CIOs are under siege Do more with less is no longer an. OpenText Enterprise Information Management

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1 J U L Y OpenText Enterprise Information Management CIOs are under siege Do more with less is no longer an ideal, it s a mandate. With growing volumes and a host of information formats to manage and leverage, organizations need to manage their information. By doing so, they will be unleashing the power of information to drive faster decision making, improved agility, greater security, and an increased ability to both exploit the opportunities and control the risks of enterprise information. This document explores the opportunities presented by Enterprise Information Management (EIM) the business drivers that are fuelling it, the capabilities required to execute on it, and how progressive organizations are capitalizing on it through real-world success stories.

2 Contents Introduction... 3 Unleashing the Power of Information with EIM... 4 Driving better decisions with business insight... 5 Amplifying the business impact of your growth strategies Accelerating process velocity through efficient use of resources... 7 Reducing risk with information governance... 8 Protecting assets with robust information security... 9 Conquering the challenges and exploiting the opportunities of Information the building blocks of EIM...10 : Governing the power of Information : Accelerating the power of information : Experiencing the power of information Information Exchange: Extending the power of information Discovery: Discovering the power of information OpenText Unleashing the Power of Information....16

3 Introduction The amount of information that CIOs are responsible for and that organizations must manage represents both a host of challenges and a boundless range of opportunities. According to research, typical organizations now have data stores ranging from the hundreds of terabytes to multiple petabytes. These are large stores of data that cannot be managed by traditional databases, file systems, information management technologies, or other approaches. Organizations are overwhelmed by the sheer volume of their content and the speed with which information is created and shared from sources both inside and outside of the enterprise. At the same time, information silos have emerged, making some functions, departments, or even entire divisions of the organization opaque to the rest. Non-digital information and processes also hinder agility and impact productivity and efficiency. Emerging technologies and changes in work culture have introduced new content types into the enterprise. Alongside transactional data, or structured data, forms of unstructured data like , business documents, social media, and audio, video, and graphical files are creating challenges in governance, management, cost, and security. All of this data is expensive and risky in terms of storage space and the resources required. Mismanaged information can cost the enterprise millions of dollars in costs associated with litigation, regulatory compliance, and ediscovery. Most organizations do not have a systematic way of distinguishing valuable and relevant data from insignificant and outdated information. In addition to these risks, there is unbounded potential hidden in these vast oceans of information. The keys to efficiency, innovation, quality, customer satisfaction, and profit are in there. The question is how do we get it out? To harness information s true business potential, organizations need to extract meaning and context from vast amounts of both structured and unstructured content. People need access to the right information at the right time in the right context. Business leaders need access to accurate information to make critical decisions about strategic direction what markets to enter, what products and services to sell, and what resources to allocate. Managers need insight and analysis to optimize operational performance, efficiency, and customer experience. In general, people need to be able to find relevant information to do their day-to-day work effectively. And all this information must be accessible, accurate, and secure. The keys to efficiency, innovation, quality, customer satisfaction, and profit are in there. The question is how do we get it out? ENTERPRISE INFORMATION MANAGEMENT 3

4 Unleashing the Power of Information with EIM Organizations are unleashing the power of information with Enterprise Information Management. EIM is the practice and technology for managing information to maximize its value and minimize its risks. It addresses the needs of information workers by providing them with the right information during decision-making, analysis, procedure definition, or process execution. A sound EIM strategy results in productivity and efficiency gains, engaging customer experience, and transparent information governance. It does so by delivering a unified infrastructure for all enterprise information. A dynamic suite of EIM technologies, which replaces the old siloed and fragmented approaches to applications and information, can significantly lessen the burden on already-strained IT budgets and resources. By unlocking the value of content from multiple sources, EIM helps organizations deliver smarter solutions for customer experience management, brand and reputation monitoring, competitive and market intelligence, compliance, information governance, and ediscovery. EIM gives organizations the ability to manage growing volumes across all content channels and formats to extract maximum business value. Strategic analysis and decision-making are based on more accurate information for improved operational performance, minimized disruption, and increased market share. EIM empowers the enterprise to exploit today s technology trends like analytics, social media, and delivery platforms such as the cloud and mobile devices, to build considerable competitive advantage. As organizations explore opportunities for cloud-based infrastructure, EIM offers the flexibility and cost-effectiveness to deploy on premise, in private cloud, and across mobile devices. Forward-thinking organizations are able to extract tangible business value from information as it grows at an exponential rate, effectively capturing, managing, exchanging, analyzing, and applying this content in ways it hasn t been used before. EIM intensifies business insights, impact, and process velocity, and without compromising information governance and security. EIM is the practice and technology for managing information to maximize its value and minimize its risks ENTERPRISE INFORMATION MANAGEMENT 4

