2 TABLE OF CONTENTS 1 INBOUND VS. OUTBOUND MARKETING SEARCH ENGINE OPTIMIZATION MARKETING.42 4 SOCIAL MEDIA BLOGGING FACEBOOK TWITTER MOBILE
3 Inbound VS. Outbound Marketing
4 Audiences everywhere are tough. They don t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in. CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE J. WALTER THOMPSON (WORLD S 4TH LARGEST AD AGENCY)
5 FACT The Internet has fundamentally changed the way people find, discover, share, shop, & connect.
6 >1/3 of the world s population is on the Internet. SOURCE: ICT FACTS & FIGURES, 2011
7 ALMOST 8 NEW PEOPLE COME ONTO THE INTERNET EVERY SECOND SOURCE: INTERNETWORLDSTATS.COM, 2012
8 79% of online shoppers spend at least 50% of their shopping time researching products. SOURCE: POWERREVIEWS, FEBRUARY 2012
9 # OF US CITIZENS 300,000, ,000,000 SOURCE: FTC, JULY 2010 # OF US CITIZENS ON THE FTC S DO NOT CALL LIST
10 % OF PEOPLE WHO SKIP TV ADS % DECLINE IN TECH TRADE SHOW SPENDING % OF DIRECT MAIL NEVER OPENED SOURCE: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010
11 FACT Marketers are shifting their budgets away from interruption advertising.
12 47% will spend more than they did in % will spend same 11% will spend less than they did in % of marketers are maintaining or increasing their inbound budgets SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
13 Marketing Professional Hardware Technology 11 to 25 Employees Direct mail is very expensive and ineffective for new leads.
14 The average budget spent on company blogs & social media has nearly tripled in three years. THE PORTION OF MY MARKETING BUDGET ALLOCATED TO SOCIAL MEDIA & OUR COMPANY BLOG 21% 9% SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011
15 Inbound marketing costs 61% LESS per lead than traditional, outbound marketing. SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
16 FACT Inbound marketing is a lot more cost-effective than traditional, outbound marketing.
17 Inbound converts leads into customers SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
18 Inbound marketing tactics don t just generate leads. They generate revenue. 60% 40% 57% 62% 52% 44% OUR COMPANY HAS ACQUIRED A CUSTOMER THROUGH THIS CHANNEL. 20% 0% Company Blog LinkedIn Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
19 Customer acquisition by channel 57% of marketers acquired customers from blogging 44% of marketers acquired customers from Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
20 Inbound marketing channels cost less than any outbound channel. 60% 40% 52% 45% 38% 34% 33% THIS LEAD-GEN TACTIC IS BELOW AVERAGE COST. 28% INBOUND OUTBOUND 20% 19% 0% Blogs Social Media SEO (Organic Search) Direct Mail Telemarketing PPC (Paid Search) Trade Shows SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
21 Outbound marketing costs more. 46% THIS LEAD-GEN TACTIC IS ABOVE AVERAGE COST. 40% 26% 26% 25% INBOUND OUTBOUND 20% 14% 14% 10% 0% Trade Shows Direct Mail Telemarketing PPC (Paid Search) SEO (Organic Search) Social Media Blogs SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
22 THE BOTTOM LINE Go inbound or go home.
23 SEARCH ENGINE OPTIMIZATOIN
24 Many Americans begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers. Even if they end up making their purchase in a store, they start their fact-finding and decision-making on the Internet. JIM JANSEN SENIOR FELLOW PEW RESEARCH CENTER S INTERNET & AMERICAN LIFE PROJECT SEPTEMBER 2010
25 FACT Google is the new Yellow Pages.
26 61% of global Internet users research products ONLINE. SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
27 When researching branded products 44% of online shoppers begin by using a search engine. SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012
28 In May other GOOGLE SITES Google sites led the search market with 65% of SEARCH queries. SOURCE: COMSCORE, MAY 2011
29 Worldwide, we conduct 131B searches per month on the web. PER MINUTE PER HOUR PER DAY 2,900, ,000,000 4,000,000,000 SOURCE: COMSCORE, JANUARY 2010
