The State of the Omni Channel
|
|
- Benjamin Houston
- 8 years ago
- Views:
Transcription
1 The State of the Omni Channel PROVIDED BY SHEERID Jake Weatherly SHEERID CO-FOUNDER AND CEO OF SHEERID
2 T H E S T A T E O F O M N I C H A N N E L Omni channel, multi-channel, webrooming, showrooming the abundance of buzzwords that are used to describe the changing state of retail (and that spellcheck can t even recognize) indicate that we are in a period of transition and innovation. There is no doubt that the omni channel marketplace would not exist today if it weren t for the evolution of technology, but it is undeniable that human behavior and psychology have played a role in the evolution of omni channel as well. The current challenge for retailers is in delivering a seamless customer experience across all channels, including online, in-store, and via mobile, so that they can meet customers high expectations as well as optimize sales and revenue. Whether they choose to turn to third-party service providers to deliver the necessary tools, or opt to build out the tech and marketing in house, businesses who once specialized in brick-and-mortar or e-commerce are now struggling to redefine themselves as players in the omni channel marketplace. The ones to watch are the early adopters and industry leaders lighting the way with their creative, ground-breaking tactics and tools. WHAT IS OMNI CHANNEL AND WHY DOES IT MATTER? An omni channel retail experience offers a customer the option of using any sales channel for any given transaction. While more retailers are moving toward a multi-channel model by allowing customers to make purchases online, in-store, from a catalog, or using a smartphone, many of those channels still operate independently. For example, if a consumer purchases a product in-store, they need to drive back to the store to return it, they can t return it online. In an omni channel retail environment, customers can initiate any kind of transaction at any channel. Omni channel is focused on seeing and interacting with the customer as an individual, across multiple channels or touch points. Studies by McKinsey and Company have shown that consumers who shop across multiple channels spend approximately four times more than customers who only shop in one channel. As technology has developed and Americans are adopting technologies at a faster rate, retailers are finding it s imperative to embrace an omni channel approach to keep up with their competition and stay relevant to consumers in today s marketplace. In an omni channel retail environment, customers can initiate any kind of transaction at any channel. 1- THE STATE OF THE OMNI CHANNEL
3 THE IMPACT OF TABLETS AND TECHNOLOGY Remember the good old days before 2007, when all phones had buttons instead of touch screens (unless you had a rotary phone), 1-in-3 of your friends probably didn t have Internet at their house, you had to watch TV on a television, and check your on a computer? That was before the introduction of the smartphone and the tablet. Although there had been other smartphones on the market, the Apple iphone hit the market in 2007 as the first smart phone with a touch screen, becoming the forefather of the modern smartphone. The ipad followed three years later, in In Pew Research Center s Internet & American Life Project, researchers took a look at tablet ownership and access to broadband internet over time. They found that by November of that 2010, 5% of all adult Americans owned a tablet. Fast forward to November of 2013, and 34% of adults in the U.S. own a tablet. 61% own a smartphone. And a whopping 70% of American homes have a high-speed broadband connection. By the end of 2013, analysts from Forrester Research Inc. predict that 47% of the U.S. population will have regular access to mobile Internet. According to a Forrester Research Inc. report entitled U.S. Cross-Channel Retail Forecast, 2012 To 2017, 150 million people will be connected to the Internet via Wi-Fi, hot spots, and broadband nearly every moment of their waking lives. This non-stop access to e- mail, texts, social media, online reviews, and of course, e-commerce sites, has transformed the way people behave and interact with each other and with retailers. EMarketer recently reported that the average American adult spends five hours a day online, more time than they spend watching television. A little less than half of the time spent online (2.21 hours), is spent on smartphones, tablets, and other mobile devices, nearly an hour more than they spent on mobile Internet devices last year. 2- THE STATE OF THE OMNI CHANNEL
4 THE HUMAN FACTOR For as far back as we can remember, humans have craved instant gratification and enjoyed acting on impulse. From the Polaroid camera to the microwave to smartphones, technology has evolved to provide immediacy. In the 21 st century, psychologists fear that our hyper-connected lifestyles are making us more impatient. A computer scientist who studied the habits of Internet users found that they were only willing to wait for a download for two seconds before some began to abandon the site. After only five seconds, the abandonment rate was 25%. People have become accustomed to instant downloads and streaming video on YouTube, Netflix, Amazon Prime and TiVo. Today s consumers expect what they want, when they want it, where they want it. Retailers are trying to meet their customers demands to maintain customer loyalty, increase revenues, and create differentiators between their brand and the competition. Just recently, Amazon announced a partnership with the postal service so that they can provide Sunday delivery in New York and Los Angeles, allowing Amazon shoppers to receive their packages seven days a week. While consumers are growing more impatient, they re also becoming increasingly comfortable making purchases online or on mobile devices as payment transaction technology has evolved into a fast, secure, and convenient buying process. Parks Associates, a consumer analytics research firm, finds that 43% of smart phone users have used their phone to make a purchase in the last 30 days. In that same study, quick checkout methods, which involve the retailer keeping the shopper s credit card information on file, accounted for a quarter of mobile purchases. In 2012, e-commerce sales grew 15% in the United States, seven times as fast as traditional brick-and-mortar retailers. While the U.S. Census Bureau reports that only 5% of retail purchases were made online in 2012, Forrester Research and other experts predict that by 2017, that percentage will double. They also predict that 60% of all retail sales will involve the Internet, whether a shopper is going online to compare prices or actually completing the transaction online using a computer or mobile device. 3- THE STATE OF THE OMNI CHANNEL
