Cloud 28+ Cloud of Clouds- Made in Europe, secured locally

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1 Cloud 28+ Cloud of Clouds- Made in Europe, secured locally The HP vision of Cloud in EU

2 Building the future of Europe today 2.5M new jobs 160B a year, or +1pp GDP 2020 The opportunities with cloud computing are very significant, as are the challenges, will be a key year in ensuring that the opportunities are also secured, or at least given a firm foundation, and therefore all those involved in cloud computing, whether providers or customers, should follow these developments closely. Computer Weekly, Dec 5th,

3 The rise of the Cloud: opportunities and challenges Security 50% of IT executives biggest barrier to cloud adoption Open 71% of IT executives believe open standards critical Vendor lock-in 65% of IT executives concerned with vendor lock-in Compliance Increasing data sovereignty challenges globally impacting customer cloud journeys Source: Coleman Parkes Research by HP, May

4 EU issues and opportunities There is collective Cloud capacity in EU Datacenters in abundance which is underutilised Cloud take up by SMB and PS organisations in EU is still very low Contribution expected from Cloud technology to the EU economical regeneration, skill retention and reducing EU debt, has so far not delivered to its potential There is danger of continued investment reducing as a result of low ROI 4

5 The specific challenges for Cloud in EU Country-specific regulations Protection of data, data location Fragmented market high cost, low consumption Financial pressures preventing investments Global cloud players not focused on EU-specific needs Broadband penetration 5

6 The specific challenges for a Country in EU Limited services available on Cloud Local Service providers not getting good ROI Independent software vendors not investing in developing more applications Skills base is eroding and not developing Cloud revenue is going to global providers Cloud contribution to economical regeneration is not being realised 6

7 The opportunity for EU ecosystem Digital ecosystem encompassing providers, developers, government, enterprises Innovation fostered by freedom from vendor lock-in Leverage of innovation capability of SMBs in their specific markets A renewed partnership between business and IT Positive digital momentum generated by Government-Enterprise interactions Unleashing the full power of Cloud for the EU economy 7

8 The benefits of EU Cloud strategy Governments Service Providers Cost reduction Enhanced (cross-boundaries) processes Enabling digital growth Increase use of available capacity Monetize differentiatiors Simplified regulatory Software Developers SMBs Simpler, faster deployment of applications Innovation for business communities Critical mass Improved cooperation across value chain Leverage standardization of processes Increase business (and employment) 8

9 The secret of success: learning from global giants 1 In the last 5 years, a huge compute and storage capability was created across the world 2 3 Datacenters across the planet were interconnected through high speed networks A single identical catalogue of services was offered to all customers across the world massive consumption of cloud services that they provide by an ecosystem of consumers and developers Taking significant revenue and skills from the EU! 9

10 Unlock EU market potential The priorities for European countries to leverage the power of extended ecosystem Get rid of the jungle of technical standards to enable interoperability Foster adoption of open standards leveraging community effort Ensure reliability of data, no matter which country they are in Speed innovation, bring applications to the market more quickly Rethink approach to security Avoid vendor lock-in 10

11 HP vision: EU wide cloud Single EU wide Cloud Catalogue of Services Aligned with today s and tomorrow s regulations Based on open standards Enabler of creation, sharing and consumption of cloud services in EU Leveraging the role and expanding the opportunities of Service Providers Encouraging software development investment and innovation and accelerating utilization of cloud services and creating more employment...keep European revenue in Europe 11

12 Cloud 28+ EU Services Catalogue Cloud Services Consumer 12

13 HP EU Value Proposition Within 12 months, A Cooperative Society will be formed to offer, To all private and public demand and economic agents in the EU, A single, open standards based, virtual CLOUD for, Enabling the creation, sharing and consumption of Cloud Services, While accelerating EU Cloud Services consumption, Creating more employment and skill, Confirming the national role of each Cloud Services Providers, And increase their profitability and capacity usage. 13

14 Example Use Cases 1. Service Providers in countries register their services in the EU Catalogue 2. A Work Load Owner (e.g. ISV) searches for a Service Provider to host/offer their application 3. Work Load Owner is given a list of Service Providers to choose from to meet their specific requirements 4. Work Load Owner selects a Service Provider and registers their service 5. A Customer searches the catalogue for a service 6. A Customer selects a service, including data location, SLA, etc., from the catalogue 14

15 The benefits of EU Cloud strategy to a country Governments Cost reduction on IT services Faster deployment of solutions Improved interdepartmental interchange Enabling digital growth Choice of data location Software Developers Service Providers Access to EU wide market Provide wider services to customers Invest in in-country broadband and cloud offerings Increase employement SMBs Access to EU wide market Access to wider selection of services Enable increased revenues More competitive IT supplier market Encourage continued innovation & investment Choice of SLAs, data location, services Develop skill set and employment Expedite move to Cloud Support eco system Increase business (and employment) 15

