Social TV - A New Paradigm for TV Media Consumption in Brazil 1? Social TV Um Novo Paradigma para o Consumo de Mídia Televisiva no Brasil?

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1 PMKT Revista Brasileira de Pesquisas de Marketing, Opinião e Mídia ISSN: (Impressa) ISSN: (On-line) Editor: Fauze Najib Mattar Sistema de avaliação: Triple Blind Review Idiomas: Português e Inglês Publicação: ABEP Associação Brasileira de Empresas de Pesquisa Social TV - A New Paradigm for TV Media Consumption in Brazil 1? Social TV Um Novo Paradigma para o Consumo de Mídia Televisiva no Brasil? Submitted: Mar./28/ Approved: June/24/2014 Graduated in Communications and Marketing from School of Advertising and Marketing ESPM Sao Paulo, Brazil. Undergraduate in Computer Science from the Federal University of Bahia - UFBA. Cofounder and CEO of ecglobal Solutions, a worldwide company known for developing innovative solutions and methodologies for market research. Former Executive Vice President of ecmetrics, one of the first companies specializing in online methodologies for conducting market research in Latin America. Professional address: Rua Estácio Gonzaga, nº Parque Lucaia Brotas Salvador/BA Brasil; 1680, Michigan Ave - Suíte Miami Beach, FL USA. 1 This paper was presented at the 6th Brazilian Congress of Research - Market, Opinion and Media ABEP (held on 24 and 25 March 2014), transformed in an article by its author, submitted to PMKT and approved for publication.

2 ABSTRACT This article analyses the topic Social TV and evaluates the results of the study Social TV - From TV to the Internet, held between 25 June and 9 July 2013, with 2,128 Brazilians, age 18+, and tried to understand how users interact with TV programs and share content on their social media profiles. The results show the willingness of people to follow television programs, for example, on computers and mobile devices or use the TV as a device to navigate the web environment. KEYWORDS: Social media, Social TV, TV everywhere. RESUMO Este artigo analisa o tema Social TV e avalia os resultados do estudo Social TV - Da TV para a internet, realizado entre os dias 25 de Junho e 9 de Julho de 2013, com brasileiros acima de 18 anos. A pesquisa procurou entender o modo como os usuários interagem com programas de TV e compartilham conteúdo em seus perfis sociais. Os resultados mostram a disposição das pessoas em acompanhar programas de TV, por exemplo, em computadores e dispositivos móveis ou usar a TV como dispositivo para navegar em ambiente Web. PALAVRAS-CHAVE: Mídias sociais, Social TV, TV em tudo. V. 15, p , outubro,

3 1 INTRODUCTION The term Social TV came along with the use and expansion of new technologies, mainly after the launch of TV sets that add, on the same device, TV and Web content access, especially on social networks. However, more than relate Social TV to the use of a device that combines both functions, the term is related to the social use of television content. Nowadays, watching a TV program and sharing comments with friends in a social network is common habit and not surprisingly stimulated by TV channels. 2 HISTORY In the late 19th century, in 1895, brothers Auguste and Louis Lumière invented motion pictures using the cinematographer and exhibited it in a room for an audience. Everybody was amazed because they were able to see reality in the projector. Can you imagine how society, at the time, was impacted with this innovation? That was amazing: real images there on the screen, moving, counting or recounting stories. It's amazing to think about it! Motion pictures have always fascinated and remain stoking the curiosity of everyone. This is proven by how successful online videos are: the user is active, choose what they want to watch and, therefore, pays attention to every detail of what they are watching. There is also the option of creating their own video and microfilms news made and duly shared via applications such as Vine (Twitter) and Instagram (Facebook). It's a fact: everyone loves videos. And today, with digital technologies, videos are even closer from our day-to-day life, recording everything. In seconds anyone can produce, create, save and share. Returning to the Lumière brothers, fathers of cinema, they knew that those moving images needed to be disclosed in any way (remembering that, until then, no movie theaters existed). Hence we can infer that not only the invention itself was successful, but also the fact that everyone could watch it at the same time, a detail that has enhanced the scope of novelty. Two distinct pleasures: on one hand, we have the pleasure of seeing and consuming audiovisual; secondly, on the other hand, to share, interact and exchange ideas. The chronology of the history of television in the world dates it before the cinema was born. Starting in 1873, there is a succession of researches and discoveries on the clinical and physical areas that allowed the start of TV broadcasts, first one in England in For now, it is interesting to observe the social character of TV since its inception. The examples are many: in 1937, the BBC broadcast the coronation of King George VI to about 50,000 viewers; in 1939, the United States, were started broadcasting on network by NBC and CBS; in 1948, after the World War II, which almost crippled the advancement of TVs in the world, broadcasters began to receive regular announcements, turned advertising vehicles. How come? Because advertisers have realized the power of TV to generate conversations, influence persons who, in turn, influence others. Nothing too different from what is being experienced in the virtual context and the phenomenon of online social networks. V. 15, p , outubro,

