Orange Apps ecosystème

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1 Orange Apps ecosystème Yvan Delègue Directeur Orange Multimédia Applications Technocentre / Open & Developers Services 19 juin 2014

2 Orange Multimédia Applications OS expertise guidelines and tools distribution project support marketing services from anticipation to delivery from built to run

3 32 pays / Grand public 220 pays et territoires Orange Business Services salariés salariés dédiés à l innovation

4 6,5 millions de clients Tv Orange 58 millions de clients internet & fixe 236 millions de clients Orange dans le monde 178,5 millions de clients mobile 8,9 millions de clients Orange Money brevets

5 #1 opérateur éditeurs d apps co-créées avec nos clients developeurs internes ouvert sur l écosystème

6 vs

7

8 App Store donwloads in Billion Jul 2008 Jan 2009 Jan 2010 Jan 2011 Jan 2012 March 2013 source Apple

9 with 1 Billion only in 2013 December

10 In 2013 month after month google play s piece of pie is consistenly increasing Market Revenue Share Mar

11 In 2013 Month after month google play s piece of pie is consistenly increasing Number of Apps

12 In 2013 and 2014 Month after month google play s piece of pie is consistenly increasing App Downloads

13 Open and Developers Services - OMA presentation Yvan Delègue May 2014

14 2,6% 4% 18% 72% Open and Developers Services - OMA presentation Yvan Delègue May 2014

15 Open and Developers Services - OMA presentation Yvan Delègue May 2014

16

17

18

19

20 Concevoir des applis orientées clients qu ils vont aimer et partager

21 User Centric marketing method 1. Group discussion around need areas Laura, 22 Thomas, 21 David, 38 Catherine, Participants to select and fill in relevant situation cards 3. Creating paper prototypes for selected situations

22 Homescreen prototypes and app on tablet

23 Paper prototypes homescreen and Assistance

24 qualité et performance

25 source stardust étude

26 Listen to your customers in app Stores Rating > 4 Positive downloads trend & usage recurrency With a mobile analytics tool

27 Engage in a real-time, usage-based customer relationship Compose, target and deliver push notifications from your own PC

28 Optimize technical quality Real time crash and bug alerts Immediate crash reporting Deep analysis Prioritized issue aggregation Real-time updates & alerts

29 Une stratégie applications renforcée par l open innovation essentielles divertisssement nouveautés 2014 ouvert sur le meilleur de l écosystème Partenaires premium Partenaires à valeurs Utilisateurs APIs Orange

30 My Orange Tablet PC Smartphone everything you need to know, from how much you're spending to helpful tips to get the most out of your mobile get direct access to your mobile account and have a look at your balances, check your bills and manage your options top-up your account or your relatives account get customer support, find all the Orange stores and Orange useful numbers access the catalogue of Orange services Mobile OS: Tablet : Countries : FR, BE, UK, ES, RO, DO, PL, AM, CI

31 Cloud d Orange PC TV Tablet PC Smartphone your online Orange secure storage space of up to 100 GB to save, view, play and share your content from any connected device multi-screens access : computer, TV, smartphone & tablet automatic back-up of mobile contents: photos and videos device address book & agenda synchronization with orange.fr online content sharing with friends and family file transfer high speed with Orange 4G network Mobile OS: Tablet : Countries : FR, BE, RO, PL, ES (soon)

32 Orange Wifi (Orange funspot) Tablet PC Smartphone in just one click, connect to public Wi-Fi hotspot from wherever you are one click connection to all Orange hotspots at home, QR code easy pairing of your Smartphone to your private box (available for all Orange customers) find and connect Orange and its partners hotspots around you or at a specific address (available for all) new : launch in mid-feb a new customer experience Android including design, notification & widget status connection (ios in May and WP in June) Mobile OS: UK only Tablet : Countries : FR, UK, PL

33 ma Livebox Tablet PC Smartphone manage your Livebox through a smart interface on your tablet or smartphone see the status of your services: Internet, TV, VoIP display devices connected to your Livebox control and manage your device s Internet access and time schedule for your kids share easily your Wifi key with your friends self repair your Internet problems Mobile OS: Tablet : Countries : FR, PL, LU, SP