30 57% of TV viewers use the web simultaneously. TV web SOURCE: NIELSON, 2009
31 FACT Ranking high on search engines is no longer optional, it s critical.
32 70% of the links search users click on are organic not paid. PAID 25% WHICH SEARCH RESULT LINK DID YOU CLICK ON FIRST? OTHER * 5% *INCLUDES NON- TRADITIONAL ORGANIC RESULTS, SUCH AS SHOPPING LINKS, LOCAL RESULTS, NEWS, ETC. SOURCE: MARKETINGSHERPA, FEBRUARY 2007 ORGANIC 70%
33 SHARE OF CLICKS 60% of all organic clicks go to the top three organic search results. 27% 20% 13% 10% 9% 7% 5% 3% 4% 3% RANKING ON SEARCH RESULTS PAGE SOURCE: MARKETINGSHERPA, FEBRUARY 2007
34 SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER % of users never scroll past the first page of search results.
35 The average click-through rate for paid search in 2010 (worldwide) was 2%. YANDEX 1.3% YAHOO! 1.4% GOOGLE 2.5% BING 2.8% SOURCE: COVARIO, JANUARY 2011
36 FACT The more keyword-rich content you generate, the more search engines will find (and love) you.
37 Businesses that 20 times/month get 5X more traffic than those who 4 times/month. SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011
38 Businesses with websites of get 6X more leads than those with SOURCE: HUBSPOT, LEAD GENERATION LESSONS FROM 4,000 BUSINESSES, 2011
39 Companies that blog have 97% more inbound links. 97% AVG # OF LINKS WITHOUT A BLOG AVG # OF LINKS WITH A BLOG SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
40 MEDIAN MONTHLY LEADS Companies with more indexed web pages get way more leads % < >311 # OF INDEXED PAGES SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
41 THE BOTTOM LINE If Google can t find, neither will anyone else.
43 27% of s were opened on a mobile device during the second half of % 25% 20% 15% 20% 27% up from 20% during the first half of % 5% 0% SOURCE: KNOTICE, APRIL 2012 Early 2011 Late 2011
44 >80% of marketers send the same content to all subscribers SOURCE: EXPERIAN, APRIL 2012
45 The word "exclusive" in promotional campaigns increases unique open rates by 14%. 14% Not Exclusive Exclusive SOURCE: EXPERIAN, APRIL 2012
46 SOURCE: BTOB MAGAZINE, MARCH % of B2B marketers use segment targeting in their campaigns.
47 59% of B2B marketers say is the most effective channel in generating revenue. $$$$$$ SOURCE: BTOB MAGAZINE, MARCH 2012
48 less than 1/3 of marketing companies regularly test their marketing campaigns. SOURCE: ECONSULTANCY, MARCH 2012
49 Morning s get high CTR. SOURCE: THE SCIENCE OF MARKETING, 2011
50 Investment in marketing will grow from $1.3B in 2010 to $2B by SOURCE: FORRESTER RESEARCH, JANUARY 2012
51 The fresher your list, the better! SOURCE: THE SCIENCE OF MARKETING, 2011
52 SOURCE: THE SCIENCE OF MARKETING, 2011 Most users report reading on mobile devices.
53 FACT Send early in the morning.
54 SOCIAL MEDIA
55 While social media is not the silver bullet that some pundits claim it to be, it is an extremely important & relatively low cost touch point that has a direct impact on sales & positive word of mouth. JOSH MENDELSOHN VICE PRESIDENT CHADWICK MARTIN BAILEY
56 FACT Social media isn t a fad. It s a revolution.
57 % OF CHANNEL USERS WHO ACQUIRED A CUSTOMER THROUGH THIS CHANNEL Social media & blogs generate real customers. 60% 57% 62% 52% 44% 40% 20% 0% Company Blog LinkedIn Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
58 US Internet users spend 3X more minutes on blogs & social networks than on . VIDEOS/MOVIES 4% PORTALS 4% 8% ONLINE GAMES 10% SOCIAL NETWORKS/BLOGS 24% SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
59 Social media use in the U.S. has increased by 356% since SOURCE: NETPOP RESEARCH, ARIL 2012
60 Social media penetration keeps growing across different age groups. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% INTERNET USERS WHO USE SOCIAL NETWORKS VIA ANY DEVICE AT LEAST ONCE PER MONTH SOURCE: EMARKETER, FEBRUARY 2011
61 The world is becoming more SOCIAL Shopping Browsing Gaming Multimedia Social News AVG HOURS/WEEK SPENT ON THIS ONLINE ACTIVITY, WORLDWIDE SOURCE: TNS, OCTOBER 2010
