2 Welcome to the new high street BT is helping retailers thrive in a changing world and enabling growth through applied innovation across all channels. The past 25 years have seen incredible change, much of it technology-driven, changing the ways companies operate and consumers behave. BT is dedicated to giving you the means to create memorable and engaging experiences every time, in-store, online and via mobile. Our vision is that optimal connectivity is at the heart of a thriving economy, which ultimately leads to a better society and world. Because when everything is connected, anything is possible. No one can tell what the next 25 years will bring, but we do have some insights on what the next 25 months will bring for retail. Find out what the near future holds with our round up of the top 25 technologies set to light up the high street.
3 Secure High Speed Networks Secure High Speed Networks All that exciting in-store technology needs some powerful bandwidth. Within the next 25 months, serious retailers will invest in fibre to ensure digital delivers in real time. BT s 2.5bn investment in fibre has already reached 15m UK homes and aims to bring fibre to more than 90% of premises in the next three to four years.
4 In-store Mobility and Devices In-store Mobility and Devices Help customers compare and contrast products on the spot. Process a sale securely right there and then with mobile POS solutions, or if the item is out of stock, enable them to buy it online in-store. Free your staff to work more flexibly using mobile devices (including their own) to stock take, track and order new items and enjoy a more productive workforce. The combined power of wi-fi and in-store mobility means you can give great customer service, be more efficient and improve sales.
5 Customer Wi-Fi Customer Wi-Fi Free wi-fi in exchange for a coffee? No longer a nice-to-have, customers expect in-store wi-fi, opening the door for you to learn more about what they want from you. Take customers on both a virtual and in-store journey and increase loyalty with personalised promotions, geo-localised offers, click and collect, extended aisles, e-wallets and augmented reality.
6 Cloud Computing Cloud Computing Stretch and flex as your customers demand by putting your IT in the cloud. With all your data and processing held securely in one place you can scale up and down easily and only ever pay for what you use. Create, rollout, monitor and manage your own IT infrastructure through a self-service portal.
7 Thin Point of Sale Thin Point of Sale We all love shopping, but equally we hate to queue! We ll ditch the basket if the checkout looks swamped. Thin POS terminals allow for speedier, more secure transactions and easy updating of your systems. With your customer data and processing held in the cloud your tills will cost less to run and you will have better card payment security, shorter queues and happier customers.
8 Cloud Contact Centres Cloud Contact Centres Expertise and agents on tap. Scale up, scale down. Put customers through to the people who can help them first time, every time. Blend , web chat and voic with traditional voice technologies. Have someone else host the hardware and you only ever pay for what you use, when you use it. Less cost, less risk, more contact.
9 Supply Chain Solutions Supply Chain Solutions Phantom stock? Estimated allocation? Stockroom treasure hunts? Not anymore. Keep tabs on every item or delivery, from factory to doorbell. Our 99% stock accuracy means less markdown, fewer lost sales and happier customers. 19 out of the top 30 US retailers are currently trialling, piloting or implementing an item-level RFID solution.
10 Store Collaboration Store Collaboration Your staff can light up new opportunities if you can give them a voice. Use the power of social collaboration to enable your staff to work more effectively, share their knowledge and provide a more effective and motivated team to open up this potential.
11 Big Data Analytics Big Data Analytics Get to really know your customers. Gather data from online activity, in-store behaviour, social media and loyalty card spending patterns. Turn this information into valuable understanding using data visualisation tools and use it to think about new product lines, reveal customer sentiment and understand geographic-based effects.
12 Traffic, Video and Sentiment Analysis Traffic, Video and Sentiment Analysis See the big picture and go beyond emoticons. Track what shoppers do across channels and get a more accurate view of why they are doing it. Use sentiment analysis to dig deeper into people s thoughts by classifying the polarity of a social media post as positive, negative or neutral so you can understand what customers love or loathe about your brand.