5 Driving better decisions with business insight The volume and pace of information exchange has made it difficult for organizations to fine-tune their decision-making processes across trusted channels. EIM gives organizations the ability to capitalize on information by delivering a unified infrastructure that lays the foundation for better insight. It links transactional data with unstructured information in a shared enterprise system and provides the analytical capabilities needed to more effectively align processes, provide deeper insight into information, and enable more effective decision-making. EIM provides an integrated system for managing growing volumes of information across all content channels and formats to extract maximum business value. Superior insight is gained by organizing, combining, and visualizing information in new ways to identify relationships, risk, and new opportunities for growth. Volumes of uncategorized content can be automatically analyzed to help discern relevant topics, summaries, sentiments, and relationships to deliver more enriched information. EIM allows for the integration of data for a variety of reporting and analytic uses that provide insights for more effective business management to test the effectiveness of marketing campaigns in real time, identify new business opportunities, alleviate legal and regulatory risk, and monetize information. Organizations across the globe are unleashing the power of their information to ignite innovation, make better decisions, and drive business outcomes to create competitive business advantage. A center for emergency preparedness and response uses the latest in EIM technologies to spot threats to human life. The monitoring and processing of up to 20,000 articles a day triggers responses like the World Health Organization (WHO) declaring an H1N1 pandemic, which accelerates the development of vaccines and saves lives. A company that specializes in multi-channel marketing for over 2,600 charities was looking for better ways to increase the amount of donations. Today, the organization measures and analyzes website visitor behavior to help it inform and refine ways in which to deliver the best content to visitors in any context. Examining online metrics and behavior, and tailoring the message based on key findings, has lead to double the amount of pages viewed, improved engagement, and an increase in donations. At a leading bank in America, full analytics capabilities and executive dashboards are giving senior management the ability to understand the metrics behind each business process. The company can now more effectively respond to changing market conditions and compliance rules through complete transparency to any change in information. The monitoring and processing of up to 20,000 articles a day triggers responses like the World Health Organization (WHO) declaring an H1N1 pandemic, which accelerates the development of vaccines and saves lives ENTERPRISE INFORMATION MANAGEMENT 5

6 Amplifying the business impact of your growth strategies With the pace of business quickening, the enterprises that are leading are those that execute with agility and dexterity, demonstrating the ability to capitalize on changes in work culture and other factors like globalization, social and mobile technologies, and staying ahead of the consumerization of IT trend to positively impact top line revenue. Through a unified infrastructure for information management, EIM helps organizations optimize information to reach new markets and customers, engage employees, and generate revenue. Creating exceptional experiences for customers, users, and partners hinges on the efficient and effective exchange of information. Using EIM, organizations can intelligently consolidate and transform content throughout its entire information ecosystem to increase the business impact of this information and unify information channels across applications. By bringing all assets together, EIM helps companies apply their information assets to create business impact through more effective customer communications, cross-departmental collaboration and innovation, and work processes that support all the ways people work today. EIM links structured and unstructured information across multiple formats and data sources, so users are presented with seamless access to information and processes. Productivity and engagement improves as people are able to work with their content in all environments, including web, desktop, mobile, and within business processes and applications. Security of information is ensured as a single source of content is managed according to governance and compliance guidelines. Progressive enterprises use information to create better relationships between customers, partners, and its employees through EIM solutions for online marketing, social business, optimized customer communication management, and global brand management. EIM gives organizations the ability to build their capacity to reach more people with greater impact. One of the world s premier hotel companies is using EIM to provide more authentic hospitality to its guests. As a global company, it needs to connect information across continents, time zones, cultures, and languages to give its associates easy access to up-to-date information on policies through a seamless community. As a result, individuals can collaborate on projects and share information more readily, improving productivity and efficiency, and ultimately, customer service and satisfaction. A global business consulting firm is using EIM to connect its 7,400 employees across 80 permanent offices on six continents encouraging the social exchange of information in free flowing and unstructured ways that move beyond . The company is benefiting from the opportunities provided by social computing to support advanced collaboration, while at the same time providing a secure and managed enterprise environment for their content and intellectual property. Through a unified infrastructure for information management, EIM helps organizations optimize information to reach new markets and customers, engage employees, and generate revenue ENTERPRISE INFORMATION MANAGEMENT 6

