Myth-busting: The Truth Behind Data Center Marketing Trends. Presentation Code 27631

Transcription

1 Myth-busting: The Truth Behind Data Center Marketing Trends Presentation Code Dave Sterlace March 25, 2013

2 Speaker name: Speaker title: Dave Sterlace Market Development Manager Data Centers Company name: Location: Thomas & Betts Philadelphia, PA

3 Your safety is important to us Please be aware of these emergency procedures Emergency numbers: Dial from any house phone or from any cell phone or outside line In the event of an emergency please call the emergency numbers above... Do not dial directly. In the event of an alarm please proceed carefully to the nearest exit or the appropriate exit as directed by Convention Center personnel. Use the stairwells or escalators to evacuate and do not attempt to use the elevators. Convention Center associates will be located throughout the public space to assist in directing guests toward the closest exit. If evacuation is required, please be alert for handicapped or disabled persons who may need your assistance. Do not re-enter the building until advised by Convention Center personnel or an all clear announcement is made. For non-emergencies dial from any house phone or from any cell phone or outside line. Thomas & Betts Group/Segment

4 Orange County Convention Center West Concourse Level 2 Know your surroundings: Identify the meeting room you are in Locate the nearest two exits Thomas & Betts Group/Segment

5 Orange County Convention Center West Concourse Level 3 Know your surroundings: Identify the meeting room you are in Locate the nearest two exits Thomas & Betts Group/Segment

6 Agenda Industry Overview Myth Busting Topics Questions and Answers Summary

7 T&B Data Centers Amount of Global Energy consumed by Data Centers (carbon equivalent greater than entire airline industry)

8 T&B Data Centers Years to Double Power Usage EPA Estimate

9 T&B Data Centers 15 30x Data Center Power/sq ft vs Office Building (some estimates are x)

10 T&B Data Centers Electrical Construction Costs of Data Center vs Total Cost (30% on office building)

11 T&B Data Centers 100MW Second Only to O Hare Airport in all of Metro Chicago, 350 E Cermak 1.1M ft2 (currently largest in the world)

12 T&B Data Centers 30MW New Capacity in Metro NY 2H12

13 T&B Data Centers 40,000 Amount of server cores used for weather forecasting

14 T&B Data Centers Average number of unplanned outages per year in US Data Centers

15 T&B Data Centers $350k/hr Average Cost of Downtime

16 T&B Data Centers Total loss due to downtime in US alone

17 T&B Data Centers IBM2009 Revenue from Data Centers

18 Data Center Industry Overview

19 Data Center Industry Overview Data Center power is split into two categories: Compute Power Facilities Systems There have been tremendous increases in compute efficiency including: Server virtualization (up to 80% less power) Blade Servers (increased power density of racks) ARM and RISC processors can reduce power consumption by 90% Data Centers use between 15x and 30x the power per square foot of office buildings Power used by Data Centers is doubling every 5 years Efficiency in Facilities and Power loads is developing

20 Data Center Industry Overview From Report to Congress on Server and Data Center Energy Efficiency by US EPA Energy Star Program

21 IBM s Data Center revenues are over $40B ( Mechanical and Electrical Costs are 70% of construction costs of Data Center (vs 15% in office building) PUE is a common measure of Data Center Power usage Ideal is 1.2 Current goal is 1.5 Observed is typically 2.0 or more (Source : The Green Grid White Paper Describing Datacentre Power Efficiency )

22 Trends Do higher voltages help make power distribution more efficient? Will the cloud solve my problems? Is DC Distribution the wave of the future? Which of the trends in heating, ventilation and air conditioning (HVAC) are most relevant to your site? Are tier levels still relevant? Are a BMS and multiple software packages required to manage your data center?

