1 4 from editorial to market Production in Publishing Forum April 2007 Klopotek & Partner GmbH and arvato systems attracted an unprecedented number of publishers, service providers, suppliers and technology specialists to their fourth annual Production in Publishing Forum. The event, which centered on integrated processes and new strategies for production, confirmed the relevance of the guiding idea from editorial to market. Under this concept, Klopotek has been encouraging discussions within the publishing industry for four years. As presentations and debates showed, radical changes in production processes are no longer a matter of the future, and that is something everybody has to respond to who is involved in the industry. Due to a shift from months to minutes, production is happening at a much faster rate, and media-independent data management and digitization are leading to a change in the relationship between content and customer. This development is enabling end-users to access content much faster and more efficiently. Another key topic was instant publishing, a term introduced at the forum by Arnoud de Kemp, which includes Google Book Search and Volltextsuche Online (Online Full-Text Search). Both services are examples for making use (and profit) of the long tail, a metaphor used in Chris Anderson s 2004 book entitled The Long Tail. It describes the huge potential created by the continuing growth and pervasiveness of the Internet. The idea is that if distribution channels are large enough, niche products can collectively make up an impressive market share.
2 Mark Bide presented the ACAP project pictured here with conference host Helmut von Berg. React Flexibly to End-User Demands As discussions at the event showed, new and better ways of structuring content are the key outcome of the from content to customer development. Already today publishers need to cope with the challenge that finding ways to the customer is not so much reflected in the phrase time to market, but rather in offering more user-generated content, a quality attributed to the Web 2.0. To prosume is another key word, formed by contracting the word to produce with the word to consume. Customers are co-creators of what they buy. Analyses at the forum also found that in order to describe the challenges in production processes in a tangible and valid way, two developments must not be confused. One is the impact of emerging new Web technologies, and the second is the content market. The industry has to respond to both individually. We are at the very beginning of Web 2.0, said Sheena Bassett, Senior Consultant at Pira International (United Kingdom), in the first presentation of the Production in Publishing Forum s section entitled The International Experience. Bassett, an expert on electronic publishing and the associated technologies and business issues, thinks that social interaction is now playing an important role in the online world, as developing technologies are enabling data to be combined in new and innovative ways. She asked participants to consider the role of publishers in the Web 2.0 world and the effects on business processes of content increasingly being used, combined, shared and distributed as end-users want to. Sheena Bassett believes that there is a huge potential in the Web 2.0 s ability of pulling together data from different sources in different ways, provided that companies selling the data (or content) will find solutions for licensing issues. Sheena Bassett ended her presentation with the prediction that the future will see interesting collaborations and partnerships. A Consultant with Rightscom Ltd. (United Kingdom), Mark Bide has many years of experience in the development of standardization strategies. What is ACAP? he asked, stressing that publishers, in particular, should be in the know. Under the name of Automated Content Access Protocol, the International Publishers Association, the World Association of Newspapers and the European Publishers Council have started working together on a joint project. Their goal is to create a standardized framework for the machine-readable expression of permissions for access to and use of online content. Mark Bide has long been an advocate of the requirement for standards for machine-to-machine communication in regards to rights and permission management. As the ACAP Project Coordinator, he told the Production in Publishing Forum participants about the progress of the project and about the plans for the future. The key goal is to redress the balance between search engines and publishers. Mark Bide is convinced that it is a win-win situation if rules for this difficult relationship can be established. ACAP is a 12-month project. Production Processes Are in Flux Opening up New Business Models and New Opportunities Radical changes are happening in the publishing industry, a fact mirrored by the topics at this event, said Matthias Moeller, Managing Director arvato systems Technologies in his opening remarks. In its fourth year, the forum managed to extend its scope to issues such as outsourcing, digitization of content, standardization, ecommerce and internationalization, he explained. Matthias Moeller welcomed specialists from all those fields to the forum, indicating opportunities for extensive networking activities during breaks. Ulrich Klopotek von Glowczewski, CEO Klopotek AG, focused on the dynamic development of production processes: What used to take months in some cases should soon only take minutes. In his opinion, content is becoming more and more user-generated, while users expect access to content faster and easier in the digital world. Ulrich Klopotek von Glowczewski feels that in order to tackle this situation, effective production processes are required, which need to be safe, reliable and easily manageable at the same time. He was encouraged by the level of interest in the topics that surround the publishing processes. You couldn t ask for a better proof than the rise in the participation at the Production in Publishing forum. More and more representatives from all business sectors taking part in these dynamic changes are becoming involved, said Ulrich Klopotek von Glowczewski. Conference chairman Helmut von Berg, Director Klopotek & Partner GmbH, also welcomed participants. 2