5 THE SHOPPING PROCESS Not all shoppers are created equal. Four shoppers selected at random may all be in different phases of the shopping process. Regardless of whether someone is shopping online or in-person, the four phases of shopping are: 1. Research- Potential customers compare prices, features, and benefits before committing to a purchase. 2. Decision making- The customer decides which product they want and who to buy it from. At this point, they put the items in a virtual or figurative shopping cart. 3. Checkout and payment- The transaction takes place and payment is made. 4. Fulfillment of the product- In brick-and-mortar stores, this phase is simple. The cashier puts the product in a bag and hands it to the customer. Online or via mobile, this phase usually involves shipping, either to a physical store for pick-up or to the customer s home. Omni channel is a response to the way that humans actually shop. While the four phases remain the same regardless of where the transaction takes place, human behavior is complicated and forward thinking retailers have realized that they need to meet consumers where they are both physically and emotionally. In Accenture s Seamless Retail Study, 89% of participants said it is important for retailers to allow them to shop using the sales channel that is most convenient for them. Instead of worrying about showrooming and the fact that customers might find a better price and use their smartphone to buy from another retailer online, retailers need to respect the power of the mobile experience. Different people respond to different triggers that will switch their mindset from research mode to buying mode, and retailers can use omni channel marketing to create that tipping point more quickly. For example, reading online reviews is a common way that shoppers use smartphones in store as part of their shopping process, especially when making a big purchase. Other consumers may need to physically see, touch, and feel a product before they want to buy it. By embracing omni channel retail and marketing, retailers can connect with their customers across multiple touch points through the buying process. 4- THE STATE OF THE OMNI CHANNEL
6 BEING IN MORE THAN ONE PLACE AT THE SAME TIME Whether they originated as a well-known brick-and-mortar superstore or a niche online business, more and more retailers are trying to diversify in response to consumer demand for omni channel experiences, and the distinction between e-commerce, m-commerce, and brick-and-mortar is blurring. Many brick-and-mortar mainstays are finding interesting ways to boost their presence online beyond their primary website, like starting their own flash sale sites. Although flash sales may have been inspired by the success of sample sales in department stores, they gained instant popularity with consumers online. Psychologists suggest that competing with other shoppers for limited time offers inspires urgency and excitement and that the resulting nervous system arousal can cloud thinking for up to 20 minutes, a trick of the brain that marketers and retailers use to their advantage to drive sales. Upscale shops like Nordstrom, Neiman Marcus and Saks Fifth Avenue used to move their excess inventory by selling it to flash sale sites like Gilt and FAB, but now that they ve seen the success of flash sales, they ve started their own flash sale sites. On the flip side, e-retailers are looking to give shoppers a more intimate way to experience their brands by creating physical locations where they can touch, try on, taste, and smell products in person. Some brands have done this by creating flagship stores in big cities like L.A., Boston, or New York like Gemvara.com, a custom jewelry e-tailer, who recently opened a showroom in Boston where shoppers can try on jewelry and select precious stones in person. After trying on rings, bracelets, and other pieces, Gemvara.com sales people help shoppers place their orders on tablets and at computer stations. Other brands are taking advantage of today s real estate market and launching pop-up shops. Warby Parker, which sells eyewear online, operated a pop-up shop out of a school bus where they took people on bus rides and hosted happy hours to draw in potential customers. People continue to respond very positively to pop-up shops, viewing them as fresh, fun, new, and local. The response has in fact been so positive that even traditional brick-and-mortar brands like Benetton, Sephora, and Nordstrom have launched pop-up shops, using the temporary storefronts to push the envelope with edgier displays or targeted campaigns that might not play out well in a more traditional space. Because of limited space, many pop-up shops only stock a sample product to display, and when shoppers are ready to make a transaction, they are directed to mobile apps, tablets, and laptops where they can make their purchase and have the product shipped to their homes. In a gutsy move, Best Buy is going beyond opening pop-up shops, and actually encouraging people to come into their physical stores to check out products in person, and then purchase them online or on their mobile phones, a practice known as showrooming. In their 2013 holiday campaigns, Best Buy refers to their stores as great showrooming floors and dubs themselves "Your Ultimate Holiday Showroom." 5- THE STATE OF THE OMNI CHANNEL
