Company Profile. Products, Services and Solutions from Web Design Magic

Transcription

1 Company Profile Products, Services and Solutions from Web Design Magic Partnership Overview Country or Region: Australia Industry: Hosting Partner Profile WebCentral employs 200 people and has offices in Brisbane, Queensland and Sydney, New South Wales. A brand within the Melbourne IT Group, WebCentral offers a broad range of services and hosts more than 80,000 Web sites and domains. Relationship As Australia's largest web hosting company, they have a very simple philosophy on web site development: Our core business offering is web hosting, not developing web sites. The WebCentral Partner Program is the practical interpretation of this philosophy. It enables Web Design Magic in general to utilise WebCentral's services in our business model and to on-sell their products and services to our customers. Benefits By using WebCentral we can offer: Free 24 x 7 phone and online support Fast and diverse account creation Speed, Reliability & Performance World-Class Infrastructure & Network Redundancy From the outset, Web Design Magic has provided a systematic approach to the build, supported by transparent protocols and timeframes to give us every confidence in their ability to deliver the required results on time. Jonathan Ede, Marketing & Media Manager, Dick Johnson Racing/Jim Beam Racing We believe that communication is vital to the success of a business. We believe that the visual message your company is sending to your customers and potential customers has a big impact on your bottom line. Does your present web strategy really work for you? Does it communicate what you are about? Does it reflect your quality standards and experience...or is it just decoration? Would your sales message work more effectively through a unified web site creating a strong visual image? Our full service packages place a high priority on clear communication and personal attention, to make it as simple as possible for you to enhance your business and gain an edge over your competitors with a powerful online presence. There is a powerful dynamic created when a strong corporate image is communicated through the Internet. We specialise in creating that dynamic.

2 From the very first meeting, Web Design Magic has provided nothing but professional, first class service to Resort Brokers. Web Design Magic transformed our website into an exciting, informative and user friendly asset Ian R Crooks, Principal, Resort Brokers Australia November 2000 We selected Web Design Magic (WDM) to develop our website after reviewing tender responses from a number of suppliers. Our decision was based on WDM s commitment to Project Management processes and the software development life cycle. Murray Warne, Project Director, Zero Agents I have always found Web Design Magic to be (1) extremely pleasant to deal with, (2) prompt, (3) always a man of their word, (4) extremely competent and (5) very efficient David Walter, IT & Comms. Manager Kings International College, Gold Coast Background Web Design Magic specializes in the development life cycle of Websites and Software projects. This includes; Website Design Web Applications Website Maintenance Website Hosting Search Engine Optimisation Marketing Business Grade Graphic Design History Web Design Magic was first established in 1999 and has since expanded into a reputable software house with more than seven full time staff and is still expanding. Since its conception Web Design Magic has maintained close relationships between its partners that include Microsoft, WebCentral and many other SME s. These relationships continue to flourish and provide mutual business opportunities for all parties. Web Design Magic continues it s growth with the release of new and cutting edge product and service ranges. Certifications Web Design Magic believes in Certifications. Microsoft Certified Professionals are cut from a different cloth than their IT counterparts. They not only thrive on the continuing challenges of the IT field, but they also have taken it upon themselves to develop and hone their skills to stay a step ahead. The practical expertise that is gained through the certification process provides individuals with the kind of know-how that gets recognized on the job, among peers, and by future employers. Degree Holding Management Founder of Web Design Magic and CEO, Daren Hawes, holds a Masters Degree in System Development. This allows him to succeed in a management position that leverages computing technology to operate and expand business endeavors. Developer Staff Senior Development staff hold Microsoft Certified Solution Developer (MCSD) Certifications. The MCSD certification is the highest level programming certification offered by Microsoft. System Administration staff hold Microsoft Certified System Administrator and other development staff hold Microsoft Certified Professional (MCP) certifications. Certifications do not end with our development staff. Our Graphic Artists and Web Developers are all certified. Project Management and Methodologies Larger projects require project management and a framework. Web Design Magic implements the Microsoft Solutions Framework as its preferred engineering process.

