Designing two Greenfield site Universities for the 21 st Century

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1 Designing two Greenfield site Universities for the 21 st Century Prof. Oğuz Babüroğlu Sabancı University and ARAMA Consulting İstanbul, Turkey

2 Some Major Changes Interdependent and interconnected world Global problems: pollution, terrorism, poverty, urban decay etc. Knowledge is accessible and has short life cycle Major technological change People change many jobs and professions in a lifetime

3 Wither conventional University Paradigm University no longer has a monopoloy on the generation and dissemination of knowledge University can no longer act as if it is independent of its context University can no longer use the conventional means of organizing

4 New Paradigm From an assembly line logic to a self organizing network logic to organize knowledge From disciplinary to inter-disciplinary organization From location dependence to a boundariless and continuous learning From an ivory tower to creators of partnerships, networks, learning regions Primacy of practice and action

5 Two New Universities for the 21 st Century Sabanci University creating and developing together Design process started in 1995 and instruction started in 1999, Özyeğin University integrated innovation Design process started in 2005 and instruction will start in 2007.

6 Underlying Philosophy of Sabanci University creating and developing together An interdisciplinary approach to education and research Primacy of practice in every domain through real life projects Ideal seeking attitude and behavior in all domains Scientifically productive and socially responsible Globally active university with local awareness's and sensibilities

7 MBA Program Focus and Mission Developing managers with a global vision and well developed analytical and managerial skills Training young professionals to develop into ethical managers with the potential to become leaders in Turkish and global organizations Characteristics Strong commitment to practice and experiential learning Learning while doing pedagogy and action philosophy

8 CAP: Company Action Projects An Application in a Practice Driven Approach A radical example of University- Industry partnering relationship realized through a real life project

9 CAP: Company Action CAP brings together managers and students to formulate and solve problems with significant importance to companies Teams of students are placed into the companies for a whole academic year for two days a week Successful results and great benefits to both companies and students Projects 1 4 Multi-national CAP Project Partner Companies Eli Lilly, GSK, IBM Turk, Pfizer, Burger King, Oracle, Nestle, Novartis, Cisco Systems, Merck Sharp & Dohme, Bosch Power Tools, Türk - Henkel, Alcatel 16 National CAP Project Partner Companies Artesis, Borusan Makina, Pınar Food Division, ToyotoSA, Sabancı Holding, Finansbank, TemSA, TeknoSA, DanoneSA, NetOne, Kale Group, Logo Business Systems, Arkas Logistics, Şölen Confectionery,Vestel, Hedef Total of 52 CAP Company Proposals

10 COMPANY ACTION PROJECTS CAP Radical example of University- Industry partnering relationship realized through a real life project CAP brings together managers and students to formulate and solve problems with significant importance to companies Teams of students are placed into the companies for a whole academic year for two days a week Successful results and great benefits to both companies and students 1 4 Multi-national CAP partner companies Eli Lilly, GSK, IBM Turk, Pfizer, Burger King, Oracle, Nestle, Novartis, Cisco Systems, Merck Sharp & Dohme, Bosch Power Tools, Türk - Henkel, Alcatel 16 National CAP project partner companies Artesis, Borusan Makina, Pınar Food Division, ToyotoSA, Sabancı Holding, Finansbank, TemSA, TeknoSA, DanoneSA, NetOne, Kale Group, Logo Business Systems, Arkas Logistics, Şölen Confectionery,Vestel, Hedef Total of 52CAP company proposals

11 Components of CAP Practice Development course Environment for conceptualization of business reality Project development Practice Sharing course: an integral part of CAP! It enables the students to articulate, to share and to learn from each other s projects utilizing the relevant knowledge content of the Just-in Time seminars and all MBA courses Just-in-Time Seminars Fulfilling the specific requirements of the projects which may emerge any time during the project cycle

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14 Partner Companies Projects Artesis Borusan Makina Eli Lilly GSK GSK Pinar Food Division Marketing Strategy Development for a High Technology R&D Product/License Developing Alternative Sales Channels Comparison of Pricing and Reimbursement Environment in the Pharmaceutical Market in Turkey and Abroad Brand Management and Marketing Research for Fluarix - Flu Vaccine Measuring HR Applications and Processes Strategic Marketing Decisions for 14 Product Groups Teknosa CRM Infrastructure Implementation

15 Net One IBM Turk Pfizer Finansbank Kale Group Burger King Oracle Toyotasa Nestle Development of new voice products set and Go-to-Market Plan Improvement of activation & acquisition segment coverage all around Turkey- A new look at the "IBM Go to Market Model Development of A business plan on untapped markets in animal health business in Turkey Developing marketing strategy targeting university students and employees Sinterflex marketing strategy Seasonal communication campaign design and implementation Alternative channel design for selling business applications to SME's CRM design and implementation Assessment of food market in Turkey

