Iomega ego TM Encrypt Portable Hard Drive USB 2.0. Sales and Key Messaging Presentation

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1 Iomega ego TM Encrypt Portable Hard Drive USB 2.0 Sales and Key Messaging Presentation

2 Iomega ego Encrypt Portable Hard Drive TM USB 2.0 Key Benefits Take your most sensitive data anywhere safely with the new ultra-secure Iomega ego Encrypt Portable Hard Drive USB 2.0! Secure and rugged, your business data is doubleprotected with the Iomega ego Encrypt Portable Hard Drive! With hardware-based AES 128-bit encryption and Iomega s Drop Guard TM Xtreme feature, your data is protected from unauthorized access and accidental drops up to 210cm. Key Benefit Ultra-Secure Rugged Feature Take your data anywhere safely with the extra security of an AES 128-bit hardware-encrypted portable hard drive Iomega s Drop Guard Xtreme feature protects the drive when dropped up to 210cm (over twice the industry average)! Iomega Power Grip band included Compact Just 5.5 X 3.63 X 1 and.60 lbs, this drive slips easily into a briefcase or laptop bag High Performance Uses hardware-based encryption (AES 128-bit) for better performance than software-based solutions Easy to Use Encryption software is pre-loaded and a management utility is included. Versatile Automatically backup to your Iomega ego Encrypt drive using professional-level EMC Retrospect software and MozyHome TM Online service 2GB free (via free download) Iomega Confidential 2 *1GB = 1,000,000,000 bytes

3 Iomega ego TM Encrypt Portable Hard Drive: Customer Profile PC laptop users who want anytime, anywhere access, but have sensitive information that they need to protect. Business Professionals Financial or Government workers looking for ultra-secure high capacity storage for their files and want the benefits of hardware vs software encryption for better security and performance Mobile users who want to take their files with them everywhere and want the most secure drive available in case of loss or theft Home office users who need to store home office or small business files and want extra protection when doing so Iomega Confidential 3

4 Iomega ego Encrypt Portable Hard Drive USB 2.0 Key Messaging 15+ word description Take your data anywhere safely with the new ultra-secure 320GB Iomega ego TM Encrypt Portable Hard Drive USB 2.0 with AES 128-bit hardware encryption (PC)! 25+ word description Take your most sensitive data anywhere safely with the new ultra-secure Iomega ego TM Encrypt Portable Hard Drive USB 2.0 (PC)! With hardware-based encryption (AES 128-bit) plus Iomega s Drop Guard Xtreme feature, your data is protected from unauthorized access and accidental drops. Available in 320GB capacity in silver with included Power Grip band. EMC Retrospect software and MozyHome TM Online backup (2 GB Free) service is included (via download). 50+ word description Take your data anywhere safely with the new ultra-secure Iomega ego TM Encrypt Portable Hard Drive! Secure and rugged, your business data is double-protected with the Iomega ego Encrypt Portable Hard Drive (PC)! With hardware-based encryption plus Iomega s Drop Guard Xtreme feature, your data is protected from both unauthorized access and accidental drops up to 7 feet. The enhanced security and performance benefits of hardware encryption technology (AES 128-bit) make this drive perfect for storing critical business data. Full-disc hardware encryption & password protection means your drive and individual files are always protected. Encryption software is pre-loaded and a management utility is included. The drive is automatically locked if the USB cable is removed. This drive requires no external power supply and includes free EMC Retrospect software and MozyHome TM Online backup service 2GB free (via download). Available in 320GB capacity in silver with included Iomega Power Grip band. Subject to USA, EU and other nations restrictions on export and import. See product information at for details. Iomega Confidential 4 *1.1 min/mb 128Kbps MP3 audio; 4 photos/mb highly compressed 3-megapixel JPG photos; 11MB/min DVD-MPEG2 (720x480)

5 Iomega ego TM Encrypt Portable Hard Drive USB 2.0 POS Packaging & Contents SKU #34438 (320GB) Contents: Portable Hard Drive USB 2.0/power cable Iomega Power Grip Band Quick Start Guide Backup Software via download; Encryption software is pre-loaded on the drive Iomega Confidential 5

6 Iomega Portable Hard Drives Customer Profiles Product Primary Target Customer Iomega Prestige Portable Hard Drive USB 2.0 Iomega ego Portable Hard Drive USB 2.0 Iomega ego Portable Hard Drive USB 2.0/FireWire 400/FireWire 400 Mobile users who want to take their files with them everywhere. Need cost effective, easy-to-use portable storage and anytime, anywhere access to files (mobile professionals, students, home users) Digital Enthusiasts who value a stylish, rugged portable hard drive product and choice of vibrant colors. Need to save lots of photos, music and video files on the go. Mac users who like the option of dual FireWire 400 ports and USB 2.0 dual interface for attaching peripherals and need compact, rugged portable storage. (creative professionals, students, home users) Iomega ego Portable Hard Drive Leather USB 2.0 Iomega ego Portable Hard Drive Camo USB 2.0 Iomega ego Helium Portable Hard Drive USB 2.0 Mobile Professionals who value a custom, high-end leather style and want anytime, anywhere access to their business or personal files or durable storage on the go. Mobile users or students who value a custom, outdoor gear style and want anytime, anywhere access to their business or personal files or durable storage on the go. Mac users or students who want a stylish thin portable drive to match their MacBook Air notebook. Iomega ego Encrypt Portable Hard Drive USB 2.0 Mobile Professionals who require a secure hardware-encrypted drive to take with them on the go, and like the extra ruggedness provided by an ego with Drop Guard Xtreme. Iomega ego BlackBelt Portable Hard Drive USB 2.0 Mobile users or students who value both ruggedness and style and want anytime, anywhere access to their business or personal files or durable storage on the go. Iomega Confidential 6