23 Do Higher Voltages make Power Distribution More Efficient? European Voltages (230/400Y) are an easy way to increase power density using existing wiring. Servers come with universal power supplies typically V AC P=EI = Savings in Cu No less transformation Higher energy available = higher cost equipment Verdict: TRUE

24 Will the cloud solve my problems? Current designs are based on hardware redundancy (pre cloud) Cloud is based on applications redundancy Less costly infrastructure More likely to be able to "follow the moon" to save on standard energy costs Allow scalable deployment as needed Can be private or public or hybrid as needed Software dependent =? verdict: True

25 Is DC Distribution the Wave of the Future? ABB to supply innovative DC power distribution system to green data center A new direct current (DC) solution in Switzerland will provide maximum energy efficiency and minimum environmental impact for the green.ch data center facility Zurich, Switzerland, July 13, 2011 ABB, the leading power and automation technology group, will design and install an advanced, direct current (DC) power distribution system for green.ch, one of the top information and communications technology (ITC) service providers in Switzerland. DC technology trims power conversion losses and is 10 to 20 percent more energy efficient than traditional alternating current (AC) technology for electrical distribution in data centers. DC systems are also less complex and require less space, reducing equipment, installation, real estate and maintenance costs, resulting in a saving on total facility costs of up to 30 percent. ABB will install a fully redundant 1 megawatt DC power distribution solution for the 1,500 m 2 expansion of the existing 3,300 m 2 data center. It will be designed and engineered to green.ch s stringent ecological standards by Validus DC Systems, an ABB company. The order includes a service level agreement, and the expansion is scheduled to begin commercial operation in the first quarter of Located in the municipality of Lupfig, in north-central Switzerland, the green.ch data center provides customers with secure storage and data management capabilities. The green.ch data center has been selected as ABB s demonstration site for its new DC technology. It will be used as a showcase for international data center customers seeking to profit from this groundbreaking technology by reaching new benchmarks in energy efficiency for data center technologies

26 Is DC Distribution the Wave of the Future? Computers are DC devices DC (depending on topology) requires significantly less transformation and transformation losses NEC doesn t recognize DC only wiring Grounding and Arc Flash Standards in development DC equipment, if available, sold at a premium (lighting, drives, fans, motors) Verdict: TRUE for leading edge customers

27 Which HVAC Trends Are Relevant To My Site? Site Planning for new Data Centers Full use of ASHRAE curve and recommendations from server manufacturers Hot Aisle / Cold Aisle containment

28 Which HVAC Trends Are Relevant To My Site? No more raised floor distribution plenums Door mounted cooling (Re)introduction of water cooled equipment Specialty ducting Verdict: Depends

29 Are Tier Levels Still Relevant?

30 Are Tier Levels Still Relevant? Tier Levels were established by the Uptime Institute to define power system topology, higher the tier level, the higher the resiliency Only 2 Tier IV accredited Uptime Institute data centers exist in North America Some info (ref 7x24 Fall 2010 conf) shows that dual redundancy leads to DECREASED availability Many customers are using tiered zones within their data center. Verdict: Probably not as relevant as they once were

31 Are a BMS and multiple software packages required to manage your data center? Today s OCS (Open Control Systems) allow integration platforms that allow easy connectivity to all areas of the facility Redundancy and increased availability are common among these systems Traditional data center software packages are limited in their functionality and tend to focus on one area These packages tend to do more monitoring than control Today s electrical and instrumentation equipment are smart that allows the user to take advantage of additional capability Verdict: FALSE

32 Are a BMS and multiple software packages required to manage your data center? Image and data courtesy ebay

33 Are a BMS and multiple software packages required to manage your data center?

34 Agenda Industry Overview Myth Busting Topics Questions and Answers Summary

35 Summary Some of the trends are very good ideas Determine for yourself which is relevant to your facility Sifting through the information is the hardest part

36 Important reminders Automation & Power World 2013 BE SURE YOU SCAN YOUR BADGE Simply tap your badge on the Tap n Go ipad at the entrance to this classroom. Workshop Evaluations You are encouraged to complete the workshop evaluation by logging into the Automation & Power World portal. The workshop evaluation link is available on abb.com/apworld or download the event app to complete the evaluation on your mobile device. Each completed survey will be entered into a drawing to win a $25 gift card. Ten gift cards will be awarded daily. Professional Development Hours and Continuing Education Credits (CEUs) You will receive an by April 5 to login to the Automation & Power World portal to obtain a transcript for all workshops attended during the event. YOU MUST HAVE YOUR BADGE SCANNED for each workshop you attend in order to obtain PDH or CEU credentials.

37 Contact information If you have further questions, please contact me: Dave Sterlace Thomas & Betts (215)