7 WHAT RETAILERS CAN DO Embrace mobile technology. First things first, optimize your web site for mobile viewing and include transactional functionality. Look at the best ways to support mobile functionality in stores, either by providing selfservice options and apps or giving staff mobile tools to help shoppers like tablets to help shoppers find products access mobile coupons and discounts, and order out-of-stock items online or for pick up at another store. Keep pricing consistent. In a world where price comparisons are only a click or two away, price discrepancies are more problematic than ever. 75% of shoppers between the ages of 18 and 34 will compare prices using their mobile devices in-store. While it s normal for flash sales and daily deals to be offered exclusively online, and door busters to primarily be available in physical stores that actually have doors, everyday deals and discounts need to be available across all channels, including military, teacher and student discounts. Verification eligibility platforms can help retailers manage their coupon codes and prevent fraud. Recognize customers across channels. It s important to not only be able to recognize a returning customer online when they log in to their account, but also at POS or from a mobile device. Whether a retailer chooses to do that by implementing an all-encompassing loyalty program, by using video surveillance, Wi-Fi sensors or indoor mapping to track behavior patterns in store, or by employing a multi-channel marketing platform like Experian, they need to avoid the creepy factor. The best way to do this is through customer managed relationships. This empowers customers to choose what information and which attributes they provide to retailers in exchange for spot-on recommendations, exclusive deals, and relevant direct marketing offers. Connect on a personal level. Simply storing a customer s purchasing history and recommending similar products is no longer enough. Retailers need to form relationships with their customers based on their affinities to cement brand loyalty and encourage repeat purchases. The boom of big data has created new opportunities for retailers who want to personalize messaging to their customers or reach targeted customer segments. For example, the PGA TOUR offers military personnel and Veterans free admission to select TOUR events and hospitality tents as a thank you for their service. To ensure only those intended access these perks, they use eligibility verification technology. Members of the military community are verified online, and then print authorized vouchers to show at the gate. Costco uses the same software to give teachers an exclusive offer that they can redeem online and use in stores. Verification software also makes it possible to celebrate a change of status instead of penalizing customers. A customer who is no longer a currently-enrolled student and therefore not eligible for a student discount on their cell phone bill could be turned away, or they could be congratulated on their recent graduation and offered $ THE STATE OF THE OMNI CHANNEL
8 towards a new phone (with a new contract and non-discounted monthly cell phone bill). Which is more likely to inspire brand loyalty? Employ third party service providers. While most businesses see the advantages of an omni channel approach, not every company has the resources, time, or talent that Amazon, Best Buy and Nordstrom have. Instead of hiring research analysts and devoting IT time to developing the necessary technology for an omni channel presence, many companies are following the lead of the early adopters and building upon their successes by using third party service providers to benefit from their expertise and quicker implementations. Many software developers recognized opportunities in the retail and mobile landscapes in the early days of e-commerce when top retailers still considered mobile and web sites mere branding exercises. Combining forces brings a business to the forefront of their industry. THE 30 SECOND VERSION Omni channel retailing is a relatively new phenomenon, and the state of omni channel is constantly evolving as new technology is introduced and innovative companies find new ways to delight, inspire, and engage their customers. While technology is progressing and the retail industry is in flux, human nature is consistent. Retailers who can utilize the latest technological advances, their own analytics, and the new tools at their disposal will find cost effective ways to meet and exceed the needs and expectations of consumers in the omni channel marketplace. Like what you ve read? Want more information on SheerID and how we can help protect your special offers? us at info@sheerid.com or give us a call at 855-SheerID 7- THE STATE OF THE OMNI CHANNEL
9 About SheerID: SheerID is an innovative technology company, whose flagship platform offers instant, accurate identity verification, enabling retailers to offer exclusive, targeted discounts and special offers online. We have developed a verification gateway that allows immediate, online proof of identity. Our solution is instant, seamless and accurate. We protect both the offered discount and margin. For more information contact us at info@sheerid.com or call us Toll-Free at 855-SheerID ( ). Jake Weatherly co-founded SheerID, an innovative technology company that makes it possible for retailers and organizations to offer discounts and promotions online to qualified members of special interest groups. SheerID s technology forms a bridge between the point-of-sale and any database, allowing commercial enterprises to verify that customers qualify for special offers like student discounts or military discounts. SheerID s verification solution works within any existing e- commerce website, mobile app, or at POS. For more than 15 years, Jake has focused his career on entrepreneurship and small business growth. Prior to his work at SheerID, he traveled the world to teach business and marketing planning to small businesses, consultants, large enterprises, universities, and government organizations. 8- THE STATE OF THE OMNI CHANNEL
10 SOURCES THE STATE OF THE OMNI CHANNEL
Bricks, Mortar & Mobile
Bricks, Mortar & Mobile Building an Effective In-Store mcommerce Strategy EXECUTIVE SUMMARY: Over the course of the last few decades, retail has seen ecommerce emerge and succeed as a viable sales channel.
