Big data in Europe: new environment, new opportunities

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1 Big data in Europe: new environment, new opportunities Francisco Lupiáñez-Villanueva Co-Founder of Open Evidence Profesor Universitat Oberta de Catalunya

3 European Data Market The European Data Market study aims to define, assess and measure the European data economy, supporting the achievement of the Data Value Chain policy of the European Commission. The study also plans to support the development of the community of relevant stakeholders in the EU. Since the data community in Europe is already strong albeit very diverse, dispersed in several communities, the study wants to move from disparate communities to a genuine stakeholders ecosystem.

The study also plans to support the development of the community of relevant stakeholders in the EU.

4 The European Data Market Monitoring Tool European Data Market Monitoring Tool Data Market Taxonomy Design of the Data Value Chain Indicator 1 Data workers Indicator 2 Data Companies Indicator 3 Revenues of Data companies Indicator 4 Data Market and Data Economy Indicator 5 Data Workers Skills Gap Indicator 6 Citizen s Reliance on Data Economy Indicators scope, segmentation and measurement GAP Analysis -- Data Collection Methodologies Quality Control and Validation Production of datasets templates- Year 1 Year 2 Year 3 Assessment of progress towards key policy targets

Workers Skills Gap Indicator 6 Citizen s Reliance on Data Economy Indicators scope, segmentation and measurement GAP Analysis -- Data

5 The European Data Market Today (2014) Data Market 50.4 Billion CAGR 6.4% Data Workers 6.1 Million CAGR* 5,7% Data Companies 243,600 CAGR 1.6% Data Users 642,000 CAGR 1.4% Data Workers Skill GAP 509,000 CAGR 0,8% Data Revenues 51,1 Billion CAGR 7.1% Data Economy Billion 3.5% EU GDP * Compound Annual Growth Rate IDC Visit us at IDC.com and follow us on 5

4% Data Workers Skill GAP 509,000 CAGR 0,8% Data Revenues 51,1 Billion CAGR 7.

6 Big Data is the catalyst but innovation happens in the Data Market Big Data is.. A new generation of technologies designed to economically extract value from very large volumes of data, by enabling their high-velocity capture, discovery and/or analysis. The Data Market is... The market where digital products or services derived from data are exchanged, generating innovation, improving efficiency and effectiveness of production processes, and better understanding of customers. The Data Economy is... The economy affected by the exploitation of data, including the direct impacts of the data market, the indirect impacts on the user industries, and the overall induced impacts on consumption and growth IDC Visit us at IDC.com and follow us on 6 Source: European Data Market Monitoring Tool, IDC 2015

.. The market where digital products or services derived from data are exchanged, generating innovation, improving efficiency and effectiveness of production processes, and better understanding of

7 How big is the Big Data market? European Big Data Market ~ 2.7 Bill, 2014 European Data Market ~ 50,4 Bill, 2014 European ICT Market ~ 534 Bill, 2014 Source: IDC 2015 IDC Visit us at IDC.com and follow us on 7

8 The Data Market outside the EU: The US lead but the EU catches up... Monitoring Data Market, International Comparison, 2014, Units (000), EUR Million Value of Data Market as % of ICT Spending, 2014 N. Name EU U.S. Japan Brazil 1.1 Number of Data Workers (000) 6,102 10,457 3,344 1,031 14% 12% 2.1 Number of Data Companies 243, ,821 95,919 34,840 10% 9% 10% 9% 4.1 Value of the Data Market (Million) 50, ,935 22,228 5,289 8% 6% 4.2 Value of the Data Economy (Million) Direct Impacts Backward Indirect impacts 46,607 99,398 21,367 5,289 2,081 4, % 2% 0% 4% EU US Brazil Japan IDC Visit us at IDC.com and follow us on 8

1 Number of Data Workers (000) 6,102 10,457 3,344 1,031 14% 12% 2.1 Number of Data Companies 243,610 277,821 95,919 34,840 10% 9% 10% 9% 4.

9 Interim Conclusions Development of the EU data market: Both evolutionary and revolutionary Dynamic data industry, high investments in R&D and development Higher barriers to demand growth Key role of SMEs from supply and demand side Alternative Growth Scenarios: dominated by type of supplydemand dynamics Policy matters: data protection regulation, internal digital market, overcoming fragmentation and barriers to data flows Data skills gap - dual problem: need for e-leadership, need of data scientists skills (niche) 9

dominated by type of supplydemand dynamics Policy matters: data protection regulation, internal digital market, overcoming

11 Big Data and Analytics Maturiy Levels

12 Big Data and Analytics Maturiy Levels

13 Our Maturity Journey Efficiency in Primary care Institut Catala de la Salud Unit of analysis: Primary care Use of EHR improves efficiency

14 Our Maturity Journey

15 Our Maturity Journey Study on online gambling and adequate measures for the protection of consumers of gambling services The objective of this study was to assess the behavioural response of consumers of online gambling services to protective measures tested in experimental settings New graphical warning condition New textual warning condition New over-confidence condition Existing consumer protection measures New wide info banner condition Registration form condition

to protective measures tested in experimental settings New graphical warning condition New textual warning condition

16 Our Maturity Journey Study on the impact of marketing through social media, online games and mobile applications on children s behaviour The primary overall goal of this study is to support the Commission with evidence for investigating and understanding the new and dynamic channels of online marketing to children, as well as the measures to alleviate consumer vulnerability among children in relation to sophisticated online marketing. Embedded advertising (advergames) New over-confidence condition Existing consumer protection measures New wide info banner condition Registration form condition

marketing to children, as well as the measures to alleviate consumer vulnerability among children in relation to sophisticated online marketing.

17 Our Maturity Journey Text mining: sentiment analysis Ratings vs. Text Ratings + Text = new demand Nudging consumers

18 Our Maturity Journey Big data Health R+D+I Public Health Integrated Care

19 Moltes gràcies Francisco Lupiáñez-Villanueva Co-Founder of Open Evidence Profesor Universitat Oberta de Catalunya

NESSI Summit 2014 The European Data Market. Gabriella Cattaneo, IDC Europe May 27, 2014 Brussels

NESSI Summit 2014 The European Data Market Gabriella Cattaneo, IDC Europe May 27, 2014 Brussels Content The Big Data Market main trends The European Data Market gaining speed Measuring the European Data