Critical Keys to Converting More Leads to Move ins

Size: px
Start display at page:

Download "Critical Keys to Converting More Leads to Move ins"

Transcription

1 Critical Keys to Converting More Leads to Move ins With Lauren Messmer, Executive Vice President of Retiring by Design

2 Lauren Messmer Executive Vice President and founder of Retiring by Design 13 years of marketing and sales experience in the senior housing industry Specializing in strategic marketing planning, sales consulting and training

3 4 Biggest Opportunities to Improve Occupancy 1. Develop a strategic plan based on data, then execute the plan and measure results 2. Evaluate accessibility of information for your prospects and the initial customer experience 3. Ensure you have a strategic event and promotion plan 4. Strategize the first 3 contacts with every prospect, not just the first one

4 1. Develop a strategic plan based on data, then execute the plan and measure results

5 Back To Basics The Three A s Accumulate Data Analyze Trends Adapt Methods

6 Accumulate Data The Database Management of follow up for leads Collect information for custom reports on prospect interests Historical attrition and move-out information Lost lead reasons, quantitatively & qualitatively Effectiveness of outreach efforts by analyzing number of referrals, depositors and move-ins from outreach contacts Demographic market analyses Census and inventory management

7 Analyze Trends Key Indicators Number of repeat tours as compared to initial tours Inquiry to initial tour conversion ratio Tour to move-in conversion ratio Call out to completed call out conversion ratio Call out to scheduled appointment conversion ratio

8 Adapt Methods Quarterly and Monthly Marketing Meetings SWOT Analysis Quantify Your Goals Demographic Review Lead Source Review Gestation Period for Move Ins Number of Contacts per Move In SMART Goals Event Plan

9 2. Evaluate accessibility of information for your prospects and the initial customer experience

10 Assess the Customer Experience What is the experience for incoming prospect calls? Can the customer speak to a real person? If they have leave a message, how quickly is it returned? Is there someone who can respond on weekends? What is the experience for website inquiries? How quickly are website inquiries responded to? Are the responses professional and do they include a close for an appointment vs. sending out a brochure? What is the experience for first-time visitors? Are there barriers to a pleasant customer experience? Is there someone to greet visitors and offer assistance immediately?

11 Follow Up It is imperative to check s for new messages at least 4x daily and answer them in a thoughtful manner while attempting to make a personal connection. Highly recommended that more than one person receive the internet messages. Remember response in 3 hours. Manager on duty & concierge need training regarding this process to allow for back up based on structure of sales team.

12 3. Ensure you have a strategic event and promotion plan

13 Strategic and Sales-Driven Events Treat RSVP s as inquiries Salespeople should take RSVP s and conduct discovery as with normal inquiries Set a goal of 20% personal appointments prior to day of event Set strategy before you set theme target market and target attendance in buying units Lead Generation Hybrid Conversion Prepare Color Code Name Tags Resident Ambassadors Follow Up Tools at Event (i.e. magnet reminders for personal appointment)

14 4. Strategize the first 3 contacts with every prospect, not just the first one

15 Strategize the First 3 Contacts Strategize your next 3 steps it takes an average of 40 contacts per IL sale and 15 contacts per AL sale the number of contacts per sale has doubled since 2007 The goal of a call or website inquiry is to schedule an appointment Don t include complete pricing and floorplans in brochures Don t include an activities/programs calendar in brochures Don t invite prospects to lunch or dinner on first visit Always use an invitation to your next event as a back up close if you can t get the personal appointment

16 Move In More Residents Schedule min 1 hr per day on calendar for calls and follow up. Which category is the prospect? Whether When Where Follow up appropriately based on category Follow Up. Follow Up. Follow Up.

17 Summary Develop A Plan Follow The Plan Adapt The Plan The current market environment provides easy excuses You need to work harder and smarter Planning, planning and more planning Solid execution will drive results

18 About SeniorHousingNet.com SeniorHousingNet.com has been serving the senior living industry for over 13 years and is still the Internet s most visited online senior living directory. 1 We continue to deliver cost effective leads while extending the online reach of our advertisers websites and social media strategies. SeniorHousingNet.com is part of Move, the leader in online real estate listings. The network includes: Move.com, REALTOR.com, Moving.com, TopProducer.com, ListHub.com, SocialBios.com and SeniorHousingNet.com. 1 comscore Media Metrix, Total Unique Visitors, January 2012 through February 2012

19 About Retiring by Design We provide strategic marketing, advertising and sales consulting for senior communities around the country We work with our clients to develop a Unique Strategic Plan to match resources with goals and apply proven marketing techniques in an approach customtailored to their needs