More informationOMNI-CHANNEL NEEDS OMNI-SECURITY
OMNI-CHANNEL NEEDS OMNI-SECURITY isheriff RETAIL INDUSTRY WHITE PAPER COPYRIGHT 2015 isheriff, INC. A customer-centric experience that seamlessly connects a company s digital and physical stores and allows
More informationAn RIS News Whitepaper
An RIS News Whitepaper The Omnichannel PRODUCED BY There is abundant evidence that the shopper preference for buying online and picking up in a store has become part of mainstream retailing. It is a logical
More informationReshaping Retail with Mobility
Reshaping Retail with Mobility How To Benefit from Changing Consumer Behaviors By Edward Westenberg Mobility is fundamentally changing retail by altering the way people shop and creating disruptive business
More informationPersonalized User Journeys. By Kevin Jackson Global Sales Director Gravity R&D 12/15/14
Personalized User Journeys By Kevin Jackson Global Sales Director Gravity R&D 12/15/14 Table of Contents Omnichannel and Retail 2.0... 3 Moments of Truth (MOTs)... 4 ibeacons, MOTs, and Big Data... 5 Personalized
More information4 Retail Marketing Challenges. (and how to rise above them)
4 Retail Marketing Challenges (and how to rise above them) 4 Retail Marketing Challenges Many retailers find themselves in a precarious position as they look to acquire and foster relationships with consumers.
More informationThe State Of Digital Coupons How Digital Coupons Are Adapting To Mobile And Omnichannel
A Forrester Consulting August 2014 Thought Leadership Paper Commissioned By RetailMeNot The State Of Digital Coupons How Digital Coupons Are Adapting To Mobile And Omnichannel Table Of Contents Executive
More informationHOW TO ENGAGE CUSTOMERS
In-store At-home On-the-go Social Everywhere HOW TO ENGAGE CUSTOMERS In Stores Traditional store merchandising decided by retailers and vendors Handwritten client books managed by associates (usually only
More informationViewpoint on the Canadian Retailing Sector
on the Canadian Retailing Sector August 2014 E-commerce Growth Opportunities in a Changing Retail Environment The traditional retail model is changing at a rapid pace in Canada and as a consequence, retailers
More informationRetail Industry and Mobile Technology
Retail Industry and Mobile Technology Contents Overview... 2 Retail in Omni-Channel World... 2 Technology Bridge... 2 Analytics... 3 Controlling the Shopping Experience... 3 Seamless Experience... 3 PCI
More informationTHE NEW MCOMMERCE REALITY
Streamlining the customer experience with mobile chat. Smartphones and tablets have changed everything: the way we communicate, the way we meet, the way we get around, the way we shop and more. The connected,
More informationRETAIL INSIGHT. Spotlight on Modern Retail
Made Made possible possible by generous by generous support support from: from: RETAIL INSIGHT Spotlight on Modern Retail About This Report Retail moves fast, and the definition of modern retailing is
More informationTHE MOBILE SHOPPER IS HERE
THE MOBILE SHOPPER IS HERE 88% of Respondents Use Retail Mobile Apps HOW RETAIL MOBILE APPS HAVE SHAKEN UP THE INDUSTRY The way customers shop, browse, and purchase is evolving. Retail sales have become
More informationThe Role of Mobile in Retail Commerce. June 2013
The Role of Mobile in Retail Commerce June 2013 Page 1 Overview Since June 2010, edigitalresearch and Portaltech Reply have been tracking the growth and development of smartphone devices in mobile and
More informationBricks And Clicks A Look At Today s Retail Marketing Trends
Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile
More informationClick Labs Report: How Retail Leverages Mobile
Click Labs Report: How Retail Leverages Mobile Table of Contents: Transforming Retail via Mobile...4 Mobile Apps vs. Mobile-Optimized Websites for Retail...6 How to Leverage Mobile Retail Apps to Increase
More information2014 State of B2B Procurement Study:
Accenture Interactive Point of View Series 2014 State of B2B Procurement Study: Uncovering the Shifting Landscape in B2B Commerce 2014 State of B2B Procurement Study: Uncovering the Shifting Landscape
More informationBest practices for choosing and integrating a mobile payments platform. A GlobalOnePay White Paper
Best practices for choosing and integrating a mobile payments platform A GlobalOnePay White Paper Mobile commerce (mcommerce) purchases and in-app payments made on mobile devices are rapidly becoming just
More informationBRP SPECIAL REPORT. Loyalty Programs Rewarding the Customer Experience
Loyalty Programs Rewarding the Customer Experience BRP SPECIAL REPORT A supplemental report based on findings from the 2015 CRM/Unified Commerce Benchmark Survey https://bostonretailpartners.com/2015-crm-survey-report/
More informatione-commerce: A Guide for Small and Medium Enterprises HOW MID-SIZED COMPANIES CAN MAXIMISE THEIR ONLINE OPPORTUNITIES
e-commerce: A Guide for Small and Medium Enterprises HOW MID-SIZED COMPANIES CAN MAXIMISE THEIR ONLINE OPPORTUNITIES 1 The Online Opportunity Given the UK Government s recently announced plans to get 12.5
More informationCanadian Brands Take the Next Step into Omni-Channel Retail
