Bringing Rich Media to the Customer Experience

Transcription

1 Bringing Rich Media to the Customer Experience Transform video potential into customer action Wouter Maagdenberg Product Manager SDL Media Manager June 14 th

2 About SDL Media Manager 2

3 SDL Media Manager in 3 minutes 3

4 1. Centralize & Manage Rich Media Extend on ECL Model to connect to SDL Media Manager SDL Tridion 2011 SDL Manager SDL Campaign Management SDL LiveContent Extend on SDL Media Manager API SCALA Digital Signage connector YouTube connector Cumulus DAM Opentext DAM... SDL Media Manager On-boarding program

5 1. Publish Rich Media via SDL LiveContent Extend on ECL Model to connect to SDL Media Manager SDL Tridion 2011 SDL Manager SDL Campaign Management SDL LiveContent Extend on SDL Media Manager API SCALA Digital Signage connector YouTube connector Cumulus DAM Opentext DAM... SDL Media Manager On-boarding program

6 Using SDL Media Manager gives us the interaction with our customers and prospects in an innovative way that leads to measurable leads for our sales.

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8 The Media Asset Lifecycle Improves rich media management & cross media communications for global companies, as a managed service, combine software & infrastructure, primarily promoted indirect. The Media Asset Lifecycle create produce publish distribute consume archive 8

9 DAM or MAM? Improves rich media management & cross media communications for global companies, CREATION & PRODUCTION as a managed service, combine PUBLICATION software & DISTRIBUTION & infrastructure, primarily promoted indirect. Digital Asset Management The term Digital Asset Management" (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files. DAM finds its roots in the print industry. The Media Asset Lifecycle Media Asset Management The term Media Asset Management" (MAM) is a sub-category of "Digital Asset Management," mainly for audio, video, images and other media content. SDL Media Manager considers itself to be a MAM-system. create produce publish distribute consume archive DAM DAM DAM DAM MAM MAM MAM MAM MAM

10 SDL Media Manager Technology Priorities Integrate with SDL Technologies Multi-channel delivery Inscreen Call-to-Action Social Media delivery Second screen Brand Management & channel consistency Real time insight & actionable metrics Localization 10

11 LiveContent with Media Manager How does it help you today? 11

12 Replace the cartridges How difficult can it be? 12

13 Replace the cartridges, or 13

14 Auswechseln der Patronen 14

15 Where to publish to? 15

16 And what if you have a few more printers. 16

17 with a few more options. 17

18 Multiple Products Multiple Features & Topics Multiple Languages Multiple Channels 18

19 How it works How it works

20 Rich Media Management Other language, same rich media assets = 20

21 Rich Media Management Same text, other rich media assets 21

22 Media Intelligence Condition based publishing Product 1 Product 2 Product 3

23 To replace the cartridges 1. Check that power is on. 2. Remove cartridge. a. Open cartridge access door. I II III Wait for print carriage to move to center of product 23

24 Conditioned Based Publishing SDL Media Manager 1. OUTLETS are the placeholders / players displaying the dynamic CONTENT 2. CONTENT can be CONDITIONED by tags & values in order to show/not show. 3. APPLICATIONS can overlay the CONTENT.

25 LiveContent with Media Manager How does it help you tomorrow? 25

26 26 Replace the cartridge 2.0

27 To replace the cartridges 1. Check that power is on. 2. Remove cartridge. a. Open cartridge access door. Wait for print carriage to move to center of product 27

28 b. Press tab on cartridge, then remove it from slot. 28

29 Steps in DITA become Slideshows & Animations 29

30 Slideshows & Animations can be rendered into Video 30

31 Questions? Copyright SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.

32 Copyright SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL. 32