Jan Mobile Advertising Landscape in China and Hong Kong Publicitas Hong Kong.
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1 Jan 2012 Mobile Advertising Landscape in China and Hong Kong 2011 Publicitas Hong Kong
2 Mobile Penetration Population: 1,331 million Mobile phone penetration: 63% Smartphone penetration: 11% China Hong Kong PhD, March 2011 Office of the Telecommunications Authority Hong Kong Image Population: 7 million Mobile phone penetration: 200.6% Smartphone penetration: 35%
3 Mobile Advertising in China Big Potential In China, despite the 63% mobile penetration and 11% smartphone penetration in all population, the country has one of the world s highest smartphone penetration in terms of all mobile phone users. This is particularly true for urban areas in China: 97% of Chinese urban residents who own mobile phones, 35% use smartphones. High Ad Awareness According to Google Survey of Mobile Internet 2011, 50% of Chinese smartphone users notice mobile ads Penn Olsen, Nov 2011 Google Survey of Mobile Internet 2011 After noticing a mobile ads: 39% click on the ad itself 39% search for additional information about the product on their computer 32% visit the company s mobile website 32% make a purchase Image source: Blog.ft.com
4 Mobile Advertising in China User Behaviour Chinese people use their mobile phone every time, everywhere China ranks third in the category of everyday smartphone usage in Google s global study. Penn Olsen, Nov 2011 Google Survey of Mobile Internet 2011 Image Visualphotos.com
5 Mobile Advertising in Hong Kong Highest Mobile Penetration in the World Hong Kong had million mobile service subscribers as of July 2010, representing one of the higest penetration rates in the world (OFTA) More than half of the Hong Kong people use unlimited mobile data plan Because of the unlimited data access, most people can use their smartphones on-the-go Enormous mobile opportunities Google s survey shows that 78% of users have noticed mobile ads on their smartphones After noticing the mobile ads: 25% of users visited the website of the advertiser 23% click on mobile ads to learn about the product 23% of users have used their smartphones to make online purchases 14% use their smartphones to compare products before buying them Google Survey of Mobile Internet 2011 Mobile Apps Using Behavior Survey 2011 by Hotmob and Nielsen Image Online.wsj.com
6 Mobile Advertising in Hong Kong User Behaviour Hong Kong people mainly use their mobile phone during commuting time News Apps (69%) ranks no.1 among the top 3 mobile apps used, followed by Games (55%) and Leisure (52%) apps Popular news apps in Hong Kong Mobile Apps Using Behavior Survey 2011 by Hotmob and Nielsen Image Brighthub.com
7 Mobile Ad Spends China Market value of the China mobile apps advertising market was 40 million RMB as of 2010 and the figure is continually growing in the upcoming years Mobile Apps Advertising Market Value in China Ad Spending Format on China's Mobile Apps in 2010 Ad Spends (in RMB 10 million) 13.2 CPA 10.5% CPM 10.9% CPC 78.6% iresearch China Mobile Advertising Analysis Report 2011 Hong Kong In Hong Kong, marketers have start exploring more smartphone advertising to capture new customers with creative mobile apps HK Marketers Spending Over 20% in Mobile Marketing Surge 78% 36% of those not making budget provisions for mobile marketing in 2010 have started to do so in 2011 Hong Kong Smartphone Advertising and Marketing Study 2011
8 Top Apps in China and Hong Kong Both in China and Hong Kong, news apps are the most popular mobile apps used by smartphone users Top China News Apps Cai Jing 163.com Sina CBN Weekly Tencent News Baidu News CNTV News Phoenix News Top Hong Kong News Apps HK Headline Apple Daily On.cc AM730 HKET Ming Pao Sharp Daily RTHK Google Survey of Mobile Internet 2011
9 Asia Pacific: Quality Online Media Solutions Hong Kong s leading one stop shop online media solution provider for international premium websites Please visit our website for more details: Contact: Rock Po, Online Advertising Director T: F: M: E: rock.po@publicitas.com
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