13 Social Media Mining Tools Social Media Mining Tools Can you feel your ears burning? Your customers are talking about you so you should join in on those conversations. Harness the power of likes and shares on Facebook and Twitter, as well as forums and blogs with pre-set workflows and automated monitoring so your customer care teams can respond in an instant.
14 Mobile Commerce Mobile Commerce Your customers have you in the palm of their hands, but you need a mobile experience in order to keep their attention. 4G offers a revolution in the mobile experience with lightning quick downloads making stuttering apps and m-sites a thing of the past. Design a mobile site for the optimum customer experience and boost your bottom line with secure mobile payments, geo-location technology and personalisation to enhance the browsing and buying experience.
15 Social Commerce Social Commerce After a few false starts, social media retailing is about to take off. More and more retailers are getting the mix right and selling effectively through sites like Facebook. People trust their friends for recommendations and reviews much more than a corporate site. A trusting audience can become brand champions.
16 Clienteling Clienteling Give every single customer the VIP treatment. Clienteling tools and processes will help you to know exactly who they are, what they like and when they shop. Tie it into your loyalty and CRM programmes and put all this information at the fingertips of every sales person. They ll never have to ask, Can I help you? again.
17 Real-time Multichannel Retailing Real-time Multichannel Retailing Show and tell what you have to every customer in every channel in real-time. Get better stock accuracy and drive down capital costs. Take it to the shop floor by allowing your sales people to see what is available with hand-held devices such as tablets and with browser-based systems they can perform their tasks from any location, freeing them up to focus more on your customers.
18 Self-Scan Self-Scan Check yourself out! Customers with smart mobile devices can scan as they shop, pay securely with an online e-wallet or at a contactless in-store pay point. No queues, no waiting, no fuss.
19 E-Wallets E-Wallets Bank cards, store cards, credit cards, loyalty cards, bus pass, driving licence... oh, and some cash. The modern wallet has become more of a suitcase. Instead of lugging all this around, customers can access everything online in one place for simple, secure payments, rewards, gift cards and ID. And with NFC or POS scanners, e-wallets can be used just as easily in-store as online.
20 Provenance Tags Provenance Tags We all like to know more about what we are buying. Cut out the middle-man and allow customers to use their NFC smartphones to learn more about your products. Using improved RFID stock information you can tell them where the raw materials came from, which renewable resources were used, or the people that produced it. Combined with mobile self-checkout, customers can simply shop and go.
21 Biometric Payment Solutions Biometric Payment Solutions Touch and pay using finger vein technology. Biometric customer data offers a secure way of buying. It helps to create a cashless environment, reducing management costs and security issues. It also puts a whole new spin on the question: Do you want to leave a tip? all at the tip of your fingers.
22 Interactive Signage Interactive Signage The shopper s world revolves around them, they re used to tailored offers and recommendations online and they increasingly expect a more personalised, engaging in-store experience. Meet their wants with interactive kiosks, e-catalogues and in-store digital signage to enrich the customer experience. Provide real-time and on demand access to virtual experts, relevant content and offers that are just right for them.
23 Virtual Expert Advice In-store Virtual Expert Advice In-store Never go hunting for a sales person again. In-store virtual experts are able to respond directly to your customer s questions in real time. Using video teleconferencing technology you can ensure that the right product expert is always accessible and able to better shape a customer s decision towards the right product for them.
24 Virtual Fitting Rooms Virtual Fitting Rooms Try it on(line) at home. One of the biggest issues online fashion retailers face is coping with returns. With a virtual fitting room you can help your customers to see exactly what a particular size and style will look like on them, using real photos rather than computer-generated imagery. Boost conversions and slash returns rates - retailers using Fits.me have seen garment returns for reasons of fit, fall by up to 77%.
25 Micro-Location Services Micro-Location Services Really catch a customer s eye by reacting to where they are. Passing trade can be enticed into store by triggering events as a customer moves by. In store you can serve information to their phone as they near stands or browse aisles. It doesn t get much more personal shopper than that!