62 FACT Social media has real business value.
63 The top 20% of B2B marketers in social media lead generation have increased revenue by 20% in SOURCE: ABERDEEN RESEARCH, MARCH 2012
64 Social media conversations actively influence purchases. 55% 55% 51% ON SOCIAL MEDIA, I AM MOST INFLUENCED BY 39% 38% 35% 26% FRIENDS PEOPLE LIKE YOU EXPERTS ONLINE FRIENDS BRANDS RETAILERS INFLUENTIAL BLOGGERS SOURCE: EMARKETER, MAY 2010
65 63% of companies using social media say it has increased marketing effectiveness among other benefits. Increasing effectiveness of marketing 63% Increasing customer satisfaction Reducing marketing costs 45% 50% Reducing support costs Reducing time to market for products/services Increasing product/service innovation Increasing revenue 26% 24% 24% 35% SOURCE: MCKINSEY GLOBAL INSTITUTE, DECEMBER 2010
66 U.S. local SMBs actively use social media marketing to promote their businesses. FACEBOOK 70% LINKEDIN 58% TWITTER 40% YELP 32% YOUTUBE 27% MYSPACE 19% FOURSQUARE 9% GOWALLA 3% SOURCE: MERCHANT CIRCLE, FEBRUARY 2011
67 57% of SMBs say social media is beneficial to their business. DO NOT USE 33% VERY BENEFICIAL 27% NOT VERY BENEFICIAL 10% SOMEWHAT BENEFICIAL 30% SOURCE: AD-OLOGY RESEARCH, NOVEMBER 2010
68 More than 1/2 of U.S. SMBs say social media sites play an important role in active sales. VERY IMPORTANT 15% HOW IMPORTANT IS SOCIAL MEDIA IN SEEKING OUT POTENTIAL NEW CUSTOMERS/CLIENTS? NOT IMPORTANT 47% SOMEWHAT IMPORTANT 38% SOURCE: FORBES INSIGHTS, MAY 2010
69 More than 1/3 of US SMBs say social media helps them get found online. GENERATE SALES 6% SOCIAL MEDIA HELPS ME TO CUT DOWN ON MY MARKETING COSTS 8% MARKET MY BUSINESS TO CUSTOMERS 12% INCREASE TRAFFIC TO MY WEBSITE 15% INCREASE THE EXPOSURE OF MY BUSINESS 39% SOURCE: AMERICAN EXPRESS, SEPTEMBER 2010
70 Social media helps B2B marketers improve search results. Driving inbound links 48% Increase page rank 45% Influence organic SEO 40% Influence keyword purchases 26% SOCIAL MEDIA IMPROVES MY SEARCH RESULTS VIA SOURCE: BTOB MAGAZINE, JULY 2010
71 61% of US marketers use social media to increase lead generation MY COMPETITORS ARE DOING IT 5% DIRECTIVE FROM MANAGEMENT 3% I DO NOT KNOW WHY WE HAVE ONE 4% THE MAIN REASON MY COMPANY IS IMPLEMENTING A SOCIAL MEDIA STRATEGY IS MONITOR THE CONVERSATION ABOUT MY BRAND 27% TO INCREASE LEAD GENERATION 61% SOURCE: R2INTEGRATED, APRIL 2010
72 LinkedIn drives the most customers to B2B. 80% 60% 65% 55% I M A B2B COMPANY THAT ACQUIRED A CUSTOMER THROUGH THIS CHANNEL. 40% 43% 40% 20% 0% LinkedIn Company Blog Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
73 Facebook drives the most conversions for B2C. 80% 77% I M A B2C COMPANY THAT ACQUIRED A CUSTOMER THROUGH THIS CHANNEL. 60% 51% 60% 55% 40% 20% 0% LinkedIn Company Blog Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
74 AVERAGE MINUTES/MONTH The average user spent only 3 minutes on Google+ in January Google+ Facebook Pinterest 89 SOURCES: COMSCORE, 2012
75 Females are greatly overrepresented on PINTEREST. SOURCES: ALEXA, 2012
76 is from the U.S. 65% of Pinterest's global web traffic SOURCES: ALEXA, 2012
77 Pinterest drives more referral traffic than Google Plus, LinkedIn and YouTube combined. PINTEREST Google+ LinkedIn YouTube SOURCE: SHAREAHOLIC, FEBRUARY 2012