4 In 1950 (the year of the inauguration of television in Brazil), already existed in the United States, 107 TV stations that broadcast programs to more than four million devices. In 1951, that number jumped to ten million, and in 1959 the total was fifty million. Humans are fascinated by moving images and speaking/writing/sharing opinions about what they watch. In the second decade of this century, the advancement of information and communication technologies, mobility and the increasing accessibility generated by the virtual era worsened the culture of audiovisual consumption of videos, the habit of watching TV and especially comment what we saw, whether with family at home in the living room or with friends via internet. Offline or online, TV is shared daily. No wonder that recently we all have heard of a new phenomenon called Social TV. Watching TV is an act, which is done in partnership, it is not as immersive as cinema, where you sit, let the phone in the silent mode and only interacts with the silver screen. TV is different. At home, you get friends, turn on the TV, even if it is just to make up the environment, and not just being nice to watch what is being transmitted. Who has not, standing alone in the house, turned on the TV just to not feel alone? 2.1 SOCIAL TV Social TV is a general term for technology that supports communication and social interaction in either the context of watching TV or related to TV content. It includes the study of social behavior, devices and networks related to TV. Social television systems can, for example, integrate voice communication, text chat, presence and context awareness, TV recommendations, reviews, video conferencing with the TV content directly on the screen or using auxiliary devices. Social TV was named one of the ten most important emerging technologies by the MIT Technology Review in In 2011, MIT Technology Review had a publishing cover story focused on the emergence of Social TV analysis and its applications in the advertising industry on TV. White label Social TV platforms also appeared (as Visiware's play along, Live Hive Systems and PlayToTV) which allow network operators to offer TV and Social TV applications under its own brand. On the ratings of Social TV, several companies have emerged to measure social media activities linked to specific TV broadcasts. In essence, these new companies seek to serve as ratings from Nielsen/Ibope within Social TV. Social TV is not a phenomenon exclusively generated by Web or more specifically by social media, although these platforms leverage the fact that we want to watch TV with those who are also watching. We live in a transitional phase, where it is already cliché to assert that everything is changing very fast. What is true today may turn into fiction today. Brazilian TV is social since its inception, with analog or digital, it is done for many, transmitted and consumed in the network, either online or via live broadcast. TV will remain social, I mean, content production in Brazil has a huge scope for innovation. Producers, writers, editors, journalists, advertising and many other communication professionals V. 15, p , outubro,