7 Accelerating business velocity through efficient use of resources Adaptability, efficiency, and responsiveness to both the market and demands from the business can be the key determining factors of success. A successful organization is able to react with precision, reliability, and excellence. The speed of business is changing and EIM combines business processes with accurate information to ensure that the right information is available at the right moment, within the contextual business processes. EIM gives organizations the ability to make optimal use of resources by empowering people with the information and processes they need to be successful. Using EIM, organizations are able to more effectively manage all types of processes (both dynamic and structured), and collaborate to define, create, deploy, and refine these processes. EIM moves the organization beyond simply managing workflows to strategically planning and modeling their processes to align resources, information, and systems to meet their business goals. Fast access to accurate information in the context of processes improves decision-making, increases visibility into business performance, and speeds responsiveness. Efficiency is improved as processes are extended across departments, functions, and external stakeholders. Connecting people across processes creates exceptional experiences for all stakeholders in the enterprise from productive and engaged employees to satisfied and loyal customers. Increased process velocity helps organizations anticipate change and respond accordingly to avoid disruption or exploit new opportunities. A global technology solutions provider is using EIM to improve its efficiency and performance. By understanding and modeling processes, the Change Management team is able to visually scrutinize many existing processes and perform data modeling for cycle time improvement to streamline and enhance its process performance. A government agency has used EIM to integrate people and systems together to produce decisive results 700 percent annual return on investment in its technology and 27 percent in productivity improvements. A government agency has used EIM to integrate people and systems together to produce decisive results 700% annual return on investment in its technology and 27% in productivity improvements ENTERPRISE INFORMATION MANAGEMENT 7

8 Reducing risk with information governance Enterprise information is growing at an exponential rate, where business applications are moving from the desktop to a variety of mobile devices and the cloud. At the same time, organizations are under increasing levels of scrutiny. In every industry and in all countries, countless government regulations, industry standards, and company procedures exist. Poor management and non-compliance can lead to lost business, financial penalties, and even criminal charges. The capture, distribution, consumption, and protection of information across a broad range of formats have become today s requirements for doing business. Leading enterprises are able to harness information and meet growing compliance and regulatory requirements to reduce legal and business risk. It is responsible and accountable, ensuring that governance policies are in place and adhered to without interrupting or slowing the pace of work. Best practices and solutions that help meet compliance and risk mitigation mandates are complemented by the ability to capitalize on the kinds of productivity and efficiency gains that are produced by an asset-management approach to corporate information. From the moment it is created to the moment it is disposed of or archived, EIM helps companies deliver a governance program for all types of corporate information along with the consumers and creators of this information in the context of real business processes. Sound information governance policies and strategies impact the cost of controlling and managing information. Progressive companies are using EIM solutions to drive their information governance programs. An energy company is using EIM to meet compliance regulations and manage its operations in a more transparent and efficient manner by ensuring that all content is safe, searchable, and readily accessible regardless of application or repository. A federal agency in healthcare is able to store and share information internally and externally across multiple locations for improved efficiency and accuracy and the ability to save lives. EIM has also helped to ensure compliance with a complex array of government and industry regulations. One of the world s leading financial institutions is using EIM to run its certification process for financial reporting, increasing efficiency through automated processes, promoting transparency of information, and meeting compliance requirements. An energy company is using EIM to meet compliance regulations and manage its operations in a more transparent and efficient manner by ensuring that all content is safe, searchable, and readily accessible regardless of application or repository ENTERPRISE INFORMATION MANAGEMENT 8