78 BOTTOM LINE It s time to go social.
80 The bottom line is that blogging is like sex. You can t fake it. You can t fake passion. You can t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers. KEVIN ANDERSON FREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN
81 FACT Blogs keep growing in volume & value.
82 152,000,000 There are blogs on the Internet. SOURCE: UM, OCTOBER 2010
83 % OF BLOG USERS WHO ACQUIRED A CUSTOMER THROUGH THEIR BLOG Blog frequency impacts customer acquisition. 100% 92% 56% 66% 70% 78% 50% 43% 0% Less Than Monthly Monthly Weekly 2-3 Times Per Week Daily Multiple Times a Day SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
84 The global population of blog readers keeps growing. 60% 50% 40% 30% 20% 10% 0% % OF DAILY INTERNET USERS WHO READ BLOGS AT LEAST MONTHLY SOURCE: EMARKETER, AUGUST 2010
85 SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH % of marketers rated their blog as USEFUL or BETTER.
86 There are 31% more bloggers today than there were three years ago INTERNET USERS WHO UPDATE A BLOG AT LEAST MONTHLY (MILLIONS) SOURCE: EMARKETER, AUGUST 2010
87 Most people read blogs more than once/day. 46% 32% 18% 3% 3% LESS THAN ONCE A MONTH ONCE A MONTH ONCE A WEEK ONCE A DAY MORE THAN ONCE A DAY SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
88 Most people read 5-10 blogs. 38% 29% 22% 5% 3% LESS THAN 5 5 TO TO TO 100 MORE THAN 100 NUMBER OF BLOGS SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
89 Nearly 40% of US companies use blogs for marketing purposes. 39% MY COMPANY USES A BLOG FOR MARKETING PURPOSES. 29% 34% 25% 16% SOURCE: EMARKETER, AUGUST 2010
90 FACT Blogging can really move the needle.
91 Blog articles influence purchases. DECIDE ON A PRODUCT/SERVICE 21% REFINE CHOICES 19% GET SUPPORT/ANSWERS 19% DISCOVER PRODUCTS/SERVICES 17% ASSURE INSPIRE A PURCHASE EXECUTE A PURCHASE 7% 14% 13% BLOG ARTICLES PLAY A ROLE IN THIS ASPECT OF THE PURCHASE PROCESS. SOURCE: JUPITER RESEARCH, OCTOBER 2008
92 # OF MONTHLY VISITORS Companies that blog have 55% more website visitors % 1480 DON T BLOG BLOG SOURCE: HUBSPOT, 2010
93 # OF MEDIAN MONTHLY LEADS B2C companies that blog generate 88% more leads per month than those who do not % 8 DON T BLOG BLOG SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
94 # OF MEDIAN MONTHLY LEADS B2B companies that blog generate 67% more leads per month than those who do not % 9 DON T BLOG BLOG SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
95 # OF MEDIAN MONTHLY LEADS Companies with >51 blog articles experience a 77% lift in median monthly leads % < >51 # OF BLOG ARTICLES SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
96 # OF MEDIAN MONTHLY LEADS Blogging frequency has a direct & significant impact on lead-gen. 89% 72% 76% 78% 49% 33% < MONTHLY MONTHLY WEEKLY 2-3X/WEEK DAILY MULTIPLE TIMES/DAY FREQUENCY OF BLOG POSTS SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
97 FACT Bloggers are morning people.
98 % OF BLOG READERS Morning is the most popular time to read blogs. 79% 64% 51% 40% MORNING AFTERNOON EVENING NIGHT SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
99 # OF VIEWS Blog reading peaks around 10AM. SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
100 # OF LINKS SHARED Link-sharing among blog readers peaks around 7am. SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
101 # OF COMMENTS Commenting on blogs peaks around 8am. SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010
102 THE BOTTOM LINE Blog early and often.
104 People share, read and generally engage more with any type of content when it s surfaced through friends and people they know and trust. MALORIE LUCICH, FACEBOOK SPOKESPERSON FEBRUARY 2011
106 FACT Facebook has a massive & highly engaged audience.
107 % of channel users this channel who acquired a customer through Facebook is effective for B2C customer acquisition. B2B 80% 77% B2C 60% 65% 51% 55% 60% 55% 40% 43% 40% 20% 0% LinkedIn Company Blog Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
108 Brands get a 46% increase in user engagement with FACEBOOK TIMELINE. SOURCE: SIMPLY MEASURED,
109 Brands get a 65% increase in interactive content with FACEBOOK TIMELINE. SOURCE: SIMPLY MEASURED,
110 35% of consumer comments on company Facebook Pages are compliments. SOURCE: AT KEARNEY,
111 70% of Facebook news consumers follow links posted by FRIENDS or FAMILY.