5 will have to learn by doing, talking with the viewer that is increasingly used to segmentation, which produces its own content and also want their media space. 2.2 CYBER LIVING ROOM The Social TV is creating a cyber living room or cyber-bar to allow a better interaction with the contents shared alived or recorded.. In an attempt to recapture the TV social aspects, lost since the multiple screens of families, which discouraged the being together of watching TV. The Social TV aims to connect the watchers with their friends and families even when they are not watching the same screen. As a concept, Social TV is not connected to any specific architecture such as cable TV, IPTV, peerto peer or Digital TV. And it is not necessarily limited to a traditional TV screen, but it could be presented as a computer or a portable gadget such as a cell phone, tablet or netbook. Social TV started in the 2000 s with a limited success because the creation of shared connections was incompatible with a remote control and an interface of the user- UI with drawing done which the interaction was harmful to the TV experience. However, the social internet has made a Social TV possible since it stimulates a constant connection among the members and the creation of groups who think and share contents. Shared contents and activities, many times refer to TV contents. A ecglobal research concluded that 86% of the Brazilian internet people like to comment in their social network about what they watch on the screen. This number goes up to 90% for women. Among these people, there are people who have Cable TV and people who watch programs such as Reality Shows. The results show that people are willing to follow TV programs, for example, in computers and portable gadgets or use TV as a device to navigate on Web. 2.3 SOCIAL TV APP Visiware was the first company to create an app, which allowed TV viewers to participate actively in a TV program, transmitted via internet. In May 2010, the first concept of play along was created. In October of the same year, the German channel ZDF was the first one to adapt play along to one of its TV program. The USA, France, Spain, Holland and Hungary also launched play along and at the end of 2011 more, 10 other countries did. The success of a Social TV app includes the creation of a simple user experience by means of multiple platforms, which embody aspects of development, devices and net. It is also necessary to filter known people at this social net from real friends or members with the same affinity whom an individual really wants to share his thoughts or comments in a private environment. Due to the growth and importance of this thine, the MIT Media Lab launched a graduated course in Social TV in In 2012, the Wharton School of Business launched a Social TV Lab in order to study the connection of what is said on TV and share simultaneously with the public at the social net about shows and propaganda. Other organizations of active research on Social TV include British Telecom, Motorola and Microsoft Research. V. 15, p , outubro,

6 2.4 PROMOTION OF CONTENT One way to promote dialogues about TV programs in social net is the use of hashtags. The channels must decide and promote one hashtag to one show or program that, by its turn, becomes the official hashtag of the show when fans post about it. For example, a hashtag for Fox s Glee is #foxglee. For long titles, such as FX, American Horror History, an abbreviated hashtag is #AHS. The program hashtag is usually put in the inferior corners of the screen during the program. The first official integration between the use of hashtags at Twitter and TV programs was during the Comedy Central s on March 15, 2011, at Donald Trump Roast. Using a hashag#trumproast on the inferior part o f the screen, Twitter called it the only deepest integration of a hashtag on Twitter. The promotion worked since it produced a most watched Tuesday from the history of this channel, a hashtag#rumproast was used more than times in Twitter during the show transmission. 2.5 STRATEGIES TO INCREASE THE INTERNET TRAFFIC One strategy to increase the internet traffic related to only one show is the insertion of hashtags on the screen during the high moments of audience, for example, NBC on The Voice competition puts #thevoice on screen during part o f the show in which competitors are eliminated. Beside hashtags, the programs also can create its accounts at Twitter. Normally used for talk shows or spectacles that have a similar series to a hashtag is the use follow by the specific account of Twitter on the inferior part of the screen. HBO, for example, for the program True Blood, uses Twitter as a step beyond, creating accounts for the fiction characters about the show. Using the tag #TrueBlood, tweets of these characters use an specific dialogue about how they talk about the show. Contrary of others, non-official character Twitter accounts, all of the characters accounts on True Blood are created and maintained by HBO. 2.6 USE OF SOCIAL TV ON FACEBOOK Because of Facebook evolution, as the main site of social internet, TV programs took advantage of the enormous quantity of users, creating pages so they can do Like. After clicking on Like, in one page, this one will show the users interests. The TV programs took advantage of this page by means of creating exclusive content that only those who liked the page can see. Pages post updates that include information of new episodes, previsualization and behind the stages, clips, opportunities to gain prizes and interview with actors and directors of that series. Exclusive content is a temptation for Facebook users as pages of their favorite programs. In May of 2011, 275 millions of users had done Like in a page of Facebook of a TV Program. Users, in average, did Like, at least in 6 shows which take an average of 1,65 billion of Likes in pages of TV programs. At ecglobal research, Facebook was pointed out as the Champion of the social network when the matter is commenting TV programs and its social profiles. According to 90% of the people interviewed, they prefer Mark Zuckerberg social network to share their anguish from the episodes, V. 15, p , outubro,