20 Contact Us If you have any questions regarding today s presentation or would like information on sales or marketing services contact If you have any questions regarding Senior Housing Net please contact

Creating Sales-Driven Marketing Events

Creating Sales-Driven Marketing Events Creating Sales-Driven Marketing Events 1 T A H S A A N N U A L M E E T I N G A N D T R A D E S H O W S E S S I O N 2 F M A Y 2 3, 2 : 0 0 4 : 0 0 P M R E T I R I N G B Y D E S I G N W W W. R E T I R I

More information

By Stephen Fairley, CEO The Rainmaker Institute

By Stephen Fairley, CEO The Rainmaker Institute By Stephen Fairley, CEO The Rainmaker Institute About Stephen Fairley CEO of The Rainmaker Institute the nation s largest law firm marketing company that specializes in helping small law firms generate

More information

The Essentials of Creating a Marketing Plan

The Essentials of Creating a Marketing Plan The Essentials of Creating a Marketing Plan A Mini-Webinar sponsored by The LeadingAge Marketing Professionals Networking Committee Presenter: Cathy Ritter, Vice President, Marketing July 30, 2013 Why

More information

Module. Marketing Plan Tool

Module. Marketing Plan Tool Module Marketing Plan Tool Appendix MARKETING PLAN TOOL This template is meant to be an outline. In some places, examples will be included just to serve as a go-by. Please be sure to customize the marketing

More information

Click-to-Close Converting Inbound Leads to Sales

Click-to-Close Converting Inbound Leads to Sales Click-to-Close Converting Inbound Leads to Sales Why have sales reps in the senior living industry typically de-prioritized website and online directory leads? No. 1, they don t like to waste time. It

More information

Lead Follow Up. VIP Realty Platinum - The Premier Firm in Real Estate

Lead Follow Up. VIP Realty Platinum - The Premier Firm in Real Estate Lead Follow Up Calling Your Web Leads New Leads Be the First to Call Your Lead Reminders Online Returning Leads Past Clients Sphere of Influence Over 65% of leads that have been successfully converted

More information

A Practical Approach To METRICS-BASED PLANNING & DIRECT MAIL THAT WORKS. The Numbers

A Practical Approach To METRICS-BASED PLANNING & DIRECT MAIL THAT WORKS. The Numbers A Practical Approach To METRICS-BASED PLANNING & DIRECT MAIL THAT WORKS The Numbers METRICS-BASED PLANNING The Numbers Behind The Magic Metrics are the assumptions and expectations based on trends and

More information

Marketing in Tough Economic Times

Marketing in Tough Economic Times Marketing in Tough Economic Times 2013 1 First Things First Marketing everything you do to build awareness of your company and products. Sales - everything you do to convert marketing interest to a purchase.

More information

Lead Follow-Up Toolkit

Lead Follow-Up Toolkit Lead Follow-Up Toolkit Everything You Need to Effectively Follow Up With Leads If you have questions about the Lead Follow-Up Toolkit, contact your Concierge: Name: Email: Phone:

More information

MKT 3525 SALES MANAGEMENT FINAL

MKT 3525 SALES MANAGEMENT FINAL MKT 3525 SALES MANAGEMENT FINAL Chapter 3: Territory Management Sales opportunity management - Generating new accounts - Managing existing accounts - Sales versus profits - Personal time management A process

More information

Why CRM implementations fail and what to do about it.

Why CRM implementations fail and what to do about it. Why CRM implementations fail and what to do about it. By Peter R. Chase About the Author Peter R. Chase is Executive Vice President and founder of Scribe Software Corporation. With over 1,500 customers,

More information

The key metrics, benchmarks, and data for modern, on-budget sales and marketing management.

The key metrics, benchmarks, and data for modern, on-budget sales and marketing management. Data Day Marketi ng 2015 Senior Living Sales & Marketing Forecast The key metrics, benchmarks, and data for modern, on-budget sales and marketing management. You asked for it and we delivered! Hamlyn shows

More information

Getting leads is one thing, following up is another. Today s Learning Objectives

Getting leads is one thing, following up is another. Today s Learning Objectives Getting leads is one thing, following up is another. Secret to Great Lead Follow Up April 18, 2012 Today s Learning Objectives Design a follow up system that doesn t rely on a person to make time for it

More information

the market or industry trends changes whether the industry is growing

the market or industry trends changes whether the industry is growing The Industry Name and describe the market or industry that you will work within in other words, the chosen sandbox where you will play. For market or industry descriptions see the North American Industry

More information

Effective client segmentation for professional services firms. Financial Services Faculty Webinar

Effective client segmentation for professional services firms. Financial Services Faculty Webinar Effective client segmentation for professional services firms Financial Services Faculty Webinar Client Segmentation Brett Davidson Chief Executive Client Segmentation Do you segment your client base?