3 Expect and embrace change, Nigel Eyre (Taylor & Francis Group) told production departments. Speaking on behalf of Taylor & Francis Group (United Kingdom) were Nigel Eyre, Production Director Books Division, and Mark Majurey, Digital Development Director. They looked at how new challenges in production can be met. In their opinion, the impact of emerging technologies and the changing needs of the end user are demanding a great deal of flexibility from production departments. Workflows and the way data is managed require adaptable management actions, as there is greater pressure to increase productivity, with less staff and with greater profitability. The presentation of Mark Majurey featured a case study, which looked at the successful use of Klopotek s Product Planning and Management system (PPM) in producing Taylor & Francis Group's global marketing catalogs. Compilation and design work for their annual 200-page products used to take at least two months to produce, but now, with PPM, can be completed within a week. Digitization, New Formats, New Technologies: Opportunities for Publishers The first presentation of the Status & Perspectives section of the Production in Publishing Forum was delivered by Johannes Mohn, who has been heading the Corporate Media Technology Department of Bertelsmann AG (Germany) as Executive Vice President since He explained how digitizing content, along with new technologies and devices, is changing the way people use the media. Johannes Mohn used the example of the current state of the music industry, where downloading songs and albums to computers or MP3 players has become big business, putting a huge amount of pressure on the traditional CD. As far as printing is concerned, newspapers are also greatly affected by digitization of content. The fact that less and less people read physical newspapers is leading to significant changes in the market, thus to the entire industry. Johannes Mohn is convinced that publishing books will also soon come under pressure to change radically. In his opinion, there is great potential in this development, which is just about to start if publishers (re)act quickly and decisively. Another speaker to urge publishers to get more involved in shaping their own future was Dr. Werner-Christian Guggemos, founder and Managing Partner of ciando GmbH (Germany), the biggest ebook retailer in the German-speaking world. After having been hyped up and doomed shortly afterwards in the years , ebooks have managed to become established in many parts of the book market, although virtually unnoticed by the public, he explained. People browse through textbooks, manuals and companions on the screen of their computer, usually in the PDF format. Dr. Werner-Christian Guggemos believes that reading fiction books will soon become a digital experience as well. Starting in 2008, new ebook technologies and devices produced in the US and Asia will hit European markets, he said. While these new products will have a high lifestyle appeal and will be hugely successful, especially in the entertainment sector of the book industry, they will also lead to some confusion. Various devices, business models and companies will be competing against each other. This will create a big challenge for the production departments, as they will have to work with many different formats. Dr. Werner- Christian Guggemos concluded that publishers should prepare themselves for an ebook market that will be volatile for some time. What works today is probably not what you will want tomorrow. Sheena Bassett, Mark Majurey, Johannes Mohn and Dr. Werner-Christian Guggemos opened up new perspectives, discussed new concepts and presented possible solutions. 3
4 Workflow control systems must be implemented and more expertise in management is needed, said Ulrich Spiller, Managing Partner of Heinold, Spiller & Partner Unternehmensberatung GmbH, a specialist for strategy (especially in the field of magazines), controlling, distribution and interim management. He carried out a survey called Production in Publishing Status Quo and Perspectives in co-operation with Klopotek & Partner and was assisted by a team of students from Leipzig University of Applied Sciences. One of the key findings was that production directors and managers agreed that production will soon be changing radically. The market drivers central to this process are the market development, changing technological opportunities, increasing digitization and networking and a bigger variety of products. According to the survey, there is a growing need for innovative analysis and management tools. Ulrich Spiller said that almost 90 per cent of production managers find it essential to employ workflow control systems. Software tools such as editorial systems are also gaining recognized importance. Knowledge in data structuring, crossmedia publishing and workflow analysis has to complement traditional production know-how. And production managers must expand their expertise in project management and strategic thinking. Helmut von Berg assisted in conducting the survey Herstellung im Verlag Status quo und Perspektiven. Results, published in a paper, were presented by Ulrich Spiller. Participants of the forum received a copy of the paper featuring the key findings of the survey (available in German only). Make Use of New Opportunities, Learn from Other Industries, Boost Networking Activities Participants of the Production in Publishing Forum got insights on how to apply new perspectives gained during three workshops taking place in the afternoon, of which they could choose one. Arnoud de Kemp, who founded digilibri GmbH (Digital Asset Agency and Publishing House, Germany), asked the audience a series of questions such as: What can companies in publishing really expect when confronted with terms such as books on demand, printing on demand, electronic only, ebooks, full text online, online repositories, open access, open archives and university publishing? New developments and opportunities were addressed in this workshop, while participants shared experiences. An important outcome of the discussions was that publishing at the click of a button, i.e. instant publishing (a term suggested by Arnoud de Kemp to replace the expression electronic publishing ), is opening up new opportunities for licensing, sales and distribution. However, Arnoud de Kemp was quick to point out that this cannot be achieved without effective communication channels to the customer. Klaus Voormanns, a specialist in process management and IT support for operational processes, has been responsible for the arvato systems BPM competence center (Business Process Management, Germany) since In his Measuring Production Process Quality workshop, he looked at the current publishing industry and