7 the suspense of films and critics than the News. Twitter was placed in second with 28% and WhatsApp, at a instant message service, appeared in 4th place with 8% of the preference. The great News is that from those who love to comment on social network about TV programs, 68% affirm not to use hashtag, a resource very explored at Twitter that became powerful with Instagram and then Facebook. From those who affirm not to use the resource, 48% affirm not to know about it. In relation to age, the Young people are those who affirm to use hashtag. 3 MEASURING AUDIENCE OF SOCIAL TV Studies have shown that social media sites like Twitter have been used to calculate a portion of the television audience. The rise in the use of various devices currently available for viewers to access TV content made the traditional Nielsen ratings system become outdated and thus no longer be able to generate an accurate depiction of the hearing Functions such as online viewing, DVR recording, live broadcasts or from the Internet, are not been considered when it comes to calculating the television audiences. Nielsen conducted a survey in late 2009, concluding that 59% of Americans, while watching TV accessed the internet at least once a month, spending 3.5 hours of simultaneous use per month. Although social media sites, especially Twitter, have proven the ability to generate TV rating numbers, there are still limitations to this function. Twitter was not designed to calculate the ratings, so more work needs to be done to improve the method and acquire metrics to the audience that the website produces. In times of smartphone, tablets, phablets and other devices, in an ecglobal research, computer / notebook device was cited by 60% of respondents as the most used while watching television. For those who use other devices while watching TV, the majority does comment on Social Networks; others search for information about the TV shows and artists / celebrities; and some to look for products that are advertised during breaks. Again, Facebook is the champion! Forty-two percent (42%) of respondents said they have downloaded apps on Facebook about TV; Android Smartphones comes in second place with 16%. It is interesting that 33% said they would like an app for their smartphone or tablet so they could interact with their favorite TV show. 4 SOCIAL ELINENTS AND TV SHOWS INTEGRATION Here are some examples of how TV channels are integrating social elements with TV shows: A BBC series Free Speech incorporates a platform speaker at the adoption of Twitter-based energy bar. Viewers are able to Tweet approval or disapproval of the comments of the speaker. A BBC series Up for Hire incorporates social media content to viewers on a large monitor in the studio. Viewers can post their comments on TV and the hosts can interact with content. The inaugural Comedy Central used a promoted Twitter trend and a hashtag in the corner of the transmission for the two hours of the show. C-SPAN broadcasting tweets Congressional representatives and senators during the quorum call. V. 15, p , outubro,

