Increase Stickiness and Revenues with Applied Insights That Keep Customers Playing

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1 Kampyle for Gambling Companies Increase Stickiness and Revenues with Applied Insights That Keep Customers Playing Turn occasional gamblers into players

2 Reduce bounce rates to increase player bets Retarget prospects Uncover unknown issues Increase registrations and stickiness with real-time response Industry Trends and Challenges Online gambling sites depend on sophisticated technology to flawlessly deliver rich multi-media experiences on tablets and mobile platforms as well as desktops. Visitors expect an outstanding user experience and quickly take their money elsewhere if they do not find it. To achieve business objectives gambling companies must attract new gamblers and entice returning visitors to stay longer and play longer. customer satisfaction with the on-site experience. They need insight into how visitors behave on their site and why; what type of gambling options visitors want; and where they encounter problems that affect their experience or discourage them from playing longer and returning more frequently. To ensure that visitors are satisfied with the quality and gambling selection, gambling companies need to continuously measure and monitor 2

3 Yahoo!7 is about connecting our audience to the information and people that matter most to them, so it s Kampyle Solution for Gambling Companies Kampyle enables gambling companies to understand how visitors think about and experience their websites. It provides the information they need to attract new visitors, retain current players, and keep them on the site for longer. With its unique feedback analysis and active response solution, Kampyle makes it possible to uncover customer needs and unknown usability issues associated with the site in general as well as with specific gambling options. Kampyle triggers real-time activity to rapidly and effectively address problems and disincentives in real time, before gamblers abandon the site. an exceptional online user experience. Working with Kampyle allows us to get direct feedback from our audience right at the point where they are engaged with our network. We continuously strive to meet and exceed our audience s expectations. Kampyle allows us to understand their needs and stay even more connected to our audience. Kath Hamilton Director of Operations, at Yahoo!7 3

4 Reduce Bounce Rates to Increase Revenue Combine user feedback with site analytics to understand what s driving bounce rates and bring them down. Analyze performance across channels, devices and browsers to find technical problems. Uncover segment-specific issues that raise bounce rates and address them to grow ad revenues. Retarget Prospects Kampyle s active response solution can engage potential customers in real time, as they abandon site registration, and convert them back into leads. Capture key insights into why they are leaving, and provide additional information on benefits of registering. For high-value customers, offer a chat or voice call to guide them through the registration process. Invite them to join a mailing list and capture leads for later retargeting. Uncover Unknown Issues Kampyle can actively solicit feedback from players when they are most likely to report issues that impact the gambler experience. For example, visitors that bounce from a gambling option or the site can be prompted to tell about their experience. Unlike surveys and feedback systems that focus on known aspects of a site, Kampyle allows visitors to describe the problem in their own words, making it possible to quickly uncover and address unknown issues. Kampyle enables gambling companies to identify problems that might not otherwise be detected, such as missing information, technical problems, or other usability issues, across all delivery channels. By enabling these issues to be addressed immediately, Kampyle increases visit duration and gambling frequency, boosting revenues and other success events. Increase Registrations and Stickiness with Real-time Response If the viewer experience is poor, gamblers leave fast. To deliver excellent service that will turn visitors into gamblers, gambling companies must make it easy to report problems and provide instant support for resolving them. Kampyle allows gambling companies to flexibly define engagement rules that trigger effective actions and generate a prompt and suitable response to problems. A variety of actions that are designed to increase registrations or retain gamblers can be specified, ranging from redirecting users to relevant onsite resources to alerting technical and/or customer service teams in the organization or initiating an incentive to continue play. Rules may be added or modified as needed to address customer experiences in the best and fastest possible manner. 4

5 About Kampyle Kampyle customer experience management (CEM) solutions help enterprises strengthen bottom-line results by placing the customer at the very heart of all business activity. Data-driven Kampyle solutions allow ely, and act in real time to optimize customer acquisition and retention, and business performance. Kampyle has enabled over 65,000 companies in 192 countries worldwide to engage with hundreds of millions of customers in over 60 languages. 5

6 US: KAMPYLE ( ) UK: AUS: ISR: Copyright Kampyle Ltd All rights reserved. Rev-1