Print & web publishing in RBI
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1 Print & web publishing in RBI Karl Schneider Editorial Development Director RBI UK
2
3 RBI UK
4 RBI UK Part of Reed Business, a subsidiary of Reed Elsevier 2,300 staff 400 journalists ~ 300m turnover
5 RBI UK Part of Reed Business, a subsidiary of Reed Elsevier 2,300 staff 400 journalists ~ 300m turnover 57% of revenue online
6 RBI UK 21 Markets, >100 products Aerospace Agriculture Banking Catering Chemicals Computing Construction Electronics Healthcare Industrial Optical Personal Care Personnel Property Recruitment Road Transport Science Social Care TV & Film Travel Utilities
7
8 40 magazines
9
10 15 Community Websites
11 15 Community Websites
12
13 Data services & Job boards
14 How we make money: The role of content
15 How we make money: The role of content Audience
16 How we make money: The role of content Content Audience
17 How we make money: The role of content Content Audience
18 How we make money: The role of content Content Audience Marketers
19 How we make money: The role of content Content Audience Marketers
20 Content: Print
21 Content: Print Photos Articles Data Letters Cartoons Crosswords
22 Content: Web
23 Content: Web
24 Content: a broader vision
25 Content: a broader vision Traditional Content
26 Content: a broader vision Traditional Content
27 Content: a broader vision Traditional Content
28 Content: a broader vision Traditional Content Community Interaction Multimedia Window on the Web Community Tools
29
30 Traditional content Proposition: Exclusive content, crafted specially for people like you Examples: Traditional journalism Blogs Webcasts
31
32 Window on the web Proposition: The best starting point to find the good stuff for people like you Examples: Vertical search Best of the web User aggregation
33
34 Community interaction Proposition: The best place to interact/ share with other people like you Examples: Discussion forums Wikis Picture sharing
35
36 Community tools Proposition: Tools to help people like you do your job Examples: Salary checker Fuel efficiency calculator
37 Worldwide top 50 websites 1 yahoo.com 18 ebay.com 35 google.co.jp 2 google.com 19 google.fr 36 amazon.com 3 youtube.com 20 orkut.com.br 37 go.com 4 live.com 5 facebook.com 6 msn.com 7 myspace.com 8 wikipedia.org 9 blogger.com 10 yahoo.co.jp 11 baidu.com 12 rapidshare.com 13 microsoft.com 14 google.co.in 21 sina.com.cn 22 mail.ru 23 google.co.uk 24 fc2.com 25 aol.com 26 vkontakte.ru 27 google.com.br 28 wordpress.com 29 google.it 30 flickr.com 31 photobucket.com 38 orkut.co.in 39 craigslist.org 40 naver.com 41 friendster.com 42 odnoklassniki.ru 43 google.com.mx 44 imdb.com 45 youporn.com 46 bbc.co.uk 47 taobao.com 48 cnn.com 49 googlesyndication.com 15 google.de 32 yandex.ru com 16 hi5.com 17 qq.com 33 google.es 34 google.cn
38 Worldwide top 50 websites 1 yahoo.com 18 ebay.com 35 google.co.jp 2 google.com 19 google.fr 36 amazon.com 3 youtube.com 20 orkut.com.br 37 go.com 4 live.com 5 facebook.com 6 msn.com 7 myspace.com 8 wikipedia.org 9 blogger.com 10 yahoo.co.jp 11 baidu.com 12 rapidshare.com 13 microsoft.com 14 google.co.in 21 sina.com.cn 22 mail.ru 23 google.co.uk 24 fc2.com 25 aol.com 26 vkontakte.ru 27 google.com.br 28 wordpress.com 29 google.it 30 flickr.com 31 photobucket.com 38 orkut.co.in 39 craigslist.org 40 naver.com 41 friendster.com 42 odnoklassniki.ru 43 google.com.mx 44 imdb.com 45 youporn.com 46 bbc.co.uk 47 taobao.com 48 cnn.com 49 googlesyndication.com 15 google.de 32 yandex.ru com 16 hi5.com 17 qq.com 33 google.es 34 google.cn
39 The barriers to change
40 The barriers to change People & Technology
41 The barriers to change People & Technology Teams built for print Structures Processes Skills Tools not fit for purpose Authoring tools built for print Web tools inflexible
42 Content creation & delivery
43 Content creation & delivery Content creation Articles Images Video Blogs
44 Content creation & delivery Content creation Content delivery Articles Website Images Video Blogs Print RSS feeds Widgets
45 Content creation & delivery Content creation Content delivery Articles Website Images Video Blogs Print RSS feeds Widgets Content
46 Content creation & delivery Content creation Content delivery Articles Website Images Video Blogs Print RSS feeds Widgets Content
47 Content creation & delivery Content creation W E B Content delivery Articles Website Images Video Blogs Print RSS feeds Widgets Content
48 Content creation & delivery Content creation W E B Content delivery Articles Website Images Video Blogs Print RSS feeds Widgets Content
49 Content creation & delivery Content creation W E B Content delivery Articles Images Video Blogs Website Print RSS feeds Widgets Content
50 Articles: Old process InCopy + InDesign EAS
51 Articles: Old process Writers + Copy InCopy + InDesign EAS
52 Articles: Old process Writers Subs/production + Copy Sub copy Cut to fit + Print head InCopy + InDesign EAS
53 Articles: Old process Writers Subs/production + Copy Sub copy Cut to fit + Print head Ready for print InCopy + InDesign EAS