8 Top Gear has a page integrating Facebook to their website. After the end of each episode, the Top Gear posts clips of the last episode on Facebook. American Idol is a TV show where users can log in with Facebook and vote live for their favorite candidate. An Entertainment Weekly created a platform for second screen observation for the Premiere of Glee s third. Fango, a mobile app of the Australian website Yahoo!7, allows fans to make check-in to shows, providing access to extended features, real-time discussions and integration with existing social networking sites. About 100 thousand fans did check in to television coverage, live, of Australia/2014 Open (Tennis Tournament), with many questions brought to commentator Jim Courier through features of the Open Mic app. 5 METHODOLOGY The study Social TV - From TV to the internet, was conducted by ecglobal Solutions, a company specialized in online market research methodologies, between June 25 and July 9, 2013, with 2,128 Brazilians over 18 years. The research was conducted over the Internet using a structured self-administered 15 minutes questionnaire. The sample for sending the questionnaire was constructed from the online internet panel of ecglobal Solutions, with over 500,000 registered Internet users in Brazil. The distribution was proportional to the universe of Internet users in the country. The effective sample was composed of 2,128 respondents, which evidently did not constitute a random sample. The research objective was to understand how users interact with TV shows and share content on their social profiles. The results showed the willingness of people to follow television programs, for example, on computers and mobile devices or use the TV as a device to navigate in a Web environment 6 RESULTS OF SOCIAL TV RESEARCH FROM TV TO THE INTERNET The sample data include: 2,128 respondents, men and women aged 18 or older, living in Brazil and with internet access. The distribution of sample and quotas took place as follows: men accounted for 51% of respondents and 49% women. Eighteen percent (18%) of respondents were aged years old, 37% between years old, 23% between years old, 23% between years and 19% in the range of 55 years or older. Three percent (3%) corresponded to the natural geographical distribution and social class according to the universe of Internet users in the country. Favorite TV shows for Brazilian Internet users, contrary to popular belief, are not soap operas, sports or reality shows. The five most popular types of programs are: movies, series, news / reports, documentaries and comedy. All these five types of programs are watched by more than half of the Brazilian Internet users surveyed, as shown in Graph 1. V. 15, p , outubro,

9 GRAPH 1 Favorite TV shows for Brazilian internet users Most of Brazilian Internet users, 88% of respondents, prefer to watch television programs on the TV screen. Only 6% prefer to watch from the notebook / netbook, and 5% from the desktop. The use of tablets and smartphones has been touted as very small and did not exceed 1% (Graph 2) GRAPH 2 Most used devices to watch TV shows for Brazilian Internet users Although the majority of Brazilian Internet users (64%) prefer to watch TV with someone else, it is important to note that a high percentage (36%) reported preferring watching TV alone (Graph 3). V. 15, p , outubro,

10 GRAPH 3 Preferred way of watching TV for Brazilian Internet users. As shown in Graph 4, the majority of respondents (86%) responded that likes to comment about TV shows. GRAPH 4 Like or dislike to comment about TV shows Most of respondents (48%) like to comment and follow comments on social networks about TV shows. Interestingly, 25% prefer just follow comments and 14% just like to comment, as shown in Graph 5. V. 15, p , outubro,

11 GRAPH 5 Percentage of Brazilian Internet users commenting and following comments on TV Social Networks. GRAPH 6 Most used social networks to comment about TV for Brazilian Internet users. Facebook was noted by 93% of respondents as the preferred social network to comment about TV shows. Then comes Twitter with 28% and Google Plus with 12%. Interestingly, very close to Google Plus, comes Whatsapp, which works as an instant messaging between people and takes the 4th place in this ranking, with 8%. GetGlue was appointed for only approximately 1%, competing very closely with options suggested as others by the respondents like Orkut and Skype (Chart 6). Although very popular in engagement Social TV metrics, hashtags, Twitter pioneer and recently adopted by Facebook, are used by 32% of Brazilian Internet (Graph 7) V. 15, p , outubro,

12 GRAPH 7 Percentage of those who use hashtags to talk about TV on Social Networks. When asked about why they do not use hashtags to comment on TV (Graph 8), 48% of respondents answered not to know about thin, and 32% do not think this feature is necessary. Fewer, 10% of respondents said they did not like hashtags and 7%, have trouble using thin. GRAPH 8 Reason why not to use hashtags. Almost 60% of respondents claimed to have USB (Graph 9) connection on their TV sets. The internet connection is also presented, indicated by 35% of respondents, followed by applications for TV, mentioned by 25% of respondents, i.e. Smart TVs are not yet the majority, but already show signs of representative presence in homes of Brazilian internet users. V. 15, p , outubro,