26 Holographic Greeters Holographic Greeters They don t get tired, never complain or have an off-day and deliver the right message every time. Holographic greeters take digital signage to a whole new level, providing an eye-catching, fun, interactive way to share sales messages, product details and layout information.
27 Augmented Reality Augmented Reality What you see is what you get. Using smart mobile devices and augmented reality apps, customers can see much, much more than what s in front of their eyes such as a toy or game unboxed and built up in front of them, a 360 view of an outfit, or suggested recipes for the ingredients on the shelves. So when your customer is wavering over their purchase, Augmented Reality can help close the sale.
Motorola Enterprise Mobility Retail Solutions: Driving customer loyalty and sales to new heights with mobility Regardless of whether you have a large retail operation or a small specialty store, you can
STORE Bring the best of the web in-store Services and solutions to enhance the store experience The line between virtual and real worlds is blurring, pushing store systems beyond their traditional boundaries
Interactive solutions for experiential fashion marketing Stereoscape offers interactive solutions for experiential fashion marketing in events and retail environments. We combine the latest visualisation
About Macys The website experience is run of the mill and a bit dated with no distinct features which make it stand out. It is also not optimised for tablet. Macys, which includes the Bloomingdales brand,
How to revolutionize brickand-mortar retail industry with big data analytics? April 20, 2015 Agenda Tapway Introduction & Why We Do What We Do Technology Overview In-store Analytics for Retail Chains Shopper
CUSTOMER! ENGAGEMENT SURVEY RESULTS July 2011 Table of Contents Introduction Respondent Info 3 6 QUESTIONS: How would you rank an overall customer engagement strategy in comparison to other current priorities
Using a Multichannel Strategy to Deliver an Exceptional Customer Experience 10 things to consider when building a multichannel strategy to improve the customer experience Jesús Hoyos CRM industry analyst,
TOP TIPS TO MAKE EMAIL, CHAT AND MOBILE CUSTOMER SERVICE COST-EFFECTIVE AND RESPONSIVE PROVIDED BY IN ASSOCIATION WITH mplsystems mplsystems provide a wide range of contact centre technologies including
In-store At-home On-the-go Social Everywhere HOW TO ENGAGE CUSTOMERS In Stores Traditional store merchandising decided by retailers and vendors Handwritten client books managed by associates (usually only
Current trends in retailing and the future of retail property Andrew Bolitho -Property, Energy, Planning and Transport Policy Advisor The BRC is the authoritative voice for retail recognised for itspowerful
EPoS and Ecommerce Solutions for Independent Retailers The future of independent retail is multi-channel. Successful independent retailers will need to have a real time, single view of customers, stock
Omnichannel Payments The Connected Consumer The way consumers buy goods and services is changing profoundly We now exist in a truly global, connected and digital world. A world of choice that lets us purchase
Consumer Products and Retail the way we see it All-Channel Experience: Engaging with Technology- Enabled Shoppers In-Store How New In-Store Digital Tools Can Drive Value for Shoppers and Retailers Case
Website Improvements for More Successful E-Commerce FROM LANDING PAGE TO SHOPPING CART Reminders for Today s Webinar Webinar recording & slides: will be emailed to you within 48 hours after the event Discussion:
Page 1 Transform the Retail Store with the Internet of Things The Internet of Things is here today There s a new era dawning in the retail industry, and it s being driven by the Internet of Things. The
Get more from less How to build a prioritised CRM strategy in five steps BT Expedite White paper Contents Executive summary...3 What is CRM and where is it going?...4 Get more from less: create a prioritised
Smart shopping with your bank Card Linked Offers and Merchant Funded Rewards The Next Generation Loyalty Program Business ValueBusiness Value The Four Strategic Technology Areas The Must Haves for Competitive
Reduce your markdowns 7 ways to maintain your margins by aligning supply and demand On average, On average, Step off the high-volume, low-price treadmill Browse through any online store or shopping mall
Splinternet What is online? Offline? Web Windows Mobile Game Consoles Digital Asset FiOS TV Widgets Facebook Apps iphone Apps Android Apps One person? Multiple channels? Windows Mobile Web Game Consoles
The Store of the Future and the Role of Omni-Channel Payments in Driving Business Growth Consumers think of shopping as one experience, whether online, in-store or on a mobile device, and so must businesses.
