# ACCOUNTING PREREQUISITE

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2 Chapter 9 Margin analysis: risks Earnings and sales may not grow at the same pace owing to the following factors: Structural changes in production; The scissors effect (see Chapter 8); Simply a cyclical effect accentuated by the company s cost structure. This is what we will be examining in more detail in this chapter. Copyright 2014 FIRST FINANCE INSTITUTE All rights reserved 2

3 SECTION 1: HOW OPERATING LEVERAGE WORKS Operating leverage links variation in activity (measured by sales) with changes in result (either operating profit or net income). Operating leverage depends on the level and nature of the breakeven point. 1. DEFINITION Breakeven is the level of activity at which total revenue covers total costs. With business running at this level, earnings are thus zero. 2. CALCULATING THE BREAKEVEN POINT Before the breakeven point can be calculated, it is vital for costs to be divided up into fixed and variable costs. This classification depends on the period under consideration: In the long term, all costs are variable, irrespective of their nature. If a company is unable to adjust its cost base, it is not a viable company; In the very short term (less than three months), almost all costs are fixed, with the exception of certain direct costs (i.e. certain raw materials); From a medium-term perspective, certain costs can be considered variable, e.g. indirect personnel cost, etc. The breakeven point can be presented graphically: Copyright 2014 FIRST FINANCE INSTITUTE All rights reserved 3

4 The breakeven point is the level of sales at which fixed costs are equal to the contribution margin, which is defined as the difference between sales and variable costs. At the breakeven point, the following equation therefore holds true: Contribution margin=fixed costs or msales =Fixed costs 0 Fixed costs i.e. Sales 0 = m Sales Variable costs with m = Sales where Sales0 is the level of sales at the breakeven point and m is the contribution margin expressed as a percentage of sales. If a company has sales of 150, fixed costs of 90 and variable costs of 50, its contribution margin is thus , i.e. 100/ % when expressed as a percentage of sales. The breakeven point thus lies at: 90/66.67% 135 m. The company is 11.1% above its breakeven point. The breakeven point may be calculated at the level of operating profit (operating breakeven) or at the level of net profit (financial breakeven). From our experience we have seen that, in practice, a company is in an unstable position when its sales are less than 10% above its financial breakeven point. Sales 20% above the financial breakeven point reflect a relatively stable situation and sales over 20% above the financial breakeven point for a given business structure indicate an exceptional and comfortable situation. In the highly competitive and unstable conditions that we are currently experiencing, these figures may not be high enough in sectors with rapid technological changes. Copyright 2014 FIRST FINANCE INSTITUTE All rights reserved 4

5 SECTION 2: A MORE REFINED ANALYSIS PROVIDES GREATER INSIGHT 1. ANALYSIS OF EARNINGS STABILITY Here the level of the breakeven point in absolute terms matters much less than the company s position relative to its breakeven point. The closer a company is to its breakeven point, the higher its earnings volatility. When a company is close to its breakeven point, a small change in sales triggers a steep change in its net income, so a strong rate of earnings growth may simply reflect a company s proximity to its breakeven point. Consequently, breakeven analysis helps put into perspective a very strong rate of earnings growth during a good year. Rather than getting carried away with one good performance, analysts should attempt to assess the risks of subsequent downturns in reported profits. Likewise, the sensitivity of a company s earnings to changes in sales depends, to a great extent, on its cost structure. The higher a company s fixed costs, the greater the volatility of its earnings. 2. ASSESSMENT OF NORMAL EARNINGS POWER The operating leverage, which accelerates the pace of growth or contraction in a company s earnings triggered by changes in its sales performance, means that the significance of income statement-based margin analysis should be kept in perspective. The reason for this is that an exceptionally high level of profits may be attributable to exceptionally good conditions that will not last. In such conditions good performance does not necessarily indicate a high level of structural profitability. Consequently, an assessment of a company s earnings power deriving from its structural profitability drivers needs to take into account the operating leverage and cyclical trends, i.e. are we currently in an expansion phase of the cycle? Copyright 2014 FIRST FINANCE INSTITUTE All rights reserved 5

7 Boosting margins means improving management, enhancing the competitiveness of products, eliminating low- or zero-margin products and consolidating operations around their existing strengths. c) Analysis of cyclical risks The breakeven point is a dynamic rather than static concept. If sales fall by 5%, the mathematical formulae will suggest that earnings may decline by 20%, 30% or more, depending on the exact circumstances. In fact, experience shows that earnings usually fall much further than breakeven analysis predicts. A contraction in market volumes is often accompanied by a price war, leading to a decline in the contribution margin. In this situation, fixed costs may increase as customers are slower to pay; inventories build up leading to higher interest costs and higher operating provisions. All these factors may trigger a larger reduction in earnings than that implied by the mathematical formulae of breakeven analysis. Consequently, breakeven point increases while sales decline, as many recent examples show. Any serious forecasting thus requires modelling based on a thorough analysis of the situation. Businesses such as shipping and paper production, which require substantial production capacity that takes time to set up, periodically experience production gluts or shortages. As readers are aware, if supply is inflexible, a volume glut (or shortage) of just 5% may be sufficient to trigger far larger price reductions (or hikes) (i.e. 30%, 50% and sometimes even more). Here again, an analysis of competition (its strength, patterns and financial structure) is a key factor when assessing the scale of a crisis. Copyright 2014 FIRST FINANCE INSTITUTE All rights reserved 7

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