13 GRAPH 9 Types of connection presented on Brazilian Internet users TV. As shown in Graph 10, 34% of respondents already have their TV connected to the internet. GRAPH 10 Connecting TV with Internet for Brazilian Internet users. Most of Brazilian Internet users that responded our survey are not using apps on Smart TVs, however, among the most used features are Social Networks, 25%, information about programs, with 22% and Apps videos and music, both with 19%. Interesting fact is that apps for shopping/e-commerce and internet banking services are beginning to appear in the statistics, with approximately 6% and 5%, respectively, as shown in Graph 11. V. 15, p , outubro,

14 GRAPH 11 Most used apps on TV connected to the internet for Brazilian Internet users. Most respondents (35%) reported subscribing for a basic TV cable plan, while 33% claimed to be a subscriber to an advanced plan. 32% of the respondents do not pay for cable TV (Graph 12) GRAPH 12 TV Cable plan options. Computer/notebook is the most used option (57%) by the Brazilian internet users for TV watchers; the second option is the most widely used smartphone (34%) and tablets were shown as third option (18%). Those who do not use other equipment as a second screen while watching TV programs are 34% of respondents, as shown on Graph 13. V. 15, p , outubro,

15 GRAPH 13 Devices used as a second screen while watching TV. Graph 14 shows that post comments in Social Networking about TV (34%), seeking information about an specific TV show (34%) and products shown on ads (33%) are the main activities carried out in the second screen devices for the consumption of television programs However, other activities also appear with high percentages. GRAPH 14 Main activity done on the second screen while watching TV. For people who do not perform activities related to TV in the second screen devices, checking e- mails (74%), social networking (59%), games (39%) and news (37%) are the main uses while watching TV shows (Graph 15). V. 15, p , outubro,

16 GRAPH 15 Main activities for those who does not perform activities related TV shows on second screen devices. In Graph 16 you can find the main sources of information on the TV shows used by Brazilian internet users. First are the own TV Channels websites (37%) followed by the remote control itself (31%) and websites and blogs about TV (30%). Newspapers/magazines still occupy an important position with 28%, ahead of the paid TV cable providers, official program profiles/pages made by fans/friends on social networks and applications. GRAPH 16 Main sources of information about TV shows. V. 15, p , outubro,

17 When talking about apps installed by Brazilian Internet users, Facebook is in first place (42%), followed by android smartphones (32%) and tablets android (16%). A total of 40% of respondents never got to use or download an app associated with any previously cited TV shows (Graph 17). GRAPH 17 Most downloaded apps for TV shows interaction. Those who have already installed apps about TV, 92% do not use thin (Graph 18). GRAPH 18 Use or not apps downloaded about TV shows. Graph 19 shows that 32% of respondents feel the lack of an app on their smartphone or tablet to interact with their favorite TV shows and friends. On the other hand, 33% reported being satisfied with their social networks for this function, and 15% have no interest in interacting or comment on TV shows. Approximately 20% declared not to have a smartphone or tablet. V. 15, p , outubro,

18 GRAPH 19 Misses app to interact with TV shows and friends. Among the respondents, 92% reported that the process to access information about products advertised on TV shows is not easy to do (Graph 20). GRAPH 20 Would like an easier way to access information about products advertised on TV channels. GRAPH 21 Main reason to choose a TV related app. V. 15, p , outubro,