16 Novartis Logo Business Systems Arkas Logistics Sölen Cisco Systems & Sabanci Holding Merck Sharp & Dohme Marketing strategy development for a new medicine Medium-term competitive strategy development in software market Logistic project development Entrepreneurship establishment of a food distribution company E-business requirement analysis at the company level and design proposition for human resources & purchasing operations Redesign of business principles and processes within and among five marketing and sales business units

17 Bosch Power Tools Türk - Henkel Alcatel Vestel Temsa Teknosa Hedef Sabancı Holding Danonesa Marketing strategy design for developing power tools market in Turkey Current term-risk and currency risk analysis CRM system design Development of growth strategies in electronics Restructuring of the automotive marketing organization E-business framework and CRM system design Restructuring of the sales & distribution organization Venture capital business development strategy and plan in Turkey New product development in the milk market

18 The New Organizing Metaphor for Sabanci University (generated in 2006 search conference) : The SYMBIOSIS Model 2006

19 The Model

20 1 University R&D Teaching Excellence and Innovation Center Research Methods Collaboration Platform

21 2 Management & Organization Continuous Learning Organization: Periodic Management Meetings Feedback Mechanisms

22 3 Public Engagement Platforms Stakeholder, Issue or Domain Based Continuous Platforms

23 Ö Z Y E Ğ İ N U N I V E R S I T Y

24 Background Established in 1990, Hüsnü M. Özyeğin Foundation aims to support the development of Turkey in the fields of education, health and culture. Activities include provision of financial aid and mentoring to students, physical infrastructure and equipment in education, health and culture. To date the foundation has supported close to 8,500 students and realised 26 school, dormitory, health and cultural center projects. In June, 2005 Hüsnü M. Özyeğin Foundation officially began its project to establish a university.

25 Vision Integrated Innovation Özyeğin University is founded on the principle of Innovation Integrated with Work Life. Özyeğin University aspires to become the leading university in Turkey in the fields of innovation and creativity; recognized for its innovative education, entrepreneurial graduates and knowledge generation within a context of relevance.

26 Özyeğin University Model Unique and Applicaple Knowledge Creative & Useful Knowledge Generation Özyeğin Graduate Requested And Employable Graduate Social Improvement Impact Generation GOALS CREATIVE ACTION RESEARCH INNOVATIVE EDUCATION CONTRIBUTION TO THE SOCIETY Technological Support Multi Lingual Integrated with Work Life Local Impact INNOVATION Flexible and Mobile Multiple Dimensionality Integrated Whole Service Industries (Finance Information Retail Logistics Transportation Education Tourism and Hospitality Communication) Regional Synergy Affordable Tuition Global Approach VISION PRINCIPLES

27 Research, Teaching and Service to Society Unique and Applicable Knowledge Through Creative Action Research Interdisciplinary dialogue, value creating and practice based research relevant to the local and regional contexts Most Requested and Employable Graduates Through Innovative Education Emphasis on interdisciplinary understanding, critical thinking and practice based learning for life long employability of graduates. Societal Improvement Through Contribution to Society Dedicated to the wellbeing and development of society, the university will employ scientific and human centric approaches to adress problems in society in partnership with public and private sectors.

28 Principles Flexible and Mobile Flexible structures, dynamic programs, freedom in course selection for customization of education and research for rapidly changing context of work life and labour market needs in Turkey and wider region. Multiple Dimensionality Multilingual medium of learning, cross-border collaboration, interdisciplinarity and learning by practice and theory will underpin the university structure and programs. Services Industry Focus Finance, information, retail, logistics, communication, education, tourism/hospitality are all expected to increase in global and Turkish economies. Some of the most useful technological innovations are emerging from the service industries that the university will focus on.

29 Principles Local Regional Global Balance Reflecting the increasing integration of Turkey in the regional and global spheres, especially with the EU, the university will seek local impact, though regional synergy within a global approach. This will be manifested in resource sharing and mobilisation through international students, faculty exchanges, collaborative programs with other higher education instituitions and private sector organisations across the world. Affordable Tuition Adoption of an affordable tuition policy, generous financial aid program and efficient operating model will ensure that the university remains accessible to a wider population, sustainable in the longer term and competitive in the higher education sector.

30 Principles Alternative Models for Lifelong Learning In addition to classic campus students the university will promote innovation in employing alternative models such as online programs, extension education and satellite campuses to reach out to a larger student population. This will serve to promote employability and ultimately benefit the labour market in Turkey and Europe. Integrated Whole Merging the multidimesionality and diversity within university will be effected through university wide collaboration and integration

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