9 Protecting assets with robust information security Organizations operate in a world where enterprise information is growing. Growing in terms of the challenges it presents and the risk it represents. Information across organizations today is vulnerable to outside intruders and inside leaks. Not properly managing the policies and technologies to protect information has serious consequences. For organizations today, information represents not only risk but also the opportunity to unleash the power of information and generate business value. EIM helps organizations ensure that information is protected from access by unauthorized parties (both inside and outside the firewall), data loss, and breaches. World-class organizations demand a higher level of performance, protection, and reliability EIM delivers on this. EIM helps organizations strike a balance between protecting intellectual property, sensitive information, and privacy with the need to make information easy to find, access, and share for those that are authorized. EIM can be used to control access permissions to content and employ encryption technologies to protect privacy in accordance to corporate governance and policy. Changes made to enterprise information can be closely tracked, audited, and reported. Intellectual property and privacy is safeguarded within an EIM system, allowing for the efficient and effective exchange of information across applications and processes. Organizations are using EIM to protect the integrity and privacy of their information. A worldwide summit made up of senior diplomats and other government officials used EIM to host its meeting on a virtual mobile social network. Delegates were able to collaborate and securely exchange confidential information before, during, and after the summit meeting with robust, enterprise-level controls to guarantee security and privacy, even across mobile devices. A world-leading agricultural company is using EIM to manage its operations in a more transparent, secure, and efficient manner by ensuring that all content is safe, searchable, and readily accessible only to those that have permission to do so. A telecommunications company is realizing significant savings through securely managing its information. They have been able to reclaim over one terabyte worth of storage space in the secure classification and management of corporate records. They estimate that they will also be able to reduce the legal fees associated with ediscovery by 50 percent annually. World-class organizations demand a higher level of performance, protection, and reliability EIM delivers on this ENTERPRISE INFORMATION MANAGEMENT 9