Canadian Brands Take the Next Step into Omni-Channel Retail A WBR Digital Whitepaper Presented in Conjunction with OSF Global Services, Magento, and Canada Post Summer 2015 Introduction This paper explores
More informationThe Rise of Omni-commerce and its reflections on Supply Chain Management
The Rise of Omni-commerce and its reflections on Supply Chain Management Erhan Musaoğlu Çağdaş Yıldız Büşra Kurt The Rise of Omni-commerce and its reflections on Supply Chain Management As of today it
More informationWebSphere Commerce Overview for Vector. 2014 IBM Corporation
WebSphere Commerce Overview for Vector Agenda WebSphere Commerce Overview Starter Stores Extended Sites Mobile Commerce Tooling Precision Marketing Promotions Search Solr Summary Capabilities References
More informationHow To Be Successful In A Cross Channel Retailing
Foreword Retail industry is currently going through a once-in-a-generation transformation, primarily driven by more evolved shoppers and technological innovations. This has resulted in a structural shift
More informationWhy Retailers Need an In-Store Mobile Strategy
Why Retailers Need an In-Store Mobile Strategy AN INTERVIEW WITH: Dave Sikora Founder and CEO, Digby May 11, 2010 Digby is a provider of mobile commerce and marketing solutions for retailers. The company
More informationBringing Digital into Store, now and in the future
Bringing Digital into Store, now and in the future Neil Adamson Digital Commerce Lead Accenture Interactive Agenda The now An integrated store The future Recent history: multi/omni-channel Multi-channel
More informationSPORTING GOOD RETAILERS ebook
SPORTING GOOD RETAILERS ebook On Your Mark, Get Set, Go! Order Management Best Practices for Sporting Goods Retailers Technology levels the playing field to allow small to medium-sized sporting goods retailers
More informationMobility in Retail. RapidValue Solutions
Mobility in Retail Retail Industry : Changing Landscape Why Go Mobile? Increased penetration of mobile Increased need to focus on the mobile market. M-commerce growth is outpacing traditional E-commerce
More informationHow To Go Omni Channel Using Beacons
Beaconstac How Retailers can go Omni channel using Beacons 1 Contents Why beacons are the key to omni channel retail 3 What is omni channel and why it is a must have for retailers 3 How retail stores can
More informationHOW THEY ARE SHOPPING NOW
HOW THEY ARE SHOPPING NOW Current trends and challenges in digital retailing An NCR white paper Are you ready for today s retailing? It s not just about what consumers want to buy. It s about how they
More information"List Building in a Mobile World" By Barbara Drazga, DrazgaConsulting.com
"List Building in a Mobile World" By Barbara Drazga, DrazgaConsulting.com Your potential customers and clients are viewing your brand on a mobile platform right now. Do you know what they re seeing? Mobile
More informationHow to deliver a superior multi channel experience including the new Web Channel Experience Management 3.0
How to deliver a superior multi channel experience including the new Web Channel Experience Management 3.0 Matthias Göhler Vice President Product Management Multi Channel, SAP AG Learning Points In this
More informationTHE OMNICHANNEL CONSUMER
THE OMNICHANNEL CONSUMER KEY FINDINGS FROM THE DELOITTE REPORT THE OMNICHANNEL OPPORTUNITY TO HELP RETAILERS UNLOCK THE POWER OF THE CONNECTED CONSUMER INTRODUCTION The internet and mobile devices have
More informationFuture Trends in Retail Marketing: 2015 Event report SPOTLIGHT. Thursday 18th September 2014. Powered by
SPOTLIGHT Future Trends in Retail Marketing: 2015 Event report Thursday 18th September 2014 Powered by London s Century Club was the unique venue for the latest Tag Spotlight forum. After our successful
More informationCHANNELADVISOR WHITE PAPER. Through the Eyes of the Consumer: 2010 Consumer Shopping Habits Survey
CHANNELADVISOR WHITE PAPER Through the Eyes of the Consumer: 2010 Consumer Shopping Habits Survey 2010 Consumer Shopping Habits Survey 2 It s hard to believe that the holidays are right around the corner,
More informationWhite Paper. Growing your business with APIs.
White Paper Growing your business with APIs. Mobile and digital technologies have changed the way we live. Consumers are doing business with all kinds of companies via apps and mobile devices. We expect
More informationPage 1. Transform the Retail Store with the Internet of Things
Page 1 Transform the Retail Store with the Internet of Things The Internet of Things is here today There s a new era dawning in the retail industry, and it s being driven by the Internet of Things. The
More informationOn Your Mark, Get Set, Go! ebook
On Your Mark, Get Set, Go! ebook Order Management Best Practices for Sporting Goods Retailers Technology levels the playing field to allow small to medium-sized sporting goods retailers to compete with
More informationin person is the new personalization.
in person is the new personalization. introducing the enterprise store associate. TIME TO LEVEL THE PLAYING FIELD. The digitally-enabled customer has upped the ante on what today s store associate needs
More informationDo More. Improving digital commerce by delivering the experience consumers expect.
