Launch of site and on - going activities / Hosting and on-going technical support Key objectives for ProStrategy Colman: To embrace for any future website technology developments. To act as a professional referral tool for prospective clients/to support tender submissions to convey the ethos of the business To portray a vibrant, professional, challenging, dynamic place to work for students or those interested in a career in the area To build awareness around your business, the level of expertise & full range of services provided To demonstrate that ONF are the best in their field. Same level of expertise as the big firms but costs less How will you know when you are satisfied with your web presence In top 3 rankings in organic results In top 1-3 rankings on Adwords Increased traffic to site Decrease in bounce rate Increased no of leads through the site Clear visibility on website performance To drive online leads 1

2 The Research Process: Information required from key stakeholders The Research Process: Information required from key stakeholders Priority Services currently in terms of driving revenue? Business analytics: IBM Cognos, MS BI Suite, Target Business Intelligence ERP: Microsoft NAV CRM: Dynamics CRM Training & Consultancy Should share point Jet Reports be included. Also Data Warehousing See keyword research Priority Services in terms of driving new business? As above What do you offer that builds credibility? Experience- Celebrating 30 years in business this year. We are among a very small number of companies providing these solutions & services with such longevity. Access to highly competent and professional business team. Expertise -The average years experience of our consultants is 10 years Success Rate - Never had a failed project. Successful projects in cross sector blue chip customer base Solid customer relationships. We have a large, loyal and diverse customer base who are more than willing to reference how ProStrategy Colman has helped them to improve their business decision making outcomes. Customers that have been with us for many years. Case studies & testimonials available and are planning to build on this in the future Partner with some of the world s most recognisable brands. Numerous partner achievement awards over the years. Gold Partner ERP-We are recognised as a Gold Certified ERP Microsoft Partner (this is the top level) Silver Partner CRM-Recognised as a Silver CRM partner (second level of competency) We are the only Certified IBM Cognos Training Centre in Ireland. Target Market Who are the Key Decision Makers? Market segment/sector/customer type What are their specific issues that you address? Microsoft Dynamics NAV Department of Finance Real time updating of general ledger CEO/CFO/FC/Finance Manager Single view of information Automating processes Cost management Department of Manufacturing/Distribution/ Real time stock update across the business Operations/Supply Chain Automating processes COO (chief operations officer) Eliminating manual processes CMO (chief manufacturing officer) Consolidating large volumes of product data Allows business keep abreast of regulations Sales Department/Sales Director Single source of all sales data Real time updates from acrss the business Microsoft Dynamics CRM Sales & Marketing Personnel Single repository of customer information Real time updates Improving customer experience/customer service Mobile CRM that allows sales team to access customer data from the field Business Intelligence Mid-size to Enterprise Companies Cross Sector / CXO s, Senior Decision Makers, Business Users / Business Unit Stakeholders Using the IBM Cognos Performance Management Suite Enables companies to transform their performance planning and management processes into dynamic, efficient and connected experiences. For example; TM1/Planning Suite, is an enterprise planning software platform that can transform the entire planning cycle, from target setting and budgeting to reporting, score carding, analysis and forecasting. As well as the Financial Close Process. Mid-size to Enterprise Companies Cross Sector / CXO s, Senior Decision Makers, Business Users / Business Unit Stakeholders Using the IBM Cognos Business Intelligence Suite allows for in-depth analysis of key information and collaboration with key stakeholders delivering actionable insights to make the decisions that drive the business forward. Microsoft Business Intelligence Suite & Targit Business Intelligence Suite. Allows for in-depth analysis of key information and collaboration with key stakeholders delivering actionable insights to make the decisions that drive the business forward Can we profile them? Department of Finance CEO/CFO/FC/Finance Manager Department of Manufacturing/Distribution Operations/Supply Chain COO (chief operations officer) CMO (chief manufacturing officer) Sales Department/Sales Director Sales & Marketing Personnel Are there any processes that can be streamlined by providing information through the website Customer area Processes Specific documentation for potential/existing clients CXO s/senior Decision Makers, Business Users / Business Unit Stakeholders 2

3 What are their issues/what does Prostrategy Colman solve: Doesn t have access to real time information, date is out of date and not 100% reliable Lack of visibility on performance across different multi locations, premises, business units, departments Silos of data Various systems which don t talk to each other Lack of focus for employees What is the result for the client No stress/peace of mind/reliable data Clear visibility on business performance Ability to make informed decisions, based on real-time information Improved business performance Productive staff Long Term Trusted Partner Lack of visibility in relation to quality Can t measure KPS easily Using an old system which the business has outgrown Geographical areas of focus: Dublin, Cork Nationwide UK Address weaknesses with current website Mobile responsive (QR codes) Focus on needs of the visitors and their user journeys Communicating the key messages to build immediate credibility Events Credibility: Very strong experienced team who provide superior product & excellent service Live, up to date, active Action Get engagement with visitors. Offer a reason to contact you 3

4 - In depth keyword research to establish actual relevant searches - In depth keyword research to establish actual relevant searches - sharepoint 1900 erp 1600 bi 1300 customer service 1300 project management 1300 accounting software 880 dashboard 720 online accounting 590 performance management ERP erp 1600 erp system 390 erp software 210 enterprise resource planning 110 erp implementation 20 erp system definition 20 erp solutions 20 erp solution 10 cloud erp 10 customer service training 480 Categories of search Monitor social media conversations - Business Intelligence Business Analysis Business Management Accounting Software CRM software ERP Customer Service System Integrator Business Process/Business Efficiency MRP/Manufacturing Resource Planning Identify topics that get good traction based on your key targets To drive more traffic, connect with key market and increase conversions Proposed functionality Key navigation Key functionality Calls to action Mobile responsive design Competitors Sysco Simply Dynamics Ciall Datapac Ergo For the Business Analytics Business Unit, there is a mix of competitors offering the same solutions and/or competing business analytics solution providers such as: Reiteach Version 1 QlickView Tableau SAP 4

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6 Define functionality Additional functionality - to increase traffic from the search engines Downloads Take the Test. Will BI benefit your type of business? News & Info centre - flexibility within the system to add new..information in a clear structure Build regular content on the site Build structure into the code of the website for Google Markup data Take steps to ensure we don t loose rankings you currently have Set up correct redirects Tracking Content plan Devise core content for key pages Banner Text Calls to action Uploading to system On-going content 6

7 Image selection Video Identify theme/messaging Naming Sizing Uploading Other formats Ongoing activities to drive traffic/leads Ongoing activities Google Adwords SEO Activity Content writing and link building Social Media Activity LinkedIn Advertising Twitter Advertising Monitoring and measurement Monitoring activity on social networks Reporting and optimising performance: Analytics / deriving insights to improve performance (traffic, leads Technical performance (load speeds etc) Google WebMaster Tools SEO rankings Packages VAT per month 8 hours per month 2 content pieces. Posts to 4 social networks twice a month VAT per month 16 hours per month. 4 content pieces. Posts to 4 social networks 4 times per month The Process & Timelines Research & Planning Requirements Gathering Research Workshop Keyword Analysis Specification Design Feedback Sign Off Development Development Testing Release Deployment/ Training Launch Project Sign Off 1-2 week depending on feedback from client 6-8 weeks 2 week dependent on content being available Support & Web Marketing Activities Devise & implement Web Marketing plan Monitor & Measurement / Site Updates Launch of website - web marketing activities/programmes 7

8 Results Driven Web Services Connecting you with new clients Thank you April