10 Conquering the challenges and exploiting the opportunities of information the building blocks of EIM The value of EIM is clear: by applying new thinking and technologies to take full advantage of enterprise information, organizations create sustainable top- and bottom-line value. But how do organizations get from where they are to where they need to be? Organizations must rethink enterprise information; the way it is captured, stored, accessed, used for decision making, leveraged for process improvement, and applied to deliver exceptional customer experiences, whether online, via the call center, or in person. They must make sure that information is available by the people who need it, when they need it and no matter where they are in the cloud or on premises, accessed on the desktop or on the go anytime, anywhere, anyhow. By reinventing the way that they approach enterprise information, organizations achieve two imperatives: address the challenges it represents and truly capitalize on its potential. The objective is clear: transform the practice of managing and controlling information that organizations have focused on for years into unleashing the power of information to generate revenue, uncover opportunities, drive operational efficiencies, slash costs, and spur innovation. Getting to the goal line is not simple, but the rewards are great. For organizations striving to lead rather than just get by in terms of their approach to information, EIM is the best plan of attack. EIM delivers a highly integrated and comprehensive set of offerings that turns the ideas and ambitions of a forward-thinking concept into reality. Previously distinct information management solutions and entire markets come together and allow information to get into the right hands, at the right moment, across any system, and via any device so that decisions are made, processes executed, and ideas realized faster, better, and more efficiently than ever before. To make it happen to evolve from an organization that sees controlling enterprise information as a goal to one that puts the full force of its information resources behind one that exploits information for business value and competitive advantage requires a significant set of capabilities and solutions. EIM encompasses the full range of technologies, best practices, and solutions required to capitalize on the promise of orchestrating people, business processes, and assets to turn the challenges of information management into opportunities. Specifically, in addition to the best practices, overarching strategy, and value drivers, EIM is powered by a set of applications, or categories of offerings : Pantone EIM Offerings: n Enterprise Content Management () solutions manage information throughout its lifecycle and improve business productivity, all while mitigating the compliance and legal risk and controlling the costs of growing volumes of content. Information c0 m28 y100 k5 Discovery c50 m0 y0 k100 n Business Process Management () CMYK solutions empower employees, customers, and partners Exchange with the processes and information they need to produce signature experiences Pantone and significant PMS 124 PMS 376 PMS 639 business results. n Customer Experience Management () Web Safe # EEB111 8DC63F solutions help organizations exceed customer Discovery Information expectations, reach new markets, and provide superior experiences across all digital RGBtouch 238/177/17 points. 141/198/63 0/165/217 Exchange n Information Exchange solutions facilitate efficient, secure, and compliant exchange of information inside and outside of the enterprise. Information c0 m28 y100 k5 Discovery c50 m0 y0 k100 c100 m0 y0 k5 n Discovery solutions organize and visualize all relevant enterprise information CMYK to make Exchange it possible for business users to quickly find answers to questions and optimize the business impact of their decisions. Pantone Information Discovery ENTERPRISE INFORMATION MANAGEMENT RGB 238/177/17 141/198/63 0/165/217 Exchange 10 RGB Enterprise Content Management () Business Process Management () Customer Experience Management () Information Exchange PMS 124 PMS 376 Information Exchange 238/177/17 141/198/63 147/112/177 PMS 124 PMS 376 PMS 639 PMS 2583 Web Safe # EEB111 8DC63F 00A5D9 c0 m28 y100 k5 c50 m0 y0 k100 c100 m0 y0 k5 c46 m63 y0 k0

11 : Governing the power of information Enterprise Information Management (EIM) is about getting the right information to the right people at the right time and in accordance with regulatory, security, and corporate governance policies. Today, many organizations are struggling with overwhelming amounts of information in different formats across business systems such as SAP, Oracle, and Microsoft and from sources both inside and outside the enterprise. OpenText Enterprise Content Management () delivers a breadth of offerings designed to help you manage the explosive growth of information across your organization and minimize the costs and risks associated with unmanaged content. describes a collection of interrelated and integrated software products that manages the entire lifecycle of information across the enterprise from creation and management to storage, distribution, archiving, and, ultimately, disposition while ensuring that security policies are respected and regulatory compliance mandates are adhered to. unites document and records management, management, content archiving, search, contracts management, and other information governance capabilities to minimize organizational risk and cost while maximizing business insight and efficiency. The results are significant and tangible for organizations successful in executing on strategies. Take, for example one, of the world s largest integrated energy companies involved in every aspect of exploration, production, refining, marketing, and transportation of oil and gas. The organization was spending a great deal of time and money managing critical content throughout its lifecycle and was incurring tremendous costs related to the outsourcing of legal discovery. The expense and legal risk (of substantial penalties and fines due to a lack of an efficient and defensible process of information governance) was simply too great. After employing a well-structured strategy to govern content from creation through to disposition as well as an early case assessment tool for the legal department, the company saved both time and money, improved efficiency, and strengthened their compliance program. Reliance on third-party legal teams during discovery has all but been eliminated entirely; users spend less time applying retention policies and other information management tasks, freeing them up to work on completing projects faster, and the overall storage and management costs around business content have been dramatically reduced. The result for organizations that embrace suites as part of their overall enterprise information management program is a solution that provides true end-to-end management of information across people and processes. Fast and seamless access from multiple environments web, desktop, and mobile, within business processes and the business applications that drive them improve user productivity and efficiency. Organizations are unleashing the power of their information to align processes, provide deeper insight into information, and meet information governance and security needs with. is about getting the right information to the right people at the right time Pantone PMS 124 RGB 238/177/17 ENTERPRISE INFORMATION MANAGEMENT 11