34 Libon PC Tablet PC Smartphone call and chat for FREE with all your friends wherever they are, near you or all over the world international calls worldwide instant messages: share your photos, your location and much more customized visual voic CHAT AND SHARE WITH ANYONE! even if they re not on Libon! Mobile OS: Tablet : Countries : Worldwide

35 My Sosh Tablet PC Smartphone enabling Sosh customers to manage their account directly from their mobile and stay connected with Sosh community free application get direct access to your mobile account, check your bills and manage your options keep a link with Sosh community and access all useful forums Mobile OS: Tablet : Countries : FR

36 Business Lounge Tablet PC Smartphone giving you the most out of your B2B bundle & advantages in just one app a full view of your bundle & account balance free & immediate B2B customer assistance B2B & mobility-related news & useful tips B2B recommended apps B2B advantages: Deals on B2B mobile services & apps, Cinéday vouchers and more Mobile OS: Tablet : Countries : FR

37 Colourcall Tablet PC Smartphone enables you to customise the alert of a call or message choose the colour, flash and customise the vibration alert of your contacts receive a discrete signal to notify you of a call or message this is useful for visual or hearing impaired people design for all service that can be useful for any user who needs to be reached wherever he may be (meeting, library ) Mobile OS: Countries : FR, SP, PL

38 TV d Orange XBOX360 PC TV Tablet PC Smartphone watch Orange TV, wherever you are, whenever you want watch over 85 TV channels over all the 3G/4G or wi-fi networks, 35 channels on Windows 8 access a large selection of live national & international TV channels, program guide access catch-up TV programs** record from your device even when you re outside ** search a program or a video ** toggle the programme between your device and your home TV ** link to VOD app and remote TV control app ** Mobile OS: * Consoles: * available for mobile subscribers in France ** available on ios, Android in France Tablet : Countries : FR, ES, BE, PT, PL, MD, RO, Réunion

39 Video On Demand PC TV Tablet PC Smartphone browse everywhere the complete Orange video on demand catalog access the full catalogue of movies and watch trailers on any screen, even on the go. bookmark a movie or TV series on your mobile and find it back on your home TV bookmarks. rent a movie on your tablet/smartphone and watch it on TV. watch your movie wherever you like thanks to the download function, even without connection (Android only) Mobile OS: Tablet : Countries : FR, other similar concept Orange Film to Go in UK

40 OCS Go PC TV Tablet PC Smartphone fan of movies & TV series? download and/or stream high quality movies and series on your tablet, PC/MAC and smartphone anywhere, even without internet connection (for downloaded programs). watch live the 4 premium TV channels activate up to 4 different devices to access the service from any internet connection Mobile OS: Web : go.ocs.fr Tablet : Countries : FR

41 Orange Football Club Smartphone Orange Football Club is the best soccer app on android - African, European and international content; - Personalized information ; - Socialization and games Enjoy the games comments, summarizes, news, statistiques, results of your favorite teams. Customize the application by selecting your favorite teams. Receive real-time push notifications Share articles and results Challenge your friends on big matches and receive specific prizes depending on your country. Mobile OS: Countries :Africa, Europe

42 Ligue 1 Tablet PC Smartphone allowing sports fans to follow major championships throughout the season watch the matches live keep up-to-date with the scores, even when you re not in front of the TV receive an alert and video clip when your team scores Mobile OS: Tablet : Countries : FR

43 Orange Wednesdays Tablet PC Smartphone get 2 for 1 cinema tickets every Wednesdays see what s on near you, watch trailers, read reviews and add your own find cinemas, get maps and directions send details to your friends, straight from the app access information about the films and scheduling buy 1 ticket and get 1 free, possibility to cumulate with Orange internet offer get 4 for 2 Mobile OS: Tablet : Countries : FR, UK, LU, DO, RO

44 Orange connect (to be launched during 2014) Tablet PC Smartphone seamlessly connect to the best connection using customer choice, device and network information performance profile to benefit from the network with the best speeds economy profile to optimize the consumption of my mobile data plan. discreet notifications or pop-ups when the network changes or becomes available a widget that displays the selected network and connection status Orange innovation Mobile OS: Countries : FR, RO and others