More information

Five Things Your Listing Presentation is Missing

Five Things Your Listing Presentation is Missing Five Things Your Listing Presentation is Missing In today's market, competition for listings is fierce and seller expectations are high. In this webinar, we'll show you ways to make your listing presentation

More information

What confidence means.

What confidence means. What confidence means. Confidence is knowing I can find the right car and the right dealer at Cars.com. Confidence is knowing Cars.com will deliver ready-to-buy shoppers to my dealership. Get Cars.com

More information

Invitation template. Date. Time. Venue RSVP. Dear

Invitation template. Date. Time. Venue RSVP. Dear <client s first name> Header Seminar Pack This pack contains templates to help you create a simple and effective client seminar aimed at prospective Self Managed Super Fund (SMSF) clients. The pack gives you the basic tools

More information

THE Alliance LEASE PROGRAM

THE Alliance LEASE PROGRAM GREAT REASONS TO MAKE THE Alliance LEASING PROGRAM YOUR MAIN CHOICE FOR LEASING Alliance maintains relationships with over 50 of the top lease financing companies, commercial finance institutions and banks

More information

Welcome to the Daily Sales Tracker!

Welcome to the Daily Sales Tracker! Welcome to the Daily Tracker! Early on in my sales career I was fortunate enough to meet Tom Vanyo. He deeply impressed upon me the value of personal development. He taught me that life is an education,

More information

Proven and Powerful Marketing for Your Independent Community Pharmacy

Proven and Powerful Marketing for Your Independent Community Pharmacy Proven and Powerful Marketing for Your Independent Community Pharmacy Presented by: Robert Owens, President, Robert Owens International Saturday, October 15, 2005 Ft. Lauderdale, Florida Evaluation # 05-105

More information

10 Parts of a Marketing Plan Worksheet:

10 Parts of a Marketing Plan Worksheet: 10 Parts of a Marketing Plan Worksheet: Not all plans will be detailed at all levels. It may seem intimidating to create a full 10 part plan so keep the framework in mind and try to fill out as many areas

More information

In this article we will highlight some ideas of tactics that you could leverage to measure your marketing ROI.

In this article we will highlight some ideas of tactics that you could leverage to measure your marketing ROI. Moneyball and the art of finding more patients. By Scott Waddell It has been close to 100 years since John Wanamaker famously said Half the money I spend on advertising is wasted; the trouble is I don't

More information

About Us. Auto Leads. Call Center B.D.C. Direct Mail Campaigns. Special Promotion. - Auto Leads Team. YourHotLeads.com CustomerTrack Platform

About Us. Auto Leads. Call Center B.D.C. Direct Mail Campaigns. Special Promotion. - Auto Leads Team. YourHotLeads.com CustomerTrack Platform Issue #1230b YourHotLeads.com CustomerTrack Platform Auto Leads Do you wonder where all the buyers are? Would you like to know every customer in your area who is actively looking to purchase a vehicle

More information

Generating Leads through Precision Marketing

Generating Leads through Precision Marketing Generating Leads through Precision Marketing A qualitative study on how commercial real estate brokers can generate leads through precision marketing. Commercial Real Estate Marketing is Transforming How

More information

a home for empowered investors Financial Industry Information & Rating Organization, Inc.

a home for empowered investors Financial Industry Information & Rating Organization, Inc. a home for empowered investors Financial Industry Information & Rating Organization, Inc. Disclaimer SPECIAL NOTICE REGARDING FORWARD-LOOKING STATEMENTS This document contains financial projections and

More information

Outbound Prospecting Toolkit Everything You Need to Prospect for Leads in Your Database

Outbound Prospecting Toolkit Everything You Need to Prospect for Leads in Your Database Outbound Prospecting Toolkit Everything You Need to Prospect for Leads in Your Database Table of Contents Outbound Prospecting Fundamentals... 3 Three Things You Need to Know... 3 What s Inside... 3 Outbound

More information

Project 1: Loan Originator Business Plan RES 164 Residential Finance

Project 1: Loan Originator Business Plan RES 164 Residential Finance Project 1: Loan Originator Business Plan RES 164 Residential Finance Surviving and Thriving in Today s Residential Financial Market Learn the skills and tools to secure your future in the mortgage arena

