1 Cloud Computing/ Semantic Web Initiatives & Tutorial Chuck Vollmer March 2011
2 The Cloud & Semantic Web 1990s 2010s Mainframe Computing Personal Computing Cloud Computing Cloud computing is as big a paradigm shift away from personal computers (PCs) as were PCs were from main frames in the 90s. A massive ICT transformation is occurring with the advent of cloud computing and the semantic web. Cloud computing is the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or personal computer. The semantic web will enable machines to interpret meaning in the cloud much in the way humans do. These technologies are in use today in social networks (clouds) and Web 2.0 (semi-semantic) applications. Jobenomics is developing CC/SM platforms for business. 2
3 Jobenomics Cloud Computing Jobenomics is part of the MetroCore Consortium that is developing a national ultra-secure cloud computing and financial services platform. Jobenomics is partnered with SNVC ($20M/yr, 110 employees) as a small business beta-test to verify cloud computing business efficiencies, and offer these efficiencies to other small businesses via consulting, technical services, and proprietary cloud computing solutions. Jobenomics is partnered with The ACTS Institute, a non-profit organization, that administers cloud computing educational services to assist individuals to acquire higher-level skills, prepare them for new career opportunities, or start new cloud computing small businesses. R. Michael Buehler, CEO Goal: create jobs, new businesses and social transformation. 3
4 MetroCore Financial & Information Services Platform MetroCore 3.0 Software (Net 3.0) is a next generation semantic web (Web 3.0) system that integrates cloud computing services (Iaas, PaaS and SaaS) and is deployed via private/hybrid clouds. MetroCore Prime is a ultra-secure information security system. MetroCore Fiber consists of long and short-haul, state-of-the-art telecommunication systems. MetroCore Super Back-Office systems provide financial/supply chain management and underwriting. Institutional Investors & Underwriters are investing to deploy MetroCore in target US markets and underwriting the financial services elements of projects. MetroCore is a national-level initiative that can create or enable creation of millions of new businesses and jobs. 4
5 SNVC s Transition To The Cloud Cloud computing is as much about business efficiencies as it is about technology. SNVC s goal is to increase efficiency and deliver 10% improvement to our bottom line by implementing: A collaborative secure work environment Integrated management tools New access devices (ipads) and new applications New business applications Virtualization of machines and applications This year, SNVC is projecting 15% bottom line improvement. 5
6 6 Cloud Computing & Semantic Web Tutorial
7 7 What Is The Cloud? The Internet version of a utility (electrical, water) similar to the way TV cable providers offer television and movies services. Cloud computing is often described as: A hard-drive in the sky Digital office outsourcing The next major revolution in information technology A $241B industry in 2020, up from $41B in 2010 (Gartner)
8 8 Cloud Computing 1990s 2010s Mainframe Computers Personal Computing Cloud Computing Cloud computing is as big a paradigm shift away from personal computers as were PCs were from mainframes in the 1990s. Cloud computing is the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or personal computer. Cloud computing offers lower start-up costs, significant savings and operating efficiencies to small and self-employed businesses.
9 9 Cloud Computing Technology Enablers Powerful, inexpensive data centers Fast widearea networks Ubiquitous web access devices Computer hardware virtualization
10 10 Today s Leading Cloud Computers Social network clouds. Music clouds. Shopping clouds.
11 11 Cloud Participants The cloud is a set of protocols, interfaces, networks, storage devices, hardware and services, which allow the delivery of computing as a service to remote users. Participants: Business managers/owners are responsible for defining organizational needs and governance for data and services residing in private or public clouds. IT managers, in larger organizations, oversee internal information resources as well as external cloud computing providers. In smaller organizations, like emerging and selfemployed businesses, the end user relies solely on the cloud computing provider. Cloud computing providers are responsible for the services, IT assets and maintenance of their system that provides software, platform or infrastructure services.
12 12 The Allure of Cloud Computing Government Outsource and reduce overhead, capital and operating expenses Large Business Reduce costs and staffing while increasing agility Small Business Increase bottom lines and efficiencies IT Enterprises A major new multibillion dollar business opportunity Emerging & Self- Employed Businesses Lower start-up costs Non-Profits Training and certification opportunities
13 Cloud Security Alliance (CSA) Executive Committee Assessment 13 Cloud Computing represents one of the most significant shifts in information technology many of us are likely to see in our lifetimes. Reaching the point where computing functions as a utility has great potential, promising innovations we cannot yet imagine. Customers are both excited and nervous at the prospects of Cloud Computing. They are excited by the opportunities to reduce capital costs. They are excited for a chance to divest themselves of infrastructure management, and focus on core competencies. Most of all, they are excited by the agility offered by the on-demand provisioning of computing and the ability to align information technology with business strategies and needs more readily. However, customers are also very concerned about the risks of Cloud Computing if not properly secured, and the loss of direct control over systems for which they are nonetheless accountable. CSA s Cloud Threat Initiative entitled Top Threats to Cloud Computing, (2010)
14 14 Semantic Web The World Wide Web is an environment where a largescale collection of dissimilar computer systems needs to interoperate. The Semantic Web takes interoperability to the next level: beyond today's Web of human-readable Web pages to a global database of "machine-readable" and "machine-interpretable" information. The semantic web will enable machines to interpret meaning in the cloud much in the way humans do. Source: Rockingteam
15 Web 3.0 Web 1.0 (past, non-semantic, read-only web). Website consists of static screens of words and graphics. Main function: data retrieval. Web 2.0 (present, semi-semantic, read-write web). Websites allow more user-interface, authoring, storage and limited data control (social networking, blogs ). Main function: data sharing. Web 3.0 (future, semantic, read-write-execute web): Websites perform functions for humans in merged virtual/ physical worlds (physically persistent virtual clouds [avatars] and virtually enhanced physical realities [3D game worlds]). An extension of the current World Wide Web that catalogs information on a webpage and reprocesses it so that other machines including computers can understand the information. Main function: data generation. 15
16 16 Cloud Computing Definition Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. Cloud computing is composed of: Characteristics: on-demand self-service, broad network access, resource pooling, rapid elasticity, measured service Service models: Software as a Service (SaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS) Deployment models: private, community, public, and hybrid clouds
17 17 Cloud Computing Characteristics On-demand self-service. A consumer can unilaterally provision computing capabilities without the service s provider. Broad network access. Capabilities are available over a network through mobile phones, laptops, and PDAs. Resource pooling. The provider s computing resources serve multiple consumers include storage, processing, memory, network bandwidth, and virtual machines. Rapid elasticity. Capabilities can be rapidly scale in or out and be purchased in any quantity at any time. Measured Service. A metering capability appropriate to the type of service (storage, processing, bandwidth, and user accounts).