54 Articles: Old process Writers Subs/production Sub copy + Copy Cut to fit Ready for print + Print head To press InCopy + InDesign EAS
55 Articles: Old process Writers Subs/production Sub copy + Copy Cut to fit Ready for print + Print head To press InCopy + InDesign Send to web EAS
56 Articles: Old process Writers Subs/production Sub copy + Copy Cut to fit Ready for print + Print head To press InCopy + InDesign Send to web EAS + Web head + Links + Tags + Pics + Video + Keywords + Related
57 Articles: Old process Writers Subs/production Sub copy + Copy Cut to fit Ready for print + Print head To press InCopy + InDesign Send to web EAS + Web head + Links + Tags + Pics + Video + Keywords + Related To Web
58 Articles: Current process InCopy + InDesign EAS
59 Articles: Current process Writers + Copy + Web head + Links + Tags + Pics + Keywords + Related InCopy + InDesign EAS
60 Articles: Current process Writers Subs/production + Copy + Web head + Links + Tags + Pics + Keywords + Related Sub copy & metadata InCopy + InDesign EAS
61 Articles: Current process Writers Subs/production + Copy + Web head + Links + Tags + Pics + Keywords + Related Sub copy & metadata Ready for web InCopy + InDesign EAS
62 Articles: Current process Writers Subs/production + Copy + Web head + Links + Tags + Pics + Keywords + Related Sub copy & metadata Ready for web InCopy + InDesign Send to web EAS
63 Articles: Current process Writers Subs/production + Copy + Web head + Links + Tags + Pics + Keywords + Related Sub copy & metadata Ready for web Cut to fit + Print head InCopy + InDesign Send to web EAS
64 Articles: Current process Writers Subs/production + Copy + Web head + Links + Tags + Pics + Keywords + Related Sub copy & metadata Ready for web Cut to fit + Print head Ready for print InCopy + InDesign Send to web EAS
65 Articles: Current process Writers Subs/production + Copy + Web head + Links + Tags + Pics + Keywords + Related Sub copy & metadata Ready for web Cut to fit + Print head Ready for print To press InCopy + InDesign Send to web EAS
66 Articles: Current process Writers Subs/production + Copy + Web head + Links + Tags + Pics + Keywords + Related Sub copy & metadata Ready for web Cut to fit + Print head Ready for print To press InCopy + InDesign Send to web EAS + Video
67 Articles: Current process Writers Subs/production + Copy + Web head + Links + Tags + Pics + Keywords + Related Sub copy & metadata Ready for web Cut to fit + Print head Ready for print To press InCopy + InDesign Send to web EAS + Video To Web
68 Articles: Future process InCopy + InDesign Web authoring tools
69 Articles: Future process Writers InCopy + InDesign + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Web authoring tools
70 Articles: Future process Writers Subs/production InCopy + InDesign + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Sub copy & metadata Web authoring tools
71 Articles: Future process Writers Subs/production InCopy + InDesign + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Sub copy & metadata Ready for web Web authoring tools
72 Articles: Future process Writers Subs/production InCopy + InDesign Web authoring tools + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Sub copy & metadata Ready for web To Web
73 Articles: Future process Writers Subs/production InCopy + InDesign Send to print Web authoring tools + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Sub copy & metadata Ready for web To Web
74 Articles: Future process Writers Subs/production Sub for print + Print head InCopy + InDesign Send to print Web authoring tools + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Sub copy & metadata Ready for web To Web
75 Articles: Future process Writers Subs/production Sub for print + Print head Ready for print InCopy + InDesign Send to print Web authoring tools + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Sub copy & metadata Ready for web To Web
76 Articles: Future process Writers Subs/production Sub for print + Print head Ready for print To press InCopy + InDesign Send to print Web authoring tools + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Sub copy & metadata Ready for web To Web
77 Articles: Future process Writers Subs/production Sub for print + Print head Ready for print To press InCopy + InDesign Send to print Web authoring tools + Copy + Web head + Links + Tags + Pics + Video + Keywords + Related Sub copy & metadata Ready for web To Web
78 Website editing: The Lego approach
79 Website editing: The Lego approach Website Menu
80 Website editing: The Lego approach Website Menu
81 Changing team structures: Yesterday Editor News Editor Features Editor Section Editor Website Editor Reporter Feature writer Writer Reporter Feature writer Writer
82 Changing team structures: Tomorrow Brand Editor Magazine Editor Content Editor Website Editor Beat Editor Beat Editor Beat Editor Beat Editor Beat Editor Beat Journalist Beat Journalist Beat Journalist Beat Journalist Beat Journalist Beat Journalist
83 Re-skilling editorial teams New training programmes, e.g: Video editing Engaging with online communities Informal sharing Events Wiki Recruitment
84 Questions
85 Questions
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