SPOTLIGHT Future Trends in Retail Marketing: 2015 Event report Thursday 18th September 2014 Powered by London s Century Club was the unique venue for the latest Tag Spotlight forum. After our successful
New York Vol. 10 No. 1 First Quarter 2014 Leading Edge Insights into the World of the Wealthy Inside This Issue: WealthSurvey: Leveraging Technology In-Store and Online Affluent U.S. consumers weigh in
So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.
Superfast Broadband Changing the World Superfast Broadband Changing the World The internet is nothing if we don t use it, and the way we use it will play a critical role in how it is delivered. The commercial
6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting Written by Peter Messmer, Director of Marketing at AddShoppers First off, what exactly is Behavioral Targeting? Behavioral
4 STEPS TO MAKE THE MOST OF YOUR GUEST WI-FI If you re not on board with Guest Wi-Fi, chances are good you ll get left in the digital dust. Even if you have outfitted your store with it, you may not be
BRITEPAPER Social Media Marketing for Music Events Smarter. Stronger. Faster. Further. Eventbrite explores the financial impact of social sharing for event organizers and promoters. Whether crowd surfing
RBTE: Big themes from Europe s biggest Retail show The Pierhouse team joined thousands of visitors, retailers and exhibitors at the Retail Business Technology Expo in London to discuss the challenges and
Motorola Mobile Workforce Management Software A framework for Intelligent and automated real-time task management Keep your workforce, one of the largest costs of doing business, focused and productive
Smart Payment Solutions Chess offers Banks and companies building blocks to create their own end-2-end payment platform for mobile and ecommerce transactions There comes a new eco system for modern payments
Brochure HP TeamSite What s new in TeamSite? The latest release of TeamSite (TeamSite 8) brings significant enhancements in usability and performance: Modern graphical interface: Rely on an easy and intuitive
TRANSFORMING THE CUSTOMER EXPERIENCE WITH RFID TABLE OF CONTENTS EXECUTIVE SUMMARY... 03 WHY SHOPPERS LEAVE EMPTY HANDED... 04 OUT OF STOCK. OUT OF FAVOR... 04 A CALL FOR HELP UNANSWERED... 04 THE SLOW
Using analytics to measure the ROI of engagement Website analytics have evolved a lot since the humble Page View. No longer are decisions on new changes based on guesswork and intuition. Instead, you can
6 STRATEGIES TO ENSURE YOUR WIRELESS NETWORK delivers enhanced experiences Retailers are optimizing and streamlining their wireless communications networks to connect with shoppers and empower their store
Inside the Mobile Wallet: What It Means for Merchants and Card Issuers Welcome to the age of Universal Commerce commerce that is integrated, personalized, secure, open, and smart. The lines between in-store
Beaconstac How Retailers can go Omni channel using Beacons 1 Contents Why beacons are the key to omni channel retail 3 What is omni channel and why it is a must have for retailers 3 How retail stores can
Mobile Marketing Trends and Perspective by AT&T In This Issue 2 Industry Trends 3 Customer Spotlight 4 Mobile Marketing By the Numbers 5 Tips & Best Practices 6 Getting Started with Mobile Marketing 50%
The Atos Samsung Alliance combining innovative business IT services and consumer technology to inspire the new digital economy Your business technologists. Powering progress The Atos and Samsung alliance
HOW BRICK-AND-MORTAR RETAILERS CAN WIN THE OMNICHANNEL BATTLE Forward-looking retailers are using wireless mobile technology to integrate the dueling worlds of in-store and online shopping, communications
January 2012 The Rise of the Social Enterprise By Rupa Shankar, Shahnawaz Khan Happiest Minds, Social Computing Practice The Rise of the Social Enterprise Social media is transforming how we connect and
Retail Elevate your brand. Elevate your customer experience. Elevate your business. Your Challenges are Complex. Honeywell Can Help. Today s retailers recognize the need for an effective omni-channel strategy.