12 : Accelerating the power of information The way that organizations manage business processes determines operational effectiveness, efficiency, and, ultimately, success. Enterprise Information Management (EIM) makes it possible for organizations to capitalize on the convergence of previously distinct solutions for content management, process definition and execution, discovery, and exchange. EIM changes the way that organizations think about business process and the role that people and information play in transforming the business. Enterprise Resource Planning (ERP) systems are often at the core of transactional processes within most organizations from financials and human resources to supply chain, customer relationship management, invoicing, accounts payable, and other critical aspects. ERP systems do an admirable job of executing process and serving as the system of record, but with the pace of business, the growing need to harness agility and adaptability to spur innovation, and pressure to continuously improve business processes to gain and maintain competitive advantage, organizations need more. Enterprises that focus an opportunistic lens on information the ones that take full advantage of information assets to empower people, fuel processes, and drive results have embraced advanced Business Process Management () capabilities to complement process management systems and enhance operations. On top of core transactional capabilities that provides, organizations have next-generation capabilities to not only execute processes but to continuously improve them. The results of successfully extending beyond its traditional role across the enterprise to allow for agile process improvement and strategic business modeling can be profound. Take, for example, the financial services arm of a leading car manufacturer. More than 50,000 time-sensitive auto financing contract packages are received monthly. Traditional transactional systems and ERP were not only insufficient for the company to manage the workload but, more importantly, to meet customer service standards and compliance mandates. With dynamic case management and an advanced process management framework to complement core transaction systems, the organization has been able to process some 30 percent more contract packages per month with increased accuracy. What s more is that they are doing it with 26 percent fewer staff. Another key benefit, according to the organization s head of contract processing, has been a significant improvement in customer satisfaction with the organization s lending and financing experience. For the business, this has improved both top and bottom line performance by way of cost reduction, increased sell-through opportunities, and efficiencies. Through Dynamic Case Management, organizations can optimize both structured and unstructured processes to make quicker, better-informed decisions and superior customer service. Process Application Frameworks provides a comprehensive platform to design, automate, monitor, and improve the shared services environment, with process-based applications that provide unique user profiles and a highly intuitive experience. A final advanced solution that as part of a broad EIM strategy delivers is Strategic Planning and Modeling of business processes. Strategic Planning and Modeling tools deliver business value by integrating, analyzing, and communicating structured and unstructured information about an organization in one place. This Pantone allows organizations to better define strategies, understand the impact of changes, and monitor performance against its goals. RGB The results of successfully extending beyond its traditional role across the enterprise to allow for agile process improvement and strategic business modeling can be profound PMS 124 PMS /177/17 141/198/63 ENTERPRISE INFORMATION MANAGEMENT 12

13 : Experiencing the power of information Business is built on relationships. To succeed, organizations must consistently reach new markets and foster vital relationships with their customers, partners, and employees. This requires communicating corporate positioning and messaging consistently across many channels online, print, or multimedia. Customer Experience Management () is a combination of software technologies designed to optimize your online marketing strategy and campaigns, manage your global brand, optimize social media, and produce effective customer communications. As part of a broad strategy for Enterprise Information Management (EIM), aims to creates a richer, more interactive online experience across multiple channels like websites, mobile devices, social networks, and more without sacrificing the organization s requirements for sound and defensible information governance. ensures the consistency of brand communication and messaging by effectively managing all brand assets throughout their entire lifecycle, automatically and on a self-service basis to improve efficiency and reduce errors in brand communication. Protecting intellectual property is another key element of brand management and, with digital rights management and other security features, ensures consistent and easy use of assets across digital channels while preventing unauthorized access and distribution. One of the world s best-known video game producers is unleashing the power of information to control its brand globally, making assets easy to find and distribute, and creating a consistent look, feel, and voice for all communications, campaigns, and programs around the world. Before deploying, the company struggled with off-brand communications reaching consumers, issues with localization, and major infractions of brand standards with respect to marketing materials, rich media assets, and tone and voice. Now, with a central repository for all digital content, the organization can ensure the secure access and distribution of materials and roll out new campaigns with agility and ease. allows marketing departments to transform information into a source of productivity, innovation, and revenue. It makes it possible to continually measure and refine programs using web and social analysis, sentiment analysis, and customer analytics and exploit emerging information types to discover new opportunities and create engaging dialogue through self-service solutions, targeted customer correspondence, and communities. Having customers engage directly with the company brand improves conversion rates and customer loyalty and could even transform customers into raving fans or evangelists. With, some of the most successful brands across every industry are unleashing the power of information to create online experiences that attract customers, engage employees, generate loyalty, and drive revenue. optimizes your online marketing strategy and campaigns, manages your global brand, optimizes social media, and produces effective customer communications Inf Ex Inf Ex Pantone PMS 124 PMS 376 PMS 639 RGB 238/177/17 141/198/63 0/165/217 ENTERPRISE INFORMATION MANAGEMENT 13