3 Web Site Design Software Development Web Site Maintenance Secure Website Hosting Search Engine Optimisation Marketing Database Development E-Commerce Solutions Consulting Microsoft Solutions Framework The Microsoft Solutions Framework (MSF) process model follows the development of a solution from its inception till deployment. The MSF model is divided into 5 phases; each phase having a milestone, which when achieved marks the exit of the phase. MSF is a conscious and restricted approach to technology projects based on a defined set of principles, models, disciplines, concepts, guidelines, and proven practices. Microsoft Solutions Framework provides a flexible framework for successfully delivering IT solutions faster, cheaper, requiring fewer people, and involving less risk, while enabling higher quality results. As opposed to a rigid Methodology, MSF provides a flexible and scalable skeleton that can be adapted to meet the needs of any project to plan, build, and set out business-driven technology solutions. Products and Services Web Site Design With Internet use growing by the day there are many reasons to put your business on the web and the benefits of using the Web as a commercial marketing medium are wide in scope. The Internet offers a lower cost communication medium compared to other conventional media with content that can be presented vividly, colorfully and in full detail. Communication with customers, suppliers and staff can be improved significantly too. Ask yourself "Why do we want to do this?" It is important that a Web site starts with an objective and the process of planning, designing and developing the site should be treated as any other communications project, with a plan. The site should be incorporated into a larger part of your business marketing strategy and not just a separate marketing entity with unrealistic expectations. Identifying clear goals will help you not only with initial content but also with future content and the direction of the site. Let Web Design Magic s professional team guide you through the complete process from conception to on going maintenance. Website Applications Web sites have grown in complexity and technology is constantly evolving to create efficiencies that previously didn't exist. Customized software and integration doesn't mean you need to scrap your existing systems. Current Systems can be built on or new applications built. Today's businesses have spent heavily on e-business solutions and applications in order to promote and sell products, provide customer service, and interact with business partners on the Web. At Web Design Magic we have a full range of custom interactive web application and development services. Our developers are trained and certified by Microsoft and receive up to date training. We lay emphasis on building web based applications for our customers that help in the development of cost-effective solutions for the most advanced Internet projects. Web Design Magic provide in-house development of web-based, database applications to enhance business processes through the use of the latest technology. From the integration of your web site, inventory and shipping systems to providing tools to facilitate communication between your customers and analyze marketing data, we have the tools and the expertise to make your company more efficient. Website Maintenance It is essential to maintain your website on a regular basis. A fresh website encourages visitors to return again and again. A stale website will lead to a decrease in your website traffic.

4 Why Have a Website? To Establish A Presence Approximately 40 million people worldwide have access to the World Wide Web (WWW) and it is estimated that by the end of million will have Web access. No matter what your business is, you can't ignore 40 million people. To be a part of that community and show that you are interested in serving them, you need to be on the WWW for them. You know your competitors will. To Serve Your Customers Making business information available is one of the most important ways to serve your customers. But if you look at serving the customer, you'll find even more ways to use WWW technology. How about making forms available to pre-qualify for loans, or have your staff do a search for that classic jazz record your customer is looking for, without tying up your staff on the phone, taking down the information? Allow your customer to punch in sizes and check it against a database that tells him what color of jacket is available in your store? All this can be done and more, on the WWW. To Create a 24 Hour Service If you've ever remembered too late or too early to call the opposite coast, you know the hassle. We're not all on the same schedule. Business is worldwide but your office hours aren't. Trying to reach Asia or Europe is even more frustrating. But Web pages serve the client, customer and partner 24 hours a day, seven days a week. No overtime either. It can customize information to match needs and collect important information that will put you ahead of the competition, even before they get into the office. Changing Information Quickly Sometimes, information changes before it gets off the press. Now you have a pile of expensive, worthless paper. Electronic publishing changes with your needs. No paper, no ink, no printer's bill. Consider the following: How will you make changes and updates to your website? Who will make the updates and how long will it take? Will they look any good? Is there a better way? The answer is YES! Website Maintenance Service The key to keeping your content fresh is having a plan for making updates and changes on a regular basis AND having a system to do so easily. First, determine how often you need to make updates and to what sections. After you have mapped that out, determine who will be responsible for providing that content. This is where Web Design Magic can help. For a monthly fee Web Design Magic will maintain your website. Reasons to Outsource Different payment levels to suit any business needs. Pro active reminders. We will contact you! Professional website designers at your disposal. Unlimited telephone support. Service Level Agreements in place for peace of mind. Regular updates to content, marketing campaigns or news articles. Website Hosting Once your site is ready to go live you will need somewhere to store your pages. This service commonly referred to as Web Hosting or Internet Hosting, requires a computer that is permanently connected to the Internet and is running special software. For most businesses running an in-house server is too costly to justify the expense, as the permanent connection requires a high volume and speedy internet connection, constant monitoring, backups and support. If your company's web site or online application is important to you, then you'll want nothing less than WebCentral's worldclass hosting services. Here are just a couple of reasons why you should trust your web site to Australia's largest web hosting company: #1 in Support Speed, Reliability, Performance World-Class Infrastructure & Network Redundancy A Wealth of Experience in the Internet Sphere Extensive Range of Products & Services Search Engine Optimisation As more and more people turn to the web to find products and services they are looking for, search engine positioning & website promotion is playing an essential role for all businesses, large and small. Search engine optimisation should be at the heart of all internet marketing and to be frank, any marketing campaign in general.