More information

100 LAWYER MARKETING TIPS

100 LAWYER MARKETING TIPS 100 LAWYER MARKETING TIPS 1. Produce Seminars a) Target your audience b) Use hand outs c) Conduct next day debriefing for identifying leads d) Prioritize and execute real lead follow ups e) Send written

More information

Creating a Successful Marketing Strategy

Creating a Successful Marketing Strategy Creating a Successful Marketing Strategy While referrals are great, and will always be part of growing a business, many who have relied on referrals exclusively in the past have more recently needed to

More information

Leasing Techniques Chapter 1

Leasing Techniques Chapter 1 Leasing Techniques Chapter 1 Section 1.1 Leasing Basics A. First Impressions 1. When a prospect calls or visits the leasing office, the first impression is the most significant. The Manager must make the

More information

(THE) ULTIMATE CONTACT STRATEGY HOW TO USE PHONE AND EMAIL FOR CONTACT AND CONVERSION SUCCESS SALES OPTIMIZATION STUDY

(THE) ULTIMATE CONTACT STRATEGY HOW TO USE PHONE AND EMAIL FOR CONTACT AND CONVERSION SUCCESS SALES OPTIMIZATION STUDY (THE) ULTIMATE CONTACT STRATEGY HOW TO USE PHONE AND EMAIL FOR CONTACT AND CONVERSION SUCCESS EXECUTIVE SUMMARY This study, derived from the data of nearly 3.5 million leads, breaks new ground, revealing

More information

Is your BDC working?

Is your BDC working? Is your BDC working? Introduction & Background 29 years proven automotive consulting experience Recognized as our industries leader with regards to Effective BDC Processes Provides perfected actions plans

More information

REAL ESTATE TECH TRENDS

REAL ESTATE TECH TRENDS By Properties Online, Inc. 2014 Real Estate Tech Trends Properties Online, Inc. has compiled important statistical information for the real estate community. Statistical sources include the 2013 National

More information

GROWING YOUR BUSINESS. A Business Analytics Approach

GROWING YOUR BUSINESS. A Business Analytics Approach GROWING YOUR BUSINESS A Business Analytics Approach What is this about? It is all about the Big Question How Do We Work Smartly To Grow Business? The Most Likely Answer by Business Today Is BUSINESS ANALYTICS

More information

101 things to turbocharge your real estate business

101 things to turbocharge your real estate business 101 things to turbocharge your real estate business How to make more money in less time and enjoy your life more Set new SMART (Specific-Measurable- Attainable-Relevant-Timed) daily, weekly, monthly and

More information

Fast Start. Prospecting for Business and Open Houses. Fast Start

Fast Start. Prospecting for Business and Open Houses. Fast Start Prospecting for Business and Open Houses Fast Start Conversational Prospecting The Seven Second Presentation Will you do me a favor? I d like you to keep my card, and when you meet someone interested in

More information

Small-business owners who need

Small-business owners who need BUSINESS PLANS ARE MORE IMPORTANT NOW THAN EVER Jenni Jeras 1 Small-business owners who need financing are smart to do their homework, and that includes creating a comprehensive business plan. Lenders

More information

Chiropractic Marketing

Chiropractic Marketing Chiropractic Marketing I would like to get my name out there but I don t know too much about marketing, and I don t want to spend a fortune on it. Target marketing is smart marketing 95% of chiropractors

More information

Now is the time for Cost-Effective Advertising

Now is the time for Cost-Effective Advertising Lahaina.com is my source for local information, whether that means catching up on Maui news or finding a new restaurant to try. Kimi Werner With a site address like Lahaina.com how could you go wrong?

More information

Advanced Internet Lead Generation. Jon Varsano

Advanced Internet Lead Generation. Jon Varsano Advanced Internet Lead Generation Jon Varsano I. Introduction II. Industry Trends III. Websites IV. Internet Marketing V. Email Marketing web retool Web Design & Online Marketing for the Real Estate Industry

More information

Cloud Productivity Is Key to Success: A Survey of Young Businesses

Cloud Productivity Is Key to Success: A Survey of Young Businesses Cloud Productivity Is Key to Success: A Survey of Young Businesses Cloud Productivity Is Key to Success: A Survey of Young Businesses Executive Summary In every market in every region, launching and building

More information

20 cheap and easy marketing and advertising ideas. Presented by All Seasons Communications Cheryl Russell