evaluated approaches on the quality measurement issue made by various industries. Process monitoring, starting from a simple duration measurement to evaluations of complex quality performance indicators, is becoming more important for the publishing industry, Klaus Voormanns argued. These kinds of measurements, also known as business performance measurements, were necessary steps in common process management models. Other industries have made considerable progress in process monitoring, he explained. Klaus Voormanns discussed with participants if these same concepts from outside industries can be used by publishers. Michael Mittelhaus spoke about data integration solutions of today and tomorrow. Martin Winzer, Joachim Brunold and Helmut von Berg presented the results from the workshops. The third workshop of day one was carried out by Michael Mittelhaus, Manager of PrePress Consultant (Germany), who undertakes consultancy work for printing companies and graphic arts industry suppliers in the fields of digital production, workflow and organization integration. He started with an overview of where data integration solutions in the printing industry currently stand, followed by a presentation of solutions suggested by print media producers for integrating data of their clients in industry, trade and publishing. Michael Mittelhaus focused on portals for pre-press production and MIS (Management Information Systems) portals, which have the key quality elements of handling transaction processes and transferring metadata. The moderator went on to discuss the development of standardized integration processes, i.e. of solutions making use of the JDF
5 Instant Publishing is a term introduced at a workshop moderated by Arnoud de Kemp. Klaus Voormanns spoke about process monitoring and measuring production process quality. Gregor Wolf gave an overview of the functionality of Klopotek Information ViewPoint. Get the Big Picture with Klopotek Information ViewPoint In the afternoon, workshops asked participants for their ideas on specific topics. standard (JDF stands for Job Definition Format) in processes between publishing and printing houses. BookXML2, a project from Finland, was also presented as a case study. The workshop closed with a debate about possible scenarios for the future of integration processes in the field of publishing, centering on the question of how quickly integrated production processes will become available. Once new and improved services can be offered, the most important thing is to communicate those improvements, Michael Mittelhaus stressed. At the click of a button, Klopotek Information ViewPoint offers publishers concise information about titles, clients and transactions. Processes such as product planning, editorial work, production, marketing and distribution can be simultaneously monitored. Information ViewPoint users do not write code, they configure their software. In the web-based Information Center, data can be displayed in various ways according to the needs of individual users or specific user groups regarding selection, Klopotek Product ViewPoint Overview arrangement and layout. Ad-hoc information, designed to fit the needs of every user in publishing, improved workflow support and better quality of data are the three key elements of this new software, Gregor Wolf, Chief Technology Officer at Klopotek & Partner GmbH, explained. Customized information screens always display the information required accessible from anywhere on the Internet. 5
6 GeschäfIm Einklang mit dem Markt produzieren Book Meets Screen: a Potential Partnership On the second day of the Production in Publishing Forum, the segment of The International Experience was continued with a presentation by Jens Redmer from Google Inc., who oversees the Book Search Partner Program in Europe, the Middle East, Africa and Russia. While describing his role, i.e. signing up trade, academic and reference publishers to market their books to Google users, Jens Redmer stressed that he regards these activities as a contribution to democratizing access to knowledge. The speaker, who is also a Member of the Advisory Board at the Publishing Center at University College London, said, The Internet has broken down many of the barriers that existed between people and information. By typing just a few key words into a computer, it is now possible to find out about almost any subject, he explained. But this online database is still limited by the fact that only a small fraction of mankind s knowledge is actually available online. For Jens Redmer, Google Book Search is part of an effort to make high-quality information universally accessible by making it easy to search for books and by providing more books in more languages. Aware of the fact that Google Book Search has proved to be both popular and controversial, Jens Redmer also aimed at tackling some of the prejudices against Google s digitization of content. The Book Search Program does not take over control, as publishers can add or withdraw books at any time. It is not possible for Google users to read entire pieces of work on the Internet. Jens Redmer clarified Google s role, Google s Book Search program is a strategic investment to make search results more relevant and to offer more information, Jens Redmer explained. We allow access to content, we do not own content. This program is not about reading books, it's about finding books. And there are no costs for publishers to take part. As Production Director of Macmillan Publishers (United Kingdom), John Peacock is responsible for educational, academic, reference and online publishing. An author of several books on operational and production aspects of publishing, he spoke about the growing competition to the book as a traditional medium for information and entertainment. John Peacock described how the market is forcing the book to change, and what challenges to the traditional publisher this development has brought and will continue to bring. According to the presenter, new ways of print presentation need to be developed, featuring more illustrations, thus becoming (more) similar to the world of the Web. Publishers should offer a wide range of print-on-demand services, enabling users to select specific chapters and parts of books. Book publishing has to diversify and to specialize at the same time, John Peacock stressed. These two developments need to be taken forward. There is a long cultural tradition that surrounds the printed book. But John Peacock argued, Books waste environmental resources.
