Preventing Injuries in Indiana: Developing an Injury Prevention Resource Guide and Mobile App

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1 Preventing Injuries in Indiana: Developing an Injury Prevention Resource Guide and Mobile App Jessica Schultz, MPH Injury Prevention Epidemiologist Consultant Division of Trauma and Injury Prevention Indiana State Department of Health Health Communication: Cutting through the communication barrier 2016 Safe States Annual Meeting April 13, 2016

2 Learning Objectives 1. Discuss initiating, developing, and advancing a state-specific injury prevention resource guide 2. Describe strategies for leveraging and developing an injury prevention mobile app 2

3 Outline 1. Resource Guide Development 1. Background 2. Topics 3. Strategic Communication Plan 2. Mobile App Development 1. Process 2. Layout 3. Results & Analytics 4. Lessons learned 3

4 Indiana s Trauma System 4

5 RESOURCE GUIDE DEVELOPMENT

6 Background Process began in summer 2014 Concurrent projects: Trauma & Injury Prevention State Plan Injuries in Indiana Report Trauma System Development 6

7 Background, Cont d Concurrent Projects: Informal Needs Assessment & IPAC Data & Information Requests Growth of Division RNL Regional Guide 7

8 Overall Need Bring awareness to problem of injury Highlight evidence-based solutions Focus on data informed decision- making National resource guides, not state based 8

9 Selecting Topics & Content 1. Priorities of Division & agency 1. Data 2. Emerging trends 3. State Plan 2. CDC Priority areas 3. Existing Resource Guides 9

10 Injury Prevention Topics 1. Trauma & Trauma System 2. Alcohol & Injury 3. Prescription Drug Overdose 4. Infant Safe Sleep 5. Older Adult Falls 6. Traumatic Brain Injury 7. Suicide Prevention 8. Child Maltreatment 9. Sexual Violence 10. Distracted Driving 10

11 Resource Guide Outline 1. Brief description of topic 2. U.S. data 3. Indiana data 4. Prevention Strategies 5. Additional Resources 11

12 Reducing Injury in Indiana: Promoting Indiana s Injury Prevention Resource Guide Department of Communication Studies

13 The Team Maria Brann, PhD, MPH Graduate-level course Health Communication Dissemination Graduate students Applied Communication, MA Health Communication, PhD

14 Approach

15 Target Audiences Department of Child Services (DCS) Emergency Departments (EDs) Injury Prevention Advisory Council (IPAC)

16 Summary Diverse Target Audiences Key Recommendations DCS: Focus on Protection EDs: Injury Prevention at your Fingertips IPAC: Your Commitment to Injury Prevention

17 Resource Guide Launched on ISDH website 9/21/15 Visit: 17

18 MOBILE APP DEVELOPMENT

19 Resource Guide App Pitched idea to Indiana Office of Technology Wireframes Graphic design by Office of Public Affairs Development sprints Testing period with partners Launch 19

20 Resource Guide App Injury Prevention at your fingertips Free to download ios & Android capable Phone & tablet capable Launched app 10/21/15 20

21 21

22 22

23 10 topics in initial launch 23

24 24

25 25

26 26

27 27

28 RESULTS & APP ANALYTICS

29 Communications Social Media: More than 50 tweets Press releases: Agency Press Release Trauma Times newsletter & Division ListServ Office of Women s Health ListServ, OWH Wellness Watch IPAC bi-weekly s INVDRS Advisory Board s CDC NCIPC Core VIPP Monthly newsletter Targeted information sent to stakeholder groups 29

30 Communications Presentations: IPAC Office of Women's Health Advisory Board Indiana State Trauma Care Committee Local Health Department Outreach Division s Webcast Indiana Sexual Violence Primary Prevention Advisory Board Data Sharing & Mapping Task Force of the Commission on Improving Status of Children 30

31 Installs per day, N = Android Analytics ios Analytics **10/21/ /24/ /27/ /30/ /2/ /5/ /8/ /11/ /14/ /17/ /20/ /23/ /26/ /29/ /2/ /5/ /8/ /11/ /14/ /17/ /20/ /23/ /26/ /29/2015 1/1/2016 1/4/2016 1/7/2016 1/10/2016 1/13/2016 1/16/2016 1/19/2016 1/22/2016 1/25/2016 1/28/2016 1/31/2016 2/3/2016 2/6/2016 2/9/2016 2/12/2016 2/15/2016 2/18/2016 2/21/2016 2/24/2016 2/27/2016 3/1/2016 3/4/2016 3/7/2016 3/10/2016 3/13/2016 3/16/2016 3/19/2016 3/22/2016 3/25/2016 3/28/2016 3/31/2016 4/3/2016 4/6/2016 4/9/2016 **ISDH press release on 10/21/2015 Data as of 4/10/

32 Launches per day, N =2, Android Analytics ios Analytics **10/21/ /24/ /27/ /30/ /2/ /5/ /8/ /11/ /14/ /17/ /20/ /23/ /26/ /29/ /2/ /5/ /8/ /11/ /14/ /17/ /20/ /23/ /26/ /29/2015 1/1/2016 1/4/2016 1/7/2016 1/10/2016 1/13/2016 1/16/2016 1/19/2016 1/22/2016 1/25/2016 1/28/2016 1/31/2016 2/3/2016 2/6/2016 2/9/2016 2/12/2016 2/15/2016 2/18/2016 2/21/2016 2/24/2016 2/27/2016 3/1/2016 3/4/2016 3/7/2016 3/10/2016 3/13/2016 3/16/2016 3/19/2016 3/22/2016 3/25/2016 3/28/2016 3/31/2016 4/3/2016 4/6/2016 4/9/2016 **ISDH press release on 10/21/2015 Data as of 4/10/

33 Resource Guide Findings Preliminary evaluation: Enhanced skills and knowledge Increased use of data and resources Qualitative evaluation ongoing 33

34 Resource Guide Findings Generated energy and attention Unique platform New partners Branding 34

35 Future Injury Topics 35

36 Contact Jessica Schultz, MPH Injury Prevention Epidemiologist Division of Trauma and Injury Prevention Indiana State Department of Health Phone:

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