18 18 Cloud Computing Service Models Infrastructure as a Service (IaaS). The consumer does not control the underlying cloud infrastructure, but has control over operating systems, storage, deployed applications, and limited control of networking components. The provider provides customized business solutions. Example: Amazon s Elastic Compute Cloud. Platform as a Service (PaaS). The consumer does not control the underlying cloud infrastructure, but has control over the deployed applications. The provider offers development environments that consumers create business applications. Examples: Google App Engine, Windows Azure. Software as a Service (SaaS). The consumer does not control the underlying cloud infrastructure including network, servers, operating systems, storage, or applications. The provider provides purpose-built business solutions. Examples: Salesforce.com (CRM), Intuit (financial), Workday (HR).
19 19 Cloud Computing Deployment Models Private cloud. The cloud infrastructure is operated solely for an organization. Public cloud. The cloud infrastructure is made available to the general public or a large industry group and is owned by an organization selling cloud services. Hybrid cloud. The cloud infrastructure is a composition of two or more clouds (private or public) that remain unique entities but are bound together by standardized technology that enables data and application portability.
20 20 Cloud Computing Security Recent serious glitches at Amazon and Sony have caused concern about the risks of handling data via cloud computing. Key security questions for providers: What is the provider s security architecture and policies? How comprehensive is the service level agreement? Where does proprietary data reside and how is it protected? Is your data partitioned from other data? What are the penalties for breaches and compensation policies for loss? Does the provider provide encryption and key management? Is data portability provided in case of security breach or loss of confidence? Cloud Computing Provider Cloud Computing Consumer
21 Cloud Computing Providers & Vendors 21
22 22 Cloud Provider Essentials Elasticity and scalability. The ability to scale up or down 24/7 depending high peak and low trough periods of demand as well as the ability to add or subtract customers quickly. Self-service provisioning. Customers can obtain cloud services easily without enduring a lengthy or complicated process. Standardized interfaces. Customers can easily link internal databases and information to cloud computing providers. Billing and metering services. Customers have visibility into the cost of services (free, metered or subscription) that they are incurring. Service agreement. The customer must understand risks associated with the cloud provider s responsibilities related to performance, management, costs and security.
23 Cloud Computing Clash of the Titans Microsoft 2002 cloud computing entry providing hosted business solutions based largely on Microsoft Office, the de facto productivity suite in 80% of all enterprises in 40 nations. Future: Office 365 includes the Microsoft Office suite of desktop applications and hosted versions of Microsoft's Server products delivered and accessed over the Internet. Google 2007 cloud computing entry providing hosted business solutions based largely on Gmail and Google Apps that are used by 3 million small and medium-sized companies. Future: Chromebook is a mobile device running Google Chrome OS. Chromebooks comprise a distinct class of personal computer between a pure cloud client and traditional laptop
24 US Federal Government s Transition To The Cloud 24 The US federal government has adopted a cloud-first policy that makes cloud, or Web-based computing, the default choice and has required agencies to move at least 3 services to the cloud by October Federal agencies have identified 78 computer systems they plan to migrate to the cloud within a year, according to the Office of Management and Budget. The transition to cloud computing should save the federal government at least $5 billion annually. The Federal Cloud Computing Initiative is partnering with GSA SmartBuy and the Defense Department s Enterprise Software initiative for the cloud services contracts. The contracts are reported to be worth an estimated $2.5 billion over five years.
25 Federal Government Cloud Computing Efficiency Improved asset utilization Aggregated demand and accelerated system consolidation Improved productivity in application $20B development, application management, Potential CC Savings network, and end user Agility Purchase as a service from trusted cloud providers Near instantaneous increases and reductions in capacity More responsive to urgent agency needs Innovation Shift focus from asset ownership to service management Tap into private sector innovation Source: US CIO (White House) Encourages entrepreneurial culture Better linked to emerging technologies $80B Annual Federal IT Spending 25
26 Potential Spending on Cloud Computing by US Government Agency 26 Top Six Agencies Source: US CIO (White House)