X-Gov: crossmedia for e-government services

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1 X-Gov: crossmedia for e-government services Flavio Miyamaru Lucia Filgueiras Escola Politécnica Universidade de São Paulo Project funded by

2 Agenda Motivation Concepts: crossmedia and X-Gov Opportunities and challenges in X- Gov Our solution

3 MOTIVATION

4 Access to I&CT Percentual (%) Percentage (%) Televisão/Antena parab. Television/Satellite Dish TV por assinatura Paid TV Telefone fixo Landline Phone Telefone celular móvel Mobile Phone Computador Computers Acesso a Internet Internet access TOTAL Área urbana Urban area Área rural Rural area Classe social Social class A B C DE Fonte (Source): NIC.br - set/nov (sep/nov) 2008

5 Is the desktop computer the right choice for e-gov interaction?

6 Is the desktop computer the only choice for e-gov interaction?

7 CONCEPTS

8 Crossmedia is the orchestration of different media and devices to deliver a story, in which each media contributes with its strengths.

9 Cross media is A new interaction paradigm A new way of using C&I technology A world trend in marketing and entertainment

10 Crossmedia 1. Involves more than one medium 2. Aims at an integrated production 3. Content is delivered on multiple devices 4. More than one medium is needed to support one message/goal/story 5. The common message/goal/story is spread in the different platforms where interaction can take place Boumans, 2004

11 Generations XM 1: COPE Create Once, Publish Everywhere XM 2: Extra content XM 3: Bridges XM 4: User-defined bridges/content Hayes,2006

12

13

14

15 X-gov is defined as the delivery of public services across multiple media, in which G2C communication is supported by several media alternatives, each one directing the citizen to the next step in the interaction process and to the more suitable media for that step.

16

17 CHALLENGES AND OPPORTUNITIES

18 Benefits of x-gov Reachability Comprehensiveness Diversity Promotion Opportunity

19 Challenges Technology Content management Patchwork effect Seamless transitions Government Expertise Interoperability User identification

20 OUR SOLUTION

21 The X-Gov framework

22 X-Planner Service Description (CroMeL) Media components X-Builder Transition components X-Gov Application

23 Task Patterns List Information Document Transaction Relationship Obtain preservice information Submit information to government Get digitally certified document Create an invoice Authentication Get track id Talk to the ombudsman Receive a message Submit personal information Verify document validity Pay fee/tax Track a process Find public information Print document Schedule Find information about entity Save as file Find private information

24 Web portal components Mobile components itv components Service manager Transition components Component Manager Transition Manager X-Session Manager Content Manager Crossmedia content WS WS WS WS Legacy interface layer Government legacy systems

25 Challenges Technology Content management Content as components: content manager Patchwork effect Task patterns implementation into components Seamless transitions Support to automatic transitions Handling of crossmedia session

26 Challenges Government Cost-effectiveness/conversion rates X- session tracks citizens transitions across media Expertise Graphical tool for edition Interoperability SOA, web services

27 Challenges User User identification X-id implements user uniqueness Cost distribution????

28 Thank you!

29

30 Reasons for not using e-gov Percentual (%) Percentage (%) Prefiro fazer o contato pessoalmente I prefer personal contact Preocupação com proteção e segurança dos meus dados Data security concerns Usar a Internet para contato com a administração pública é muito complicado It is too complicated to use the Internet to get in touch with the public administration Os serviços de que eu preciso são difíceis de encontrar The services I need are hard to find O custo de acesso é muito caro Access is too expensive TOTAL Área urbana Urban area Área rural Rural area Fonte (Source): NIC.br - set/nov (sep/nov) 2008

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