112 The median ratio of Facebook VIEWS : SHARES : 9 : 1 SOURCE: BUZZFEED,
113 93% of US adult Internet users are on Facebook. 164 Million 152 Million SOURCE: BLOGHER, APRIL 2011
114 1 out of every 7 minutes online is spent on Facebook. SOURCE: COMSCORE, DECEMBER 2011
115 The average Facebook user spends ~7 hours/month on Facebook. 7HOURS SOURCES: COMSCORE
116 MINUTES SPENT (BILLIONS) Facebook is overtaking Google and Yahoo in total time spent online Yahoo! Sites Google sites Facebook Jul-07 Dec-07 Apr-08 Jul-08 Dec-08 Apr-09 Jul-09 Dec-09 Apr-10 Jul-10 SOURCE: COMSCORE, AUGUST 2011
117 Facebook has become the top choice for social sign-in. WINDOWS LIVE 6% OTHER 8% TWITTER 7% YAHOO 13% FACEBOOK 35% GOOGLE 31% SOURCE: JANRAIN, APRIL 2011
118 Facebook has become the preferred way of sharing content, second only to (for now). 84% 88% FACEBOOK 44% 54% TELEPHONE 18% 31% MAIL 7% 10% Male Female PRINT OUT 5% 8% SOURCE: CHADWICK MARTIN BAILEY, SEPTEMBER 2010
119 We re not just engaging with our friends on Facebook. We re engaging with businesses of all kinds. ARTISTS MEDIA Avg # of Comments/post Avg. # of Likes/post BRANDS 9 NOTE: PAGES ANALYZED HAVE AT LEAST 100K LIKES 54 SOURCE: VISIBLI, APRIL 2011
120 Many internet activities that once took place on separate, isolated venues are now funneled through Facebook. These include , instant messaging, blogging, gaming, video-sharing and online shopping. FACEBOOK USERS: THE JUGGERNAUT ROLLS ON PAUL VERNA MARCH 21, 2011 EMARKETER
121 FACT Facebook has real business value.
122 Most US B2B marketers agree that Facebook is an effective marketing tool. FACEBOOK 51% LINKEDIN 45% TWITTER 35% MYSPACE 25% THIS SITE IS SOMEWHAT TO EXTREMELY EFFECTIVE AS A MARKETING TOOL. SOURCE: OUTSELL, DECEMBER 2009
123 More than half of SMBs say Facebook is beneficial to their business. DO NOT USE 32% VERY BENEFICIAL 30% NOT VERY BENEFICIAL 13% SOMEWHAT BENEFICIAL 25% SOURCE: AD-OLOGY, NOVEMBER 2010
124 More than 1/3 of marketers say Facebook is critical or important to their business. Not Useful 14% Critical 15% Somewhat Useful 24% Important 24% Useful 24% SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
125 The number of marketers who say Facebook is critical or important to their business has increased by 75% in three years. 45% 40% 42% 75% 35% 30% 25% 24% 20% 15% 10% 5% 0% In 2009 In 2012 SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
126 THE BOTTOM LINE If you don t like Facebook yet, you will
129 FACT Virtually everyone has heard of Twitter. Not everyone is using it (yet).
130 Roughly 9% of adult Americans use Twitter. 152 Million 21 Million SOURCE: EMARKETER, APRIL 2011
131 The average Twitter user has 27 followers. SOURCE: RJMETRICS, JANUARY 2010
132 25% of Twitter accounts have no followers. FOLLOW ME? SOURCE: RJ METRICS, JANUARY 2010
133 40% of Twitter accounts have never sent a single tweet. SOURCE: RJ METRICS, JANUARY 2010
134 Only 18% of Twitter users tweet >once/day. SEVERAL TIMES/DAY 18% AT LEAST ONCE/DAY 15% AT LEAST ONCE/WEEK 30% AT LEAST ONCE/MONTH 22% LESS THAN ONCE/MONTH 15% SOURCE: RJMETRICS, JANUARY 2010