7 John Wicker, CEO of Klopotek North America, has over 20 years experience in the publishing and software industries. His presentation centered on the topic of DAD, which is short for Digital Asset Distribution. At the moment, he said, every book publisher is discovering that digital content is repeatedly needed by different people, in different forms, on different screens. John Wicker informed participants about a research paper commissioned by Klopotek. The paper s key finding is that every publishing house will require a Digital Asset Distributor that offers company-owned book content in a variety of technical formats, while making it available for marketing and search engine access (whether by Google or by Amazon or others). However, given that this is a relatively new field, the difficulty lies in finding the right DAD. In the long run, a market consolidation of DADs is inevitable, John Wicker explained. Publishers will have to make a strategic decision to buy or build their own technical infrastructure (fulfilling part or all of the functions of a DAD) or decide to outsource Digital Asset Distribution in its entirety. Every publisher will soon need a DAD, John Wicker predicted, but which Digital Asset Distributor is the right one for them? Digital Asset Distribution Conferences: Other Events for Professionals in the Publishing Industry As a software supplier and provider of consulting services to publishers, Klopotek encourages the development and sharing of concepts for dealing with the new digital challenges faced by production departments. This is why the Production in Publishing Forum is only one in a series of conferences held by Klopotek & Partner this year. Ad In June in New York City, and in July in London, publishing professionals will meet to discuss and learn about Digital Asset Distribution: An Emerging Infrastructure on an international level. Leading publishing houses will take part, e.g. Random House and Holtzbrinck/Macmillan Bookstore, just as well as big players in the digital world such as Google. Now, suddenly, every book publisher is discovering that digital content is repeatedly needed by different people, in different forms, in different places and at different times, creating the need for a Digital Asset Distributor of all of a publisher s content. But which DAD is offering exactly what is needed? Is there a possibility for synergy and/or co-operation? For further information, please check out Digital Asset Distribution for Book Publishers: An Emerging Infrastructure 21 st June th July 2007 Hilton Times Square Goethe Institut New York, USA London, UK Hosted by Moderated by John Wicker, Klopotek Mark Bide, Rightscom Limited North America Inc. Mike Shatzkin, The Idea Logical Company Gregor Wolf, Klopotek AG DAD Presentations codemantra, LLC CPI Book Bank Google HarperCollins/NewsStand Holtzbrinck/Macmillan BookStore Ingram Overdrive Random House UK Value Chain International Ltd 7
8 Organize Processes with Verve, Focus on Target Groups, Make Prosuming Happen From printing house to process organizer, is how Helmut Adelmann described the way Buchdruckwerkstätten Hannover, established in 1945, became BWH Medien Kommunikation, a company specializing in integrated workflow solutions. The first specialist to speak on the topic of Integrated Processes in Production was Helmut Adelmann, Managing Director of BWH Medien Kommunikation (Germany) a company offering web-to-print services, offset and digital printing, finishing, fulfillment and logistics services with a focus on integrated workflow solutions. For printers, printing is not enough, Helmut Adelmann argued. New times demand new services and strategies, he explained. It is vital for everybody in the industry to start organizing processes systematically and energetically. BWH Medien Kommunikation has recently launched two products believed to have the potential described. DailyFair, a web-based tool developed for Deutsche Messe AG, assists in organizing forums, events and lectures at fairs. PrintBOX, a piece of software referred to as a construction kit for printing, is an integrated workflow solution for all printing processes that can be standardized. As recently as in October 2006, Britta Kroker founded (Germany), the first target group-based online store for books and other media. What makes an editorial director change positions and become an Internet trader? she asked. Britta Kroker is convinced that we have reached the end of linear publishing, as we are experiencing a tremendous power shift in the publishing business as well as a radical change in the related value chain. In order to remain competitive, companies in the industry must make offers that are more tailored to the customers. We will have to communicate content in various forms simultaneously, and what we communicate will need to be delivered much faster, the Managing Partner of Kroker Medien GmbH said. In her opinion, the Internet