Serial Entrepreneur with extensive experience in management, business development, corporate finance and personnel management;

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1 Curriculum Vitae Stefan Pflaum Personal Data Name Address Stefan Manuel Pflaum Blutenburgstraße 15, München Mobile +49 (0) Mail/Xing Nationality Date of Birth German , Bamberg, Germany Profile Summary Serial Entrepreneur with extensive experience in management, business development, corporate finance and personnel management; Deep understanding of markets and lean process optimization; High degree of self-motivation and a dynamic, structured work manner to surpass objectives; Strong network of entrepreneurs, investors and industry; Passionate about leaving footprints on the online & mobile planet. Professional & Entrepreneurial Experience Jan 2015 Jul 2015 Electronics Online Group (EOG) - Media Saturn, Munich Consultant / Investment Manager (Freelance) Practice: Growth Strategy for incubation & acceleration program. M&A advisory & operative portfolio consultancy Leveraging synergies for incubation projects & digital growth Business modelling & evaluation for digital growth/acceleration Online Marketing Support for portfolio companies like ibood.com, redcoon.de Lead investment management during PMI of ibood.com Operational M&A support during due diligence/evaluation Evaluation of candidates & HR for EOG Dez 2015 Jul 2015 Maion Mollerus, Switzerland Digital Consultant / IT Implementations (Freelance) Practice: Consultancy for digital growth strategy & IT development (PHP/HTML/CSS/JQUERY) Strategy planning for leveraging Newsletter-Marketing Planning & Implementation of new online features for digital growth

2 Jun 2014 Jan 2015 Fooboo GmbH (Kochrezepte.de), Munich / Unterföhring Consultant / Mobile, Online & Social Marketing (Freelance) Practice: Strategies & concepts to increase traffic, push App installs and enhance website performance App Promotion (Kochrezepte App featured as Trending App within 2 weeks) Landingpage conception & development (kochrezepte-app.com) Online Marketing - SEA, SEO & Social Media (Facebook Fanbase +100% within 1 month) UI Adaptions (web) to enhance user experience Monitoring & Reporting of KPIs/results to CEO Jan 2014 Jun 2014 MeinProspekt GmbH, Munich (sold to Bonial International GmbH in July 2014) Business-Development / Strategic Partnerships (Freelance) Practice: Establishing strategic partnerships with top websites/partners to gain market reach leadership position Evaluation, calculation & setup with partners like Wetter.com / Quoka.de Content Delivery Cooperation / White Label Integration with Freenet.de GmbH Monitoring & Reporting performance/results to partners & management Nov 2013 today Twinstep UG (haftungsbeschränkt), Munich Founder, Shareholder & Managing Director (CEO) Twinstep is a munich based seed investor company focused on online & mobile businesses. Managing Director without operational function Portfolio / Projects: Snipscan (mobile loyalty service) MailingBird ( -/Customerdata enhancement) Papertise (Personal marketing coming soon) Onlinevoten (Online Survey Software) May 2011 Jan 2014 Snipscan UG (haftungsbeschränkt), Munich Founder, Shareholder & Managing Director (CEO) Snipscan was a munich based mobile startup company enabling customers to receive rewards at their favorite hangouts by collecting loyalty points on their smartphone with every purchase. Snipscan enables businesses to stay in touch with their most loyal customers via behavioral targeted push notifications. Snipscan was featured as Top- App/App of the month in several editorials like PC go, Mobile Business and Bild.de. Business planning and acquisition of two rounds of funding with international Business Angels Administration, IT & Development, Financial & Legal planning, Human Resources Business Processes, Product Roadmap & Prioritization, UI Conception, Investor Relations & Reporting Marketing & Social Media: Campaign development and steering of agencies / Third-party services Partner Management/Sales: Acquisition of business partners, Identifying & pitching key customers 4 employees (disciplinary and functional responsibility)

3 Jun 2006 Jan 2011 JoinR GmbH, Regensburg/Duesseldorf Co-Founder, Shareholder & Managing Director (CEO/COO) joinr was a Düsseldorf / Regensburg based social networking company focused on teens to build an own individual website with Drag n Drop modules from the joinr Websitebuilder. JoinR reached over half a million users at the end of Using the joinr platform, users were able to create personal homepages and profiles without any technical skills in just a few minutes. Administration: Investor relations and acquisition of three rounds of funding with several international investors, IT & Development, Conception of Product & Roadmap Operations Management: Technical Roadmap/Timeline & ongoing KPI tracking Marketing & Partner Management: Campaign concepts & Business partner acquisition 5 employees (disciplinary and functional responsibility) Professional Experience (Employee) Feb 2011 May 2011 MeinProspekt GmbH, Munich (sold to Bonial International GmbH in July 2014) Management Consultant, Business-Development Practice: Creation of strategies & concepts to increase traffic and user attraction (Re-)Designing, (A/B-)Testing & Implementation of landing pages User Experience / Clickpath optimisation for web-based UI Setup, Implementation & Monitoring - /Newsletter-Marketing Campaigns Mar 2007 Nov 2007 Hillert & Co. GmbH, Munich Intern, Entrepreneur in Residence Practice: Online Campaign Monitoring & Implementation for customers like Omniture (joined Adobe Group 2009) Online Marketing Campaign Management using Omniture Suite Evaluation & Reporting of KPIs to the management Website / Landingpage conception & design for several customers Entrepreneurial Activities: Investor Relations, Community Management (joinr), KPI Tracking & Evaluation Aug 2006 Feb 2007 Awanda Media GmbH, Regensburg Affiliate Manager / Online Marketing Practice: Affiliate Partner- & Network Management Monitoring & controlling of portfolio affiliate campaigns Management, accounting & service for premium partners & publishers Program Management (Tradedoubler, Zanox, Affilinet, Commission Junction)

4 May 2005 Jan 2006 Siemens VDO Automotive, Regensburg (Since 2008 Continental Automotive GmbH) Intern, Quality- & Process Management Practice: Supply Chain Management & Software Development (Java) Quality Management & Production Line reviews referred to ISO 900x Reporting to national & international suppliers (Malaysia) & Management Development of a java based monitoring and reporting software to evaluate internal processes Education & Military Service Oct 2004 Oct 2010 University of Applied Sciences, Regensburg Diplom Wirtschaftsinformatiker (FH) / Computer Science & Economics Thesis: engl. Business planning and development of an online survey software (Diploma thesis grade 1,0) Jul 2003 Mar 2004 Military Service PzAufklBtl 12, Ebern Compulsory military service at Panzeraufklärungsbatallion 12, Ebern (Germany) Until Jul 2003 Secondary School of Economics, Bamberg Advanced college entrance qualification Miscellany Languages German (mother tongue), English (fluent) Programming Skills Java, Javascript, jquery, PHP, HTML, HTML5, CSS, CSS3, MySQL Advanced Knowledge Photoshop, GIMP, Project Management Tools, Google AdSense, Google Adwords, Google Analytics, Affiliate Networks (Affilinet, Zanox, Commission Junction), SCRUM Lectures & Interviews Speaker at 9th Payment Congress - Apr 2014 (Frankfurt am Main): Understanding the potential of mobile in Germany Interview WebSelling (print) Feb 2013: The benefits of digital customer retention

5 Hobbies & Interests People & Conversations, Web & Mobile Business, Marketing & Advertising, Social Media, Running, Music & Concerts, Food, Travelling, Networking München, August 2014

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