45 Données perso Smartphone personal data dashboard to manage my privacy control personal data and authorizations (optin/opt-out) shared with Orange vizualise permissions given to Orange applications access services to protect my privacy and my personal data (anti-virus, parental control, etc.) display my digital usages in an innovative way: time spent on my applications and frequency/ranking of my communication showcasing Orange s commitments to personal data and privacy protection (European Union and Hello Show) Mobile OS: Orange innovation Countries : FR (trial)

46 Le Bloc Image, sound, emotion sharing Smartphone project your photos and videos on a large screen and listen to Deezer with Hi-Fi equipment an application to pilot le Bloc, an Orange designed product watch up to 80 free or pay TV channels access your personal photos and videos, stored on USB key, SD card, on your computer or on the cloud listen to thematic radios and your Deezer albums and playlists via high quality speakers Orange innovation Mobile OS: Countries : FR

47 Orange Cash Smartphone use your smartphone for your daily expenses! pay in shops using your NFC smartphone pay online safely using a virtual card receive money directly on your Orange Cash account real time update of your balance & history locate easily merchants around you benefit of exclusive offers and deals with Orange Cash partners Orange innovation Mobile OS: Countries : FR (Caen & Strasbourg)

48 Pour devenir le premier opérateur de l ère internet, - Stéphane Richard, CEO Orange, 7 Nov 2013 at the hello show Orange investit dans les réseaux d avenir, intensifie l innovation en coopérant avec les acteurs de l écosystème et s appuie sur sa qualité de services et sur son expertise

49 Etre compétitif Se différencier + Agile avecl écosystème pour nosclients

50 developeurs innovateurs start-ups partenaires ensemble pour construire un nouvel ecosysteme

51 Boostez votre business

52 Imaginez avec l écosystème les services de demain

53 Des partenaires premiums partenaireslégitimes domaines spécifiques Partagede revenus Investissements directs ou intrégration offres Orange partage identité accès Système d Information

54 Des partenaires à valeur ajoutée Nouveaux usages Innovants Experts valoriser les assets d Orange Valeur ajoutée canaux de promotion & communication d Orange

55

56 APIs Application Programming Interface Interface de programmation

57 Cloud services Contactless Internet of Things Open Data get ready for new APIs Rich Communication Search Services for AMEA Multiscreen Entertainment

58 content upload and download, file and folder management in Orange Cloud 37 million eligible mobile users now available in France and Romania more coming soon

59 Pocket scanner

60 WeVideo

61 Smart Home by Orange already launched in Poland security, serenity, comfort, energy efficiency and more France launch summer 14 open and extensible platform APIs coming soon

62 Orange open data new services more customer value usage sets, network assets, personal data committed to personal data and privacy protection

63 opening APIs across AMEA deploying an SDP in 20 Countries across Africa and Middle East 100 Million addressable customers SMS, USSD, Orange Money, billing and many more

64 accelerate your start-up

65 accelerate your start-up France Paris Israel Tel Aviv Poland Warsaw SE Asia Tokyo USA San Francisco 1ère saison lancée coming soon candidatures ouvertes 1 ère saison annoncée 2ème saison lancée

66 accelerate your start-up

67 Afrimarket : transfert d argent sécurisé vers l Afrique, converti en achat de services (médicaments, livres, alimentation, etc). MyBee : solutions de paiement sans contact pour les professionnels de l événementiel. NaturalPad : développement de serious games pour faciliter la rééducation fonctionnelle. Yummypets : réseau social pour propriétaires d animaux domestiques. Service de localisation via colliers connectés. Pixience : dermoscope numérique de pointe destiné aux dermatologues et aux cliniques. TimeTonic : outil de collaboration, de productivité et de communication personnelle pour les professionnels. Vivapics : service gratuit d impression et de livraison de photos à domicile.

68 Créer des services performants innovants et orientés clients Augmenter notre Business Intelligence Renforcer notre positionnement Partager et Profiter de la créativité de l écosystème

69 @ydelegue merci visit:

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