is the tool to rely on to get this done. There was a clear trend to come forward with offers focusing on target groups, she added. There are always many opportunities during times of change. Ours include better and closer relations with the customer going hand in hand with lower production costs, while multilevel use of content opens up new sources for more revenue. Britta Kroker concluded, The age of Internet economy has only just begun. What level of service can be achieved for producing one single copy of a book? Dr. Moritz Hagenmüller, Managing Director of Books on Demand GmbH (BoD, Germany), offered his insights into standardized processes of one-copy edition production. (A one copy edition is stored on a server instead of in a warehouse and is printed to order, he explained.) A specialist for innovative web-to-print services as well as systems solutions for large publishing companies, Dr. Moritz Hagenmüller believes that orientation towards the one-copy edition (instead of focusing on optimizing production processes for small editions) is key for success. It was vital to be as flexible as possible, he said, letting customers become prosumers, i.e. giving them the chance to co-produce their product. There should be a wide variety of bindings and formats, and the complete production process should take less than 48 hours from receipt of an order all the way through to final delivery. Dr. Moritz Hagenmüller went on to ask for multiple distribution channels, allaround wholesale distribution, publisher distribution and direct order. He referred to Campus Verlag and Deutscher Universitäts-Verlag (DUV) as best practice examples for co-operation with BoD. Britta Kroker told participants, Get ready for new opportunities. Dr. Moritz Hagenmüller, Managing Director of Books on Demand, promoted print-to-order production for one copy editions. 8
9 Question Printed Books, Build Online Platforms, Outsource IT Infrastructure Markus Hartmann, Ulrich Waibel and Reiner Klink explained that the overall goal of VTO is to create an independent platform allowing publishers to remain owners of the content they upload. In the afternoon of day two of the forum, workshops looked at the practical side of the implementation of integrated processes in production. John Peacock moderated a discussion that focused on long-term strategies for publishing houses. When will we stop thinking about books in terms of printed products? he asked participants. This was the starting point for a debate about what the copyright of the future will cover. At some point, protecting innovative formats might be more important than protecting content. Another scenario is that copyright protection will eventually no longer be needed. hgv (Hanseatische Gesellschaft für Verlagsservice mbh, Germany) is another company that believes dynamic development of production processes in publishing will be boosted by the digitization of content. Markus Hartmann, Head of Production Services at hgv, Ulrich Waibel, Project Manager of the Volltextsuche Online project (VTO, German for Online Full-Text Search project) at hgv, and Reiner Klink, Head of Information Services at MVB (Marketing- und Verlagsservice des Buchhandels GmbH, Germany), presented the new VTO platform. With this product, hgv and MVB aim at finding an effective response to two trends: More and more content is made available online. And more and more users look for content online. VTO s mission is to become a bridge between the owners of the content and the search engines. In a first step, publishers upload content and decide for themselves which pages or parts of a book will become searchable. The VTO platform then makes these specific bits of content available for a full-text search worldwide. Workshop participants also learned about how VTO works, e.g. how to use back-end tools or how to determine which users get which rights of access to content. Jürgen Lewek, Head of Media Solutions/ Publishing at arvato systems Technologies GmbH (Germany), told the Story of Outsourcing IT with the subtitle Small Budget Big Goals. Companies from all John Peacock believes the future of the book will go from physical island to digital node. industries increasingly outsource IT infrastructures or entire business processes to reduce costs, he explained. But, he argued, there could also be strategic reasons to outsource non-core activities, such as to increase the potential for growth and development. What are the promises and what are the pitfalls of outsourcing (parts of) IT infrastructures? And what is just prejudice? In their discussion of these questions, Jürgen Lewek and workshop participants aimed to identify and define concepts for decision-making in the publishing industry. arvato systems (Bertelsmann) took an active part in carrying out the forum by moderating workshops. Olaf Flöthmann, Ralf Schürmann, Jürgen Lewek and Raphael Siedenhans pictured at the evening event.