16 Why now - Horizon Biggest EU Research and Innovation Programme with 80b euro funding ( ) 2. Promises breakthroughs, discoveries and world-firsts by taking great ideas from lab to market 3. Financial instrument implementing EU s Innovation Union initiative aimed at securing Europe s global competitiveness 4. Seen as a means to drive economic growth and create jobs 5. Political backing of Europe s leaders and the MEPs as smart, sustainable and inclusive growth and jobs 6. Excellence in science, industrial leadership and tackling societal challenges 7. Goal Europe produces world class science, removes barriers to innovation and makes it easier for public and private sectors to world together in delivering innovation 8. Objective reduce red tape and time, achieve results faster 16

17 Horizon Advanced Cloud Infrastructures & Services Cloud computing must meet new requirements: heterogeneity of resources/devices, software-defined data centres and cloud networking, security, and demands for better quality. Research will look to new data and computational management models (service and infrastructure) to create faster, efficient machines, heterogeneity of access and devices, low energy solutions, use of big data, federated clouds and secure multiactor environments. The aim is to develop infrastructures/tools for high performance beyond current capabilities. R&I: High performance heterogeneous cloud infrastructures Federated cloud networking Dynamic configuration, automated provisioning and orchestration of cloud resources Automated discovery and composition of services Cloud security Innovative actions: Platforms for trusted cloud systems Online collaboration across platforms Rapid prototyping and testing of applications Coordination and Support Actions (CSA): Support common reference models for SLAs in the cloud Support for infrastructure adoption by addressing legal/societal/infrastructure issues Support collaboration among research projects in software, services, cloud computing, dissemination. Higher quality of user experience More trust in clouds due to stronger security and data protection Open and auditable solutions for data security Demonstration of cloud-based services in federated, heterogeneous and multi-layered (IaaS, PaaS, SaaS) cloud environments Dynamic provisioning of interoperable applications and services High level of secure performance and service Increase innovation opportunities for service providers Improve competitive position of EU cloud sector 17

18 How are we going to make this happen? Submit a proposal to the EU, Horizon 2020, ICT7 by 23 rd April 2014 by Creating an HP lead project consortium of Technology companies, EU based Research labs and Cloud services providers and ISVs Leveraging EU investment and our experience in working with current EU projects such as Contrail, Coco and A4Cloud Designing and developing an infrastructure to deliver an EU Cloud solution Getting support from existing network of Cloud Service Providers (33 HP partners) in the EU Getting support for the project vision from the 28 EU members governments Getting support from the Software vendors in the EU Leveraging HP s Converged Cloud proven technologies and services - Open standards based Utilizing lessons learned from strong portfolio of Public Sector Cloud references with Cloud services that could be re used by others EU states 18

19 What do we need from you? If you feel that your country and the EU will benefit from an EU Cloud of Clouds If you would like us to continue working with the Service Providers and Software Vendors in your country and across the EU to develop this concept If you support the idea of an EU Cloud of Clouds Please sign the attached letter of interest Send it to HP This will enable HP and Partners to continue investment in this project. 19

20 Letter of interest Thank you for presenting HP s Cloud 28+ Cloud of Clouds Made in Europe, secured locally proposition. We found this very interesting as we believe it gives our country and the EU an opportunity to create a Cloud solution based on the value of Cloud Services Catalogue, covering all of the EU Countries, offering the flexibility that EU governments and commercial organizations require. Apart from maximizing the bandwidth and the value add which have already been invested-in and created by our local Service Providers, the approach encourages development of software solutions by our software companies and gives them access to all EU markets. This results in continued investment by the Service Providers and software companies in our country, in new and innovative IT solutions, and creates skilled workforce and employment in our country. The Cloud 28+ proposition seems to address a number EU and country issues, including a choice of where data is located, SLAs to suit various needs and a competitive environment which gives Public Sector and Commercial organisations in our country, wider choice on service providers and more comprehensive services. EU s Horizon 2020 should be used to drive this initiative. It is important that we use this opportunity to achieve a Cloud solution for the EU, based on open standards, which encourages investment by the EU companies, provides a competitive environment for local and international Cloud service providing companies, and results in an efficient and flexible solution for the EU countries. Regards 20

21 EU Parliament elections will take place in 2014, from May 22 nd to May 25 th Employment development, Value Add creation to help reducing EU debt and Digital agendas are in all minds 21

22 Thank you 22 Copyright Copyright Hewlett-Packard Development Development Company, Company, L.P. The L.P. information The information contained contained herein herein is subject is subject to change to change without without notice. notice. HP Restricted.

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