5 WebCentral s Managed Exchange is an affordable, premium service that provides you and your staff with the ability to communicate better and work smarter, which can substantially improve the way your business operates. For many small and medium businesses, however, running an Exchange Server themselves is generally not an option because it involves specialist skills, time and significant capital expenditure. With Managed Exchange, small and medium businesses that have typically relied upon basic POP can now access this big business technology at an affordable monthly price, to achieve much more from their system than simply sending and receiving s. Visitors from the likes of Google, Yahoo, MSN and AOL are pre-qualified, hot prospects. When used correctly search engines deliver a real return on investment time and time again. If a web user visits a search engine and types in a query related to your company, you know that they are looking for your products and services, there and then. It is therefore vital if you are responsible for online advertising that they find your website instead of the competition, by having a first or second page presence on each major search engine, be it pay-perclick or natural listings. Search Engine Reporting It is important to track your site's search engine ranking. It is also important to track your competition's search engine ranking and site exposure. 68 percent of marketing executives are unable to measure an online marketing campaign's return on investment. That's an incredible admission, given that on average around 20% of a company's budget is spent in online marketing. Marketing Promotions Manager Promotions Manager is an easy to use, cost-effective marketing and database management tool that gives businesses the ability to carry out professional-looking, permission-based campaigns from start to finish. Offering a choice of templates or the option to create your own custom s from scratch, various tools for building and managing your lists of members, plus detailed statistics for calculating the success of your campaigns, Promotions Manager has everything you need to grow your business through marketing. Business Grade has become one of the most frequently used business tools, with many people relying on it more than their telephone to help them get through their work day. However, it is no longer simply having that differentiates one company from the next. Increasingly, it is how businesses capitalise on their use of that is becoming the key driver behind running effective and profitable operations. Businesses need to boost their capabilities by: Giving staff better access to their when they are away from the office Lowering the risk of losing important information contained in s and attachments Minimising the costs, issues and downtime caused by -borne viruses Reducing the amount of time wasted by staff reviewing unwanted spam Managed Exchange is a premium service that helps to deliver these key benefits to businesses of all sizes, simply and economically.

6 For More Information For more information about Web Design Magic please call To access information using the World Wide Web, go to: For further information on each product or service please refer to each separate brochure. Web Design Magic s Clients Below is a list of some of Web Design Magic s recent clients. These clients have used a combination of the services found in this sales document. Please feel free to call Head Office if you have any questions. For more information about WebCentral products and services, call or visit the Web site at: For more information about Microsoft products and services, visit the Web site at: Contact Details Head Office Phone: Fax: sales@webdesignmagic.com.au www: webdesignmagic.com.au Brisbane Phone Sydney Phone Townsville Phone Web Design Magic. All rights reserved. This sales and marketing manual is for informational purposes only. WEB DESIGN MAGIC MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Microsoft, SharePoint, Windows, Windows logo, and Windows Server are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are property of their respective owners. Document published March 2007