E-Newsletters That Work: The Small Business Owner's Guide To Creating, Writing And Publishing An Effective Electronic Newsletter

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1 Brochure More information from E-Newsletters That Work: The Small Business Owner's Guide To Creating, Writing And Publishing An Effective Electronic Newsletter Description: The secret is out. Electronic newsletters are the best marketing tool to come along in a long time for your small business. E-Newsletters generate leads; increase sales; open up a two way dialogue with customers; position your company as an industry thought leader; and provide you with an instantaneous means for communicating with the outside world. They're inexpensive to produce and publish, and they provide you with a systematic means for staying in front of your customers and prospects. Unfortunately, it's not that simple: - Every day, more and more E-Newsletters are launched. There's a lot of competition for the attention of your readers. To stand out, yours needs to be among the best in whatever business you're in. - There are many tradeoffs to be made and pieces to pull together in doing it professionally and efficiently. - Your customers and clients will be watching, and you need to make as strong an impression as possible, particularly during those first few months of publication. My new e-book, "E-Newsletters That Work," is focused on helping you solve these problems, and much, much more. Anybody can send an E-Newsletter. The challenge is in creating something that people anticipate, open, read, and pass along enthusiastically, and that at the end of the day, makes a measurable difference for your business: - An E-Newsletter filled with useful, relevant information. - An E-Newsletter that's written in a clear, genuine voice; that reflects what it's like to do business with your company. - An E-Newsletter that grows your business by focusing on solidifying relationships with your clients and prospects over the long term, not on hard sales and quick promotions. That's what this 80 page e-book will show you how to do. In one place - in an easy, compelling, fresh and practical way - I'll show you how to create an effective E-Newsletter for your business. I'll explain what you need to know and how the pieces fit together, and I'll give you techniques that you can use immediately to start or improve your E-Newsletter. "E-Newsletters That Work" is based on our 6 years of experience developing, managing, writing and fixing electronic newsletters. All of the concepts and techniques that we use in our workshops and teach to our clients are contained in one place, in this book. "E-Newsletters That Work" is written in a clear, "question and answer" format, making it easy to get through, and easy to use as a reference again and again, as you develop and refine your E-Newsletter over time. Here's Just A Sample Of The Questions Answered In "E-Newsletters That Work" - How do I decide what to write about? (Page 18) - How often should the newsletter be published? (Page 57)

2 - How important is it to send an HTML newsletter? (Page 38) - How much subscriber information should I require at sign-up? (Page 56) - Where do I get the addresses from, and how do I make sure I'm not "spamming" people? (Page 54) - What's the best editorial format? (Page 41) - How long should the newsletter be? (Page 42) - What do I do if I can't write? (Page 27) - Should I "force" a visit to my web site? (Page 45) - Should I sell ads in my newsletter? (Page 46) - What goes in the "From" field when I send the newsletter? (Page 61) - What's likely to go wrong? (Page 15) - What's the correct mix of "promotional content" Vs. "real content?" (Page 28) - How do I manage bouncebacks? (Page 60) - How do I define a target audience? (Page 21) - Can I send the newsletter as an attachment? (Page 40) - How much hyperlinking is appropriate? (Page 33) - What's the best day of week / time of day to publish? (Page 58) - What goes in the "Subject" line when I send the newsletter? (Page 62) - How do I use my newsletter and web site together? (Page 49) - Why is reader feedback important and how do I get it? (Page 36) - How do I get readers to forward my newsletter to colleagues? (Page 48) - Is it OK to rent my list of names to noncompeting companies? (Page 65) - How do I measure the return on my investment? (Page 13) Order Today, And Here's What Else You'll Receive: A Special Bonus Section on Vendor Outsourcing! "E-Newsletters That Work" contains a special appendix section devoted to the topic of E-Newsletter vendor outsourcing, including... - Understanding what an outsourcer does. - Deciding which aspects of your E-Newsletter to outsource and which aspects not to. - Understanding the risks involved in outsourcing - Understanding the costs involved in outsourcing - Deciding how to choose an E-Newsletter outsourcer Bonus #2 E-Newsletter Launch Template and Checklist!!