20 cheap and easy marketing and advertising ideas. Presented by All Seasons Communications Cheryl Russell 20 cheap and easy marketing and Presented by All Seasons Communications Cheryl Russell 1. Brand your company New/updated logo Positioning statement Website address 1990s 2012 2. Use your new identity Print

More information

Prequalified Payment Marketing Converting Online Car Shoppers to Customers

Prequalified Payment Marketing Converting Online Car Shoppers to Customers A DriveItNow White Paper 6249 Stewart Avenue Cincinnati, OH 45227 513.527.7700 DriveItNow.com Prequalified Payment Marketing Converting Online Car Shoppers to Customers By Tarry Shebesta, President Rusty

More information

Guide to. event marketing & trade show display strategies. www.nationalevent.com. www.outdooradventureshow.ca

Guide to. event marketing & trade show display strategies. www.nationalevent.com. www.outdooradventureshow.ca Guide to event marketing & trade show display strategies This guide is brought to you by: For a complete show schedule please visit: www.outdooradventureshow.ca The return on your investment in consumer

More information

All-In-One Solution for Real Estate Agents

All-In-One Solution for Real Estate Agents All-In-One Solution for Real Estate Agents Positioning4Profits.com Putting you in Position to earn more profits The Most Cutting Edge System Designed To Solve Your Most Important Problems www.p4prealestate.com

More information

Executing a Stellar Business to Business (B2B) Event

Executing a Stellar Business to Business (B2B) Event Executing a Stellar Business to Business (B2B) Event Table of Contents About the Author... 1 Introduction... 1 Unique Aspects of B2B Events... 2 Step 1 Mission Statement... 2 Step 2 Measurable Goals...

More information

BSM Connection elearning Course

BSM Connection elearning Course BSM Connection elearning Course Developing a Marketing Plan 2008, BSM Consulting All Rights Reserved. Table of Contents OVERVIEW...1 DEVELOPING YOUR MARKETING PLAN...1 Step 1: Conduct Market Research...1

More information

Advanced Internet Marketing Techniques

Advanced Internet Marketing Techniques Advanced Internet Marketing Techniques Silicon Valley SCORE - 2015 Kevin Dean, Internet Marketing Consultant WSI Net Advantage (510) 687-9737 www.wsinetadvantage.com Maximizing Return on Web Investment

More information

The Listing Agent - Preliminary Marketing of Your Home

The Listing Agent - Preliminary Marketing of Your Home (Seller Article) The Listing Agent - Preliminary Marketing of Your Home The "Real" Role of a Listing Agent When you bought your home, you probably used the services of a real estate agent. You found that

More information

Steps Benchmark Description Tasks to Complete

Steps Benchmark Description Tasks to Complete Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director

More information

Specific Measurable Attainable Realistic Time-Oriented Recruitment Planning for Community Colleges

Specific Measurable Attainable Realistic Time-Oriented Recruitment Planning for Community Colleges Specific Measurable Attainable Realistic Time-Oriented Recruitment Planning for Community Colleges Moryah Jackson Program Director Recruitment and Community Outreach Midlands Technical College Columbia,

More information

Social Media, Meet ROI: The Secrets to the Strategic Thinking

Social Media, Meet ROI: The Secrets to the Strategic Thinking Social Media, Meet ROI: The Secrets to the Strategic Thinking Global Trends and Local Tactics Aaron Kahlow CEO & Founder www.onlinemarketinginstitute.org Aaron Kahlow Digital Marketer Been There and Done

More information

associates programme EXPLAINED

associates programme EXPLAINED all you need to know BuySell associates programme EXPLAINED 85 mesogi avenue, po box 64408, cy 8075 Pafos, Cyprus telephone +357 26200000 fax +357 26200200 For more information please call free UK: 008000-2897355,

More information

best targets the audience that you want to reach, and best suits your participation goals

best targets the audience that you want to reach, and best suits your participation goals We get it. Attending a trade show or event is one of your company s biggest marketing investments. That s why we ve compiled some tips to help you get the maximum return on this investment. We ve seen

More information

Module 3. Ways of Finding Answers to Research Questions

Module 3. Ways of Finding Answers to Research Questions Module 3 Ways of Finding Answers to Research Questions Module 3: Ways of Finding Answers to Research Questions 3: 1 Module 3: Ways of Finding Answers to Research Questions (How are you going to answer

More information

In danger of giving estate agents a good name... LANDLORD BROCHURE. www.henryroseestateagents.co.uk

In danger of giving estate agents a good name... LANDLORD BROCHURE. www.henryroseestateagents.co.uk In danger of giving estate agents a good name... LANDLORD BROCHURE www.henryroseestateagents.co.uk Confidence What do prospective landlords want when they are looking for someone to manage the letting