A NEW way to engage with SHOPPERs Retail Outlook A Samsung white paper on the role of technology in the retail industry 2 A new way to engage with customers 94% believe that companies failing to address
CUSTOMER-FIRST RETAILING GROWING RETAIL SALES WITH CUSTOMER CENTRIC STRATEGIES By Jason Nathan STORE TRACKING HOW CUSTOMERS SHOP IN-STORE IN THE DIGITAL AGE When shopping, customers have three currencies
Bringing Digital into Store, now and in the future Neil Adamson Digital Commerce Lead Accenture Interactive Agenda The now An integrated store The future Recent history: multi/omni-channel Multi-channel
Drive Business Further Faster With RetailNext Built especially for retailers, RetailNext is a scalable in-store analytics platform that makes it easy for you to collect, analyze, and visualize data about
Changing E-Commerce Trends E-Commerce trends that will change the way of shopping E-commerce came to existence more than two decades ago. It is still going strong. As per emarketer, worldwide e-commerce
AN RIS WHITE PAPER Enhancing Customer Engagement with Next-Generation Digital Signage Today s retail enterprises are seeing both the necessity and the value of enhancing customer engagement, particularly
THE EXPERIENCE IS EVERYTHING SEE OUR VISION FOR THE FUTURE OF RETAIL EMEA PAGE 1 THE EXPERIENCE IS EVERYTHING The customer s experience is central to Motorola s vision for the future of retail. Motorola
Mobile 360: Developing Your Comprehensive Digital Strategy FK Funderburke, Director, Digital Merchandising & Strategy Vivek Agrawal, Director, Mobile & Digital Display Group Russell Young, Director, Strategic
Comprehensive Guide to Marketing Like Starbucks 1 Introduction 6 reasons Starbucks Marketing Communications Strategy is so Effective is one of our most popular posts, continuing to be a top performer even
Changing trends in multichannel shopping and browsing preferences October 2013 Page 1 Overview Since June 2010, edigitalresearch and Portaltech Reply have been tracking the changes in multichannel shopping
Cisco StyleMe Virtual Fashion Mirror How New Consumer Behaviors Are Enabling Retailers To Revitalize Their Stores by Combining the Virtual and Physical Worlds Written by Lisa Fretwell Solution Developed
February 2014 Taking the total retail customer experience to the next level Taking the total retail customer experience to the next level The face of retail is changing. While brick-and-mortar stores once
Deliver Compelling Shopping and GREAT Customer Service with Interactive Technologies Focus on the Finish. Driving Consumers to Purchase 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public
Real Time In-store Analytics with RetailNext More than one hundred retailers use RetailNext to improve their bottom lines by increasing sales, reducing theft, cutting costs, and creating a better shopping
10 Steps to a Multichannel Strategy and an Exceptional Customer Experience Jesús Hoyos CRM industry analyst and advisor Brad Herrington Principal Solutions Architect Interactive Intelligence, Inc. Contents
TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost
not another omnichannel customer experience whitepaper data convergence paves the way A RETAIL PRO WHITEPAPER contents 03 not another customer experience whitepaper 04 omnichannel =? 05 omnichannel = customer
Leapfrog customer experience management with omni-channel communications Fast Facts on Present-day TRENDS Today s customers are empowered by the internet, social media and mobile technologies. They reach
Accenture Business Intelligence for Fashion and Luxury Creating a Differentiated Customer Experience for Long-term Brand Loyalty Fashion is inherently an ever-changing industry. Customer preferences fluctuate
Argos, maximizing digital marketing returns. High street retailer builds its digital channels and drives new revenues through actionable insights from Adobe Marketing Cloud. Adobe Marketing Cloud solutions
Digital Commerce in Retail: Supporting a Common Mobile Customer Journey RETAILER SURVEY - CONDUCTED NOVEMBER 2014 Digital Commerce in Retail: Supporting a Common Mobile Customer Journey CONTENTS 1. Background