19 Among the respondents, 54% said that the main reason to choose a TV related app is that it brings information about TV shows schedule (Graph 21). 7 CONCLUSION Watching TV is a social act, and the growth of Internet access is changing the experience of watching TV in Brazilian homes. The act of seeing a TV show, and share comments to friends on a social network, is becoming an increasingly common habit and, not surprisingly, stimulated by the TV channels. The vast majority of Brazilians (86%) like to comment on their social networks about what they watch on TV. And for women, that number rises to 90%. Facebook is the number one social network when it comes to review TV programs on social media. According to 90% of the respondents, they prefer the social network to share their anxieties about their favorite series episodes, as well as news and critics about movies and thrillers. Twitter, came in second with 28%, and Whatsapp, instant messaging service, and appeared in 4th with 8% of preferences. Despite the rapid growth of mobile devices like smartphones and tablets, computer/notebook is still the "second screen" most used by users while watching TV. For those who use another device while watching TV, most states that use social networks to comment on, but usually also seek information about the programs, look for products that are advertised in the intervals and seek information on artists/celebrities. And once again, Facebook is the champion! 42% of respondents said they have downloaded TV apps on Facebook. Also interesting to note that 33% responded that they would like to have an app for smartphone or tablet so they could interact with their favorite TV show/ program. The increasing growth of simultaneous usage of TV and Internet shows that there is a great opportunity to continue studying and exploring the affinity that Brazilians have to both media. 8 REFERENCES ABREU, J.; ALMEIDA, P.; BRANCO, V. 2BeOn - Interactive Television Supporting Interpersonal Communication. In: Proceedings of Eurographics Multimedia Workshop, Manchester, BACA, Mariana; HOLTZMAN, Henry. Television meets Facebook: social networks through consumer electronics. MIT Media Laboratory, Available in: <https://soc.kuleuven.be/com/mediac/socialitv2/papers/television_meets_facebook.pdf>. Accessed in: Jan BOERTJES, Erik. ConnecTV: share the experience. TNO ICT, Available in: Accessed in: Jan CESAR, P.; GEERTS, D.; CHORIANOPOULOS, K. (Org.). Social interactive television: immersive-shared experiences and perspectives, V. 15, p , outubro,

20 CHUAH, M. Reality instant messenger. In: Proceedings of the 2nd Workshop on Personalization in Future TV (TV02). Malaga, Spain, COATES, Tom. Social software for set-top boxes, Available in: <http://plasticbag.org/archives/2005/03/preamble_towards_a_post_on_social_software_for_settop_ boxes>. Accessed in: Jan COPPENS, J. et al. Amigo TV. Alcatel-Lucent, Available in: <www.istipmedianet.org/alcatel_euroitv2004_amigotv_short_paper_s4-2.pdf>. Accessed in: Jan CULLINAN, Cian; AGAMANOLIS, Stefan. Reflexion: a responsive virtual mirror. Conference Companion. Symposium on User Interface Software and Technology, Paris, p , Oct., 2002 ECGLOBAL SOLUTIONS. Research. Social TV From TV to internet, Jun./Jul., HARBOE, G. et al. Ambient Social TV: drawing people into a shared experience. Motorola Labs, HARRISON, Chris; AMENTO, Brian. CollaboraTV Making Social TV Again. AT&T Labs, INTERACTIVE TV. News about the evolution of social TV as it inerges on interactive multiplatform television. Founded in You can access it on: <www.itvt.com>. Accessed in: Jan JOHANNSEN, A. S. Exploring the relationship between engaginent and loyalty in the context of social TV: a German television show s use of social media interactions, April Available in: <https://docs.google.com/file/d/0b7glvcnlfksjb2jmte5pnvh1r1u/edit?pli=1>. Accessed in: Jan JONIETZ, Erika. Making Social TV, Virtually. MIT Technology Review. Jan. 11, MARTIN, R. et al. NeXtream: A Multi-Device, Social Approach to Video Content Consumption. MIT Media Lab. IEEE CCNC, NETSTAIRS. Social Networking Live. You can find it in: <https://www.youtube.com/watch?v=rpms-aausiy>. Accessed in: Jan QUICO, C. Será que os serviços de comunicação são as Killer Aplication. Autoria e Produção in Televisão Interactiva, Universidade Lusófona de Humanidades e Tecnologias, Lisboa: CRL, OEHLBERG, Lora et al. Social TV: Designing for distributed, sociable television viewing. In: Proc. of Euro ITV, Athens, Greece, May, SCHATZ R. et al. Mobile TV becomes Social Integrating Content with Communications, Proceedings ITI 07, June, p , V. 15, p , outubro,

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