More information

Table of Contents. Why Events? 3 Step One: Make a Plan 4 Step Two: Start Your RSVP Survey 5 Step Three: Create Your Event Template 5

Table of Contents. Why Events? 3 Step One: Make a Plan 4 Step Two: Start Your RSVP Survey 5 Step Three: Create Your Event Template 5 1 Table of Contents Why Events? 3 Step One: Make a Plan 4 Step Two: Start Your RSVP Survey 5 Step Three: Create Your Event Template 5 Duplicate Your Template & Update Your Content 5 Step Four: Design and

More information

Tenby Technologies. Lynn Slackman. Dick Slackman. 30+ years of IT experience AT&T, Union Pacific Railroad BBA Accounting, MBA

Tenby Technologies. Lynn Slackman. Dick Slackman. 30+ years of IT experience AT&T, Union Pacific Railroad BBA Accounting, MBA Tenby Technologies Lynn Slackman 30+ years of IT experience AT&T, Union Pacific Railroad BBA Accounting, MBA Dick Slackman 30+ years of IT experience SIUE, AT&T, Union Pacific Railroad BS Math, MS Comp

More information

Most Buyers. Contacting You. Get the. 15 Tips for More Leads from Your Existing Marketing using Buyer Assist by Realtor.com

Most Buyers. Contacting You. Get the. 15 Tips for More Leads from Your Existing Marketing using Buyer Assist by Realtor.com Get the Most Buyers Contacting You 15 Tips for More Leads from Your Existing Marketing using Buyer Assist by Realtor.com Buyer Assist by REALTOR.com 1 8 million consumers visit REALTOR.com every month.

More information

Selling a Small Business. and Succession Planning FOR A SMALL BUSINESS

Selling a Small Business. and Succession Planning FOR A SMALL BUSINESS Selling a Small Business and Succession Planning FOR A SMALL BUSINESS Welcome 1. Agenda 2. Ground Rules 3. Introductions 2 Objectives Change ownership of a business through selling, closing, or handing

More information

Think Big Aim High Act Bold Live Large

Think Big Aim High Act Bold Live Large MY MILLIONAIRE REAL ESTATE AGENT BUSINESS PLAN Think Big Aim High Act Bold Live Large TABLE OF CONTENTS PLAYING WITH THE NUMBERS My Economic Model...4 Economic Model Worksheet...4 Guidelines...5 Instructions...6

More information

Mike Blinder, President 6139 Fjord Way] New Port Richey, FL 34652 USA Phone: 727-847-2464 Fax: 724-847-5959 Mike@BlinderGroup.com

Mike Blinder, President 6139 Fjord Way] New Port Richey, FL 34652 USA Phone: 727-847-2464 Fax: 724-847-5959 Mike@BlinderGroup.com Mike Blinder, President 6139 Fjord Way] New Port Richey, FL 34652 USA Phone: 727-847-2464 Fax: 724-847-5959 Mike@BlinderGroup.com Using NAA Plan Book Methods, Janesville (WI) Gazette Deploys New Special

More information

Tools, Resources & Information for Your Website And Your Other Marketing Efforts. Two Alternatives for You to Consider

Tools, Resources & Information for Your Website And Your Other Marketing Efforts. Two Alternatives for You to Consider Tools, Resources & Information for Your Website And Your Other Marketing Efforts Help consumers make better decisions while positioning your products as solutions they need. Two Alternatives for You to

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

One of the most important steps you can take in implementing an effective and efficient marketing strategy is developing a written marketing plan.

One of the most important steps you can take in implementing an effective and efficient marketing strategy is developing a written marketing plan. WELCOME TO YOUR VACATION RENTAL MARKETING PLANNING WORKSHOP Be prepared for brainstorming and hands-on fun. Hello, Vacation Rental Peeps! Welcome to the first VRMA Marketing Boot Camp One of the most important

More information

PARTNERSHIP OVERVIEW. Business Marketing and Design Services

PARTNERSHIP OVERVIEW. Business Marketing and Design Services PARTNERSHIP OVERVIEW Marketing and Design Services C BU S I N E S S M A R K E T I N G 1 QUALIFIED COMMUNICATION SERVICES C Qualified Communication Services is a content provider and training organization.

More information

We ve created this handy checklist to help you choose the real estate CRM and marketing system that checks off all the right boxes.

We ve created this handy checklist to help you choose the real estate CRM and marketing system that checks off all the right boxes. Choosing the right real estate CRM for your business can be a challenge. There are many options available, and each one offers a different set of features. How do you identify which product will be the

More information

Getting Sellable Listings that create market presence, buyer leads, and additional referral business.