5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey
Personalized User Journeys By Kevin Jackson Global Sales Director Gravity R&D 12/15/14 Table of Contents Omnichannel and Retail 2.0... 3 Moments of Truth (MOTs)... 4 ibeacons, MOTs, and Big Data... 5 Personalized
After the big bang How retailers can harness the big data explosion A report from the Economist Intelligence Unit Sponsored by After the big bang: How retailers can harness the big data explosion Savvy
Boosting Loyalty And Customer Engagement In The Cloud Combining The Strengths Of salesforce.com Social Clienteling And Fujitsu In-Store Systems Integration Today s consumers are in control of their retail
The changing face of the mobile phone and its implication for marketing The ubiquitous mobile phone The Irish love affair with the mobile phone is a well documented story. The most recent report from the
Fujitsu Retail Fujitsu in Retail Driving the Change shaping tomorrow with you Fujitsu in Retail Driving the Change EDEKA Business profile Germany s largest supermarket corporation Challenge Reduce fraudulent
Issues Change Solution How to get closer to your customers Communicating with customers on their terms Every channel available The Internet enables easier comparison of companies, particularly of price,
www.green4solutions.com UNDERSTAND YOUR CUSTOMERS, GROW LOYALTY AND MAXIMISE REVENUES. ABOUT GREEN 4 SOLUTIONS Customer Relationship Management experts for sport and leisure. Green 4 use knowledge, experience
Omni-Channel Marketing for Customer Driven Interaction 2 Omni-Channel Marketing for Customer-Driven Interaction The Customer Driven Experience With the growing impact of mobile apps and digital touchpoints
Application of Big Data in Retail 5Ways Retailers Can Use Big Data Analytics Contents Executive Summary No Dearth of Data Big Data Analytics in Retail: Five Areas to Focus 3 4 5 Personalization ecommerce
KEEPING PACE WITH MOBILE PAYMENT Mobile payment is transforming the buying experience. Smaller merchants are looking to ISOs and acquirers for help in keeping pace as larger retailers employ new card acceptance
Face to face payment solutions Mobile strategy for businesses on the go Contents 3. Overview 4. Online and offline merge 5. Contactless payments 6. Apps and the ewallet 7. Graphic: Rising payment trends
The Perfect Digital Marketing Recipe For Your Business Success Executive Summary With a wide variety of options available to us, it can often be difficult to find the optimum combination of tools and techniques
The relevance of Stores for Digital Shoppers Kees Jacobs September 2014 Consumers increasingly weave in and out of multiple channels, including stores, during the All-Channel Shopping Journey Moments of
The Atos Samsung Alliance combining innovative business IT services and consumer technology to inspire the new digital economy Your business technologists. Powering progress The Atos and Samsung alliance
Enabling multi-channel retailers European overview There is no question that European retailers have to respond to the rapid consumer adoption of digital technology, particularly given that internet adoption
Cross-channel payment solutions ABI CARTE 2015, ROMA, 5 NOVEMBRE 2015 VINCENZO ROMEO EASTERN EUROPE & AFRICA INNOVATION DIRECTOR 1 The need for cross-channel payment solutions 3 mpos Solutions Challenges
INTRODUCING RETAIL GET READY FOR THE NEXT WAVE OF ANALYTICS IN RETAIL By: Dan Theirl Rubikloud Technologies Inc. www.rubikloud.com Prepared by: Laura Leslie Neil Laing Tiffany Hsiao WHAT IS RETAIL? Retail
Introducing Worldpay Total The end to end payment solution for modern business All your channels, connected Whatever the sales channel, however your customers want to pay, Worldpay Total has it covered.
Websites. Digital Marketing. ecommerce. About Statement Statement is an award winning digital & ecommerce agency based at Unity Works, Wakefield. Our mission statement is We help companies grow in a digital