Do More Improving digital commerce by delivering the experience consumers expect. Skava White Paper CONTENT Consumer Engagement 1 Consumers Choose How to Interact With Retailers 2 What Does Omni-Channel
More informationA CHASE PAYMENTECH WHITE PAPER. Uncovering Five Myths About M-Commerce
A CHASE PAYMENTECH WHITE PAPER Uncovering Five Myths About M-Commerce If there is a single subject that dominates online retailing right now, it is m-commerce and it is not hard to see why. Sales of smartphones
More informationSpecial Report: Trends in Mobile Payment April 2015
Special Report: Trends in Mobile Payment April 2015 Contents Executive Summary Consumers Adopting Mobile Mobile Payment Methods Leveraging Mobile Payments Enabling Your Business 2 Confidential & Proprietary
More informationRIGHT INTEGRATION STRATEGY - A CORNERSTONE FOR OMNI-CHANNEL RETAIL
WWW.WIPRO.COM RIGHT INTEGRATION STRATEGY - A CORNERSTONE FOR OMNI-CHANNEL RETAIL Gaurav Sai Mittal Table of Contents 03 Introduction 04 Creating an Omni-Channel Experience Functional Building Blocks 05
More informationFive Key API Strategies for Retailers
Selling Beyond your Site: Five Key API Strategies for Retailers An API (Application Programmable Interface) allows you to grant access to your digital content such as product catalog, inventory, shopping
More informationDigitizing the In-Store Experience
Digitizing the In-Store Experience Current use and trends of in-store digital technology in retail Nathan Isaacson 04/01/15 At this stage in the digital revolution it is clear that technology, the internet,
More informationGrow Your Business with a Mobile App
Grow Your Business with a Mobile App About Us» Web Source International develops Apps and full e-commerce websites for small to intermediate size businesses and K-12 Schools. We Provide Custom Merchant
More informationmcommerce Mobile strategy for businesses on the go
Mobile strategy for businesses on the go 1 Contents 3. What is mcommerce? 4. Overview 5. The Smartphone 6. The evolution of mobile shopping 7. Merging of payment worlds 8. Case study: Dermacia 9. Sage
More informationHOW TO TURN 9 RETAIL IT CHALLENGES INTO 9 BUSINESS OPPORTUNITIES
HOW TO TURN 9 RETAIL IT CHALLENGES INTO 9 BUSINESS OPPORTUNITIES Intro According to a recent market study on be the main driver of total retail sales Embracing mobility the state of the retail sector that
More informationPowering the Cross-Channel Customer Experience with Oracle s Complete Commerce
Powering the Cross-Channel Customer Experience with Oracle s Complete Commerce Contents Overview. 1 The Trends are Clear 2 Business Challenges 3 Complete Commerce 4 Customer Successes 8 Why Oracle?. 9
More informationMultichannel Marketing:
White Paper Multichannel Marketing: Connecting with Customers Across Channels This document contains Confidential, Proprietary and Trade Secret Information ( Confidential Information ) of Informatica Corporation
More informationTABLE OF CONTENTS. 1 Introduction. 2 Top Findings. 3-4 Chapter 1: Who, What, Where & How Much
LIGHTSPEED S ANNUAL INDEPENDENT RETAIL TECHNOLOGY ADOPTION REPORT 2016 TABLE OF CONTENTS 1 Introduction 2 Top Findings 3-4 Chapter 1: Who, What, Where & How Much 5 Chapter 2: Shifting Budget Priorities
More informationThe Shopatron Omni-Channel Playbook
The Shopatron Omni-Channel Playbook The Shopatron Omni-Channel Playbook ecommerce, like football, is all about strategy. The plays you choose and your execution decide whether or not you win the game.
More informationPresented In Conjunction With: Feature Sponsor
Presented In Conjunction With: Feature Sponsor Presented In Conjunction With: The Sale Is The Omni-Channel Retailers have come to realize the channel customers use to make purchases does not matter, because
More informationThe Future of Omni-Channel in the New World of Retail
The Future of Omni-Channel in the New World of Retail Peter Sheldon, Principal Analyst Forrester Research @peter_sheldon 63% of consumers visit a manufacturers site to find product information 2 ...and
More informationPhysical/Digital Convergence: New Technology for Omnichannel Retail
Physical/Digital Convergence: New Technology for Omnichannel Retail Moderator Allison Enright Editor Internet Retailer Featured Panelist Nikki Baird Partner Retail Systems Research Speaker Jeremy Wilson
More informationBRIDGING THE OMNICHANNEL DIVIDE
BRIDGING THE OMNICHANNEL DIVIDE BRIDGING THE OMNICHANNEL DIVIDE While ecommerce is recognized as one of the most exciting opportunities in the Consumer Packaged Goods industry, poised to make up 5% of
More informationmobile commerce challenge or opportunity?
mobile commerce CHALLENGE or OPPORTUNITY? the unstoppable mobile revolution 2 Consumers Mobile Love Affair Over 1.1 billion smartphone users worldwide. emarketer, May 2013 Ever since smartphones and tablets
More informationThought Leadership White Paper. Omni-channel transforms retail transactions
Thought Leadership White Paper Omni-channel transforms retail transactions Omni-channel transforms retail transactions Many consumers today cross channels inherently, often back and forth without even
More informationWebSphere Commerce V7 Management Center
Juha Nevalainen WebSphere Commerce Technical Specialist April 20 WebSphere Commerce V7 Management Center Precision Marketing Proof of Technology Objectives Market Facts & Trends Provide an understanding
More informationSpa Success Tips to Enhance Every Aspect of Your Customer Experience
50 Spa Success Tips to Enhance Every Aspect of Your Customer Experience Reward your customers with loyalty points based on actions like purchases of products or services. Track customers activities and
More informationI V A N N I K K H O O
I N T RODUCTION I V A N N I K K H O O 2 I N T RODUCTION I V A N N I K K H O O 3 W h a t i s E - C o m m e r c e? ˈēˌkämərs/ Noun: ecommerce commercial transactions conducted electronically on the Internet.