3 "E-Newsletters That Work" includes a 5 page launch template and checklist, to systematically guide you through the thought process of developing your E-Newsletter. The template pulls the concepts and guidelines detailed in the book into a straightforward, simple tool that you can use as you prepare to launch. "E-Newsletters That Work" comes with an 8 week 100% Money Back Guarantee! Take up to 8 weeks to apply the knowledge that I share in this book. I'll refund your purchase price if at any time you feel that the book wasn't worth it. To sum up, here's what you get: - The 80 page e-book, "E-Newsletters That Work" - The special bonus section on Vendor Outsourcing - The exclusive E-Newsletter Launch Template and Checklist - An 8 week, 100% money back guarantee if you're not completely satisfied Contents: Overview 1. Introduction 2. Two Suggestions For Using This Book 3. What is an E-Newsletter? 4. Why start an E-Newsletter for your business? 5. How much does it cost? 6. Is it really worth the effort? 7. How do I know if it's working? 8. What's likely to go wrong? 9. The Three Secrets to an Effective E-Newsletter Creating The Content, Part I - What Do I Write About? 1. What do I write about? 2. How broad or narrow should my topics be? 3. How do I define my target audience? 4. How do I keep from "giving too much away?" 5. Can I pay somebody else to write the content? 6. Should I survey readers to find out what they want? 7. What if I run out of things to write about? 8. Should I build up a stockpile of articles before I launch? Creating The Content, Part II - How Do I Write? 1. What do I do if I can't write? 2. What's the right mix of promotional Vs. "real" content? 3. Should I hire an editor? 4. How opinionated should I be? 5. How technical should the E-Newsletter be? 6. Should I copy the experts in my field? 7. How much hyperlinking is appropriate? 8. Is it a good idea to use stories and metaphors? 9. Should I mention my clients in my newsletter? 10. Why is reader feedback so important? 11. How do I get readers to give me feedback? Formatting And Layout 1. How important is it to send an HTML (graphical) newsletter? 2. How do I manage HTML Vs. AOL Vs. text versions of my newsletter? 3. Can I just send the newsletter as an attachment? 4. What's the best editorial format? 5. How long should my newsletter be? 6. How important is the newsletter name? 7. Should I sign the newsletter? 8. Should I "force" a visit to my web site?

4 9. Should I sell ads in my newsletter? 10. What's an "opt-out message" and what should it say? 11. What's a "forward to a friend" message and what should it say? 12. What's the benefit of archiving past newsletters on my web site? 13. Are there particular page layout considerations to keep in mind? 14. Should I number and date the E-Newsletter? 15. Do I need a copyright notice? 16. Other recommendations for formatting your E-Newsletter Delivery And List Management 1. Who do I send the newsletter to? 2. How do people subscribe and unsubscribe? 3. How much subscriber information should I require at sign-up? 4. How often should I publish? 5. Is there a particular day of week / time of day that's most effective? 6. Do I need to publish on the same day each month? 7. What are "bouncebacks" and what do I do with them? 8. What goes in the "from" field when I send the newsletter? 9. What goes in the "subject" line when I send the newsletter? 10. What's a "welcome message" and what should it say? 11. What's a "goodbye message" and what should it say? 12. Is it OK to rent my list of names to noncompeting companies? Final Thoughts Appendix I - Outsourcing 1. What parts should I outsource to a vendor? 2. What parts should I not outsource to a vendor? 3. How much does it cost? 4. Is there a risk in outsourcing? 5. How do I choose a vendor? Appendix II - E-Newsletter launch Template and Check List Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.

5 Page 1 of 2 Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to (from USA) or (from Rest of World). If you have any questions please visit Order Information Please verify that the product information is correct. Product Name: Web Address: Office Code: E-Newsletters That Work: The Small Business Owner's Guide To Creating, Writing And Publishing An Effective Electronic Newsletter SC Product Format Please select the product format and quantity you require: Electronic (PDF) - Single User: Quantity USD 20 Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: Last Name: Address: * Job Title: Organisation: Address: City: Postal / Zip Code: Country: Phone Number: Fax Number: * Please refrain from using free accounts when ordering (e.g. Yahoo, Hotmail, AOL)

6 Page 2 of 2 Payment Information Please indicate the payment method you would like to use by selecting the appropriate box. Pay by credit card: You will receive an with a link to a secure webpage to enter your credit card details. Pay by check: Please post the check, accompanied by this form, to: Research and Markets, Guinness Center, Taylors Lane, Dublin 8, Ireland. Pay by wire transfer: Please transfer funds to: Account number Sort code Swift code IBAN number Bank Address ULSBIE2D IE78ULSB Ulster Bank, Main Street, Blackrock, Co. Dublin, Ireland. If you have a Marketing Code please enter it below: Marketing Code: Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at Please fax this form to: (646) or (646) From USA or From Rest of World

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