135 FACT Twitter users are young, smart, affluent, & tech-savvy.
136 1/3 of monthly Twitter users are years old. 33% 18% 19% 11% 12% 7% AGE AGE AGE AGE AGE AGE 55+ SOURCE: EDISON RESEARCH, 2010
137 The majority of US Twitter users are years old. AGE % AGE % AGE % AGE 65+ 1% SOURCE: PEW RESEARCH CENTER, JANUARY 2010
138 US Twitter users are more educated than the general population. 33% MONTHLY TWITTER USERS % TOTAL POPULATION % 23% 17% 16% 19% 13% 12% 8% ADVANCED DEGREE SOME GRADUATE CREDITS 4-YR COLLEGE 1-3 YRS OF COLLEGE HIGH SCHOOL/LESS SOURCE: EDISON RESEARCH, 2010
139 US Twitter users have higher incomes than the general population. 23% MONTHLY TWITTER USERS % 20% TOTAL POPULATION % 11% 10% 8% 15% 14% 17% >$100K $75K - $100K $50K - $75K $25K-$50K UNDER $25K SOURCE: EDISON RESEARCH, 2010
140 US Twitter users tend to be early adopters. AMONG THE 1ST TO BUY/TRY NEW PRODUCTS 10% 19% TOTAL POPULATION 12+ MONTHLY TWITTER USERS 12+ BUY/TRY NEW PRODUCTS BEFORE OTHERS, NOT FIRST 12% 25% BUY/TRY NEW PRODUCTS SAME AS OTHERS 27% 29% BUY/TRY NEW PRODUCTS AFTER OTHERS, NOT LAST 16% 24% USUALLY LAST TO KNOW TO TRY/BUY NEW PRODUCTS 11% 25% SOURCE: EDISON RESEARCH, 2010
141 For Twitter users, Internet > TV. 73% THE MEDIUM THAT IS MOST ESSENTIAL TO MY LIFE IS MONTHLY TWITTER USERS 12+ TOTAL POPULATION % 42% 25% 11% 14% 13% 3% NEWSPAPER RADIO TV INTERNET SOURCE: EDISON RESEARCH, 2010
142 Twitter users spend a lot of time online. 4:00 3:22 3:25 I SPEND HH:MM PER DAY WITH EACH OF THESE MEDIA. 2:41 MONTHLY TWITTER USERS 12+ TOTAL POPULATION 12+ 2:05 1:56 0:26 0:28 NEWSPAPER RADIO TV INTERNET SOURCE: EDISON RESEARCH, 2010
143 FACT Twitter + Business = $$$
144 More than 1/2 of active Twitter users follow companies, brands or products on social networks. FOLLOW SOURCE: EDISON RESEARCH, 2010
145 Twitter plays an active role in purchasing decisions. LEARN ABOUT PRODUCTS/SERVICES 42% PROVIDE OPINIONS ABOUT PRODUCTS/SERVICES 41% ASK FOR OPINIONS ABOUT PRODUCTS/SERVICES 31% LOOK FOR DISCOUNTS/SALES 28% PURCHASE PRODUCTS/SERVICES SEEK CUSTOMER SUPPORT 21% 19% I USE TWITTER TO... SOURCE: EDISON RESEARCH, 2010
146 79% of US Twitter users are more likely to recommend brands they follow. NO 15% NOT SURE 6% YES, FOR MANY BRANDS 23% YES, FOR A FEW BRANDS 56% SOURCE: EDISON RESEARCH, 2010
147 67% of US Twitter users are more likely to buy brands they follow. NO 23% NOT SURE 10% YES, FOR MANY BRANDS 25% YES, FOR A FEW BRANDS 42% SOURCE: EDISON RESEARCH, 2010
148 57% of all companies that use social media for business, use Twitter. DON T USE TWITTER 43% USE TWITTER 57% SOURCE: BUSINESS.COM, SEPTEMBER 2009
149 B2B companies are far more likely to use Twitter than B2C companies. 75% MY COMPANY TWEETS. 49% B2B B2C SOURCE: BUSINESS.COM, SEPTEMBER 2009
150 Twitter drives more customers for B2C. 55% YES, WE HAVE ACQUIRED A CUSTOMER VIA TWITTER. 40% B2B B2C SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
151 More than 1/3 of marketers say Twitter is critical or important to their business. Not Useful 14% Critical 15% Somewhat Useful 24% Important 24% Useful 24% SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
152 # OF MEDIAN MONTHLY LEADS Companies that use Twitter average 2x more leads/month than those that do not. 86 USE TWITTER DON T USE TWITTER <11 EMPLOYEES EMPLOYEES >50 EMPLOYEES SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
153 # OF MEDIAN MONTHLY LEADS B2C companies with >100 followers have 146% more leads/month than those with < % < >500 # OF FOLLOWERS SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