More informationNetflix Strategic Analysis
XMBA 2013 Netflix Strategic Analysis Global Strategic Thinking Joey M. Reed, XMBA 2013 4/17/2013 EXECUTIVE SUMMARY In 1999, Reed Hastings launched an online movie rental service called, Netflix. The company
More informationGrow Your Business wi w t i h a a Mobil i e l A p A p
Grow Your Business with a Mobile App About Us» WizzApps.com is one of the leading Mobile App and Website Development Company that is powering small businesses around the world on daily bases.» We create
More informationMobile Consumers. & You. How to use mobile to your advantage. tradedoubler.com
Mobile Consumers & You How to use mobile to your advantage Driving value from the mobile consumer In the age of the smartphone, brands and retailers cannot succeed without persuading mobile researchers
More informationMaking the Mobile Connection this Holiday Season and All Year Round. Updated June 2013
Making the Mobile Connection this Holiday Season and All Year Round Updated June 2013 Executive Summary The retail world is already ramping up their marketing efforts for the 2012 holiday shopping season.
More informationecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime!
ecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime! Here s to a fantastic 2016! 2016 will be another amazing year for the ecommerce industry, as consumers increasingly
More informationWhite Paper on Mobile Digital Wallets For Restaurants and Retailers
Since the launch of the iphone in 2005, over one million apps have been launched in the Apple s app-store. While the app market is still growing, new research indicates that only a small portion of apps
More informationSupplier Strategies for e-tailing Success A Fresh Look at e-tailing, Online Shopping And the Aftermarket
A Fresh Look at e-tailing, Online Shopping And the Aftermarket Automotive Aftermarket Suppliers Association November 2015 Delivered by UPS A Fresh Look at e-tailing, Online Shopping and the Aftermarket
More informationFacebook Holiday Best Practices Guide
Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during
More informationFresh Connections: Netherlands
Fresh Connections: Netherlands The Future of Retail: Trends to Watch in Global E-commerce Gaurav Sawhney April 29, 2015 Presentation: PMA 2015 Appeasing Grocery Shoppers Achieving omni- channel or what
More informationIntroduction...03. The Evolution of Email...04. 4 Reasons to Target Email Subscribers in Social...05. Campaign Tactics...06
Table of Contents Introduction...03 The Evolution of Email...04 4 Reasons to Target Email Subscribers in Social...05 Campaign Tactics...06 Turning Email into Social...07 Creating Social Ads that Convert...
More informationMultichannel Order Management for ecommerce ebook
Optimizing The Order Fulfillment Process Ensures Orders Are Processed Efficiently. Multichannel Order Management for ecommerce Back Office Strategies For Multichannel Retailers 2015 Freestyle Solutions,
More informationRetail Industry Executive Survey
Retail Industry Executive Survey Executive Summary By working closely with hundreds of our retail customers over the past decade, TimeTrade has witnessed a dramatic transformation of the consumer-seller
More informationTraditional Advertising, Please Meet the Digital World
Traditional Advertising, Please Meet the Digital World How Traditional Advertising is Aligning with Digital, Not Fighting Against It Traditional Advertising, Please Meet the Digital World How Traditional
More informationThe Operational Implications of Omnichannel Retailing
The Operational Implications of Omnichannel Retailing How Creating a Balanced Retail Strategy Can Increase Basket Size, Grow Conversion Rates, and Reduce Inventory Losses By Edward Westenberg, Bharat Popat,
More informationCross-channel payment solutions ABI CARTE 2015, ROMA, 5 NOVEMBRE 2015 VINCENZO ROMEO EASTERN EUROPE & AFRICA INNOVATION DIRECTOR
Cross-channel payment solutions ABI CARTE 2015, ROMA, 5 NOVEMBRE 2015 VINCENZO ROMEO EASTERN EUROPE & AFRICA INNOVATION DIRECTOR 1 The need for cross-channel payment solutions 3 mpos Solutions Challenges
More informationNAVIGATING NAVIGATIN MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS
NAVIGATIN NAVIGATING MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS SHOPPERS HAVE ENTERED THE MOBILE FAST LANE TABLE OF CONTENTS Smart mobile devices have changed the game by putting
More informationCreate a strong, dynamic customer experience
Viewpoint paper Create a strong, dynamic customer experience Develop an omni-channel environment Table of contents 1 Use new options 1 Embrace change 1 Understand economic and retail challenges 2 Raise
More informationHow Technology and Big Data Impacted the Loyalty Program Evolution
How Technology and Big Data Impacted the Loyalty Program Evolution When it comes to customer loyalty programs, many brands are struggling to keep pace with the digital age. Brands have been slow to capitalize
More informationRe-Shaping Retail Integration. Changing retail landscape with Social-Mobile-Analytics-Cloud. www.wipro.com
www.wipro.com Re-Shaping Retail Integration Changing retail landscape with Social-Mobile-Analytics-Cloud Gaurav Mittal Principal Consultant Wipro Ltd. Table of contents 03... Abstract 03... Retail Industry