14 Information Exchange: Extending the power of information Sharing information internally and externally is an essential part of any successful business. Whether in digital or traditional format, high volumes of information are exchanged in many different forms and across an increasing variety of channels, making it difficult to manage, keep track of current information, and locate files efficiently. Enterprise Information Management (EIM) is an approach that allows information to flow at the speed of business in a secure and efficient way to give organizations competitive edge, spur innovation, increase revenue generating opportunities, and reduce cost inefficiencies. As part of a holistic EIM strategy, Information Exchange offers a set of applications and capabilities to facilitate efficient, secure, and compliant exchange of information, both inside and outside of the enterprise. From extending governance policies and best practices across channels to ensure compliance to removing traditional barriers to innovation by accelerating information sharing through mobile devices, information exchange is redefining enterprise conversations. The opportunities to drive business value through effective, secure information exchange are boundless. Take one of the largest neuroscience research facilities in North America, for example. With a highly intuitive and secure web environment that allows for easy sharing of information and online collaboration, the institute is accelerating time to market for new methods and getting research projects to completion much faster than was possible even a few years ago. The institute needed to overcome the barriers of location, department, and scientific discipline to provide the infrastructure necessary for communication and collaboration between researchers. With online collaborative workspaces, researchers are able to focus less on managing information and protecting its distribution for collaborative purposes and almost exclusively on discovering, developing, and delivering new treatments for brain disorders. Information exchange solutions, as part of EIM suites, safely move information from where it is to where it needs to be, regardless of which business systems (SAP, Oracle, Microsoft, file server, archive, and other sources) it resides in, what devices it is required on, from user to user, company to customer, agency to constituent from anywhere at any time. What s more is that organizations do not need to worry about the mounting threats of internal information leaks and cyber-attack. Data integrity and security are all ensured with built-in capabilities as part of information exchange solutions. Information Exchange Information Exchange safely moves information from where it is to where it needs to be, regardless of where it lives, what devices it is on, from user to user, company to customer, agency to constituent from anywhere at any time Information Exchange D D 124 PMS 376 PMS 639 PMS /17 141/198/63 0/165/ /112/177 ENTERPRISE INFORMATION MANAGEMENT 14