Getting Sellable Listings that create market presence, buyer leads, and additional referral business. Getting Sellable Listings that create market presence, buyer leads, and additional referral business. Presentation and handouts available for download at: http://shanetwhiteteam.com/crs_list_to_live Moderator

More information

Questionnaire and Resource Guide

Questionnaire and Resource Guide Questionnaire and Resource Guide To Help NSP Grantees Assess and Improve Single-Family Homebuyer Programs About this Tool Description: This tool is a guide to help NSP grantees and their partners assess

More information

Do you know with certainty if you will achieve your next sales goal? Introduction to Followuppower.net

Do you know with certainty if you will achieve your next sales goal? Introduction to Followuppower.net Do you know with certainty if you will achieve your next sales goal? Staying in business and thriving is all about keeping existing clients and attracting new clients. Companies that follow a disciplined,

More information

News and Information. Advertising and Marketing. Web. Design, Hosting, Promotion, Advertising, SEO

News and Information. Advertising and Marketing. Web. Design, Hosting, Promotion, Advertising, SEO SEARCH ENGINE ADVERTISING PROMOTION News and Information. Advertising and Marketing. WEB HOSTING Web WEB DESIGN REVISED: MAY, 2008 Design, Hosting, Promotion, Advertising, SEO McLeod County Road 1 and

More information

Google AdWords Remarketing

Google AdWords Remarketing Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

Effective Employee Onboarding

Effective Employee Onboarding Effective Employee Onboarding Building Blocks for Supervisors Series Onboarding your new employee n Why is conducting an effective onboarding program so important? n Components of an effective program

More information

Trade Show Strategy Don t Leave Town Without It!

Trade Show Strategy Don t Leave Town Without It! Trade Show Strategy Don t Leave Town Without It! Prepared by: Tom Marx, President/CEO and Leslie Allen, PR Manager Whitepaper 2175 East Francisco Blvd., Suite F San Rafael, CA 94901 Phone: 415.453.0844

More information

Camp Kesem Share The Magic

Camp Kesem Share The Magic Imagine.. A Camp Kesem Share the Magic event is a personal way to introduce others to the life changing benefits of Camp Kesem and the power of the college student leaders who create our camps. Invite..

More information

Relationship Marketing. SHSMD Luncheon October 5, 2007 Leean Kravitz Mudhouse Advertising

Relationship Marketing. SHSMD Luncheon October 5, 2007 Leean Kravitz Mudhouse Advertising Relationship Marketing SHSMD Luncheon October 5, 2007 Leean Kravitz Mudhouse Advertising What is relationship marketing? Marketing designed to create, maintain, and enhance strong relationships with customers

More information

Presented by Rick Newberry, Ph.D.

Presented by Rick Newberry, Ph.D. Presented by Rick Newberry, Ph.D. Rick.Newberry@EnrollmentCatalyst.com www.enrollmentcatalyst.com 2011 Enrollment Catalyst During this session, we will discuss best practices in recruitment strategies

More information

Research paper on marketing of financial services >>>CLICK HERE<<<

Research paper on marketing of financial services >>>CLICK HERE<<< Research paper on marketing of financial services. It becomes even more helpful if the high page rank site linking back to you is an authority site in your website or if it is greatly applicable to your

More information

Public Relations: What is it? How can you get the most from it?

Public Relations: What is it? How can you get the most from it? Public Relations: What is it? How can you get the most from it? An OCSA Veterinary Outreach Program Guide Dec. 10, 2012 Wisecarver Public Relations, LLC Big Ideas. Powerful Results. This is PR 101! This

More information

The Formula for Small Business Internet Marketing Success

The Formula for Small Business Internet Marketing Success The Formula for Small Business Internet Marketing Success Being Seen on Google, Generating Leads, Closing Business Success on Google is first being seen, second generating interest in your company in the

More information

Internet Leads. The Art of Lead Generation. How you can cultivate, manage and close more internet leads.

Internet Leads. The Art of Lead Generation. How you can cultivate, manage and close more internet leads. Internet Leads The Art of Lead Generation How you can cultivate, manage and close more internet leads. Internet Leads Turning Browsers into Buyers How you can cultivate, manage and close more Internet

More information

Increasing Recurring revenue NOW!

