SAMFORD SPORTS MARKETING

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1 SAMFORD SPORTS MARKETING 800 Lakeshore Drive Birmingham, AL Phone: Fax:

2 UNIVERSITY Quick Facts about Samford University Founded by a group of educational, economic, and religious leaders, the school was chartered in 1841 and opened its doors on January 3, 1842, in Marion, Alabama, as Howard College. It has survived two destructive fires and the partial paralysis of the Civil War and Reconstruction. In 1887 it was relocated in Birmingham, and in 1957 the institution was moved to its present campus. Samford has been Alabama's largest private university or college for over 50 years. It enrolls 4,416 students from more than 40 states and 30 nations. Samford has one of only two accredited law schools, Cumberland, and one of only two accredited pharmacy schools, McWhorter, in Alabama. Samford also has the only divinity school in the state. Its Beeson School of Divinity, founded in 1988, was the first divinity school on a Southern Baptist university or college campus. Samford University ranks 27th among all national universities in a new results based ranking by the Center for College Affordability and Productivity (CCAP) of Washington, D.C. The CCAP is an independent, not for profit organization that studies higher education issues. The results were published in Forbes magazine. 2

3 MARKETING Samford Athletics Marketing Department The Samford Athletics Marketing Department is responsible for the following: Marketing Promotions Ticket Sales and Customer Service Event Management Game Operations Community Outreach Bullpup Kids Club The Red Sea (Student Booster Club) Spike (Bulldog Mascot) appearances Student Athlete and Coach appearances and autograph requests Poster/schedule card requests Birthday Parties Student Athletics Rewards Program The marketing department presents the following inventory to match anyone s commercial or advertising needs: Radio Print Materials Internet Branding and Sampling Game Promotions and Sponsorships Signage Ticket Backs Special Projects 3

4 ATHLETICS SAMFORD ATHLETICS QUICK FACTS: Became member of the Southern Conference (founded in 1921) in varsity NCAA Division I athletic teams Hosts over 100 home athletic events each year Finished 1st in the Southern Conference s German Cup for women s athletics for season (just the 2nd year in the SoCon) Built and completed $47 million in new facilities in previous four years Pat M. Courington Tennis Pavilion Pete Hanna Center 2007 Cooney Family Field House 2009 SoCon Member Institutions: Appalachian State Chattanooga The Citadel College of Charleston Davidson Elon Furman Georgia Southern Samford Western Carolina Wofford UNC Greensboro

5 ATHLETICS FOOTBALL: Facility: Seibert Stadium Capacity: 6,700 Record Crowd: 11,189 vs. Alcorn St. (1997) 3 of 6 home games in 2008 were among the top attendance records including 10,060 vs. Appalachian St. (3rd largest) Coached by 1971 Heisman winner Pat Sullivan SOCCER: Facility: Bulldog Soccer Field Capacity: 800 Record Crowd: 1,264 vs. Auburn (2009) 2007 At large bid to NCAA tournament VOLLEYBALL: Facility: Pete Hanna Center Capacity: 5,000 Record Crowd: 512 vs. Troy (2008) 2009 SoCon North Division Champions WOMEN S BASKETBALL: Facility: Pete Hanna Center Capacity: 5,000 Record Crowd: 1,203 vs. Wofford (Jan. 2009) 2nd place finish in SoCon season Made first ever postseason appearance in postseason WNIT Tournament Defeated Ole Miss in 1st round WNIT MEN S BASKETBALL: Facility: Pete Hanna Center Capacity: 5,000 Record Crowd: 5,116 vs. Davidson (Jan. 2009) MEN S & WOMEN S TENNIS: Facility: Pat M. Courington Tennis Pavilion Capacity: 500 Men: 2008 OVC Tournament Champions Women: 2008 OVC Tournament Champions Cross Country/Track & Field: Women s CC: 2009 SoCon Champions BASEBALL: Facility: Joe Lee Griffin Field Capacity: 750 Record Crowd: 2,145 vs Alabama (2009) Had 5 of program s largest attended games in 2009 and 2010 seasons SOFTBALL: Facility: Bulldog Softball Field Capacity: 250 Record Crowd: 1,051 vs. Alabama (2007)

6 RADIO GENERAL BROADCAST INFORMATION All broadcasts on FM, including game broadcasts and the Samford Sports Weekly radio show, can be heard online for free through SAMFORD SPORTS NETWORK RADIO AFFILIATES Below are the affiliate stations, with call letters, frequency and city of origin. WVSU FM 91.1 (flagship) Birmingham WXJC FM 92.5 Jasper/Birmingham WVRV FM Montgomery WVRV FM 97.5 Pine Level/Troy WHMA FM 95.5 Anniston WFXO FM Gadsden/Centre WTXO FM 98.3 Sylacauga/Talladega SAMFORD SPORTS WEEKLY Samford Sports Weekly is a one hour long radio show that airs weekly from August to March on 91.1 FM in the Birmingham area. The show features interviews with Samford coaches and players and covers all of Samford s sports. The show airs every Wednesday from 5 to 6 p.m. Central Time and will re air on Saturdays at 11 a.m.

7 PRINT/WEBSITE PRINT OPPORTUNITIES: Schedule Posters Schedule Cards Ticket Backs Roster Sheets WEBSITE OPPORTUNITIES: Skyscraper Ads Bulldog Big Screen Splash page Calendar

8 PROMOTIONS SPECIAL PROMOTIONS: Pink Zone Women s Basketball Breast Cancer Awareness Soccer and Volleyball Diamond Dig Baseball Home Run Derby Softball Money Drop Baseball Crawfish Boil Baseball OTHER OPPORTUNITIES: Concession Cups Football Entrance Fireworks Football Kids Inflatable Fun Zone Official Game Sponsor Title Sponsorship of Tournaments Promotional Items Theme games (Take a Kid to the Game, Youth Day, Education Day, Church Day, etc.) Student Rewards Program

9 PROMOTIONS IN GAME PROMOTIONS: Eating Contests Costume Races Video Board: Smile Cam, Dance Cam, Fan Cam Lucky fans Kids Base Race 3 point, half court, layup shots Trivia Questions Delivery of the Game Provide Food to students/fans

10 SIGNAGE PERMANENT SIGNAGE AT FACILITIES: Permanent signage is available at all athletic facilities Scoreboard Banners Chloroplast signs for A frames VIDEO BOARD OPPORTUNITIES: Video board opportunities are available at football, basketball and volleyball Logo exposure Commercials Special: Fan Cam, Dance Cam, Giveaways, Lucky Seats, etc. Game related: First Down, 3 pointers, home runs, etc.

11 KIDS CLUB/RED SEA The Red Sea: The official student support group of Samford Athletics Nearly 1,000 members BULLPUP KIDS CLUB: The official kids club of Samford Athletics Year long membership open to kids 12 and under BULLPUP KIDS CLUB/RED SEA SPONSOR OPPORTUNITIES: Title Sponsorship Membership Card T Shirt Special Events BULLDOG BIRTHDAY PARTIES: Birthday parties are available at football, soccer, volleyball, basketball, baseball, softball and tennis. Title Sponsorship Food provider Cake/cookie cake provider

12 CONTACT US Marketing Staff Grant Lyons Assistant Athletics Director Marketing Hollie Huey Director of Marketing & Community Relations Don Scott Director of Ticket Sales & Customer Service DOGS (3647) Caleb Swann Marketing & Promotions Intern Michael McGreevey Ticket Sales & Customer Service Intern Address: 800 Lakeshore Drive Birmingham, AL Main Phone: Fax: Office: Pete Hanna Center

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