7 Encryption Overview Encryption is the process that scrambles the data so that it cannot be read unless you have the right password to access it. This is particularly important for business professionals who deal with financial, government or other sensitive information and need to employ portable storage for their files. The Iomega ego Encrypt Portable Hard Drive uses AES hardware-based 128-bit encryption that offers these key benefits over software encryption solutions: Better system performance: hardware encryption consumes less operational resources (see next slide for details) Better security: data is less vulnerable when lost or stolen; AES offers improved security over DES encryption Easy of Use: Always on (encryption is not interrupted) and available easily via password Iomega Confidential 7

8 Software vs Hardware-based Encryption Comparison Consumes Computer Memory Resources Software Encryption YES Hardware Encryption NO Consumer System CPU Cycles YES NO Key Generation Exposed YES NO Key Vulnerable to Theft YES NO Exploits to Turn Off YES NO OS Maintenance Requires Full Disc Encryption to be Turned Off YES NO User Intervention Required Beyond Authentication USUALLY NO Iomega Confidential 8

9 Iomega ego TM Encrypt Portable Hard Drive Competition Overview Feature Iomega ego Encrypt Maxtor BlackArmor LaCie Safe Drive MiniStation DataVault AES 128-bit full disk hardware encryption yes yes No - DES 128-bit hardware encrypted yes password protection yes yes yes + fingerprint yes Pre-loaded encryption software Auto drive lock (with USB cable removal) yes yes yes no yes yes not specified not specified Drop resistance (ruggedness) Iomega Drop Guard TM Xtreme (up to 210cm ) Iomega Power Grip band Backup software Backup software - EMC Retrospect not specified not specified Shock Resistant Chassis Backup software (Maxtor Manager) none Memeo AutoBackup Online backup service MozyHome TM Online backup service 2GB none none none Capacities offered 320GB 160GB, 320GB 160GB 160GB, 320GB Iomega Confidential 9

10 Iomega Portable Hard Drives Durability Features Iomega Portable Hard Drives are designed to last; the following durability features are available on select models Feature Description Available on these Iomega Products Iomega Drop Shock TM Technology refers to an engineering baseline that requires all our portable hard drives to meet the following spec: Non-Op of and Op-Shock of 2ms (91cm) All Iomega Portable Hard Drives Iomega Drop Guard TM features an internal cushioning that surrounds the hard drive allowing it to survive drops of up to 130cm (verified by Iomega testing) Iomega ego TM Portable Hard Drives only Iomega Drop Guard TM Xtreme features internal cushioning that surrounds the hard drive plus the Iomega Power Grip band provides additional ruggedness. Together, these durability features allow these rugged drive to survive drops of up to 210cm Iomega ego Portable Hard Drive Camo, ego Encrypt, and ego BlackBelt Iomega Confidential 10

11 Iomega Portable Hard Drives Integrated software solution Choose the best backup software solution for your needs when you purchase select Iomega portable hard drive products! Iomega includes the top-notch combination of EMC Retrospect Express or Express HD plus Mozy Online backup to secure your data at home, in the office or when you travel. 2GB online backup capacity is included for free or upgrade to unlimited capacity for a low monthly fee. The MozyHome Online backup solution means you can access and restore your most important data from any computer, at any location. 2GB online backup capacity is included for free or if you need to backup more data, you can upgrade to unlimited capacity for a low monthly fee. Backing up to your portable hard drive or online, securing your data is easy! Iomega Confidential 11

12 Capacity Chart Iomega offers a full line of portable hard drives that provide fast, reliable, and secure data storage. With a wide range of capacities, Iomega portable hard drives are able to store all of your digital content. Just how much can you store on each drive? (See chart below) Drive Capacity Number of Photos* Hours of Music* Hours of Video* 120GB 480,000 2, GB 640,000 2, GB 1,000,000 4, GB 1,280,000 5, GB 2,000,000 9, Iomega Confidential 12 *1.1 min/mb 128Kbps MP3 audio; 4 photos/mb highly compressed 3-megapixel JPG photos; 11MB/min DVD-MPEG2 (720x480)

13 Legal Notice This release contains forward-looking statements as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) fluctuations in VMware, Inc. s operating results and risks associated with trading of VMware stock; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) the ability to attract and retain highly qualified employees; (xiii) fluctuating currency exchange rates; and (xiv) other one-time events and other important factors disclosed previously and from time to time in EMC s filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release Iomega Corporation. Iomega, the stylized I logo, REV, Zip, MiniMax, ego, Touch-Free and all brand blocks are either registered trademarks of Iomega Corporation in the United States and/or other countries. Certain product names, brand names, and company names may be trademarks or designations of their respective owners. Iomega Confidential 13

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