Increasing Recurring revenue NOW! Increasing Recurring revenue NOW! Presented by Gary Pica Copyright 2011 TruMethods, LLC On today s Webinar Presented By: Gary Pica President, TruMethods Copyright 2013 TruMethods, LLC Two Audience polls

More information

Thought Leadership Selling

Thought Leadership Selling Thought Leadership Selling How to execute sales programs that engage your customers and differentiate your sales experience with education, ideas and insights The Emergence of Thought Leadership as a Sales

More information

Where in the World Are Your Listings?

Where in the World Are Your Listings? Where in the World Are Your Listings? March 23, 2015 Rebecca Jensen, MRED President/Chief Executive Officer Luke Glass, MOVE Executive Vice President of Industry Platforms Welcome Please... Why Are We

More information

I V A N N I K K H O O

I V A N N I K K H O O I N T RODUCTION I V A N N I K K H O O 2 I N T RODUCTION I V A N N I K K H O O 3 W h a t i s E - C o m m e r c e? ˈēˌkämərs/ Noun: ecommerce commercial transactions conducted electronically on the Internet.

More information

Quick Guide 1. Improve Your Listings, 2. Manage Your Prospects, 3. Advertise Your Website. 1. Improve Your Listings: Why? How?

Quick Guide 1. Improve Your Listings, 2. Manage Your Prospects, 3. Advertise Your Website. 1. Improve Your Listings: Why? How? I ve boiled our system down to 3 main tasks that you should do regularly: 1. Improve Your Listings, 2. Manage Your Prospects, 3. Advertise Your Website. Each one is described below: 1. Improve Your Listings:

More information

1 Introduction. 2 The Importance of Follow Up

1 Introduction. 2 The Importance of Follow Up 1 Introduction This article looks at the importance of follow-up and how to use Outlook Flags to assist with follow-up and keeping track of contacts. While follow up is most important for sales-related

More information

Live Learning Center. Solution-Driven Integrated Learning Paths. Make the Most of Your Educational Experience

Live Learning Center. Solution-Driven Integrated Learning Paths. Make the Most of Your Educational Experience Solution-Driven Integrated Learning Paths Educational Sessions Lean Global Supply Chain Basics of Operation Management Demand Management, Forecasting, and S & OP Professional Advancement Special Interest

More information

All the Right Answers Real Estate Sales Mastery

All the Right Answers Real Estate Sales Mastery All the Right Answers Real Estate Sales Mastery Workbook Week #2 Converting Buyers Faster and Easier Week #2 Workbook 1. To build a smooth running Real Estate practice, your goal should be to have come

More information

White Paper. The Evolving Real Estate Economy. By Fred Doleac

White Paper. The Evolving Real Estate Economy. By Fred Doleac White Paper The Evolving Real Estate Economy By Fred Doleac July 2008 The Traditional Real Estate Model Has Changed The foundation of the real estate economy is based upon the commission earned from the

More information

photos: Shutterstock.com Page 76 lneonline.com Les Nouvelles Esthétiques & Spa November 2014

photos: Shutterstock.com Page 76 lneonline.com Les Nouvelles Esthétiques & Spa November 2014 Keep Them Coming Back Loyalty Programs and Client Retention by Dori Soukup In the early 1980s, American Airlines goal was to increase retention and provide their clients with something extra special. The

More information

The Top 10 Tricks for Sales Lead Generation. April 4, 2013 Ruth P. Stevens www.ruthstevens.com

The Top 10 Tricks for Sales Lead Generation. April 4, 2013 Ruth P. Stevens www.ruthstevens.com The Top 10 Tricks for Sales Lead Generation April 4, 2013 Ruth P. Stevens www.ruthstevens.com Everyone hates cold calling The sales function is your single most constrained resource. You can triple sales

More information

Title 38 Frequently Asked Questions (F.A.Q.) Answers Page

Title 38 Frequently Asked Questions (F.A.Q.) Answers Page Title 38 Frequently Asked Questions (F.A.Q.) Answers Page 1. What is a very important element that is frequently overlooked and must be met to earn a promotion for an RN? Answer; The scope statement; If

More information

Week 9 Personal Selling, Relationship Building, and Sales Management

Week 9 Personal Selling, Relationship Building, and Sales Management Week 9 Personal Selling, Relationship Building, and Sales Management Personal Selling - Definition Use of personal selling depends partially on the nature of product Use personal selling when products

More information

Internet Mastery! Driving Traffic to Your Website

Internet Mastery! Driving Traffic to Your Website Internet Mastery! Driving Traffic to Your Website Mark Burstein Internet Mastery Overview 3 Steps to Master Driving Traffic To Your Website (today s discussion) Lead Generation From Your Website (Next

More information