Mobile Advertising. Mobile facts on the German market and advertising possibilities at G+J EMS

Size: px

Start display at page:

Download "Mobile Advertising. Mobile facts on the German market and advertising possibilities at G+J EMS"

Magdalen O’Brien’
8 years ago
Views:

1 Mobile Advertising Mobile facts on the German market and advertising possibilities at G+J EMS Anja Sander-Krippner G+J EMS Mobile Düsseldorf

2 AGENDA 01 AGOF Mobile Facts 02 G+J EMS Mobile Portfolio 03 Standard and Special Advertising Formats

3 AGOF Mobile Facts: Launch of 1st market media study for mobiles

4 9.13 million unique mobile users as potential for your message 12.9 percent of the German-speaking aged 14 years and over have accessed a mobileenabled site or a mobile app within the last 30 days. Unique mobile users in the last 30 days: 9.13 million Total number of mobile users million Total population million Basis: 18,713 unweighted cases, German resident population aged14 years and over Source: AGOF e.v. / mobile facts 2010

within the last 30 days. Unique mobile users in the last 30 days: 9.13 million Total number of mobile users 62.

5 Material Folie million new smart-phone sales in 2010

6 Young and old, well educated and interested men 49,3 67,0 women 33,0 50, and older 7,6 7,9 21,0 14,4 19,9 14,9 22,5 19,5 19,2 15,7 9,8 27,6 Unique mobile users Total population Leaving certificate or no qualification 10,0 44,3 O-Levels A-Levels 28,4 27,2 43,9 46, Basis: 9,697 cases (Unique mobile users in last 30 days) / 18,713 cases (German resident population aged14 years and over) / Figures in percent. Source: AGOF e.v. / mobile facts 2010

10,0 44,3 O-Levels A-Levels 28,4 27,2 43,9 46,2 0 10 20 30 40 50 60 70 80 Basis: 9,697 cases (Unique mobile users in last 30

7 74.9% are in employment Schoolchildren/Students 12,7 11,4 Employed (full-/part-time) 55,4 74,9 Not or no longer in employment 12,5 33,3 Employees 55,8 61,6 Self-employed/Freelancers 19,4 16,0 Workers Civil servants 6,2 5,1 12,8 23,1 Unique mobile users Total population Basis: 9,697 cases(unique mobile users in last 30 days) / 18,713 cases (German resident population aged 14 years and over) / Figures in percent. Source: AGOF e.v. / mobile facts 2010

Unique mobile users Total population 0 10 20 30 40 50 60 70 80 Basis: 9,697 cases(unique mobile users in last 30 days)

8 and with money to spend = relevant for advertising. HH net income less than 1,000 Euros 10,7 16,2 from 1,000 to below 2,000 Euros 23,9 34,7 from 2,000 to below 3,000 Euros 24,9 27,7 from 3,000 to below 4,000 Euros 13,1 19,6 Unique mobile users Total population 4,000 Euros and more 11,1 18, Basis: 9,242 cases (Unique mobile users in last 30 days) / 18,713 cases (German resident population aged 18 years and over) / Figures in percent. Source: AGOF e.v. / mobile facts 2010

27,7 from 3,000 to below 4,000 Euros 13,1 19,6 Unique mobile users Total population 4,000 Euros and more 11,1 18,3 0 5 10 15

9 Relevance makes the difference you book 50% of the top 20 with us Vodafone Wetter.com Mobil o2 Active SPIEGEL MOBIL BILDmobil *) GMX Mobile VZ Mobil (studivz, mein VZ, schülervz) WEB.DE Mobile CHIP Online DasÖrtliche Mobil FOCUS Online Telekom w'n'w (without use of w'n'w iphone) YAHOO! MOBILE n-tv mobil KINO.de Mobil RTL mobil das telefonbuch mobile Computerbild Mobil stern.de Mobil FAZ.NET Basis: 9,697 cases (Unique mobile users in last 30 days) / Figures in percent. Source: AGOF e.v. / mobile facts 2010

DE Mobile CHIP Online DasÖrtliche Mobil FOCUS Online Telekom w'n'w (without use of w'n'w iphone) YAHOO! MOBILE n-tv mobil KINO.

10 Mobile Web, iphone App, Android App etc. you decide. 1 stern.de Mobil Website 2 stern.de iphone App 3 for all mobile terminal devices for all iphones stern.de Android App for HTC Magic

11 and 40% of the top 20 apps VZ (studivz, meinvz, schülervz) App wetter.de App stern.de App n-tv App wetter.com App Yahoo! App Yahoo! Search App Handelsblatt Online App Wer wird Millionär App TV Spielfilm App N24 App FOCUS App RTL Pole Position Formel 1 App FTD App iliga App MEIN STADT App kicker App WEB.DE App Sport1 App Stau-Mobil (Netbiscuits) App Basis: cases (Unique mobile users in last 30 days) / Figures in percent. Source: AGOF e.v. / mobile facts 2010

Search App Handelsblatt Online App Wer wird Millionär App TV Spielfilm App N24 App FOCUS App RTL Pole Position Formel 1 App FTD App iliga

12 AGENDA 01 AGOF Mobile Facts 02 G+J EMS Mobile Portfolio 03 Standard and Special Advertising Formats

13 G+J EMS Mobile Services Portfolio You as client decide which modules you require. Marketing services Mobile enabling services.from mobile advertising to creative solutions and market research and PR/ generic marketing.from advertisement production to technical advice and technical enabling of apps/ mobile sites

from mobile advertising to creative solutions and market research and PR/

14 We are relevant market leader with more than 650 million PIs/month G+J Mobile sites and primary marketing: Exclusive secondary marketing: iphone and Android applications:

15 Advertise with accuracy and avoid wasted coverage. Gender Age Postcode Terminal device Business/Private clients Debit/Credit Bank code targeting* (*o2 only) Complete portfolio: Device targeting in complete portfolio Operator targeting** (**Q4 2010)

Debit/Credit Bank code targeting* (*o2 only) Complete

16 AGENDA 01 AGOF Mobile Facts 02 G+J EMS Mobile Portfolio 03 Standard and Special Advertising Formats

17 Don t leave your mobile target group to the competition...

18 Advertise big.

19 Demonstrate your innovative ability.

20 Be conspicuous for once.

21 Get things moving.

digital facts Arbeitsgemeinschaft Online Forschung e. V. dmexco 2014

digital facts Arbeitsgemeinschaft Online Forschung e. V. dmexco 2014 Goals of the AGOF Continuous further development to satisfy changing market requirements Standardisation of new and advanced developments