Marketing Program March 2015 Presented by Dr. Tina West, Marketing Chair
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1 Program March 2015 Presented by Dr. Tina West, Chair
2 What is Today? Metrics & Analytic Skills Theory IT Enabled
3 Analytic Skills Necessary for Building Blocks Models Desktop Decisions Basic Statistics Accounting Finance Metrics Specific to Spreadsheet Decision Analysis
4 New Metrics
5 The Major* Semester 3 MKT 300 Semester 4 MKT 400 Semester 5&6 MKT500 MKT510 MKT600 Semester 7&8 MKT700 MKT702 MKT802 Major *B- in MKT100 is required to become a Major
6 Professionally-Related Courses Total of 11 PR slots Options for Major Can use 4 of 11 slots for professional electives MKT504,GMS522,MKT723,MKT730, MKT731,MKT 828, MKT829 & MKT850
7 The Minor Take with another major (e.g. Finance, HR, Entrepreneurship) Total of 6 courses are required for the Minor Course selection depends on themes
8 Minor Course Selection Required Precursors for all themes MKT100 or HTM302 MKT300 Choose 4 courses from the following: MKT400 MKT500 or HTR 741 or RMG700 MKT504 MKT510 MKT600 MKT700 MKT723 MKT730 MKT731 MKT828 MKT829 MKT850
9 Minor Themes Students wishing to pursue a minor with a particular theme may follow these recommended course selections. Generalist MKT400 MKT500 or HTR741 or RMG700 MKT510 MKT600* MKT700 Sports Social Media Research MKT500 or HTR741 or RMG700 MKT504 MKT828* MKT829 MKT850 MKT400* MKT500 or HTR741 or RMG700 MKT510 MKT700 MKT850 MKT400 MKT500 or HTR741 or RMG700* MKT700 MKT731 MKT850 Innovation MKT400 MKT500 or HTR741 or RMG700 MKT723 MKT730* MKT731
10 Theeban Pathmanathan Career Consultant, Management
11
12 WHY WE EXIST To ensure you receive the support you need to meet your post graduation goals To connect you with employers and opportunities To be your eyes and ears in the industry To help you build the skills you need for industry To provide you with specialized programs and events that will assist you with your career goals It s Your Journey, We ll Guide You Along The Way
13 TRSM CAREER SERVICES Start your academic career on the right path One-on-One Career & Self Discovery Consultations as well as daily drop-in hours - No appointment needed! Skills-building workshops: Setting career goals Job search, resume & cover letter preparation Networking etiquette Interview techniques Who You Are Matters an interactive simulation On-Line Resources: InterviewStream (practice your interviewing skills & get feedback) My World Abroad (An interactive website to research other countries) Career Preparation Workbook (An extensive practical guide to become career ready) Check your blackboard under Organizations I m Participating in Career Showcases & Employer Engagement Opportunities Industry specific information sessions hosted by our corporate partners Specialized industry events on campus
14 MARKETING IS EVERYWHERE! Banking Travel Technology Professional Services Entertainment Aerospace Auto and more!
15 The Traditional Career Path: Client Side Intern Associate Manager Manager CMO Coordinator Specialist Director VP
16 The Traditional Career Path: Agency Side Intern Account Supervisor Account Director CMO Account Coordinator Account Manager Group Account Director VP Accounts
17 Job Descriptions Intern Administrative duties to support marketing and sales teams e.g., help assemble marketing proposals, answer client phone calls, distribute marketing materials, manage event registration tables and format mailing lists. Coordinator Help implement marketing campaigns; track sales data; maintain promotional materials; plan meetings; prepare reports; various administrative tasks. Account Coordinator Assist Account Manager to maintain and nurture client relationships; help to coordinate campaigns to ensure project completion; various administrative tasks.
18 Additional Roles & Disciplines Analytics & Research Digital & Social Media Communications Sales Events CRM Product Partner
19 Trends & Issues Data Explosion Social Media Growth of Channels & Devices Shifting Consumer Demographics
20 Job Growth? Social Media Specialists Analysts Community Managers Web Managers SEO, SEM Online Specialists Mobile Specialists
21 Who are you to an employer? Keep learning outside of your studies Design software (Adobe CS) Coding (HTML, CSS) Google Analytics, Sprout Social Social Media Management tools (HootSuite) Customer Relationship Management tools (Salesforce) Excel
22 Who are you to an employer? Be more than your Degree! Participate in the Community Volunteer Network Associations
23 Connect Careers & Employer Partnerships TRS Second floor, across from the escalators (416) trsmcareers@ryerson.ca Theeban Pathmanathan TRSM Careers & Employer Partnerships Center (416) ext TRSMcareers
24 Whatever you choose Get involved!!!
25 Questions? Need more Info? Tina West - Department Chair Office: TRS bwest@ryerson.ca Extension: 6752 Deborah Mckay Departmental Assistant deborah.mckay@ryerson.ca Extension: 6744 Good Luck!!!
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