154 FACT Don t be a twit. Start tweeting.
156 There are 271 MILLION mobile subscribers in the U.S. alone. SOURCE:,INTERNATIONAL TELECOMMUNICATION UNION (ITU), JULY, 2011
157 54% of ios web traffic is devoted to search VS the 36% Internet average. 54% SEARCH THROUGH IOS 36% IOS INTERNET AVERAGE SOURCE: CHITIKA, APRIL 2012
158 SOURCE: LOCAL CORPORATION, APRIL % of consumers do product or service research several times a month via a mobile device.
159 SOURCE: KNOTICE, MARCH % of s are first opened on mobile devices, then on desktop PCs later.
160 FACT Optimize your website & for mobile.
161 9 out of 10 mobile searches lead to action. OVER HALF lead to purchase. SOURCE: SEARCH ENGINE LAND, 2011
162 90% of text messages are read within 3 MINUTES of being delivered. SOURCE: 2011 MOBILE STARTEGT FOR COMPANIES, IMPIGERMOVILE, 2011
163 4 BILLION of the 6.8 BILLION people on the planet, use a mobile phone. 3.5 BILLION of them use a toothbrush. SOURCE: 60 SECOND MARKETER, 2011
164 MAKE YOUR MARKETING AWESOME Try HubSpot FREE for 30 days!
165 IF YOU THOUGHT THAT THIS WAS AWESOME, PERHAPS YOU D LIKE TO BE FRIENDS ONLINE? blog.hubspot.com/ Twitter.com/hubspot Facebook.com/hubspot Linkedin/com/hubspot Youtube.com/hubspot flickr.com/photos/hubspot Slideshare.net/hubspot
166 Search Engine Optimization Blogging & Social Media Lead Generation All-in-One Marketing Software Lead Management & Automation Marketing Analytics
Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into
Big vision for small business. Internet Marketing on a Ramen Noodle Budget A Guide to Small Business Internet Marketing This guide helps small business owners create a marketing campaign based on tried
Enrollment Marketing 101 What is Wrong with Traditional School Marketing and Why Inbound Marketing Can Increase Your Enrollment? Upcoming ACCS Webinars 5 Ways to Increase the Number of Inquiries to Your
PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in
Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know By Cary Baskin Managing Partner The Marketing Department Malvern, PA Copyright, November 2013, The Marketing Department, Malvern, PA. All
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are
www. The 2011 State of Inbound Marketing February 2011 Tweet This! Contents Introduction... 3 The State of Marketing Costs & Budgets... 4 Inbound Channels Convert Leads into Customers... 10 What s Important
Get Found Online Consumers are searching for your products and services online. Is your website getting found? 1 The Internet has profoundly transformed the way people learn about and shop for products.
MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful
Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How
Effective B2B social media marketing: Driving traffic, leads & sales Written by Martin Broadhurst Martin Broadhurst Certified by market leading inbound marketing software provider HubSpot, Martin leads
3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share
DIGITAL MARKETING AN INTEGRATED APPROACH OCTOBER 2015 Theme Group 2015 themegroup.co.uk WHAT IS DIGITAL MARKETING? The key objective of digital marketing is to promote brands, build preferences and increase
INNOVIC presents The Opportunity Café 22 March 2013 Online Marketing 101 Presented by DAMIAN NEWTON level91.com.au Influence on Australian Society Australian Population: 22.6 million Australian Internet
214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE
Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:
In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To
Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating
Advanced Internet Marketing Techniques Silicon Valley SCORE - 2015 Kevin Dean, Internet Marketing Consultant WSI Net Advantage (510) 687-9737 www.wsinetadvantage.com Maximizing Return on Web Investment
IS YOUR BUSINESS OPTIMALLY EQUIPPED TO MAXIMIZE YOUR RETURN ON YOUR INVESTMENT? Whether your business is large or small, marketing is all the touch-points that connect you to your customers. Having a written
Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile
SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy
INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound
GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation
1 Table of Contents The Shift from Traditional to Online...2 Shopping Domino Effect...3 Saying Goodbye to Old Ways...4 3 Reasons Companies Make the Shift...5 Search Marketing ROI Case Study...7 Final Thoughts...8
Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization
HOW TO ESTABLISH TRUST & AUTHORITY WITH ONLINE VIDEO Toll-Free: 855-943-8736 www.businesscreatorplus.com As more and more users are going online to find information about local businesses, there is a huge
How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already
CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT
Social Media Trends Report Global statistics on current social media marketing trends SOCIAL MEDIA TRENDS 2009 Executive Summary Change in online marketing budgets Social Networking Usage Worldwide usage
Introduction to Inbound Marketing by Kevin Carney of Inbound Marketing University Page 1 of 20 InboundMarketingUniversity.biz InboundMarketingUniversity Published by Inbound Marketing University No part
WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
SHORT GUIDEBOOK TO UNDERSTANDING Email Marketing and Social Media Table of Contents Email Marketing is proven to be effective 1 Email marketing helps you achieve your goals 1 Social Media has HUGE Potential
ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting
White Paper Best Practices and Emerging Marketing Trends Measuring ROI: The Marketing Metrics You Can t Ignore What gets measured, gets managed. Peter Drucker Why Measure? From beginning to end and sometimes
SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types
Business in Real Time Are you part of the conversation? by Bridget Ayers Get Smart Web Consulting Communication Then Communication NOW Stats via Onlineducation.net/internet Stats via Onlineducation.net/internet
Marketing in the Digital Age By Doug Commette SprayFoam.com & Spray Foam Insulation & Roofing Magazine SprayFoam INSULATION & ROOFING MAGAZINE Internet Penetration in US Internet Marketing Marketers continue
online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising
8 Ways to Generate More Leads From Online Marketing Contents Introduction 3 1. Optimise your SEO 4 2. Increase your IP targeting 4 3. Increase your social media presence 5 4. Web Presence 6 Landing pages:
Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually
CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods
Special Report: 2011 B2B Marketing Benchmark Report Budget Basics Brought to you by: Protect and promote your brand with Vocus. Vocus completely integrates social and traditional media to give you tracking,
THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the
Return on Investment from Inbound Marketing through Implementing HubSpot Software January 2010 Prepared By: Melissa DiBella MBA Class of 2010 MIT Sloan School of Management Massachusetts Institute of Technology
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
coursemonster.com/uk Web Marketing and PR Online Marketing View training dates» Overview This training course is the perfect starting place for online marketing novices or business owners wanting to know
Demystifying Digital Digital Marketing 101 Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Current state (and where have we come from) 15.7 million
Healthcare Marketing White Paper HEALTHCARE MARKETING ANALYTICS USING INBOUND AND OUTBOUND MARKETING METRICS TO BUILD A PLAN, TRACK RESULTS AND PROVE ROI SMITHANDJONES.COM 518.272.2400 HEALTHCARE MARKETING
DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers
Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:
ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect
Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,
Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement
5 STEPS to INCREASE WEBSITE LEADS An Introduction to Inbound Marketing a product of the minds @ Five Steps to Increase Website Leads Introduction Inbound Marketing isn t a fad - it s a proven strategy.
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 email@example.com Background
NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies
The Partner s Guide to the Best Kept Secrets of Online Lead Generation Executive Summary Professional services firms may not be left with a choice as to whether or not to do inbound marketing and online
Best Practices for Improving Search and Social Marketing Integration Introductions Jen Doyle Senior Research Manager MarketingSherpa @JenLDoyle Jen.Doyle@MECLABS.com Grant Simmons Group Account Director
UBER SEO Affordable Online Marketing for Startups & Small Business Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com What is UBER SEO? EBWAY Creative provides SEO, SEM and SMO services, specifically
GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE
Leading the Way: What You Need to Generate Leads Looking online will reveal where one third of US consumers spend at least 3 hours every day.1 Additionally, more than three fourths of all US adults are