10 GeschäfIm Einklang mit dem Markt produzieren Milestones & More: Achievements in Standardizing Production Processes Production processes are not influenced by issues of content, Ulrike Störrle explained during her presentation of the results of the Berliner Werkstatt Herstellung. Pictured here while talking to Wolfgang Meyer. The workshops on day two were followed by a presentation of achievements of the Berliner Werkstatt Herstellung, a working group established on the initiative of Klopotek & Partner. About 30 representatives from publishing houses (e.g. Random House, S. Fischer, Walter de Gruyter), service providers (e.g. hgv publishing services, arvato systems, Kirchner + Robrecht) and of Leipzig University of Applied Sciences have been meeting since early 2005 at workshops in Berlin, Stuttgart and Munich. Berliner Werkstatt Herstellung aims at setting standards for the publishing industry and at establishing a pattern to see if processes can be compared. A benchmark has now been reached, said Ulrike Störrle, Deputy Head of Production at MAIR- DUMONT (Germany), where she is responsible for production control for the travel guide division. After many discussions, we have managed to agree on a standard for production processes, which we hope will be accepted by everybody in the publishing industry, the specialist for optimizing production processes added. Our detailed description of the ten core processes of production, which we have broken down into 43 sub-processes, provides a solid base for discussion. Berliner Werkstatt Herstellung s overall goal is to implement sustainable processes that are efficient and flexible, leading to cost savings, improved quality management and risk limitation in production. Future topics for the group include in depth discussions on the interdependency of processes. Helmut von Berg, Mark Bide, John Wicker and Sheena Bassett. Participants shared ideas during networking breaks. Klopotek staff offered individual presentations on the functionality of the Business Objects Universe for Production, the Information ViewPoint and the Production Cockpit software. 10
11 Data Flow across the Supply Chain Due to schedule difficulties, Mike Shatzkin had to cancel his appearance at short notice. The founder and CEO of The Idea Logical Company (United States), who has been working on supply chain and digital change challenges in book publishing for nearly four decades, was scheduled to present Supply Chain Process Challenge and Data Source. In an abstract sent to forum organizers, he explained that POS reporting (i. e. electronically capturing all the transfers of books in and out of warehouses and retailers right up to the actual point of sale ) could enable a whole new level of inventory management within the supply chain. The Idea Logical Company provides a service called Supply Chain Tracker that assists publishers who want to outsource this kind of work. The firm s Account Management Reports allow them to spot overstocked and understocked titles, which can sometimes enable shuffling stock around to avoid the need for a reprint. The data might also show that all the big accounts will need more books soon, which could accelerate or expand a reprint. Mike Shatzkin believes that, Organizing the data on a regular basis and putting it into consolidated reports, including sellthrough metrics that look at rates of sale against inventory on hand, is an exercise that is of high value to publishers. Together with Mark Bide from Rightscom, Mike Shatzkin will be a moderator at Klopotek s Digital Asset Distribution conferences taking place this year in New York and London. The day is going to come when you ll say, I should have done that yesterday, believes Mike Shatzkin, founder of the Idea Logical Company. In his opinion, there is a need for publishers to step up their digital efforts. 11
12 Market Analysis: White Paper on Digital Asset Distribution Klopotek North America has commissoned a White Paper (which is being carried out by Mike Shatzkin, founder and CEO of The Idea Logical Company, and Mark Bide of Rightscom in the UK) and has organized a conference initiative. The White Paper will address the critical issues publishers today are facing by interviewing and reporting on the service providers called Digital Asset Distributors, or DADs. This paper will also be the basis of two conferences Klopotek is planning in both New York and London. Digital Asset Distributors are companies like NewStand, divisions of HarperCollins and Ingram Digital Ventures who want to assist publishers in distributing their digital content and metadata to major players such as Google, Amazon and Microsoft. For research purposes, three primary groups in this market have been identified: DAPs (Digital Asset Producers): are publishers and producers of content in digital form DADs (Digital Asset Distributors): maintain and distribute a DAP s digital content DARs (Digital Asset Recipients): are users of a DAD s work e.g. Google, Amazon or netlibrary For more information about the conferences and White Paper contact Anna Roe (USA) at or Sabine Neuf (UK) at Presentations and discussions could only briefly be touched on in this paper. For more information, please check out Would you like to receive information about Klopotek? Please send an to 2007 by Klopotek Klopotek & Partner GmbH Schlueterstrasse Berlin Germany arvato systems GmbH An der Autobahn Guetersloh Germany