15 Discovery: Discovering the power of information Business insight is gained by organizing, combining, and visualizing information in new ways to identify relationships, risk, and new opportunities for growth. By linking structured and unstructured information across multiple formats and sources, such as ERP systems, document management repositories, business applications, websites, and more, in a unified, enterprise-wide way, EIM lays the foundation for analyzing large volumes of information in real-time with superior accuracy. The Discovery aspect of EIM helps organizations capture, combine, and transform data across information silos into formats that can be automatically contextualized and proactively grouped for users to conduct query and analysis work to glean business insight. With discovery solutions, organizations gain leading-edge capabilities, including progressive search, semantic analytics and navigation, and categorization, all designed to mine, extract, and present the true value of enterprise information for decision making and analysis. Information One of Canada s leading newspapers leverages discovery solutions to deliver exceptional information search and exploration experiences on Exchange its website. In the past, readers complained about poor search and retrieval of information, a clumsy experience, and an overall inability to find what it was they were after in a timely manner. This had negative implications for the business, namely that visitors (potential subscribers) would move on to another source where they could get the news they were after and loss of ad revenue as the visit times were such that advertisers felt that readers needed a better experience or they were less likely to visit their site or act on their promotional offers. The solution? An overhauled website in short order with a discovery solution to provide the semantic search and navigation capabilities needed to keep visitors on the site longer and provide a rich, meaningful search experience. Readers now report being able to find what they are looking for much faster and indicate approval of the suggestive search capabilities on the site which provide context and further reading on a predictive, or proactive basis. Overall satisfaction and click-through rates for advertising have increased substantially and readership and time-on-website-per-visit rates are increasing steadily. Discovery solutions deliver a non-intrusive solution that eliminates the need for business users to sort and classify growing amounts of content or even, in some cases, know what they are searching for. Managers and employees rely on information to do their jobs, and having these resources indexed and accessible significantly improves efficiency and employee satisfaction. Information Volumes of uncategorized content can be automatically analyzed to help discern relevant topics, summaries, sentiments, and relationships to deliver Exchange more enriched information. Content analytics allows the enterprise to organize and interpret data streams in new and repeatable ways. Along with metadata, Discovery solutions like semantic analysis allow for the integration of data for a variety of reporting and analytic uses that provide insights for more effective business management. Organizations across the globe are unleashing the power of their information with Discovery solutions to ignite innovation, make better decisions, and drive business outcomes to create competitive business advantage. 376 PMS 639 Discovery Discovery helps organizations capture, combine, and transform data across information silos into formats that can be automatically contextualized and proactively grouped for users to conduct query and Discovery analysis work to glean business insight PMS 2583 PMS 334 8/63 0/165/ /112/177 0/163/137 ENTERPRISE INFORMATION MANAGEMENT 15

16 OpenText Unleashing the Power of Information OpenText has two decade s worth of experience in helping organizations deal with content management issues. The company is building on its strength and heritage in Enterprise Content Management () to expand its offerings into a larger category of Enterprise Information Management (EIM). As business information becomes more varied, detailed, and challenging to manage, the markets of, Business Process Management (), collaboration and social media (Information Exchange), Customer Experience Management (), and discovery solutions are converging to form EIM. is a part of this equation, delivering the critical governance and lifecycle management capabilities required by a comprehensive enterprise information management solution. EIM delivers a unified infrastructure and holistic approach to managing an enterprise s entire store of content from transactional data to unstructured information across departments, applications, and repositories. EIM is made up of a set of dynamic technology suites that combine to empower organizations to be agile, insightful, and high performing and capable of realizing the true potential of information by extracting its business value. It makes it possible to apply technologies and information management practices in new and innovative ways to improve business insight, strengthen business impact, accelerate process velocity, address information governance, and ensure security and privacy. EIM helps to solve information challenges for leading organizations around the world on premise, in the cloud, and on mobile devices. OpenText is currently helping more than 50 thousand global enterprises succeed by unleashing the power of information to sharpen their competitive edge, grow their business, lower the costs of operations, and reduce information governance and security related risks. About OpenText OpenText is the leader in enterprise information management. EIM enables organizations to grow the business, lower costs, and accelerate business responsiveness while ensuring governance and security. OpenText software helps bring structure to the unstructured by unleashing the power of information for more than 50 thousand global customers. For more, visit BIG DATA IS REAL AND IT IS HERE: 2012 SURVEY ON MANAGING BIG AND UNSTRUCTURED DATA, By Joseph McKendrick, Research Analyst., Produced by Unisphere Research, a Division of Information Today, Inc., April Visit online.opentext.com for more information about OpenText solutions. Corporation is a publicly traded company on both NASDAQ (OTEX) and the TSX (OTC). Copyright 2012 by Corporation. OpenText,, and Be Enterprising are trademarks or registered trademarks of Corporation. This list is not exhaustive. All other trademarks or registered trademarks are the property of their respective owners. All rights reserved. (07/2012)0088.1EN

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