Observations on Building Occupier Decision making

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1 Observations on Building Occupier Decision making Barriers and motivations Sebastian Metzger co2online gemeinnützige GmbH April 2013

2 Outline Agenda co2online and Think Tank 30 Barriers and motivation Recommendations 2

3 About co2online co2online as a non-profit organisation is independent/non-partisan has implemented several campaigns for private households and communities, co-funded by the German Federal Ministry for the Environment advises in a neutral and measurable manner with its 22 interactive online advisory tools and the Energy Savings Account Several Campaigns funded by 3

4 About Think Tank 30 of the German Chapter of the Club of Rome (tt30) tt30 as a young think tank composed of around 30 men and women is independent aims to identify and solve problems in the world related to sustainability and future issues undertakes research and studies in all areas of society 4

5 Barriers and motivations 5

6 The perception of private households behavior differs from its importance for the Energiewende Energiewende climate protection renewable energy * energy efficiency Financing * Current behavior of private households 6

7 But: the intrinsic barriers of consumers are a major reason for the low rate of retrofits ENEF-Haus-Studie : Barriers towards energy-efficient retrofit, distinct between home owners with standard retrofit and energy-efficient retrofit (in percent on a 4-scale : strongly agree + agree ; sample n= 541 energy-efficient retrofit, n=467 standard retrofit) The credit limit for the house is already exhausted. I don't have the financial resources. I'm worried about too much dirt and stress. I didn't have time to deal with the issue in depth. I' m not sure if the retrofit is worth it. I'm not interested in retrofitting beyond what is absolutely necessary. My house is in a quite good energetic condition. There is no need for retrofit. I don't want to take out an additional loan standard retrofit energy-efficient retrofit 7

8 Possible Solution: Communication is a key factor for reducing intrinsic barriers of consumers 8

9 Our Strategy: We have to address the reasons for the intrinsic barriers of consumers lack of knowledge motivation and incentives for action information overload 9

10 Status Quo: Information overload! The range of advisory and information services asks to much of consumers primarily online and press Media and web portals e. g. Spiegel Online, Haus Technik Dialog, Utopia et al. Trade and commerce e g. MSH Gruppe, EURONICS Industry e.g. SHK Branche, BSH Gruppe Banking and insurances subject to fee over 100 primarily faceto-face Energy agencies Tradesmen and architects Climate alliances and consulting network Public services and utility companies Energy consultant 10

11 Status Quo: The funding opportunities sums up to 800 (e.g. KfW) source: co2online Förderratgeber 11

12 Status Quo: It is a long and difficult undertaking to retrofit a building source: dena 2013 Steigerung der Energieeffizienz mit Hilfe von Energieeffizienz-Verpflichtungssystemen 12

13 Status Quo: News about negative side effects of retrofit disencourages consumers 13

14 So, what to do? 14

15 Recommendations 15

16 I. Networking II. Low-threshold interactive consultation III. Continuous Advice and monitoring IV. Harmonization of the different levels of action V. Interaction between research and praxis 16

17 I. Networking: Provision of neutral information and advice e.g. online platform Consumer Connected players and services e.g. online platform (StromCheck / StromCheck-Plan) Advisory and information services Stakeholders and services 17

18 II. Low-threshold: Online-based initial consultation assists consumers with the first estimation on their energy saving potential Impulsion Consultation Action e.g.: Paying too much for energy? What can I do? Energy consultant, Consumer Centres (VZ), tradesmen, producer... contact via data sheet Transparency and forecast based on 1 m building information 18

19 Hemmnisse Hemmnisse Hemmnisse Hemmnisse III. Continuous advice and monitoring enhance the willingness to take action Ziel 2050: Neutraler Gebäudebestand Private Haushalte Information/ Beratung Lösungen Planung/ Finanzierung Lösungen Umsetzung Lösungen Betrieb/ Kontrolle Lösungen ggf. Optimierung Miteinander vernetzte bestehende Informations- und Beratungsangebote Zum richtigen Zeitpunkt, am richtigen Ort das richtige Angebot! 19

20 IV. Harmonization of the different levels of action political framework unclear interdependencies funding communication 20

21 V. Interaction between research and praxis research practice 21

22 Analyzing Effects: Monitoring the status and effect of the retrofit 22

23 Successful cooperation: research and praxis complement each other 23

24 Open Discussion: Recommendations at a glance I. Networking II. Low-threshold III. Continuous advice and monitoring IV. Harmonization of the different levels of action V. Interaction between science and practice 24

25 Thank you for your attention! Contact: Sebastian Metzger co2online gemeinnützige GmbH Hochkirchstraße Berlin phone fax Image sources: Fotolia, istock, Laborjournal

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