More informationDigital trends 2015 Focus on retail. Jennie Wright Director of IT Digital, Specsavers
Digital trends 2015 Focus on retail Jennie Wright Director of IT Digital, Specsavers Today s customer expects a simple, seamless experience that works first time Wearables Smart phones Cloud solutions
More informationGuide. Omni-Channel Order Management
Guide Omni-Channel Order Management Omni-Channel Order Management Guide 02 Omni-Channel Order Management Guide The retail industry is undergoing a phenomenal transformation. Technological advances and
More informationAchieving Profitability In An Omni- Channel Fulfillment Model Executive Perspective
Achieving Profitability In An Omni- Channel Fulfillment Model Executive Perspective Brian Kilcourse, Managing Partner April, 2015 Sponsored By Synopsis Retailers can t afford to wait too long to get started
More informationWhite paper. How omnichannel shoppers create new delivery challenges for retailers. www.landmarkglobal.com
White paper How omnichannel shoppers create new delivery challenges for retailers Content Introduction 3 Supply Chain Management 4 What does an omnichannel supply chain look like? 5 Inventory Management
More informationSPONSORED CONTENT THE MARKETER S 2015 HOLIDAY FORECAST
THE MARKETER S 2015 HOLIDAY FORECAST 2015 HOLIDAY FORECAST How Marketers Are Gearing Up Online and Offline The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just
More informationGETTING TO OMNI CHANNEL
GETTING TO OMNI CHANNEL Our team of experienced professionals with unique specialty knowledge can guide you to achieving your omni channel objectives The only new source of sales growth The biggest opportunity
More informationMobile & shopping on demand. How performance marketing helps mobile redraw the path to purchase. tradedoubler.com
Mobile & shopping on demand How performance marketing helps mobile redraw the path to purchase tradedoubler.com Mobile performance marketing channels are transforming the experience of shopping in Europe,
More informationBuy Online through AT&T Premier and Pick Up in Store
Buy Online through AT&T Premier and Pick Up in Store Release Notes April 2014 Buy online in Premier and pick up in store Your Corporate Responsibility Users (CRUs) and Individual Responsibility Users (IRUs)
More informationWearable Technology Survey
Wearable Technology Survey Wearable Tech Survey Section 1.0: What impact will wearable technology have on customer engagement? Brands understand the consumer is empowered with the ability to influence
More informationMobile 360: Developing Your Comprehensive Digital Strategy
Mobile 360: Developing Your Comprehensive Digital Strategy FK Funderburke, Director, Digital Merchandising & Strategy Vivek Agrawal, Director, Mobile & Digital Display Group Russell Young, Director, Strategic
More informationECOMMERCE STRATEGEY FOR 2015 HOLIDAY
ECOMMERCE STRATEGEY FOR 2015 HOLIDAY Digital Strategy Team May 2015 LYONSCG White Paper: ecommerce Strategy for 2015 Holiday 1 What 2014 Holiday Trends Tell Us As you plan for the Holiday 2015 sales push,
More informationThe Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet
The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet Each year, as technology and consumer adoption continues to evolve, retailer e- commerce teams are facing
More informationMake the Leap from ecommerce to Omni- Channel
Iaodesign/Shutterstock An ecommerce platform is the foundation for a successful Omni- Channel business model arvato Systems North America 6 East 32nd Street, New York, New York 10016 United States All
More informationRETAIL MOVING ON CLOUD
s RETAIL MOVING ON CLOUD Page 1 Preface In the business of Technologically Transforming Retail Landscapes, CitiXsys Technologies has been involved in bringing valuable content to readers for some years
More information6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting
6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting Written by Peter Messmer, Director of Marketing at AddShoppers First off, what exactly is Behavioral Targeting? Behavioral
More informationSyniverse E-Book: 2016 Mobile Engagement Trends
The third party names, marks, and logos used in this e-book are owned by the various respective parties. Syniverse E-Book: 2016 Mobile Engagement Trends Share this E-Book: 2015 was a BIG year for mobile
More informationCapturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape
Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape A Digital Marketing Depot Whitepaper Introduction: The mobile advertising opportunity Smartphone ubiquity
More informationEpiserver Mobile Commerce Report 2015 Benelux
Episerver Mobile Commerce Report 2015 Benelux Foreword Talking about mobile commerce is almost an anachronism now. As high street and online shopping have merged, this evolution has continued onto all
More informationOmni-channel Commerce
Accenture Interactive Point of View Series Omni-channel Commerce Think like the customer Omni-channel Commerce Think like the customer Fact: We live in an omni-channel world. Companies in the business
More informationDesigning a Successful Mobile Strategy
Designing a Successful Mobile Strategy A FunMobility White Paper While many companies today are anxious about how the mobile explosion will impact their business, the reality is that mobile holds the key
More information